Best Partner Relationship Management (PRM) Software - Page 2

Julie Jung
JJ
Researched and written by Julie Jung

Partner relationship management (PRM) software equips businesses with tools to manage their relationship with channel partners such as sales partners, resellers, distributors, and other service providers that promote and sell a vendor's products or services. By streamlining communication and offering end-to-end support, PRM software helps these partners drive sales and increase market reach.

PRM software provides a private portal for each partner to access documents, campaign materials, market development funds (MDF), opportunities, and deals. Sales leaders, particularly those in channel sales, utilize PRM software to maximize their channel partners, including value-added resellers (VARs) and specialty retailers. PRM software distributes opportunities and MDFs fairly, ensures partners remain on brand with messaging, captures activities, and measures partner success.

While some PRM solutions may also track compliance with laws, contractual agreements, and incentive and loyalty programs, these are typically considered as secondary capabilities. In contrast, channel incentives management (CIM) software is purpose-built to design, track, and modify incentive programs such as rebates, discounts, loyalty, gamification, and other activity-based incentives to reward channel partners.

It is important to emphasize that there are partner management solutions that can support specific types of partnerships. For example, affiliate marketing software focuses on performance-based partnerships with affiliates, influencers, and publishers who earn commissions or rewards based on measurable outcomes. In contrast, PRM software focuses on strategic co-selling partnerships with B2B sales channel partners.

These solutions should not be confused with other software products that manage relationships, like CRM software, which is used only for customers, or supplier relationship management software, which is part of supply chain management. Also, PRM software differs from partner ecosystem platforms as these platforms provide account mapping features and enable multi-partner collaboration on an ecosystem-wide scale for the entire network of channel partners. On the other hand, PRM software facilitates direct, one-to-one relationships between a company and its channel partners.

To qualify for inclusion in the Partner Relationship Management (PRM) category, a product must:

Offer portals to communicate and exchange information and content between a company and its partners, and optionally with prospects or customers
Provide onboarding, training, and certification of partners
Manage who has access to what information and decide which access rights are available for each user, group, or role
Include workflows, notifications, and alerts to automate the management of partner programs for both the company and its partners
Include deal management or deal registration that streamlines tracking partner deal or lead registrations, submissions, and approvals
Track and measure the effectiveness of MDF, co-op, and co-branded partner activities
Show More
Show Less

Featured Partner Relationship Management (PRM) Software At A Glance

Leader:
Salesforce Partner Cloud (formerly Salesforce PRM)
Salesforce Partner Cloud (formerly Salesforce PRM)
Highest Performer:
Introw
Introw
Easiest to Use:
Introw
Introw
Top Trending:
Introw
Introw
Show LessShow More
Highest Performer:
Introw
Introw
Easiest to Use:
Introw
Introw
Top Trending:
Introw
Introw

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

  • Segment
  • Rating
  • Language
  • Pricing
No filters applied
  • Segment
  • Rating
  • Language
  • Pricing
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Sort by
Clear All
56 Listings in Partner Relationship Management (PRM) Available
  • Sort By:
    G2 Score
Partnered
(16)4.9 out of 5
OverviewUser Satisfaction
Product Description

Partnered is the network where B2B sales teams share customer introductions. Join for free and get started in less than five minutes!

Industries: Computer Software, Information Technology and Services · Market Segment: 88% Mid-Market, 13% Small-Business
User SatisfactionSeller Details
Partnered features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.0
9.4
Broad Workflows
Average: 8.5
10.0
Opportunity Management
Average: 8.9
9.2
Content Repository
Average: 8.9
Seller Details
Seller
Crossbeam
Year Founded
2018
HQ Location
Philadelphia, Pennsylvania
Twitter
@Crossbeam
1,355 Twitter followers
LinkedIn® Page
www.linkedin.com
191 employees on LinkedIn®
360insights
(16)4.3 out of 5
OverviewPros and Cons
Product Description

360insights is a partner engagement and business optimization company enabling brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of chann

Market Segment: 56% Mid-Market, 38% Enterprise
Pros and ConsUser Satisfaction
ProsBusiness Growth, Centralized Data Management, Ease of Use, Efficiency, Incentives Management
ConsComplex Setup, Difficult Learning Process, Difficult Setup, Geographical Limitations, Lack of Customization
User SatisfactionSeller Details
360insights features and usability ratings that predict user satisfaction
7.5
Has the product been a good partner in doing business?
Average: 9.0
7.2
Broad Workflows
Average: 8.5
7.2
Opportunity Management
Average: 8.9
6.7
Content Repository
Average: 8.9
Seller Details
Seller
360insights
HQ Location
Whitby, Ontario
LinkedIn® Page
www.linkedin.com
671 employees on LinkedIn®
G2 Advertising
Sponsored
G2 Advertising
Get 2x conversion than Google Ads with G2 Advertising!
G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.
Learn More
Fielo
(29)4.5 out of 5
OverviewUser Satisfaction
Product Description

