# Best Marketing Automation Software - Page 9 ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 508 ### Category Stats (Jul 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month _Last updated: July 31, 2026_ ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 92,900+ Authentic Reviews - 508+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644) Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend) **Sponsored** ### Omnisend Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-07-31T22%3A17%3A52Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3644&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D9&secure%5Btoken%5D=a2aec8444982152805f10d930681f510a57ea6c41b452598592ec7abf8b147d2&secure%5Burl%5D=https%3A%2F%2Fwww.omnisend.com%2Ffeatures&secure%5Burl_type%5D=paid_promos) ### [Tofu](https://www.g2.com/products/tofu-technologies-inc-tofu/reviews) Tofu provides a unified AI platform for B2B marketing teams to ship campaigns 8x faster and improve results. Tofu uses your brand guidelines and segmentation (personas, industries, accounts, keywords) to create personalized and contextual content for email, landing pages, ads, social, blog posts, case studies, sales enablement, and any other content needs. **Average Rating:** 4.5/5.0 **Total Reviews:** 15 #### How Do G2 Users Rate Tofu? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 10.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind Tofu? - **Seller:** [Tofu Technologies](https://www.g2.com/sellers/tofu-technologies) - **HQ Location:** San Mateo , US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b4d59119b361e920b4b12f09fa50d410277ec0d7ef4224fd4bf6b7316c0ac60c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftofuai&secure%5Burl_type%5D=linkedin_company_website) 35 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 40% Medium, 33% Small #### What Do G2 Reviewers Say About Tofu? _AI-generated summary from verified user reviews_ ##### Pros - Users find Tofu's **ease of use** invaluable, streamlining GTM processes and enhancing productivity effortlessly. - Users love Tofu's **automation capabilities** , enabling scalable, personalized campaigns that save time and enhance efficiency. - Users appreciate the **time-saving capabilities** of Tofu, enhancing efficiency in content creation and personalized marketing. - Users find **Tofu incredibly easy to use** for creating diverse and personalized content efficiently across their teams. - Users appreciate the **seamless personalization capabilities** of Tofu, enabling efficient and scalable marketing campaigns effortlessly. ##### Cons - Users note the **missing features** in Tofu, impacting analytics capabilities and overall optimization efforts. - Users find the initial setup **complicated and non-intuitive** , making it challenging for new users to start effectively. - Users experience **integration issues** with Tofu, making the process less efficient and requiring manual effort. - Users note a **lack of features** in Tofu, particularly related to native integrations and content distribution capabilities. - Users find the **learning curve challenging** , with a complicated start and UI issues for new users. #### What Are Recent G2 Reviews of Tofu? **["Enhances Campaign Personalization at Scale"](https://www.g2.com/survey_responses/tofu-review-12656279)** **Rating:** 4.5/5.0 stars _— Mark F._ [Read full review](https://www.g2.com/survey_responses/tofu-review-12656279) **["Must-Have Tool for Personalized GTM at Scale"](https://www.g2.com/survey_responses/tofu-review-11580894)** **Rating:** 5.0/5.0 stars _— Shaun J._ [Read full review](https://www.g2.com/survey_responses/tofu-review-11580894) ### [CloudOne](https://www.g2.com/products/cloudone/reviews) CloudOne differentiates itself by offering powerful turnkey marketing solutions that are supported by its own proprietary data-driven call center to ensure a consistent consumer experience that maintains the highest level of campaign performance. CloudOne also provides simple, quick and easy API access to its robust technology and call center infrastructures to agencies and value-add partners, either on al la carte basis or its turn-key solutions. **Average Rating:** 4.4/5.0 **Total Reviews:** 11 #### How Do G2 Users Rate CloudOne? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10) - **Customization :** 7.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind CloudOne? - **Seller:** [CloudOne](https://www.g2.com/sellers/cloudone) - **Year Founded:** 2010 - **HQ Location:** United States - **Twitter:** @CloudOneLLC 190 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8df88a08991afe8556ad3c8ec7f9ca8aa313ca19b91c41c03dce6d474eb1269a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcloud-one&secure%5Burl_type%5D=linkedin_company_website) 128 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 73% Small, 18% Large #### What Do G2 Reviewers Say About CloudOne? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **user-friendly setup** of CloudOne, making it straightforward and hassle-free for work tasks. - Users value the **time efficiency** of CloudOne, enabling quick work with minimal errors and seamless project management. - Users appreciate the **quick and helpful customer support** provided by CloudOne, ensuring a smooth user experience. - Users value the **dependable performance and user-friendly accessibility** of CloudOne, enhancing team collaboration and organization. - Users love the **seamless CRM integrations** of CloudOne, significantly reducing manual imports and enhancing workflow efficiency. ##### Cons - Users face **slow performance** with CloudOne, experiencing latency and lag during complex tasks and large datasets. - Users experience **inefficiency** with CloudOne due to lagging file syncing and a complex setup process. - Users find the **learning curve steep** due to challenging setup, under-documented features, and occasional UI lag. - Users find the **missing features** in CloudOne lead to a frustrating setup and implementation experience. - Users find CloudOne's interface **not intuitive** , especially when navigating advanced settings and dealing with complex features. #### What Are Recent G2 Reviews of CloudOne? **["CloudOne Review; What Works, and That Needs Important Attention or Changes"](https://www.g2.com/survey_responses/cloudone-review-11786772)** **Rating:** 4.5/5.0 stars _— Yunis H._ [Read full review](https://www.g2.com/survey_responses/cloudone-review-11786772) **["Solid Marketing Tool with Room for Improvement"](https://www.g2.com/survey_responses/cloudone-review-11885947)** **Rating:** 4.0/5.0 stars _— Leela Krishna P._ [Read full review](https://www.g2.com/survey_responses/cloudone-review-11885947) #### What Are G2 Users Discussing About CloudOne? - [What is CloudOne used for?](https://www.g2.com/discussions/what-is-cloudone-used-for) ### [Deployteq](https://www.g2.com/products/deployteq/reviews) Deployteq is a marketing automation platform that empowers businesses to create personalised customer journeys. Trusted by brands like Wickes, Virgin Media, and Center Parcs, Deployteq offers: • Unified customer data: Consolidates data from multiple sources via the Data Model. • Cross-channel marketing: Supports email, SMS, mobile apps, social media and more. • Advanced segmentation: Builds real-time, highly personalised customer segments. • Versatile journey builder: Offers freedom and flexibility in designing customer journeys. Leverage real-time, data-driven insights to grow your revenue with Deployteq. Learn more at deployteq.