# Best Marketing Automation Software - Page 24 ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 508 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 93,000+ Authentic Reviews - 508+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=1934&focus%5B%5D=20732&focus%5B%5D=22329&focus%5B%5D=88175&focus%5B%5D=3644&focus%5B%5D=18316) Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Klaviyo, Attentive, Omnisend, and Customer.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=omnisend&focus%5B%5D=customer-io) **Sponsored** ### Stannp.com Send personalized postcards, letters, and self-mailers to customers globally with production centres in US, Canada and Europe. Trigger automatically by your CRM, by customer behavior, or sent as one-off campaigns. We make direct mail as easy to manage as email and equally powerful. Replicate your email strategies with Direct Mail like: \* Recovering abandoned carts with personalized postcards \* Winning back churned customers with targeted offers \* Triggering transactional notifications and renewal reminders automatically \* Running seasonal campaigns to specific customer segments \* Complementing email and paid ads with a physical touchpoint that cuts through Built To Fit Your Existing Stack: Stannp.com integrates with HubSpot, Klaviyo, Zapier, and Make, so you can trigger direct mail from the tools you already use, without rebuilding your workflows. For teams who want full control, a powerful REST API enables custom automations and high-volume programmatic sending. Trusted, Secure and Compliant: Stannp.com is ISO 27001 certified, HIPAA compliant, and ICO registered, making it a reliable choice for businesses handling sensitive customer data across regulated industries including healthcare and financial services. US mailings are processed through a USPS CASS-certified platform; UK mailings as a Royal Mail approved provider. Both ensure address accuracy and maximum deliverability. Simple Enough For Marketers Powerful Enough For Developers: Whether you're uploading a list and sending your first campaign in minutes, or building automated multi-step journeys through the API, Stannp.com scales to how your team works. Live mail tracking, campaign reporting, and ROI measurement are built in from day one. Trusted by over 85,000 businesses across the US, UK, and Canada. Over 1 billion items sent since 2014. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-01T23%3A22%3A19Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=49450&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D24&secure%5Btoken%5D=38cb55293a0a26408c0695ec8c5f65196f06ecd93cdbf38f0c097a4a5d9c85f9&secure%5Burl%5D=https%3A%2F%2Fwww.Stannp.com%2Fus%3Fsource%3DG2&secure%5Burl_type%5D=custom_url) ### [Easify App](https://www.g2.com/products/easify-app/reviews) Easify helps businesses connect, convert, and automate their outreach to close deals faster without worrying about compliance. By bringing communication, automation, and compliance smartly under one roof, Easify makes customer engagement simpler, smarter, and effortlessly scalable. It’s everything you need to reach more prospects, build stronger relationships, and grow with confidence. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Easify App? - **Seller:** [Easify](https://www.g2.com/sellers/easify-425db502-2a5c-4e75-a999-312f33a4ed63) - **HQ Location:** Lynbrook, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=190714bd1bd4030655508a72f2dd1d5fca56656e11d6bf079dd79b79fb39f256&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feasifyapp%2F&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Easify App? **["Effortless Mass Messaging Made Easy"](https://www.g2.com/survey_responses/easify-app-review-12681191)** **Rating:** 5.0/5.0 stars _— Josie ._ [Read full review](https://www.g2.com/survey_responses/easify-app-review-12681191) ### [Elite360](https://www.g2.com/products/elite360/reviews) Elite360 is an all-in-one sales and marketing platform designed to streamline business operations by integrating over 30 essential tools into a single, user-friendly system. Tailored for coaches, consultants, agencies, and course creators, Elite360 eliminates the need for multiple disparate software solutions, enabling users to work more efficiently and cost-effectively. Key Features and Functionality: - Funnel & Website Builder: Create unlimited funnels and websites using over 300 pre-built templates or design from scratch. - Course & Membership Hosting: Host unlimited courses and memberships with custom mobile app support. - Email Marketing: Utilize pre-built automated email sequences or craft custom campaigns. - CRM System: Manage unlimited contacts with a centralized communications hub and detailed activity tracking. - Automation & Workflows: Implement advanced automation tools, including AI-driven content generation and gamification features. - Social Media Planner: Schedule and manage social media posts across various platforms. - Affiliate Management System: Set up and manage affiliate programs with customizable commissions and multi-tier