Customer Data Platforms (CDP)
Products that centralize customer data from various sources into a single platform to provide a unified view of the customer, often used to enhance personalization.
Updated June 14, 2026
Products that define this theme
A representative set of Personalization Software products that exemplify Customer Data Platforms (CDP), curated as a starting point for finding similar software.
Selected from G2's verified user reviews and ratings, then matched to this theme for relevance.
How Did G2 Choose These Customer Data Platforms (CDP) Products?
The 20 products shown represent a defining sample for the "Customer Data Platforms (CDP)" theme within Personalization Software on G2 — not an exhaustive list. They are a curated starting point for discovering similar software.
- Sourced from products with verified G2 user reviews and ratings.
- Matched to this theme based on each product's described capabilities and fit, ordered by relevance.
- Rankings and inclusion are unbiased and are not influenced by vendor payment.
Refreshed weekly. Last updated: June 14, 2026.
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its...
Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo...
Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send...
Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can...
Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into...
Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From...
With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the...
We’re a European SaaS company helping mid-market eCommerce businesses grow sales through deep customer understanding and seamless omnichannel interactions. Our AI Customer Engagement Platform...
Voyado is a type of software-as-a-service (SaaS) solution designed to help retail brands enhance customer engagement and foster loyalty through hyper-relevant shopping experiences. By leveraging...
Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and...
Bluecore is a retail marketing platform that helps marketers turn data into revenue-generating campaigns, in minutes. With data built directly into campaign workflows alongside point-and-click...
Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers,...
Raptor Services is a specialized Personalization and Customer Data Platform (CDP) designed to assist brands in understanding and engaging with their customers more effectively. By leveraging...
Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive...
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain...