Dynamic Yield
Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty. Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform. With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency. Dynamic Yield is a 6-time Gartner-recognized Leader in Personalization, with customers like McDonald’s, Synchrony, SKIMS, Ocado, ON, and Decathlon. Dynamic Yield has also been consistently voted by customers as G2 Leaders in Personalization and A/B Testing for several years.
Average Rating: 4.5/5.0
Total Reviews: 151
How Do G2 Users Rate Dynamic Yield?
- Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.2/10)
- Customer Profiles: 8.6/10 (Category avg: 8.7/10)
- Contextual Targeting: 8.9/10 (Category avg: 8.8/10)
- Behavioral Targeting: 8.9/10 (Category avg: 8.8/10)
Who Is the Company Behind Dynamic Yield?
- Seller: Mastercard
- Year Founded: 1966
- HQ Location: Purchase, NY
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LinkedIn® Page: www.linkedin.com
52,021 employees on LinkedIn® - Ownership: NYSE - New York Stock Exchange
- Total Revenue (USD mm): $15,301
Who Uses This Product?
- Who Uses This: Product Manager
- Top Industries: Retail, Apparel & Fashion
- Company Size: 57% Medium, 29% Large
What Do G2 Reviewers Say About Dynamic Yield?
AI-generated summary from verified user reviews
Pros
- Users praise the exceptional customer support of Dynamic Yield, which empowers teams to innovate confidently and effectively.
- Users value the advanced personalization capabilities of Dynamic Yield, enhancing user journeys and driving significant revenue growth.
- Users appreciate the easy implementation of Dynamic Yield, complemented by excellent support throughout the process.
- Users appreciate the effective A/B testing features of Dynamic Yield, enhancing personalization and optimizing customer experience significantly.
- Users value the easy implementation of Dynamic Yield, complemented by excellent support throughout the process.
Cons
- Users experience analytics issues with Dynamic Yield, wishing for more detailed insights into their campaigns.
- Users find the coding difficulty in Dynamic Yield challenging, especially for customization and integration tasks.
- Users note limited built-in analytics capabilities, wishing for more detailed insights on campaign performance.
- Users face developer dependence due to extensive custom code requirements and time-consuming integrations for effective use.
- Users note limited built-in analytics in Dynamic Yield, which can be addressed with additional tools and custom solutions.
What Are Recent G2 Reviews of Dynamic Yield?
"User-Friendly Platform with Clear Data and Exceptional Customer Success Support"
Rating: 5.0/5.0 stars
— Verified User in Retail
Rating: 5.0/5.0 stars
— Faith O.