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 80 #### How Do G2 Users Rate Deployteq? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Customization :** 9.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Deployteq? - **Seller:** [Deployteq](https://www.g2.com/sellers/deployteq) - **Year Founded:** 2000 - **HQ Location:** Huis ter Heide, NL - **Twitter:** @Deployteq 198 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e108a9d6fba3e849a9e50fe8b43434e72f6350907d251ab5f44ca31c2096129e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdeployteq%2F&secure%5Burl_type%5D=linkedin_company_website) 63 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 62% Medium, 21% Small #### What Do G2 Reviewers Say About Deployteq? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **ease of use** of Deployteq, making campaign design and implementation straightforward and efficient. - Users value the **automation capabilities** of Deployteq, enabling effective marketing campaigns and enhancing customer experiences. - Users find Deployteq's **email marketing capabilities** essential for automating, personalizing, and analyzing successful campaigns. - Users value the **ease of use** of Deployteq for effective marketing automation and smooth campaign management. - Users value the **easy creation** of campaigns and emails with Deployteq, enhancing their marketing automation experience effortlessly. ##### Cons - Users express dissatisfaction with **poor customer support** , noting a need for more responsiveness and improvement in assistance. - Users find the **pricing somewhat expensive** , wishing for clearer pricing plans before committing to the service. - Users face **integration issues** with third-party software, complicating their experience despite responsive customer support. - Users find the **learning curve steep** , requiring time and IT knowledge to navigate Deployteq's complex features. - Users feel the lack of **customer data platform features** hinders achieving a comprehensive 360-degree customer view. #### What Are Recent G2 Reviews of Deployteq? **["Powerful Email Automation and CRM Features for Advanced Campaigns"](https://www.g2.com/survey_responses/deployteq-review-12631565)** **Rating:** 4.0/5.0 stars _— Verified User in Retail_ [Read full review](https://www.g2.com/survey_responses/deployteq-review-12631565) **["Very good software for email automation"](https://www.g2.com/survey_responses/deployteq-review-10544868)** **Rating:** 4.0/5.0 stars _— Prathibha K._ [Read full review](https://www.g2.com/survey_responses/deployteq-review-10544868) #### What Are G2 Users Discussing About Deployteq? - [What is CanopyDeploy used for?](https://www.g2.com/discussions/what-is-canopydeploy-used-for) ### [La Growth Machine](https://www.g2.com/products/la-growth-machine/reviews) Introducing La Growth Machine, the first multi-channel prospecting platform that allows you to engage in conversations with potential customers on LinkedIn, Email, and Twitter. With La Growth Machine, you can: - Import leads from LinkedIn or a CSV file to easily manage your prospecting efforts. - Enrich your contact's profile with their details, including professional and personal email addresses, phone numbers, LinkedIn and Twitter profiles, to gain valuable insights about your prospects. - Build a multi-channel prospecting sequence to effectively engage with your leads across multiple touchpoints. - Automatically synchronize interactions in your CRM (including native integrations with HubSpot and Pipedrive or with Zapier) to keep your sales and marketing efforts organized and streamlined. Using La Growth Machine can save your sales, marketing and recruitment teams time and increase productivity by simplifying your lead generation and management efforts. Don't believe us? Sign up for a free trial of LaGrowthMachine today and see the benefits for yourself! **Average Rating:** 4.6/5.0 **Total Reviews:** 56 #### How Do G2 Users Rate La Growth Machine? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 9.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind La Growth Machine? - **Seller:** [LaGrowthMachine](https://www.g2.com/sellers/lagrowthmachine) - **Year Founded:** 2018 - **HQ Location:** Paris, FR - **Twitter:** @lgmrocks 108 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd0fefd9859299e71b04284719ad4440188f08993d400248323e0ca8c3ee3b2a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flgm-growth-machine%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 80% Small, 18% Medium #### What Do G2 Reviewers Say About La Growth Machine? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of La Growth Machine, enjoying its seamless integration and quick support. - Users love the **seamless LinkedIn integration** of La Growth Machine, simplifying outreach without risking account bans. - Users love the **automation** in La Growth Machine, streamlining LinkedIn and email outreach into an effortless workflow. - Users value the **responsive customer support** of La Growth Machine, appreciating quick assistance and dedicated account managers. - Users find the **flexibility** of the sequence builder impressive, despite its initial learning curve. ##### Cons - Users report encountering **error issues** with La Growth Machine, such as bugs and sync errors that disrupt usability. - Users report **frequent software bugs** that disrupt workflow, including sync errors and UI lags during use. - Users report **frequent technical issues** such as bugs, sync errors, and ineffective support that hinder usability. - Users express frustration with the **data inaccuracy** in La Growth Machine, leading to buggy campaigns and poor credibility. - Users express frustration over **email issues** , highlighting bugs and lack of customization that harm campaign effectiveness. #### What Are Recent G2 Reviews of La Growth Machine? **["Unified Inbox + Visual LinkedIn Automation That Keeps Our Team in Sync"](https://www.g2.com/survey_responses/la-growth-machine-review-12261384)** **Rating:** 5.0/5.0 stars _— Tanya R._ [Read full review](https://www.g2.com/survey_responses/la-growth-machine-review-12261384) **["Revolutionized Outreach with Seamless LinkedIn and Email Integration"](https://www.g2.com/survey_responses/la-growth-machine-review-12099633)** **Rating:** 5.0/5.0 stars _— Verified User in Computer & Network Security_ [Read full review](https://www.g2.com/survey_responses/la-growth-machine-review-12099633) #### What Are G2 Users Discussing About La Growth Machine? - [What is LaGrowthMachine used for?](https://www.g2.com/discussions/what-is-lagrowthmachine-used-for) ### [Wunderkind](https://www.g2.com/products/wunderkind/reviews) Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform enables businesses to scale hyper-personalized one-to-one messaging, ensuring that marketing efforts resonate with their target audience. By leveraging the proprietary Wunderkind Identity Network, which recognizes 9 billion devices and 1 billion opted-in consumers, brands can effectively trigger impactful offers at the right moment and through the most suitable channels. The target audience for Wunderkind includes businesses across various industries seeking to enhance their marketing strategies through data-driven insights. The platform is particularly beneficial for brands that prioritize personalized communication and aim to optimize their marketing performance across multiple channels, including email, text, and advertising. With the ability to observe 2 trillion digital transactions annually, Wunderkind provides valuable insights that help brands understand consumer behavior and preferences, enabling them to tailor their messaging accordingly. Key features of Wunderkind include its Autonomous Marketing Platform, which integrates seamlessly with existing email service providers (ESPs). This AI engine enhances performance by utilizing the vast data available within the Wunderkind Identity Network. The platform stands out in its category by guaranteeing a lift in revenue for its clients, delivering over $5 billion in directly attributable revenue annually. This level of assurance often positions Wunderkind as a top revenue channel in clients' analytics platforms, making it a reliable choice for brands looking to drive growth. Additionally, Wunderkind's advertising product, WunderKIND Ads, offers a unique user-first ad experience across a curated selection of top-tier publishers. This approach ensures that high-impact ads are delivered in a non-intrusive manner, enhancing user satisfaction while maximizing returns for both advertisers and publishers. By focusing on creating a positive experience for users, Wunderkind not only improves engagement but also fosters brand loyalty. Overall, Wunderkind provides a comprehensive solution for brands aiming to achieve efficient growth through data-driven marketing strategies. By harnessing the power of AI and first-party data, businesses can enhance their outreach and drive significant revenue growth, making Wunderkind a valuable partner in the competitive landscape of performance marketing. **Average Rating:** 4.4/5.0 **Total Reviews:** 88 #### How Do G2 Users Rate Wunderkind? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 7.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Wunderkind? - **Seller:** [Wunderkind](https://www.g2.com/sellers/wunderkind) - **Company Website:** www.wunderkind.co - **HQ Location:** New York, NY - **Twitter:** @Wunderkind 2,200 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d83237dd93a069b7e30bdccc8c5235df7272fac3b3b59382c51f8fa7710d5588&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F65582532%2F&secure%5Burl_type%5D=linkedin_company_website) 458 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 42% Medium, 31% Small #### What Do G2 Reviewers Say About Wunderkind? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **proactive and knowledgeable customer support** of Wunderkind, enhancing their overall experience and campaign effectiveness. - Users value the **knowledgeable and proactive support** from Wunderkind's team, enhancing campaign effectiveness and partnership experience. - Users value Wunderkind for its **effective business growth strategies** , enabling customized funnels and proactive support for conversions. - Users value the **helpfulness of the team** at Wunderkind, noting their support and adaptability in various situations. - Users highlight the **effective results** of Wunderkind, noting successful campaigns that significantly impact their business. ##### Cons - Users note the **limited features** of Wunderkind, desiring more customization and integration options for effective use. - Users note **limited functionality** in Wunderkind, especially regarding adaptability and advanced data insights for decision-making. - Users note a lack of **missing features** , particularly in SMS integration and advanced analytics that hinder functionality. - Users express disappointment in the **insufficient support** from Wunderkind, affecting their overall experience and success. - Users express frustration with Wunderkind's **poor customer support** , highlighting ongoing issues despite multiple attempts at improvement. #### What Are Recent G2 Reviews of Wunderkind? **["Great Features, But Some Drawbacks"](https://www.g2.com/survey_responses/wunderkind-review-11903636)** **Rating:** 4.0/5.0 stars _— Verified User in Sporting Goods_ [Read full review](https://www.g2.com/survey_responses/wunderkind-review-11903636) **["An Extension to Our Team"](https://www.g2.com/survey_responses/wunderkind-review-11873857)** **Rating:** 5.0/5.0 stars _— Verified User in Consumer Goods_ [Read full review](https://www.g2.com/survey_responses/wunderkind-review-11873857) #### What Are G2 Users Discussing About Wunderkind? - [Where is wunderkind located?](https://www.g2.com/discussions/where-is-wunderkind-located) - [What is wunderkind formerly BounceX?](https://www.g2.com/discussions/what-is-wunderkind-formerly-bouncex) - [What does BounceX do?](https://www.g2.com/discussions/what-does-bouncex-do) - [What does Wunderkind do?](https://www.g2.com/discussions/what-does-wunderkind-do) ### [Mapp Marketing Cloud](https://www.g2.com/products/mapp-marketing-cloud/reviews) Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website. Mapp Marketing Cloud helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection. - Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences. - Personalize content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages. - Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies chose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris. **Average Rating:** 3.9/5.0 **Total Reviews:** 65 #### How Do G2 Users Rate Mapp Marketing Cloud? - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.0/10) - **Customization :** 5.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 6.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 6.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Mapp Marketing Cloud? - **Seller:** [Mapp Digital](https://www.g2.com/sellers/mapp-digital) - **Year Founded:** 2016 - **HQ Location:** London, GB - **Twitter:** @Mapp\_Digital 6,055 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1818b9dd71de0b932469032cae44d9b483dbfad248360db8297f7d926da58dca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F162487%2F&secure%5Burl_type%5D=linkedin_company_website) 421 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 43% Medium, 39% Large #### What Do G2 Reviewers Say About Mapp Marketing Cloud? