# Belly Reviews **Vendor:** mobivity **Category:** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) **Average Rating:** 3.7/5.0 **Total Reviews:** 12 ## About Belly Mobivity's Belly loyalty platform provides a solution for merchants seeking a solution for customer acquisition and loyalty. Belly makes it easy for merchants to acquire new customers, incentivize existing customers, and drive repeat visits with email automations. The Belly App and Belly Card make it easy for customers to gain valuable offers for repeat business. ## Belly Reviews ### 1. Belly is great for the consumer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2018 **What do you like best about Belly?** I really like that belly encourages customers to try new places and visit small businesses. I really like how you can earn points by visiting and trying new places that can then result in discounts/free items. It is a really cool way to connect small businesses. I would recommend that any newer business or busines trying to get more existing business. **What do you dislike about Belly?** Unsure where the discounts from earned points are taken from. Does the restaurant/small business have to pay for them? OR does belly fund them. **What problems is Belly solving and how is that benefiting you?** Belly drives consumers to small business as it allows for the customer to earn points and get rewards. This helps drum up business for newer/smaller local businesses. ### 2. Quick and easy way to create repeat customers and extend business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2018 **What do you like best about Belly?** This was an innovative and easy way to create a rewards program at my previous employer. It's intact with the digital age, and keeps people coming back and no need to remember any tangible item, just keep your phone. **What do you dislike about Belly?** This program is not necessarily custom to any one particular vendor and by using the same rewards company and logo for any business, then there is nothing visually that sets our store apart from others using the same program. **What problems is Belly solving and how is that benefiting you?** Increase in return customers, and more purchases per visit with customers trying to obtain rewards. ### 3. Belly review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Belly?** It’s convenient and available at multiple 7/11s **What do you dislike about Belly?** Some places have stopped offering it. Annoying pop up notifications every time I’m near **What problems is Belly solving and how is that benefiting you?** A single rewards program ### 4. Rewards app for local businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Trent A. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Belly?** Easy to use customer-facing interface and seamless hardware integration make it easy for any small business owner. The simplicity of deployment is probably Belly Card's biggest calling card in my opinion. We used the system for loyalty programs at single location, multiple location, and regional locations at bars, restaurants, retailers, and cafes. **What do you dislike about Belly?** There are limitations to any loyalty program, so you must be committed to an overall marketing strategy. **Recommendations to others considering Belly:** Belly Card is basically a digital version of a traditional punch card system. They have since rolled out additional marketing automation features to keep pace with other loyalty software programs in the marketplace. Belly Card is pretty lightweight and very easy to deploy across single, multiple, or regional locations. **What problems is Belly solving and how is that benefiting you?** We have used Belly for a number of our clients for about two or three years. We've since developed custom solutions for our clients. The biggest problem most retail clients face is customer retention and customer loyalty. ### 5. Spread It Further and It Will Be Successful **Rating:** 3.5/5.0 stars **Reviewed by:** Jacki B. | Senior Manager, Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Belly?** Very easy to use, very easy to showcase as a business. Simple use through a tablet near the POS. **What do you dislike about Belly?** Not wide enough spread to make it worthwhile as a consumer - found myself looking for it at places I frequent in order to build some traction, but wasn't interested due to the lack thereof. **Recommendations to others considering Belly:** Very comparable to LevelUp in my opinion - evaluate both and decide which meets the specific needs of your business. **What problems is Belly solving and how is that benefiting you?** Very straightforward benefits. Encourages customer loyalty. ### 6. Easy to use, hard to come by! **Rating:** 2.5/5.0 stars **Reviewed by:** Yinka R. | External Affairs Manager, Transportation/Trucking/Railroad, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2018 **What do you like best about Belly?** I think what I like most about Belly is the age of the user interface. **What do you dislike about Belly?** Not available everywhere, reach should be broadened for sure. **Recommendations to others considering Belly:** Broaden reach **What problems is Belly solving and how is that benefiting you?** Belly allows customers to establish loyalty points to their favorite businesses, and in doing so helps B2C interactions. However, it's interesting that I've only seen/worked with Belly in certain areas. I'm not sure if this is indicative of the need to broaden reach or smaller company. ### 7. Worth Using if you have the time **Rating:** 4.5/5.0 stars **Reviewed by:** rebecca g. | LPN, Enterprise (> 1000 emp.) **Reviewed Date:** January 05, 2018 **What do you like best about Belly?** Being able to earn free products by accumulating points **What do you dislike about Belly?** Not available to use through more merchants/retailers **What problems is Belly solving and how is that benefiting you?** Being able to reel in return customers ### 8. Didn't visit Belly businesses enough to benefit. **Rating:** 4.0/5.0 stars **Reviewed by:** Tammy R. | Graphic Designer, Graphic Design, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2016 **What do you like best about Belly?** When I worked in downtown DC, I encountered a few businesses the featured Belly. Since I stopped working in DC in 2014, my Belly exposure has been sporadic. I did enjoy a few Belly visits at a pizza place in Arlington, VA, but overall, I simply don't find myself able to benefit from the program. I think the Belly program is GREAT for local businesses, though! **What do you dislike about Belly?** As I mentioned above, there is not a lot of saturation with Belly. It may be great for some urban markets, but where I live, there is simply not enough businesses carrying Belly for me to benefit. :( I haven't really been able to use the card as much as I would like. I still have an account, but it's embarrassingly empty! **Recommendations to others considering Belly:** If you are in an urban area, or near a college campus, or in an otherwise pedestrian-rich environment, get Belly. It's an easy platform that is easy for your customers to use. I am actually sad that I was not able, as a customer, to visit more Belly businesses in my area! **What problems is Belly solving and how is that benefiting you?** I am not at the business end of Belly; I am a user, but it seems that the ability to log in while you're waiting to be served at the business location allows for efficiency and flow. Any frequent-diner program is ALWAYS great for the business! ;) In three visits, I was able to receive a Belly Bite from a pizza shop. Not bad! ### 9. Great Product! **Rating:** 4.0/5.0 stars **Reviewed by:** Nathan T. | Adjunct Professor, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** March 30, 2016 **What do you like best about Belly?** The ease of use and it's adaptability with today's ever growing phone market. **What do you dislike about Belly?** The number of places on my area that accept it. I'm not sure it fits and east coast thing or if it's just my direct area but I can only find about two places that accept it. **What problems is Belly solving and how is that benefiting you?** Marketing is a major problem that we are solving. The younger generation can be hard to reach but tools like this peak their interests ### 10. Flopped at restaurant **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Belly?** I like the idea of people getting points for coming into a restaurant and its an incentive to keep coming back. **What do you dislike about Belly?** I feel like no one ever wanted to enter their information or would forget to scan their card or enter their number when they came in. **Recommendations to others considering Belly:** make sure its in plain view for customers **What problems is Belly solving and how is that benefiting you?** Tried to get recurring business. ### 11. Love Belly! **Rating:** 4.0/5.0 stars **Reviewed by:** Stacy S. | Marketing Manager, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2015 **What do you like best about Belly?** I love that I can get loyalty points at local businesses. I get rewarded quickly. My kids also love it. **What do you dislike about Belly?** I do not dislike anything about this product **What problems is Belly solving and how is that benefiting you?** Gaining loyalty with local businesses ### 12. Convenient when it works. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2014 **What do you like best about Belly?** I like the fact that that the QR scan which powers the Belly loyalty program either can be done from a mobile device, or a plastic card with the QR code. I also like that you see it in a variety of retail shops, from major chains (e.g. McDonald's) to veterinarians, sandwich shops and other restaurants. **What do you dislike about Belly?** Sometimes retailers and restaurants have issues with the terminals, due to connectivity or app issues. For instance, about a year or two ago, I saw Belly in many McDonald's locations; now I don't see it in many, since many of the shops seemed to have issues with the iPad terminals. **Recommendations to others considering Belly:** Make sure you don't have any issues with the terminal before you use it. **What problems is Belly solving and how is that benefiting you?** None. For me it's a convenience issue as a consumer. ## Belly Discussions - [What is Belly used for?](https://www.g2.com/discussions/what-is-belly-used-for) - [View Belly pricing details and edition comparison](https://www.g2.com/products/belly/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-17+00%3A27%3A51+-0500&secure%5Bsession_id%5D=9e7af78f-5ffa-473a-9e43-ec489745ed68&secure%5Btoken%5D=e5a525b7b31fd5cdd857beccd34a22d8039a31de5ddb268594fc8ee689e0e92f&format=llm_user) ## Belly Features **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Belly Alternatives - [Smile.io](https://www.g2.com/products/smile-io/reviews) - 4.6/5.0 (433 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,219 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,168 reviews)