I like Right On Interactive for its data consolidation feature, which acts as a customer data platform and pulls in data from almost everywhere to create a single view. This is really helpful as it solves the 'silo' problem where sales and marketing might be looking at different versions of the same person. I also appreciate the mid-size personal touch and the nuance of 3D scoring it offers. The initial setup wasn't too hard for my team, and I'm really happy with how it's helping us with lead prioritizing and customer retention. Review collected by and hosted on G2.com.

The reactionary campaign builder doesn't work properly. Speed and interface should be improved, reactionary campaign builder should be improved. Review collected by and hosted on G2.com.