Sailthru by Marigold
Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.
Average Rating: 4.2/5.0
Total Reviews: 153
How Do G2 Users Rate Sailthru by Marigold?
- Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
- Optimization: 8.3/10 (Category avg: 8.4/10)
- Integrations - Mobile Marketing: 7.9/10 (Category avg: 8.6/10)
- Campaign Analysis: 8.6/10 (Category avg: 8.4/10)
Who Is the Company Behind Sailthru by Marigold?
- Seller: Zeta Global
- Year Founded: 2007
- HQ Location: New York, NY
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Twitter: @ZetaGlobal
16,660 Twitter followers -
LinkedIn® Page: www.linkedin.com
3,116 employees on LinkedIn® - Ownership: NYSE: ZETA
Who Uses This Product?
- Who Uses This: Marketing Manager
- Top Industries: Publishing, Retail
- Company Size: 61% Medium, 21% Small
What Do G2 Reviewers Say About Sailthru by Marigold?
AI-generated summary from verified user reviews
Pros
- Users value the advanced automation of Sailthru, enhancing engagement through personalized and effective campaign management.
- Users appreciate the advanced automation features of Sailthru, enhancing personalization and campaign management for impactful engagement.
- Users value the advanced automation features of Sailthru, enhancing personalization and engagement for tailored campaigns.
- Users value the advanced personalization and predictive analytics of Sailthru, enhancing customer engagement effectively.
- Users appreciate Sailthru by Marigold for its advanced personalization and predictive analytics, enhancing engagement across channels.
Cons
- Users find the difficult learning curve of Sailthru challenging, especially for teams lacking technical support and resources.
- Users find Sailthru's inadequate reporting tools cumbersome and difficult to interpret, hindering data-driven decision making.
- Users find the steep learning curve of Sailthru challenging, especially for smaller teams without technical support.
- Users find limited reporting options difficult to navigate, impacting their ability to interpret analytics effectively.
- Users find reporting tools cumbersome and fragmented, making it difficult to extract meaningful insights effectively.
What Are Recent G2 Reviews of Sailthru by Marigold?
"Advanced Personalization and Predictive Analytics That Drive Engagement"
Rating: 4.5/5.0 stars
— Abhishek S.
"Transformative Personalization, Needs UX Enhancement"
Rating: 4.0/5.0 stars
— Stuessy B.