structures. - Mobile App: Access Elite360 features on the go with the LeadConnector mobile app, facilitating communication and scheduling. Primary Value and Solutions Provided: Elite360 addresses the common challenge of managing multiple marketing and sales tools by consolidating them into a single platform. This integration enhances efficiency, reduces costs, and simplifies workflows for businesses. By offering unlimited access to essential features such as funnels, websites, courses, and contacts, Elite360 empowers users to scale their operations without additional expenses. The inclusion of AI capabilities and automation tools further streamlines marketing efforts, allowing businesses to focus on growth and client engagement. **Average Rating:** 2.5/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Elite360? - **Customization :** 6.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Elite360? - **Seller:** [Elite360](https://www.g2.com/sellers/elite360) - **Year Founded:** 2022 - **HQ Location:** Santa Rosa, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=05a429301117d7237786fe60289efa479db31432523f53f4233ed9e9cbd5791e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Felite-360&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium ### [eMailBase](https://www.g2.com/products/emailbase/reviews) The Big Data & Email Automation platform with BigData B2B & B2C Inside **Average Rating:** 4.3/5.0 **Total Reviews:** 3 #### Who Is the Company Behind eMailBase? - **Seller:** [eMailBase](https://www.g2.com/sellers/emailbase) - **Year Founded:** 2019 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=747518aee367f9b68bb78570dfd56a912b6791a83bb35404046e2bb39595f2d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F104817005&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 67% Small, 33% Medium #### What Do G2 Reviewers Say About eMailBase? _AI-generated summary from verified user reviews_ ##### Pros - Users find eMailBase to be a **helpful platform** for meeting various online requirements effectively. #### What Are Recent G2 Reviews of eMailBase? **["trusted email app"](https://www.g2.com/survey_responses/emailbase-review-10644064)** **Rating:** 5.0/5.0 stars _— areli r._ [Read full review](https://www.g2.com/survey_responses/emailbase-review-10644064) **["Streamlined B2B Outreach with Robust Automation"](https://www.g2.com/survey_responses/emailbase-review-13191126)** **Rating:** 4.0/5.0 stars _— Verified User in Consulting_ [Read full review](https://www.g2.com/survey_responses/emailbase-review-13191126) ### [Enalito](https://www.g2.com/products/enalito/reviews) Enalito is an AI-powered Email Marketing and Personalization platform that empowers marketers, brands & eCommerce professionals to deliver 1:1 personalized shopping experiences and engagement with their customers across all digital channels, resulting in a genuine Omni Channel Experience. Enalito not only helps you generate more revenue, increase retention, and automate personalized experiences for your customers but also converts your existing customers into your loyal customer & a loyal customer to your brand ambassador. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Enalito? - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Enalito? - **Seller:** [Enalito Automation](https://www.g2.com/sellers/enalito-automation) - **Year Founded:** 2019 - **HQ Location:** Santa Clara, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=25b884324e08b2c1242a9b1c311db553bf4fde37281503329d541eaee994ebd1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fenalito%2F&secure%5Burl_type%5D=linkedin_company_website) 11 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Enalito? **["Most effective tool to grow your business"](https://www.g2.com/survey_responses/enalito-review-7823808)** **Rating:** 4.0/5.0 stars _— Sumita L._ [Read full review](https://www.g2.com/survey_responses/enalito-review-7823808) ### [erxes](https://www.g2.com/products/erxes/reviews) Welcome to erxes, the open source Hubspot/Qualtrics alternative. erxes is an open-source experience operating system (XOS) that enables SaaS providers and digital marketing agencies/developers to create unique experiences that work for all types of business. We will change how businesses grow by delivering breakthrough value to our community. Come along on this journey with us! Achieving growth and unity within your company is possible with erxes, because it is: - 100% free & sustainable: erxes offers a sustainable business model in which both developers and users win. It is open-source software, but even better. - 100% customizable: Our plugin-based architecture provides unlimited customization and lets you meet all your needs, no matter how specific they are. - 100% privacy: We've designed the erxes platform to retain complete control over your company's sensitive data with no third-party monitoring. - 100% in control: You can build any experience you want, where all the channels your business operates on are connected and integrated. Explore your options: Self-hosted AGPLv3 with the Enterprise Edition licensed open-source Hubspot alternative. It's written in Node.js, GraphQL and React. Self-serve Start for free and unlock advanced features, additional services, and customized options with our power-ups and add-ons. Enterprise Secure, compliant open-source software for enterprises. Empower your team to move faster. Embed Integrate erxes core plugins, components, and SDKs into your platform to enhance its capabilities and streamline operations. Platform Leverage erxes core plugins, components, and enterprise features to power your entire platform business. Infrastructure Power up your SaaS with erxes infrastructure and native plugins. Let's bring your vision to life with our expert team. **Average Rating:** 4.3/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate erxes? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind erxes? - **Seller:** [erxes Inc](https://www.g2.com/sellers/erxes-inc) - **Year Founded:** 2017 - **HQ Location:** Los Angeles, US - **Twitter:** @erxeshq 904 Twitter followers - **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1185bf0b5aae91ed53bb6a8485901d405c9a8f6cbb5442a861f4cd311b3e55d&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Ferxes&secure%5Burl_type%5D=linkedin_company_website) 32 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 50% Medium, 50% Small #### What Are Recent G2 Reviews of erxes? **["Erxes Better Way To Automate Business Marketing and Sales"](https://www.g2.com/survey_responses/erxes-review-5063993)** **Rating:** 5.0/5.0 stars _— Rashi G._ [Read full review](https://www.g2.com/survey_responses/erxes-review-5063993) #### What Are G2 Users Discussing About erxes? - [What is erxes used for?](https://www.g2.com/discussions/what-is-erxes-used-for) ### [Evalanche](https://www.g2.com/products/evalanche/reviews) SC-Networks GmbH is manufacturer of Evalanche, one of the modern, web-based e-mail marketing solutions on the European market. Evalanche is a marketing automation software that offers solutions such as email marketing, lead management, and quality assurance. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Evalanche? - **Seller:** [SC-Networks GmbH](https://www.g2.com/sellers/sc-networks-gmbh) - **Year Founded:** 1999 - **HQ Location:** Starnberg/Percha, DE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c1a83f5f9bcc6078af195272089cadb0e79548a24a715c1b3eaef01dc7fe6eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fevalanche-sc-networks-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website) 40 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Evalanche? **["An amazing e-marketing tool for business use"](https://www.g2.com/survey_responses/evalanche-review-5172858)** **Rating:** 5.0/5.0 stars _— Hamza A._ [Read full review](https://www.g2.com/survey_responses/evalanche-review-5172858) #### What Are G2 Users Discussing About Evalanche? - [What is Evalanche used for?](https://www.g2.com/discussions/evalanche-what-is-evalanche-used-for) - [What is Evalanche used for?](https://www.g2.com/discussions/what-is-evalanche-used-for) ### [Exenify](https://www.g2.com/products/exenify/reviews) What is Exenify? Meet Exenify—the ultimate "All-in-One" marketing and automation ecosystem that brings your e-commerce operations, communications, and growth strategies under one very smart roof. Say goodbye to the headache of juggling multiple disjointed systems! We take the heavy lifting off your shoulders with advanced CRM, seamless order, product, and category syncs (yep, including Trendyol integrations). Plus, with our lightning-fast PWA (Progressive Web App) technology, you can turn your website into a flawless mobile app experience in seconds. While you make confident, data-driven decisions using our deep segmentation tools, Exenify works tirelessly in the background as your autonomous growth engine. Ready to level up your customer experience? Say hello to our revolutionary AI Cockpit and Omnichannel Inbox. Our smart AI operators and customizable chatbot workflows deliver 24/7 instant, on-brand responses to your web visitors, while you manage every single communication channel from one unified dashboard. But we don't stop at just chatting—our smart automations proactively collect customer reviews and product ratings post-purchase, putting your social proof on autopilot. From handling support tickets to managing feedback, we turn every customer interaction into a trust-building superpower. For brands that refuse to leave growth to chance, our Unified Marketing Automation and on-site tools are built to aggressively boost your sales. Prevent cart abandonment by mapping visitor behavior with our InsightFusion analytics, and orchestrate perfectly timed cross-channel campaigns using Email, SMS, WhatsApp, and Push notifications. Whether it's smart discount automations, dynamic surveys, SEO management, or Ads integration, you’ll always reach your audience on the right channel at the exact right moment. With Exenify, you aren't just running an e-commerce store—you're building a high-converting, self-growing