Software that helps brands digitally work with their partners, engage consumers, and motivate their own employees. Whether you are rewarding consumers for their purchase frequency, or incentivizing c

Market Segment: 55% Enterprise, 38% Mid-Market
User SatisfactionSeller Details
Fielo features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
9.0
Broad Workflows
Average: 8.5
8.3
Opportunity Management
Average: 8.9
7.9
Content Repository
Average: 8.9
Seller Details
Seller
Fielo
Year Founded
2013
HQ Location
Minneapolis, MN
Twitter
@Fielo_loyaltyUS
7 Twitter followers
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®
Oracle Partner Relationship Management
(11)4.0 out of 5
View top Consulting Services for Oracle Partner Relationship Management
OverviewUser Satisfaction
Product Description

Oracle's Partner Management solution enables companies to extend their business processes to work collaboratively with distribution channel partners. Oracle Partner Management efficiently manages the

Market Segment: 55% Enterprise, 27% Small-Business
User SatisfactionSeller Details
Oracle Partner Relationship Management features and usability ratings that predict user satisfaction
6.7
Has the product been a good partner in doing business?
Average: 9.0
8.3
Broad Workflows
Average: 8.5
8.3
Opportunity Management
Average: 8.9
8.9
Content Repository
Average: 8.9
Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
825,410 Twitter followers
LinkedIn® Page
www.linkedin.com
198,071 employees on LinkedIn®
Ownership
NYSE:ORCL
xAmplify
(9)4.8 out of 5
OverviewUser Satisfaction
Product Description

xAmplify is a next-generation, AI-powered Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) platform designed to assist organizations in managing their partner ecos

Market Segment: 44% Mid-Market, 33% Small-Business
User SatisfactionSeller Details
xAmplify features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
10.0
Broad Workflows
Average: 8.5
10.0
Opportunity Management
Average: 8.9
10.0
Content Repository
Average: 8.9
Seller Details
Seller
xAmplify
Year Founded
2018
HQ Location
Fremont, US
Twitter
@xamplifys
274 Twitter followers
LinkedIn® Page
www.linkedin.com
29 employees on LinkedIn®
IBM Sterling Partner Engagement Manager
(4)3.5 out of 5
OverviewUser Satisfaction
Product Description

IBM Sterling Partner Engagement Manager enables efficient, automated onboarding and management of partners, suppliers and customers. IBM Sterling Partner Engagement Manager reduces the time and resou

Market Segment: 75% Mid-Market, 25% Enterprise
User SatisfactionSeller Details
IBM Sterling Partner Engagement Manager features and usability ratings that predict user satisfaction
5.0
Has the product been a good partner in doing business?
Average: 9.0
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
IBM
Year Founded
1911
HQ Location
Armonk, NY
Twitter
@IBM
708,652 Twitter followers
LinkedIn® Page
www.linkedin.com
339,241 employees on LinkedIn®
Ownership
SWX:IBM
Pega Sales Automation
(13)4.1 out of 5
View top Consulting Services for Pega Sales Automation
OverviewPros and Cons
Product Description

AI-powered Intelligent Sales Automation for today’s changing world

Market Segment: 54% Mid-Market, 31% Enterprise
Pros and ConsUser Satisfaction
ProsFeatures, Automation, Automation Focus, Ease of Use, Process Management
ConsIntegration Issues, Navigation Difficulty, Not User-Friendly, Poor Interface Design
User SatisfactionSeller Details
Pega Sales Automation features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
6.7
Broad Workflows
Average: 8.5
8.3
Opportunity Management
Average: 8.9
6.7
Content Repository
Average: 8.9
Seller Details
Seller
Pegasystems
Year Founded
1983
HQ Location
Cambridge, MA
Twitter
@pega
45,145 Twitter followers
LinkedIn® Page
www.linkedin.com
5,522 employees on LinkedIn®
Ownership
NASDAQ:PEGA
WeTalent.AI
(4)5.0 out of 5
OverviewUser Satisfaction
Product Description

Wetalent.AI PRM automates routine tasks like communication, reporting, and task management, freeing your partnership team to focus on high-impact initiatives. Built-in AI algorithm recommends actions

Market Segment: 100% Small-Business
User SatisfactionSeller Details
WeTalent.AI features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
10.0
Opportunity Management
Average: 8.9
10.0
Content Repository
Average: 8.9
Seller Details
Seller
WeTalent.AI
Year Founded
2023
HQ Location
N/A
Twitter
@WeTalent_AI
1 Twitter followers
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
PartnerPortal
(3)4.7 out of 5
OverviewUser Satisfaction
Product Description

We provide effective and powerful channel management applications via our PartnerPortal suite of services. Our client/server and web-based solutions accelerate and automate distributor and reseller da

Market Segment: 100% Small-Business
User SatisfactionSeller Details
PartnerPortal features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 9.0
8.3
Broad Workflows
Average: 8.5
8.3
Opportunity Management
Average: 8.9
0.0
No information available
Seller Details
Seller
MioDatos
Year Founded
2012
HQ Location
San Diego, CA
Twitter
@Miodatos
844 Twitter followers
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
MyPRM
(2)5.0 out of 5
Entry Level Price:$329.00
OverviewUser Satisfaction
Product Description

Why Choose MyPRM? MyPRM isn’t just another partner management platform—it’s the ultimate solution for maximizing your partner program’s potential and driving channel sales to new heights. From stream

Market Segment: 50% Enterprise, 50% Small-Business
User SatisfactionSeller Details
MyPRM features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.0
8.3
Broad Workflows
Average: 8.5
10.0
Opportunity Management
Average: 8.9
10.0
Content Repository
Average: 8.9
Seller Details
Seller
MyPRM
Year Founded
2017
HQ Location
Paris, FR
LinkedIn® Page
www.linkedin.com
7 employees on LinkedIn®
Partner.io
(2)5.0 out of 5
OverviewUser Satisfaction
Product Description

Partner.io is a modern partner management platform built for SaaS companies. It helps you onboard, train, track, and grow revenue through partners — all in one place.

Market Segment: 50% Mid-Market, 50% Small-Business
User SatisfactionSeller Details
Partner.io features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 9.0
10.0
Broad Workflows
Average: 8.5
10.0
Opportunity Management
Average: 8.9
10.0
Content Repository
Average: 8.9
Seller Details
Seller
Partner.io
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
4 employees on LinkedIn®
Partnerplace
(2)5.0 out of 5
OverviewPros and Cons
Product Description

Meet Partnerplace – a new PRM platform tailored for the IT industry! Build a home for your partners. Choose the modules that fit your business, automate daunting tasks, and keep records of all changes

Market Segment: 100% Small-Business
Pros and ConsUser Satisfaction
ProsPartner Management, Sales Growth, Affiliate Management, Affiliate Marketing, Business Growth
User SatisfactionSeller Details
Partnerplace features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.0
8.3
Broad Workflows
Average: 8.5
10.0
Opportunity Management
Average: 8.9
10.0
Content Repository
Average: 8.9
Seller Details
Seller
Rialto Sp. z o.o.
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
Plataforma PRM PartnersHub
(2)4.5 out of 5
OverviewUser Satisfaction
Product Description

A PartnersHub is a PRM (Partner Relationship Management) SaaS platform for managing channel programs and partner ecosystems. It offers modules for recruitment and onboarding of partners, training and

Market Segment: 50% Mid-Market, 50% Small-Business
User SatisfactionSeller Details
Plataforma PRM PartnersHub features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
0.0
No information available
10.0
Opportunity Management
Average: 8.9
10.0
Content Repository
Average: 8.9
Seller Details
Seller
PartnersHub
Year Founded
2024
HQ Location
São Paulo, BR
LinkedIn® Page
www.linkedin.com
3 employees on LinkedIn®
SP CE
(67)4.7 out of 5
OverviewUser Satisfaction
Product Description

Product Overview SP_CE Partner Portal is a specialized Digital Sales Room (DSR) platform designed specifically for small and mid-sized companies that sell through distributors and partners. Unlike tr

Industries: Computer Software, Information Technology and Services · Market Segment: 63% Small-Business, 28% Mid-Market
User SatisfactionSeller Details
SP CE features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.0
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
SP CE
Year Founded
2020
HQ Location
Stockholm, SE
Twitter
@SPCE_HQ
7 Twitter followers
LinkedIn® Page
www.linkedin.com
18 employees on LinkedIn®
Gorilla Corporation
(1)5.0 out of 5
OverviewUser Satisfaction
Product Description

Gorilla Corporation helps technology vendors measure, grow, enable, and manage their IT channel.

Market Segment: 100% Mid-Market
User SatisfactionSeller Details
Gorilla Corporation features and usability ratings that predict user satisfaction
0.0
No information available
10.0
Broad Workflows
Average: 8.5
10.0
Opportunity Management
Average: 8.9
10.0
Content Repository
Average: 8.9
Seller Details
Seller
Gorillaict
Year Founded
1992
HQ Location
San Francisco, US
LinkedIn® Page
www.linkedin.com
54 employees on LinkedIn®
Filters
Filter
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Sort by
Clear All
  • Segment
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Sort by
Clear All
56 Listings in Partner Relationship Management (PRM) Available
  • Sort By:
    G2 Score

Recommended For You

FacilityOS
Rhombus
Coram AI
Resolver
Kastle