Omnichannel commerce software provides businesses with the means to create a seamless buying experience wherein customers can interact with them via all buying and influence channels. An omnichannel commerce product offers a unified platform that contains all the tools necessary to run multiple channels (online, mobile, in-store, social media, etc.). This helps maximize potential customer touchpoints and minimizes potential backend efforts. Any commerce business can benefit from an omnichannel solution, but it is most advantageous when combining online and brick-and-mortar channels, which are typically run very differently.
Omnichannel commerce software can and should integrate with e-commerce platforms, retail management systems, ERP systems, and marketing software. While the configuration of integrations will vary based on both the platform and the user, the overall goal is to connect all relevant sales channels. Similarly, omnichannel commerce software must manage both online and in-store channels, since multichannel retail software is primarily focused on unifying various e-commerce channels.
To qualify for inclusion in the Omnichannel Commerce category, a product must:
- Provide a platform with tools necessary to manage all channels for a commerce business
- Integrates with software for order fulfillment, cross-channel marketing, and more
- Manage and combine primarily customer-facing commerce channels
- Work with both online stores and brick-and-mortar channels such as POS
- Deliver features for B2C or B2B omnichannel commerce, or both
- Maintain product data and availability across all channels