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **strong data insights** of Mapp Marketing Cloud, finding them practical and efficiently connected to marketing actions. - Users value the **time-saving automation** of Mapp Marketing Cloud, appreciating its practical application and strong data insights. - Users value the **automation efficiency** of Mapp Marketing Cloud, which simplifies tasks and enhances productivity seamlessly. - Users value the **time-saving automation tools** of Mapp Marketing Cloud for their practicality and ease of use. - Users appreciate the **ease of use** in Mapp Marketing Cloud, benefiting from practical design and efficient automation tools. ##### Cons - Users find the **difficult setup** of Mapp Marketing Cloud to be a frustrating barrier to effective use. - Users find the **insufficient guidance** in Mapp Marketing Cloud creates a steep learning curve and slows initial setup. - Users find the **lack of clear documentation** in Mapp Marketing Cloud leads to a steep learning curve and setup delays. - Users find the **learning curve steep** with Mapp Marketing Cloud, as some features lack intuitiveness and clear documentation. - Users find the **non-intuitive features** of Mapp Marketing Cloud challenging, especially during the initial learning phase. #### What Are Recent G2 Reviews of Mapp Marketing Cloud? **["Clean, Practical Automation with Strong Data Insights"](https://www.g2.com/survey_responses/mapp-marketing-cloud-review-12289403)** **Rating:** 4.0/5.0 stars _— Sanaul K._ [Read full review](https://www.g2.com/survey_responses/mapp-marketing-cloud-review-12289403) **["Easy Setup and Implementation at a Fair Price"](https://www.g2.com/survey_responses/mapp-marketing-cloud-review-12741501)** **Rating:** 4.5/5.0 stars _— Ronald H._ [Read full review](https://www.g2.com/survey_responses/mapp-marketing-cloud-review-12741501) #### What Are G2 Users Discussing About Mapp Marketing Cloud? - [What is Mapp engage?](https://www.g2.com/discussions/what-is-mapp-engage) - [What is MAPP data?](https://www.g2.com/discussions/what-is-mapp-data) - [What is Mapp Cloud?](https://www.g2.com/discussions/what-is-mapp-cloud) - [What is MAPP software?](https://www.g2.com/discussions/what-is-mapp-software) ### [Sendlane](https://www.g2.com/products/sendlane/reviews) Truly unified email, SMS, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an ever-evolving product designed to help merchants drive revenue. Ready to take a test drive? Get your free 60-day trial of Sendlane today, no credit card required! **Average Rating:** 4.6/5.0 **Total Reviews:** 79 #### How Do G2 Users Rate Sendlane? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Sendlane? - **Seller:** [Sendlane](https://www.g2.com/sellers/sendlane) - **Year Founded:** 2013 - **HQ Location:** San Diego, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94ac6387602c80ec09f2a8f35d1a0bd9707ad3da80fe88e7d4ff2805ae9bbd00&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6587421%2F&secure%5Burl_type%5D=linkedin_company_website) 24 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 76% Small, 22% Medium #### What Do G2 Reviewers Say About Sendlane? _AI-generated summary from verified user reviews_ ##### Pros - Users love Sendlane's **automation and personalization capabilities** , enhancing engagement and streamlining marketing processes effectively. - Users commend Sendlane's **exceptional customer support** , noting their high responsiveness and helpful assistance at all times. - Users value Sendlane's **automation efficiency** , enhancing engagement and conversions with personalized campaigns effortlessly. - Users value Sendlane's **automation features** , enhancing engagement through personalized campaigns and behavior-driven triggers. - Users appreciate the **ease of use** of Sendlane, thanks to its intuitive design and simple setup process. ##### Cons - Users find Sendlane **quite expensive** , making it less accessible for startups and small businesses. - Users express frustration with **poor reporting** capabilities, limiting their ability to gain deeper insights into performance. - Users face **campaign issues** with Sendlane, including international SMS limits and delayed pre-scheduled campaigns. - Users note that **feature improvements** are needed, particularly for simpler setups and better reporting capabilities. - Users find the **inefficient user interface** cluttered and challenging, especially as campaigns scale and options are limited. #### What Are Recent G2 Reviews of Sendlane? **["Streamlined Email + SMS Marketing with Intuitive Automation and Real-Time Segmentation"](https://www.g2.com/survey_responses/sendlane-review-12694427)** **Rating:** 4.0/5.0 stars _— Verified User in Oil & Energy_ [Read full review](https://www.g2.com/survey_responses/sendlane-review-12694427) **["Streamlined Client Outreach with Strong Segmentation, Needs Better Integrations"](https://www.g2.com/survey_responses/sendlane-review-12963751)** **Rating:** 4.5/5.0 stars _— Camposano S._ [Read full review](https://www.g2.com/survey_responses/sendlane-review-12963751) #### What Are G2 Users Discussing About Sendlane? - [What is Ontraport com?](https://www.g2.com/discussions/what-is-ontraport-com) - [How much is GetResponse?](https://www.g2.com/discussions/how-much-is-getresponse) - [What is marketing automation software?](https://www.g2.com/discussions/what-is-marketing-automation-software) - [Why is Sendlane so expensive?](https://www.g2.com/discussions/why-is-sendlane-so-expensive) ### [Net-Results](https://www.g2.com/products/net-results/reviews) Experience the Net-Results Marketing Automation Platform — all the features you need, with the support you want, at a price you'll love. Execute on your digital marketing strategy with the features and technical flexibility you need to make your marketing campaigns really work. **Average Rating:** 4.4/5.0 **Total Reviews:** 108 #### How Do G2 Users Rate Net-Results? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 8.6/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.1/10 (Category avg: 8.5/10) #### Who Is the Company Behind Net-Results? - **Seller:** [Net-Results](https://www.g2.com/sellers/net-results) - **Year Founded:** 2003 - **HQ Location:** Denver, CO - **Twitter:** @NetResults 7,350 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3878f5f955ef115a5817cb544e585cc37d1f68a82b88577ce5c021b22e7bc50b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F218888%2F&secure%5Burl_type%5D=linkedin_company_website) 25 employees on LinkedIn® - **Phone:** +01 303 771-2552 #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 65% Small, 31% Medium #### What Are Recent G2 Reviews of Net-Results? **["Streamlined DACH Compliance with Enhanced Recruitment Integration"](https://www.g2.com/survey_responses/net-results-review-13002583)** **Rating:** 4.0/5.0 stars _— Mizzy S._ [Read full review](https://www.g2.com/survey_responses/net-results-review-13002583) **["Cannot beat the customer service with this platform"](https://www.g2.com/survey_responses/net-results-review-8129483)** **Rating:** 5.0/5.0 stars _— Laura D._ [Read full review](https://www.g2.com/survey_responses/net-results-review-8129483) #### What Are G2 Users Discussing About Net-Results? - [What are the key benefits and challenges of using Net-Results for marketing automation?](https://www.g2.com/discussions/what-are-the-key-benefits-and-challenges-of-using-net-results-for-marketing-automation) - [What is Net-Results used for?](https://www.g2.com/discussions/what-is-net-results-used-for) ### [Higher Logic Thrive](https://www.g2.com/products/higher-logic-thrive/reviews) Higher Logic Thrive is a comprehensive online community and marketing software solution suite designed to drive engagement. With nearly 20 years of experience, Higher Logic has established itself as a trusted partner, serving more than 3,000 customers and facilitating over 350,000 online communities globally. This platform supports more than 200 million users across 42 countries, making it a significant player in the realm of community engagement and marketing. The Higher Logic Thrive portfolio consists of three primary products. The Higher Logic Thrive Community is an engagement solution that fosters connections, resource sharing, and discussions among members. This product is particularly beneficial for organizations looking to enhance member interaction and create a vibrant online community. By providing a space for community members to engage, Higher Logic Thrive Community helps build stronger relationships and increase member satisfaction. In addition to community engagement, Higher Logic Thrive Marketing serves as the go-to marketing and communications software for associations. With an impressive 99% deliverability rate, this tool ensures that messages reach the intended audience effectively. Leverage this software to deliver targeted communications, enhancing member engagement and ensuring that the right information is shared at the right time. This capability is essential for organizations aiming to maintain strong connections with their members and keep them informed about relevant events and initiatives. The Higher Logic Thrive Platform integrates the functionalities of both the Community and Marketing solutions, creating a cohesive experience that enhances member engagement. This platform is designed to scale alongside an organization's growth, allowing for the addition of various add-ons and third-party integrations with CRM, AMS, and LMS providers. This flexibility ensures that customers can customize their experience to meet their evolving needs. Furthermore, Higher Logic provides expert Advisors to assist in implementation, ensuring that customers can quickly get up and running. Users also benefit from the Higher Logic Users Group (HUG), which offers a network of support and shared knowledge. This combination of robust features, scalability, and community support positions Higher Logic as a valuable resource for organizations looking to enhance their member engagement and marketing efforts. **Average Rating:** 4.4/5.0 **Total Reviews:** 427 #### How Do G2 Users Rate Higher Logic Thrive? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Higher Logic Thrive? - **Seller:** [Higher Logic](https://www.g2.com/sellers/higher-logic) - **Company Website:** www.higherlogic.com - **Year Founded:** 2007 - **HQ Location:** Arlington, VA - **Twitter:** @HigherLogic 3,559 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=df1ba212d056d8f17b8b6dda9fdf0e2f2d7f076978406c055093700178e2c4a6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhigher-logic%2F&secure%5Burl_type%5D=linkedin_company_website) 339 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Non-Profit Organization Management, Hospital & Health Care - **Company Size:** 55% Small, 40% Medium #### What Do G2 Reviewers Say About Higher Logic Thrive? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **exceptional customer support** from Higher Logic Thrive, with dedicated staff enhancing their experience and engagement. - Users enjoy the **intuitive user interaction** of Higher Logic Thrive, enhancing community engagement and connectivity effectively. - Users value the **customer engagement features** of Higher Logic Thrive, fostering vibrant community interactions and discussions. - Users love the **flexibility and customization options** of Higher Logic Thrive, enhancing member engagement and communication. - Users highlight the **exceptional support** from the Thrive team, enhancing member engagement and networking within their community. ##### Cons - Users note the **poor interface design** of Higher Logic Thrive, finding it clunky and not intuitive for navigation. - Users often face a **steep learning curve** with Higher Logic Thrive, requiring significant time to master its features. - Users find **limited customization** options in Higher Logic Thrive, impacting design flexibility and user experience. - Users find **limited features** in Higher Logic Thrive, particularly noting clunkiness and the absence of a mobile app. - Users find the **missing features** frustrating, as key functionalities often lack applicability to their specific needs. #### What Are Recent G2 Reviews of Higher Logic Thrive? **["Engaging Online Community for Discussions, Resources, and Events"](https://www.g2.com/survey_responses/higher-logic-thrive-review-12706307)** **Rating:** 4.0/5.0 stars _— Judy C._ [Read full review](https://www.g2.com/survey_responses/higher-logic-thrive-review-12706307) **["Connects Members Nationwide and Encourages Engagement"](https://www.g2.com/survey_responses/higher-logic-thrive-review-12701586)** **Rating:** 5.0/5.0 stars _— Molly B._ [Read full review](https://www.g2.com/survey_responses/higher-logic-thrive-review-12701586) #### What Are G2 Users Discussing About Higher Logic Thrive? - [What is Higher Logic Thrive used for?](https://www.g2.com/discussions/what-is-higher-logic-thrive-used-for) - 1 comment - [What is an online community platform?](https://www.g2.com/discussions/what-is-an-online-community-platform) - 1 comment - [What is the main function of online community groups?](https://www.g2.com/discussions/what-is-the-main-function-of-online-community-groups) - 1 comment - [How much does higher logic cost?](https://www.g2.com/discussions/how-much-does-higher-logic-cost) - 1 comment - [What benefits do these users get from the online community?](https://www.g2.com/discussions/what-benefits-do-these-users-get-from-the-online-community) - 1 comment ### [Zoho Marketing Automation](https://www.g2.com/products/zoho-marketing-automation/reviews) Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp, social media, and webpages. With built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster. Highlights of Zoho Marketing Automation 1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages. 2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality. 3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more. 4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems. 5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar. 6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience. Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations. Experience unified marketing, automation, and analytics—all in one platform. Sign up today and turn your marketing automation investment into measurable growth. **Average Rating:** 4.2/5.0 **Total Reviews:** 108 #### How Do G2 Users Rate Zoho Marketing Automation? - **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 9.0/10) - **Customization :** 7.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind Zoho Marketing Automation? - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho 137,880 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website) 30,766 employees on LinkedIn® - **Phone:** +1 (888) 900-9646 #### Who Uses This Product? - **Who Uses This:** Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 58% Small, 35% Medium #### What Do G2 Reviewers Say About Zoho Marketing Automation? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **automated and personalized responses** of Zoho Marketing Automation, enhancing their marketing efficiency and insights. - Users appreciate the **ease of use** of Zoho Marketing Automation, noting its straightforward setup and intuitive interface. - Users appreciate the **automation features** of Zoho Marketing Automation for facilitating personalized and efficient marketing workflows. - Users value the **automation efficiency** of Zoho Marketing Automation, enabling seamless, responsive, and personalized marketing campaigns. - Users appreciate the **responsive journey management** of Zoho Marketing Automation, allowing intentional and timely follow-up communications. ##### Cons - Users find the **learning curve challenging** , especially beginners, due to a lack of guidance and overwhelming UI. - Users report **poor customer support** , experiencing inconsistencies that hinder their overall satisfaction with Zoho Marketing Automation. - Users find Zoho Marketing Automation to be **not very user-friendly** , with a clunky UI and a steep learning curve. - Users struggle with a **steep learning curve** , finding it challenging to grasp the platform without adequate tutorials. - Users find the **complex usability** of Zoho Marketing Automation challenging, requiring time and effort to navigate effectively. #### What Are Recent G2 Reviews of Zoho Marketing Automation? **["The best all in one marketing automation tool"](https://www.g2.com/survey_responses/zoho-marketing-automation-review-12590231)** **Rating:** 4.0/5.0 stars _— Akriti S._ [Read full review](https://www.g2.com/survey_responses/zoho-marketing-automation-review-12590231) **["Easy tool for managing campaigns and workflows"](https://www.g2.com/survey_responses/zoho-marketing-automation-review-12745763)** **Rating:** 4.5/5.0 stars _— Gaurav S._ [Read full review](https://www.g2.com/survey_responses/zoho-marketing-automation-review-12745763) #### What Are G2 Users Discussing About Zoho Marketing Automation? - [How do I use Zoho marketing automation?](https://www.g2.com/discussions/how-do-i-use-zoho-marketing-automation) - 1 comment - [Is Zoho a marketing automation tool?](https://www.g2.com/discussions/is-zoho-a-marketing-automation-tool) - 1 comment - [What are marketing automation features?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) - 1 comment, 1 upvote - [What are the four key features of marketing automation software?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software) - 1 comment ### [Right On Interactive](https://www.g2.com/products/right-on-interactive/reviews) Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your advocates. At Right On Interactive, we’ve seen profitable growth sustained when marketers view engagement as a journey, not just a campaign. So we’ve designed our software to automate the concept of Customer Lifecycle Marketing, providing visibility into who is the best-fit and the most engaged for an organization at each stage of the customer journey — from prospect to raving fan. Our cloud-based solution maps the customer’s entire brand experience, from messaging through product usage. Marketers and sales teams can know exactly where a prospect or customer is in their relationship with a brand, and how best to approach them to maximize lifetime value. At Right On Interactive, we believe in attracting and acquiring the best-fit customers for life. **Average Rating:** 4.5/5.0 **Total Reviews:** 41 #### How Do G2 Users Rate Right On Interactive? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Customization :** 8.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Right On Interactive? - **Seller:** [Right On Interactive](https://www.g2.com/sellers/right-on-interactive) - **Year Founded:** 2006 - **HQ Location:** Indianapolis, IN - **Twitter:** @roi\_marketing 1,909 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1d0002c00480a021127398303cd1138cc2ee9e9dc471b77bf5f6d4788a30ff6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F279952%2F&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 39% Medium, 37% Small #### What Do G2 Reviewers Say About Right On Interactive? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Right On Interactive, enhancing productivity and streamlining workflows effortlessly. - Users value the **easy setup** of Right On Interactive, which facilitates quick and user-friendly implementation for teams. ##### Cons - Users report that the **reactionary campaign builder** doesn't function correctly, needing improvements in speed and interface. - Users feel that Right On Interactive has **accessibility issues** , making it less intuitive to use effectively. - Users experience **slow performance** with the reactionary campaign builder, finding it unresponsive and in need of improvement. #### What Are Recent G2 Reviews of Right On Interactive? **["Streamlined Customer Lifecycle with Data Consolidation"](https://www.g2.com/survey_responses/right-on-interactive-review-12148074)** **Rating:** 5.0/5.0 stars _— MD. AMIRUL I._ [Read full review](https://www.g2.com/survey_responses/right-on-interactive-review-12148074) **["Effortless Marketing with Right On Interactive"](https://www.g2.com/survey_responses/right-on-interactive-review-11959010)** **Rating:** 5.0/5.0 stars _— penny m._ [Read full review](https://www.g2.com/survey_responses/right-on-interactive-review-11959010) #### What Are G2 Users Discussing About Right On Interactive? - [What is Right On Interactive used for?](https://www.g2.com/discussions/what-is-right-on-interactive-used-for) ### [Delivra](https://www.g2.com/products/delivra/reviews) Delivra is an email marketing platform helping marketers of any expertise captivate and grow their audience. With more than 20 years of unrivaled customer success, Delivra helps businesses engage in meaningful conversations that produce tangible results. Their focus on approachable solutions has helped empower thousands of organizations across industries to take control of complex marketing automation and data handling. Delivra scales with you and provides the tools you need to succeed every step of the way. Built for busy marketers, Delivra offers a full suite of features to help teams reach their goals. Easily build and send impactful email marketing campaigns with a customizable drag and drop editor. Automate your customer communications by strategically plotting an entire email series, determining which mailings are sent based on a variety of subscriber actions, inactions or time. Get more engagement from your audience and reach customers outside of their inbox with expert segmentation and SMS marketing. Whether you’re working B2B, promoting a Non-Profit, or planning an event, Delivra provides robust analytics and ongoing support to encourage users to hone in and refine their strategy. Integrate with a wide variety of CRM’s, e-commerce platforms, and web analytics tools so everything you need is available in one place. The software either plugs right into the current tech, or Delivra builds out a custom integration to ensure that everything works smoothly. **Average Rating:** 4.3/5.0 **Total Reviews:** 83 #### How Do G2 Users Rate Delivra? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 6.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Delivra? - **Seller:** [Delivra](https://www.g2.com/sellers/delivra) - **Year Founded:** 1999 - **HQ Location:** Indianapolis, Indiana - **Twitter:** @delivra 2,078 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73ad5bf50772ccf1390bd26a45e25782fa2e4c85629af67089027722a79bf505&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F273329%2F&secure%5Burl_type%5D=linkedin_company_website) 29 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 48% Small, 44% Medium #### What Do G2 Reviewers Say About Delivra? _AI-generated summary from verified user reviews_ ##### Pros - Users love Delivra for its **effortless automation features** , streamlining email campaigns and enhancing marketing productivity. - Users value the **ease of use** of Delivra, enjoying its smooth interface and quick campaign setup. - Users love the **automation features** in Delivra, enhancing their marketing strategies with effortless lead capture and personalization. - Users appreciate the **easy setup** of Delivra, making campaign management quick and stress-free from the start. - Users appreciate the **ease of use and automation features** of Delivra, simplifying their email marketing experience significantly. ##### Cons - Users find the **difficult automation** with Delivra challenging, impacting their overall experience and effectiveness. - Users face **integration issues** with Delivra, making automation and customization more challenging than desired. - Users find the **limited customization** in Delivra restrictive, desiring more flexibility with templates and design options. - Users find **automation complexity** and the integration ecosystem of Delivra challenging, affecting user experience negatively. - Users find the **automation complexity** and integration ecosystem somewhat challenging when using Delivra. #### What Are Recent G2 Reviews of Delivra? **["Streamlined Multi-Channel Communication, Needs Local Compliance Enhancements"](https://www.g2.com/survey_responses/delivra-review-13058641)** **Rating:** 4.5/5.0 stars _— Gaston A._ [Read full review](https://www.g2.com/survey_responses/delivra-review-13058641) **["Streamlined GDPR Compliance, But Needs Localization Improvements"](https://www.g2.com/survey_responses/delivra-review-13042859)** **Rating:** 4.0/5.0 stars _— Mark J._ [Read full review](https://www.g2.com/survey_responses/delivra-review-13042859) #### What Are G2 Users Discussing About Delivra? - [What is Delivra used for?](https://www.g2.com/discussions/what-is-delivra-used-for) ### [Remarkety](https://www.g2.com/products/remarkety/reviews) Remarkety is a leading Marketing Automation Platform for eCommerce. An multichannel marketing system (Email, SMS & Social) designed from the ground up to integrate with any eCommerce website. With Remarkety you can segment and target your customers, based on retail data, real-time online shopping behavior including online & offline purchases. Remarkety combines eCommerce data, shopping behavior and predictive algorithms to deliver effective campaigns that increase LTV and optimize conversion rate. **Average Rating:** 4.4/5.0 **Total Reviews:** 41 #### How Do G2 Users Rate Remarkety? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) #### Who Is the Company Behind Remarkety? - **Seller:** [Remarkety](https://www.g2.com/sellers/remarkety) - **Year Founded:** 2012 - **HQ Location:** New York, NY - **Twitter:** @remarkety 570 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=23153e6aa881ce1a23699cb9755da7dcb5785b42afaeb60744e49c85c1d86180&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F581397%2F&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail - **Company Size:** 73% Small, 27% Medium #### What Do G2 Reviewers Say About Remarkety? _AI-generated summary from verified user reviews_ ##### Cons - Users find the product **expensive** , particularly small to medium enterprises struggling with the high cost. #### What Are Recent G2 Reviews of Remarkety? **["Remarkety has strong integration capabilities and effective marketing strategies."](https://www.g2.com/survey_responses/remarkety-review-13095106)** **Rating:** 4.0/5.0 stars _— Verified User_ [Read full review](https://www.g2.com/survey_responses/remarkety-review-13095106) **["Effortless B2B Engagement, Powerful Yet Needs Flexibility"](https://www.g2.com/survey_responses/remarkety-review-12483514)** **Rating:** 4.0/5.0 stars _— Sandercock O._ [Read full review](https://www.g2.com/survey_responses/remarkety-review-12483514) #### What Are G2 Users Discussing About Remarkety? - [What is Remarkety used for?](https://www.g2.com/discussions/what-is-remarkety-used-for) ### [Oracle Responsys](https://www.g2.com/products/oracle-responsys/reviews) Oracle's Responsys Interact Marketing Cloud helps brands manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display & the web. **Average Rating:** 3.9/5.0 **Total Reviews:** 127 #### How Do G2 Users Rate Oracle Responsys? - **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 9.0/10) - **Customization :** 7.4/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.5/10) #### Who Is the Company Behind Oracle Responsys? - **Seller:** [Oracle](https://www.g2.com/sellers/oracle) - **Year Founded:** 1977 - **HQ Location:** Austin, TX - **Twitter:** @Oracle 827,997 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website) 208,078 employees on LinkedIn® - **Ownership:** NYSE:ORCL #### Who Uses This Product? - **Who Uses This:** Email Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 47% Medium, 39% Large #### What Do G2 Reviewers Say About Oracle Responsys? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Oracle Responsys, making setup and onboarding smooth and efficient. - Users find the **initial setup incredibly easy** , making the onboarding process smooth and efficient for marketing efforts. - Users value the **automation efficiency** of Oracle Responsys, significantly enhancing marketing effectiveness and saving time on tasks. - Users value the **flexibility** of Oracle Responsys, enabling seamless orchestration of personalized campaigns across multiple channels effortlessly. - Users value the **real-time personalization** of Oracle Responsys, enabling highly targeted and relevant communications effortlessly. ##### Cons - Users struggle with the **poor interface design** of Oracle Responsys, making it difficult for non-technical users to navigate. - Users highlight the **poor UX** of Oracle Responsys, finding the interface outdated and overly complex for non-technical users. - Users find Oracle Responsys to have **complex features** that complicate usage, especially for non-technical individuals. - Users find Oracle Responsys **complex and difficult** to navigate, particularly due to its outdated interface and technical demands. - Users experience **dashboard issues** as reports load slowly and customizing analytics can be frustrating without exporting data. #### What Are Recent G2 Reviews of Oracle Responsys? **["Powerful Campaign Management, Needs UI Modernization"](https://www.g2.com/survey_responses/oracle-responsys-review-12077217)** **Rating:** 5.0/5.0 stars _— Rana M._ [Read full review](https://www.g2.com/survey_responses/oracle-responsys-review-12077217) **["Effective Cross-Channel Automation with Oracle Responsys"](https://www.g2.com/survey_responses/oracle-responsys-review-11980204)** **Rating:** 4.0/5.0 stars _— Bianca N._ [Read full review](https://www.g2.com/survey_responses/oracle-responsys-review-11980204) #### What Are G2 Users Discussing About Oracle Responsys? - [What is Oracle Responsys used for?](https://www.g2.com/discussions/what-is-oracle-responsys-used-for) - 1 comment ### [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews) RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most. We do this through our multichannel solutions for Marketing Automation, Sales, Conversational Marketing, and E-commerce. All of this is further supported by a robust Partner Program with over 2,000 marketing and sales agencies and consultancies. **Average Rating:** 4.7/5.0 **Total Reviews:** 333 #### How Do G2 Users Rate RD Station Marketing? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Customization :** 7.6/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind RD Station Marketing? - **Seller:** [RD Station](https://www.g2.com/sellers/rd-station-3ba56937-8d4d-44e4-9362-601787c749ae) - **Year Founded:** 2010 - **HQ Location:** Florianopolis, SC - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c6ff8dfa33532c874035537678268ef73b759b9266ce82f6ae6e9e99a34994b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frd-station%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Analista de Marketing, Analista de marketing - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 61% Small, 36% Medium #### What Do G2 Reviewers Say About RD Station Marketing? _AI-generated summary from verified user reviews_ ##### Pros - Users find RD Station Marketing's **user-friendly interface** simplifies marketing tasks and enhances overall experience significantly. - Users appreciate the **user-friendly interface** of RD Station Marketing, making marketing tasks easy and accessible for everyone. - Users admire the **user-friendly email marketing tools** of RD Station, making campaign management simple and efficient. - Users appreciate the **intuitive interface** of RD Station, making it easy for anyone to start using the platform. - Users love the **easy creation** of campaigns with RD Station Marketing, thanks to its user-friendly and intuitive platform. ##### Cons - Users find the **high complexity** of RD Station Marketing overwhelming, especially as their business needs grow. - Users find the **limited customization options** of RD Station Marketing restrictive, affecting their specific requirements and personalization needs. - Users find the **limited templates** in RD Station Marketing restrict their ability to customize for complex business needs. - Users feel RD Station's **pricing is high** , presenting challenges for small businesses or startups with limited budgets. - Users find the **learning curve steep** as business complexity increases, making segmentation and automation challenging. #### What Are Recent G2 Reviews of RD Station Marketing? **["All-in-One Marketing Funnel with Intuitive Automation and Strong Analytics"](https://www.g2.com/survey_responses/rd-station-marketing-review-12694092)** **Rating:** 4.0/5.0 stars _— Verified User in Oil & Energy_ [Read full review](https://www.g2.com/survey_responses/rd-station-marketing-review-12694092) **["Automation and Emails Facilitate Lead Generation"](https://www.g2.com/survey_responses/rd-station-marketing-review-12346521)** **Rating:** 4.5/5.0 stars _— Robsôn B._ [Read full review](https://www.g2.com/survey_responses/rd-station-marketing-review-12346521) - [‹ Prev‹ Prev](/categories/marketing-automation?order=g2_score&page=8#product-list) - [1](/categories/marketing-automation?order=g2_score#product-list) - [2](/categories/marketing-automation?order=g2_score&page=2#product-list) - … - [5](/categories/marketing-automation?order=g2_score&page=5#product-list) - [6](/categories/marketing-automation?order=g2_score&page=6#product-list) - [7](/categories/marketing-automation?order=g2_score&page=7#product-list) - [8](/categories/marketing-automation?order=g2_score&page=8#product-list) - 9 - [10](/categories/marketing-automation?order=g2_score&page=10#product-list) - [11](/categories/marketing-automation?order=g2_score&page=11#product-list) - [12](/categories/marketing-automation?order=g2_score&page=12#product-list) - [13](/categories/marketing-automation?order=g2_score&page=13#product-list) - … - [33](/categories/marketing-automation?order=g2_score&page=33#product-list) - [34](/categories/marketing-automation?order=g2_score&page=34#product-list) - [Next ›Next ›](/categories/marketing-automation?order=g2_score&page=10#product-list) Spotlight Categories [Expense Management Software](https://www.g2.com/categories/expense-management) [Compensation Management Software](https://www.g2.com/categories/compensation-management) [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa) [Third Party & Supplier Risk Management Software](https://www.g2.com/categories/third-party-supplier-risk-management) [Managed File Transfer (MFT) Software](https://www.g2.com/categories/managed-file-transfer-mft) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Automation Themes](/categories/marketing-automation/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated July 10, 2025 Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more. A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time. Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel. To qualify for inclusion in the Marketing Automation category, a product must: - Automate two or more of the following workflows: email, social media, SMS, and digital ads - Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting - Act as a central marketing database for marketing information and interactions - Allow dynamic segmentation of marketing campaign targets - Contact targets across multiple channels after specific actions, triggers, or periods of time - Generate forms and landing pages to collect prospect information - Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI) - Provide personalization features to tailor marketing campaigns based on customer behavior - Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms - Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing Show More * * * ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.