--- title: Ibotta Performance Network Reviews meta_title: 'Ibotta Performance Network Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Ibotta Performance Network works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 8 scale: '5' date_modified: '2026-06-22' parent_category: name: Demand Generation url: https://www.g2.com/categories/demand-generation --- # Ibotta Performance Network Reviews **Vendor:** Ibotta Performance Network **Category:** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) **Average Rating:** 4.0/5.0 **Total Reviews:** 8 ## About Ibotta Performance Network Ibotta’s AI-driven network provides performance marketing at an unprecedented scale. The IPN reaches over 200 million consumers and 91% of American households across owned properties and third-party publishers, unlocking measurable, incremental lift for your brand. ## Ibotta Performance Network Pros & Cons **What users like:** - Users value the **granular reporting and campaign flexibility** of Ibotta Performance Network for effective management. (2 reviews) - Users appreciate the **quick service** of Ibotta Performance Network, allowing rapid campaign adjustments and budget management. (2 reviews) - Users value the **flexibility and detailed metrics** of Ibotta's loyalty programs, enhancing campaign management and insights. (1 reviews) - Users value the **flexibility of managing campaigns** and appreciate insightful performance metrics provided by Ibotta. (1 reviews) **What users dislike:** - Users find the **limited reporting** capability of Ibotta Performance Network makes it challenging to assess campaign performance. (2 reviews) - Users find the **time-consuming reporting process** frustrating, as campaign performance is hard to assess effectively. (2 reviews) - Users find the **data accessibility limitations** frustrating, as they're forced to include all partners and face pacing issues. (1 reviews) ## Ibotta Performance Network Reviews ### 1. A key marketing tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Ibotta Performance Network?** I love how the Ibotta Performance network allows us to integrate with Walmart.com. Ibotta provides a simple way to reach our customers with offers. It's quick to implement and easy to understand the impact. We like to use ibotta on a regular basis for a number of different marketing goals. The team we work with is responsive and quick to help us put plans into action. **What do you dislike about Ibotta Performance Network?** The downside of ibotta is that it can be expensive. There are also a number of fees associate with anything beyond a basic campaign, like targeting specific consumer, or running a bonus offer. Lower fees would allow us to use them more often. **What problems is Ibotta Performance Network solving and how is that benefiting you?** It's providing a way for us to easily deliver a discount to consumers digitially. ### 2. Ibotta Self Service Portals **Rating:** 1.5/5.0 stars **Reviewed by:** Adam C. | Senior Manager, Trade and Shopper Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Ibotta Performance Network?** Being able to pull some reports on your own versus needing to wait for the team **What do you dislike about Ibotta Performance Network?** If you have multiple offers it gets confusing and clumsy on how to pull a total report or what offer you are pulling info for **What problems is Ibotta Performance Network solving and how is that benefiting you?** Pushing shoppers into retailer. It performs well but need to better be able to segment users ### 3. Ibotta Performance Network is ok **Rating:** 4.0/5.0 stars **Reviewed by:** Angelica L. | Sr. Customer Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Ibotta Performance Network?** IPN has a lot of information on each offer under the specific campaigns so you're able to pull pretty granular reports. **What do you dislike about Ibotta Performance Network?** The least helpful thing about IPN is that you're not able to see performance by campaign regardless of how many offers are under that specific campaign - it's difficult to pull a holistic campaign report. **What problems is Ibotta Performance Network solving and how is that benefiting you?** IPN is not currently solving a problem for us, but it would be great to be able to pull a full campaign performance report instead of going to different screens to pull information. It's harder to consolidate. ### 4. Great insights on program performance **Rating:** 5.0/5.0 stars **Reviewed by:** Suyapa L. | Customer Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2025 **What do you like best about Ibotta Performance Network?** I like the insights IPN provides. I find the information very relevant and often use the insights to present internally. **What do you dislike about Ibotta Performance Network?** I dislike that we cannot target new and existing buyers on Walmart IPN. It would be nice if we can actually determine the number of new buyers we are gaining. **What problems is Ibotta Performance Network solving and how is that benefiting you?** It definitely solves for driving sales for my brand. My target audience is older and sometimes on a fixed income. This program helps them to afford our product. ### 5. I use the IPN platform every day **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Ibotta Performance Network?** The data for all offers every submitted, going back to the first offers with GP. **What do you dislike about Ibotta Performance Network?** The performance is not loaded until after noon each day. **What problems is Ibotta Performance Network solving and how is that benefiting you?** It provides redemption data details quickly that do not require me to reach out to my Ibotta contact. It also helps me determine if an offer of prjected to run out early. ### 6. Recurring ibotta campaign advertiser - proven results each time. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Ibotta Performance Network?** The ability to quickly turn on or pause campaigns and add funds to redemption budgets on the fly. Impressed with end-of-campaign wrap report with robust metrics including repeat redeemers (new/past purchase offers), loyalty breakouts, and new to brand/competitive buyers in the category. **What do you dislike about Ibotta Performance Network?** You have to be careful with stacking of offers if that's a concern for your brand. For ex. I would pause a campaign if I had a Walmart rollback offer running at the same time. However, ibotta makes it easy to pause if needed and resume after promotions. **What problems is Ibotta Performance Network solving and how is that benefiting you?** Acquiring new users. Ad products like splash page offers enables me to attract new buyers from basket affinity brands. ### 7. ibotta is a turnkey marketing tactic to drive awareness on emerging brands **Rating:** 4.5/5.0 stars **Reviewed by:** Kristen O. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Ibotta Performance Network?** It's easy to view real time data performance to update my clients. **What do you dislike about Ibotta Performance Network?** The account team has high turnover. It's frustrating. **What problems is Ibotta Performance Network solving and how is that benefiting you?** It's not a problem more so an objective - I'm trying to drive awareness and trial on my emerging brands. ### 8. Quick Units Moved **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Ibotta Performance Network?** I think the ability to move units moved quickly and not having to worry to much about performance when using the IPN. **What do you dislike about Ibotta Performance Network?** I don't like that you need to include all IPN partners when syndicating and another retailer that is not part of the syndication. I also don't like that sometimes pacing is a lot quicker than projected. It still feels like projecting is inaccurate. Also wish there was a way to make it targeted with offers. **What problems is Ibotta Performance Network solving and how is that benefiting you?** Ability to incentivize purchase at POS - [View Ibotta Performance Network pricing details and edition comparison](https://www.g2.com/products/ibotta-performance-network/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-06-24+02%3A40%3A51+-0500&secure%5Bsession_id%5D=ee4e21cc-a37a-44df-913d-c3e7c49b96d9&secure%5Btoken%5D=f5090756969322aa7453f44a630a2f15d8cbc7d8007d7b9f7b88310c86296ded&format=llm_user) ## Ibotta Performance Network Features **Loyalty Experience** - Loyalty Engine - Rewards - Personalization **Loyalty Platform** - Communication Tools - Loyalty Analytics - Integrations **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Ibotta Performance Network Alternatives - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,378 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,183 reviews) - [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) - 4.6/5.0 (1,527 reviews)