Public relations (PR) analytics software allows companies to measure the effectiveness of their public relations campaigns. PR analytics software provides companies insight into the public relations activities that are positively impacting traffic and engagement, and those that are not. This information is used by PR teams to assess the reach of specific actions and to guide future public relations decisions. These tools can be used by public relations companies to quantify their value to customers, and for in-house communications professionals to gain insights on their own campaigns. PR analytics software is often used in conjunction with other public relations software such as press release distribution software, media and influencer targeting software, and media monitoring software products.
Press release analytics and distribution software products are important tools in any PR strategy. However, don’t forget to do a great job at the basics, which are to (a) understand who your buyer persona is, and (b) learn how to write a press release that will engage with them.
To qualify for inclusion in the PR Analytics category, a product must:
- Track PR campaigns related to the user and their company
- Analyze success rates and other metrics based on reader engagement
- Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons
