Friendbuy
Friendbuy is the referral, loyalty, and influencer marketing platform for consumer brands and services. It helps marketing teams acquire new customers through customer and creator advocacy, encourage repeat purchases, and grow customer lifetime value. Brands including AG1, FIGS, Away, Sam’s Club, ResortPass, and Quick Quack Car Wash use Friendbuy to power their programs. Built for businesses across retail and ecommerce, financial services, consumer services, and travel and hospitality, Friendbuy combines flexible technology, advanced analytics, and hands-on expertise. Acquire customers. Build loyalty. Grow advocacy. - Referral Marketing: Turn satisfied customers into a measurable acquisition channel with branded referral experiences, flexible incentives, fraud prevention, and automated reward fulfillment. - Customer Loyalty: Encourage repeat purchases and ongoing engagement with points, VIP tiers, exclusive perks, and personalized rewards. Recognize and reward customer activity across online and offline channels, including ecommerce, physical locations, and third-party retailers. - Influencer Marketing: Build and manage influencer and ambassador programs with flexible incentives, performance tracking, and automated rewards. Built around your brand and your goals Customize program experiences, incentives, and rules to fit your business. Connect Friendbuy with your existing technology through APIs and integrations, and extend programs across channels with capabilities including receipt scanning and mobile wallet experiences. Track acquisition, engagement, and revenue performance with advanced analytics. Use A/B testing to improve program experiences and identify what drives results. From implementation through ongoing optimization, Friendbuy’s experienced team helps you launch, manage, and improve your programs, with hands-on onboarding, strategic guidance, and support as your needs evolve.
Average Rating: 4.3/5.0
Total Reviews: 59
How Do G2 Users Rate Friendbuy?
- Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
- Integrations: 7.3/10 (Category avg: 8.7/10)
- Loyalty Analytics: 7.1/10 (Category avg: 8.8/10)
- Membership: 6.5/10 (Category avg: 8.9/10)
Who Is the Company Behind Friendbuy?
- Seller: Friendbuy
- Company Website:
- Year Founded: 2010
- HQ Location: Los Angeles, CA
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Twitter: @Friendbuy
6,012 Twitter followers -
LinkedIn® Page: www.linkedin.com
29 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Consumer Goods, Retail
- Company Size: 61% Medium, 36% Small
What Do G2 Reviewers Say About Friendbuy?
AI-generated summary from verified user reviews
Pros
- Users highly value the fantastic customer support from Friendbuy, noting their prompt and helpful assistance throughout the process.
- Users love the seamless referral process of Friendbuy, enhancing customer engagement and satisfaction effortlessly.
- Users find Friendbuy's platform to be very user-friendly, facilitating seamless referrals and effective customer engagement.
- Users appreciate the quick and helpful customer support from Friendbuy, enhancing their experience during setup and implementation.
- Users appreciate the effective rewards program, finding it easy for customer engagement and successful point redemption.
Cons
- Users express concerns about integration issues in Friendbuy, leading to complications in managing customer communications.
- Users highlight poor reporting dashboards and inaccuracies in Friendbuy’s reporting, leading to confusion and inefficiencies.
- Users are frustrated with poor reporting dashboards and inaccurate data that hinder effective decision-making.
- Users find the account management and customer service lacking, with poor knowledge about their own product and support challenges.
- Users find the difficult setup of Friendbuy frustrating, creating challenges with integration and customizations.
What Are Recent G2 Reviews of Friendbuy?
"Fantastic, Responsive Account Management That Helps Us Optimize"
Rating: 5.0/5.0 stars
— carolyn g.
"Friendbuy Makes Referral Programs Easy, Backed by Excellent Support"
Rating: 5.0/5.0 stars
— Jodi B.