marketing machine that your customers will love! **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Exenify? - **Seller:** [Exenify](https://www.g2.com/sellers/exenify) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dbdb05705ad7da64e6fb55efd21de5087a85fc4fac3b4d7b89b34456eb7c6265&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexenify%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Exenify? **["Next-Gen E-Commerce Automation That Drives Retention and Sales"](https://www.g2.com/survey_responses/exenify-review-12821338)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/exenify-review-12821338) ### [Factoreal](https://www.g2.com/products/factoreal/reviews) Factoreal delivers an all-in-one digital marketing automation platform that empowers marketers to build lifelong engagement with their customers. We bring together email marketing automation, social media marketing, paid marketing, customer journey automation, e-commerce integration, and personalization & segmentation into one simple, connected platform. Built for every marketer, there are plenty of ready-to-use automation workflows that a marketing practitioners can use to kick start their marketing journey. Factoreal offers: Engagement: Mobile Push Notifications Web Push Notifications Email Ecommerce Store Integration SMS Website Tracking Twitter LinkedIn Instagram Facebook Landing Pages & Forms Customer Journey Automation Cross-channel campaigns Personalization Product Analytics: Multi-layer Segmentation Email Analytics Ecommerce Analytics SMS Analytics Campaign Analytics Journey Analytics Social Media Analytics **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Factoreal? - **Seller:** [Factoreal](https://www.g2.com/sellers/factoreal) - **Year Founded:** 2023 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b4f47be23b946702a0017b727150706fc6a1dd44b29ef432049ca4542b0d2590&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffactoreal%2F&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Factoreal? **["Paying for itself already!"](https://www.g2.com/survey_responses/factoreal-review-4497861)** **Rating:** 5.0/5.0 stars _— Daniel K._ [Read full review](https://www.g2.com/survey_responses/factoreal-review-4497861) **["Very happy with our switch to Factoreal!"](https://www.g2.com/survey_responses/factoreal-review-4748555)** **Rating:** 5.0/5.0 stars _— Verified User in Sports_ [Read full review](https://www.g2.com/survey_responses/factoreal-review-4748555) #### What Are G2 Users Discussing About Factoreal? - [What is Factoreal used for?](https://www.g2.com/discussions/what-is-factoreal-used-for) ### [Friday Force](https://www.g2.com/products/friday-force/reviews) Friday Force is an AI-powered marketing platform that automates content creation, social media management, and full-funnel marketing strategy. Built on a collaborative Multi-Agent System, Friday Force uses specialized AI agents that work together to plan, create, and execute your entire marketing workflow. What you can do with Friday Force: 1. Generate On-Brand Content: Produce high-quality blog posts, social media content, and AI-generated visuals (images & videos) tailored to your business. 2. Auto-Build Your Marketing Strategy: Friday Force analyzes your business profile, defines your target audience, and creates a cohesive marketing strategy in minutes. 3. Manage & Automate Social Media: Plan, schedule, and publish content across LinkedIn, Instagram, Facebook, TikTok, YouTube, and more—directly from one dashboard. 4. Measure What Matters: Access real-time marketing insights, performance analytics, and predictive recommendations to improve results continuously. Who it's for: Friday Force is designed for freelancers, creators, small businesses, and lean marketing teams who want to scale their content and stay consistent without the time, cost, or complexity of doing everything manually. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Friday Force? - **Seller:** [Forcivate](https://www.g2.com/sellers/forcivate) - **Year Founded:** 2023 - **HQ Location:** Los Angeles, US - **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=934cbca5814329b0bd61b14b4536034c90f4e7a75741db07a3374998b9b71274&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fforcivate%2F&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About Friday Force? _AI-generated summary from verified user reviews_ ##### Pros - Users find the **ease of use** of Friday Force remarkable, simplifying digital marketing for non-technical individuals. - Users find the **easy setup** of Friday Force remarkable, requiring minimal effort for effective digital marketing implementation. - Users love the **effortless setup** of Friday Force, as it automates digital marketing with minimal input needed. - Users love the **effortless marketing automation** of Friday Force, simplifying their tasks while delivering impressive results. - Users appreciate the **effortless digital marketing strategy** developed by Friday Force, simplifying the process for non-technical individuals. #### What Are Recent G2 Reviews of Friday Force? **["Great digital marketing platform for small businesses"](https://www.g2.com/survey_responses/friday-force-review-12060258)** **Rating:** 5.0/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/friday-force-review-12060258) ### [GoZone Wifi](https://www.g2.com/products/gozone-wifi/reviews) GoZone WiFi is a Software-as-a-Service (SaaS) company. We are dedicated to helping venues monetize their guest Wi-Fi networks through our three-pronged software suite excelling in Marketing, Advertising, and Analytic features. GoZone WiFi is a leader in the Wi-Fi software industry with a team built of people dedicated to all things WiFi. GoZone separates itself from the competition with the following features and accolades: - Innovative captive portal tool to drive guest Wi-Fi connections. - Fully fleshed-out email and SMS marketing features to engage with guests in real time. - Built-in CRM system to build marketing lists and manage contacts. - Advertising features to promote brand exposure and generate additional revenue for venues. - Analytic features to visualize foot-traffic and understand guest behavior - Hardware agnostic software to ensure simple and cost-saving setup. - Competitive pricing packages that accommodate businesses of varying sizes. - Up to date on the latest WiFi-industry trends to meet clients' needs. - Contributing members of industry-leading groups such as Wi-Fi NOW, and the Wireless Broadband Alliance (WBA). **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate GoZone Wifi? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) #### Who Is the Company Behind GoZone Wifi? - **Seller:** [GOZONE WIFI](https://www.g2.com/sellers/gozone-wifi) - **Year Founded:** 2014 - **HQ Location:** Saint Petersburg, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d6e7d3f5222b7a034d7a307453610a4b841ae6770f3b6288eceb0b55de3eb4df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgozone-wifi%2F&secure%5Burl_type%5D=linkedin_company_website) 17 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of GoZone Wifi? **["GoZone Wifi Review"](https://www.g2.com/survey_responses/gozone-wifi-review-7307226)** **Rating:** 5.0/5.0 stars _— Mike G._ [Read full review](https://www.g2.com/survey_responses/gozone-wifi-review-7307226) ### [GPTFunnels.AI](https://www.g2.com/products/gptfunnels-ai/reviews) Platform to supercharge your lead generation efforts using AI Agents. Building traditional lead generation funnels can be tedious, time consuming, and resource intensive. Many businesses struggle with content production speed, time-to-market delays, measuring and optimizing ROI, team capacity constraints, and integrating the right tools and technologies. With GPT Funnels, you can harness the power of artificial intelligence to launch and continuously optimize your lead generation funnels with ease. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind GPTFunnels.AI? - **Seller:** [GPT Funnels](https://www.g2.com/sellers/gpt-funnels) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Do G2 Reviewers Say About GPTFunnels.AI? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of GPTFunnels.AI, significantly enhancing their work efficiency. - Users find GPTFunnels.AI **highly efficient** , greatly simplifying their tasks and enhancing their overall productivity. #### What Are Recent G2 Reviews of GPTFunnels.AI? **["Talent Acquisition"](https://www.g2.com/survey_responses/gptfunnels-ai-review-11652521)** **Rating:** 5.0/5.0 stars _— Kelly M._ [Read full review](https://www.g2.com/survey_responses/gptfunnels-ai-review-11652521) ### [GrowGanic](https://www.g2.com/products/growganic/reviews) GrowGanic is autonomous SEO software that replaces your keyword tool, your content team, and your website builder with one system. You connect a domain. It does the rest. Most SEO tools hand you a dashboard and leave the work on your desk. GrowGanic runs the whole pipeline itself: it crawls your site, reads what you actually sell, finds the keyword gaps you can realistically win, builds the brief, writes the article, optimizes it for search and for AI answer engines, scores it, and publishes it live on a schedule. You do not pick topics, write briefs, or click publish. The outcome loop is what separates it from content generators. GrowGanic reads engagement and conversion data from your own analytics, learns which articles bring people who actually buy, and writes more of those while it stops feeding pages that rank and bounce. Most tools optimize a vanity proxy. GrowGanic optimizes for customers. Every article is scored across 60+ signals in six categories (Technical SEO, Trust and Authority, AI Visibility, Keyword Optimization, Content Structure, and Readability) before it can go live. Anything under the bar does not ship. No website yet? GrowGanic builds and hosts a complete one first, then starts ranking it. There is no separate site builder to buy. Publishing is native to WordPress, Webflow, Ghost, Shopify, HubSpot, Contentful, and Sanity, with cross-posting to Dev.to and Hashnode and a generic webhook for anything custom. Once a destination is connected, articles publish on their own. Also included: continuous site audits and technical SEO analysis, daily rank tracking with automatic recovery work when a page slips, ongoing competitor and keyword-gap monitoring, AI search visibility (GEO) reporting that measures how often your brand is cited inside AI answers, multi-project support for portfolios and agencies, white-label reports, and a public API with webhooks. Built for founders, operators, agencies, and lean marketing teams who need organic traffic and do not want to run a content operation to get it. If you have compared Surfer SEO, Clearscope, MarketMuse, Frase, or Jasper and concluded they still leave you doing the work, GrowGanic is the one that does the work instead. Plans: a free tier to watch it run on your own domain, Pro at $40 per month effective on annual billing ($89 month to month), and Business at $116 per month effective on annual billing ($249 month to month) for agencies and multi-site portfolios. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind GrowGanic? - **Seller:** [GrowGanic](https://www.g2.com/sellers/growganic) - **HQ Location:** Italy - **Twitter:** @growganicio - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=14e6ab44b3591b438851b8e100b3f5dfcdfdbcceea91c07753e79e4cb6e6812a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgrowganicio%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of GrowGanic? **["Automate blog posts effortlessly"](https://www.g2.com/survey_responses/growganic-review-13161620)** **Rating:** 5.0/5.0 stars _— Arno F._ [Read full review](https://www.g2.com/survey_responses/growganic-review-13161620) ### [InboundCycle](https://www.g2.com/products/inboundcycle/reviews) InboundCycle is Spain's leading Inbound Marketing and GEO/SEO agency. HubSpot Elite Partner with 12+ years helping B2B companies generate qualified leads, implement marketing automation, and optimize their presence in AI search engines. InboundCycle is the pioneer Inbound Marketing agency in Spain, founded in 2012. As a HubSpot Elite Partner, we specialize in helping B2B companies scale their marketing and sales operations through data-driven strategies. Our core services include: GEO/SEO (Generative Engine Optimization): We help businesses get cited and recommended by AI models like ChatGPT, Perplexity, and Google AI. Inbound Marketing: Full-funnel strategies for lead attraction, conversion, and nurturing. Marketing Automation with HubSpot: CRM implementation, migration (including Salesforce to HubSpot), workflow optimization, and team training. B2B Podcast Production: Strategy, production, and distribution of corporate podcasts focused on business opportunity generation. Account-Based Marketing (ABM): Targeted ABM strategies for technology and B2B companies. We serve mid-market and enterprise companies across technology, SaaS, professional services, education, and manufacturing sectors in Spain and Latin America. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind InboundCycle? - **Seller:** [InboundCycle](https://www.g2.com/sellers/inboundcycle) - **Year Founded:** 2011 - **HQ Location:** Barcelona, ES - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=33036b53bdcc15a8ed579b54292fd7b962c53bdc4ce29f0227cbb5e1504bfe3c&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finboundcycle&secure%5Burl_type%5D=linkedin_company_website) 88 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of InboundCycle? **["More human and educational communication with the client"](https://www.g2.com/survey_responses/inboundcycle-review-13073133)** **Rating:** 5.0/5.0 stars _— Yaneth C._ [Read full review](https://www.g2.com/survey_responses/inboundcycle-review-13073133) ### [Inbound Marketing](https://www.g2.com/products/launchpad-marketing-inbound-marketing/reviews) Creates effective strategies, impactful identities, extraordinary campaigns and memorable customer experiences for businesses that aspire to grow and breakthrough. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Inbound Marketing? - **Seller:** [Launchpad Marketing](https://www.g2.com/sellers/launchpad-marketing) - **Year Founded:** 2017 - **HQ Location:** Bandar Bukit Jalil, MY - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2e0485332a9901e519b3acd28108de4f79d6580a833e4f66aebfab6897a960e8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flaunchpadmy%2F&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® #### What Do G2 Reviewers Say About Inbound Marketing? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **effective automation workflows** of Inbound Marketing, driving results and enhancing lead engagement. - Users highly value the **effective automation workflows** of Inbound Marketing, which drive significant results and improve lead quality. - Users appreciate the **engagement efficiency** of Inbound Marketing, enhancing lead quality and conversion rates significantly. - Users appreciate the **detailed user analytics** of Inbound Marketing, which enhance decision-making and drive better marketing results. #### What Are Recent G2 Reviews of Inbound Marketing? **["Transforming Lead Generation with Inbound Marketing"](https://www.g2.com/survey_responses/inbound-marketing-review-12051702)** **Rating:** 5.0/5.0 stars _— Ritesh M._ [Read full review](https://www.g2.com/survey_responses/inbound-marketing-review-12051702) ### [Indition CRA](https://www.g2.com/products/indition-cra/reviews) Indition CRA is a marketing automation solution with social posts, email templetes and text widgets features. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Indition CRA? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Indition CRA? - **Seller:** [Indition](https://www.g2.com/sellers/indition) - **Year Founded:** 2010 - **HQ Location:** San Diego, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae767d95c5bcf21c276dbdadc6d167ae819462439b29cdb4eafc29f414352ff2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Findition%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Indition CRA? **["Best for Startup and mid range company to organise all efforts"](https://www.g2.com/survey_responses/indition-cra-review-4854652)** **Rating:** 4.5/5.0 stars _— Narayan S._ [Read full review](https://www.g2.com/survey_responses/indition-cra-review-4854652) - [‹ Prev‹ Prev](/categories/marketing-automation?Tag=cartoon&hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fpublicidad-b2b&order=g2_score&page=23#product-list) - [1](/categories/marketing-automation?Tag=cartoon&hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fpublicidad-b2b&order=g2_score#product-list) - [2](/categories/marketing-automation?Tag=cartoon&hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fpublicidad-b2b&order=g2_score&page=2#product-list) - … - [20](/categories/marketing-automation?Tag=cartoon&hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fpublicidad-b2b&order=g2_score&page=20#product-list) - [21](/categories/marketing-automation?Tag=cartoon&hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fpublicidad-b2b&order=g2_score&page=21#product-list) - [22](/categories/marketing-automation?Tag=cartoon&hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fpublicidad-b2b&order=g2_score&page=22#product-list) - [23](/categories/marketing-automation?Tag=cartoon&hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fpublicidad-b2b&order=g2_score&page=23#product-list) - 24 - [25](/categories/marketing-automation?Tag=cartoon&hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fpublicidad-b2b&order=g2_score&page=25#product-list) - [26](/categories/marketing-automation?Tag=cartoon&hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fpublicidad-b2b&order=g2_score&page=26#product-list) - [27](/categories/marketing-automation?Tag=cartoon&hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fpublicidad-b2b&order=g2_score&page=27#product-list) - [28](/categories/marketing-automation?Tag=cartoon&hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fpublicidad-b2b&order=g2_score&page=28#product-list) - … - [33](/categories/marketing-automation?Tag=cartoon&hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fpublicidad-b2b&order=g2_score&page=33#product-list) - [34](/categories/marketing-automation?Tag=cartoon&hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fpublicidad-b2b&order=g2_score&page=34#product-list) - [Next ›Next ›](/categories/marketing-automation?Tag=cartoon&hubs_content-cta=footer-company-blog&hubs_content=blog.hubspot.es%252Fmarketing%252Fpublicidad-b2b&order=g2_score&page=25#product-list) Spotlight Categories [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) [Travel Management Solutions](https://www.g2.com/categories/travel-management) [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) [Professional Services Automation Software](https://www.g2.com/categories/professional-services-automation) [Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Automation Themes](/categories/marketing-automation/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated July 10, 2025 Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more. A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time. Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel. To qualify for inclusion in the Marketing Automation category, a product must: - Automate two or more of the following workflows: email, social media, SMS, and digital ads - Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting - Act as a central marketing database for marketing information and interactions - Allow dynamic segmentation of marketing campaign targets - Contact targets across multiple channels after specific actions, triggers, or periods of time - Generate forms and landing pages to collect prospect information - Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI) - Provide personalization features to tailor marketing campaigns based on customer behavior - Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms - Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing Show More * * * ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.