G2 is a peer review website for software and services. Find the right software and services based on 3,512,100+ real reviews. Featured sponsored content does not receive preferential treatment in the Inbound Call Tracking Software category, or any of G2’s ratings. All review data is from real users.
CallRail
Product Description
CallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call, text, chat, and form, and use insights surfaced by AI to optimize their marketing.
Pros
Cons
800.com
Product Description
Get a toll-free number and increase your sales globally. Search, order and activate your unique number today!
Pros
Cons
Invoca
Product Description
Invoca is the leading provider of AI-powered conversation intelligence to help marketing, sales, contact center, and customer experience teams acquire and retain more customers. Invoca’s platform is made up of four primary components:
• Call tracking, featuring the most actionable online-to-offline attribution data
• Conversation analytics, powered by transcripts, powerful AI, and automated call scorecards that are tailored for your specific business needs
• Call management, featuring easy-to-configure conversational IVRs and intelligent call routing
Integrations, with dozens of no-code and low-code ways to connect your data to the leading marketing, analytics, and CX technologies
Pros
Cons
CTM
Product Description
CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.
Pros
Cons
Revenue.io
Product Description
Revenue.io is the complete AI-powered RevOps platform that delivers real-time guidance in the moments that matter.
Pros
Cons
Call Loom
Product Description
Overview:
Call Loom is a comprehensive inbound call tracking and analytics platform designed to empower businesses with real-time insights, seamless CRM integration, and AI-driven performance optimization. Whether you're managing logistics, marketing campaigns, or customer support, Call Loom provides the tools to enhance operational efficiency and drive growth.
Key Features
Real-Time Call Tracking: Monitor and analyze inbound calls as they happen, gaining immediate insights into customer interactions.
Interactive Voice Response (IVR): Customize caller experiences with dynamic IVR systems that qualify leads and route calls effectively.
CRM Integration: Sync call data seamlessly with popular CRM platforms to maintain a unified customer database.
Predictive Analytics: Leverage AI to forecast call volumes and optimize staffing and resources.
Order Management: Centralize and streamline order tracking from multiple channels within a single platform.
Performance Optimization: Utilize data-driven insights to refine processes and enhance call handling efficiency.
Ideal Use Cases
Logistics & Supply Chain: Manage inbound logistics and supply chain data effectively.
Sales & Marketing: Track campaign performance and optimize lead conversion strategies.
Customer Support: Enhance support operations with detailed call analytics and performance metrics.
E-commerce: Streamline order management and customer service interactions.
Security & Compliance
Call Loom prioritizes data security and compliance with industry standards, ensuring that all call data is handled with the utmost confidentiality and integrity.
Pricing Plans
Standard: $130/month – Includes local and toll-free tracking, call recording, and transcription services.
Premium: $170/month – Offers enhanced features such as advanced analytics and priority support.
Enterprise: Custom pricing – Tailored solutions for large organizations with specific needs
Pros
Cons
WhatConverts
Product Description
Call tracking is the center piece of the WhatConverts solution for agencies and companies that want to see the complete marketing picture. We go beyond phone call tracking to track all marketing through phone calls, web forms, and e-commerce transactions
Pros
Cons
Marchex
Product Description
Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. Our actionable intelligence strengthens the connection between companies and their customers to help brands maximize their marketing investments and acquire the best customers.
Phonexa
Product Description
Phonexa's Software as a Service solutions are designed to alow businesses to reach their optimal ROI by optimizing their call technology.
Pros
Cons
Ringba
Product Description
Ringba provides call tracking to businesses, pay per call networks, brokers, agencies and performance marketers of all sizes.
Pros
Cons
CallRail
Product Description
CallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call, text, chat, and form, and use insights surfaced by AI to optimize their marketing.
Get a toll-free number and increase your sales globally. Search, order and activate your unique number today!
Integrates with:
Zoho CRM
Microsoft 365
Zapier
Slack
GoTo Connect
Grasshopper
Invoca
Product Description
Invoca is the leading provider of AI-powered conversation intelligence to help marketing, sales, contact center, and customer experience teams acquire and retain more customers. Invoca’s platform is made up of four primary components:
• Call tracking, featuring the most actionable online-to-offline attribution data
• Conversation analytics, powered by transcripts, powerful AI, and automated call scorecards that are tailored for your specific business needs
• Call management, featuring easy-to-configure conversational IVRs and intelligent call routing
Integrations, with dozens of no-code and low-code ways to connect your data to the leading marketing, analytics, and CX technologies
CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.
Overview:
Call Loom is a comprehensive inbound call tracking and analytics platform designed to empower businesses with real-time insights, seamless CRM integration, and AI-driven performance optimization. Whether you're managing logistics, marketing campaigns, or customer support, Call Loom provides the tools to enhance operational efficiency and drive growth.
Key Features
Real-Time Call Tracking: Monitor and analyze inbound calls as they happen, gaining immediate insights into customer interactions.
Interactive Voice Response (IVR): Customize caller experiences with dynamic IVR systems that qualify leads and route calls effectively.
CRM Integration: Sync call data seamlessly with popular CRM platforms to maintain a unified customer database.
Predictive Analytics: Leverage AI to forecast call volumes and optimize staffing and resources.
Order Management: Centralize and streamline order tracking from multiple channels within a single platform.
Performance Optimization: Utilize data-driven insights to refine processes and enhance call handling efficiency.
Ideal Use Cases
Logistics & Supply Chain: Manage inbound logistics and supply chain data effectively.
Sales & Marketing: Track campaign performance and optimize lead conversion strategies.
Customer Support: Enhance support operations with detailed call analytics and performance metrics.
E-commerce: Streamline order management and customer service interactions.
Security & Compliance
Call Loom prioritizes data security and compliance with industry standards, ensuring that all call data is handled with the utmost confidentiality and integrity.
Pricing Plans
Standard: $130/month – Includes local and toll-free tracking, call recording, and transcription services.
Premium: $170/month – Offers enhanced features such as advanced analytics and priority support.
Enterprise: Custom pricing – Tailored solutions for large organizations with specific needs
WhatConverts
Product Description
Call tracking is the center piece of the WhatConverts solution for agencies and companies that want to see the complete marketing picture. We go beyond phone call tracking to track all marketing through phone calls, web forms, and e-commerce transactions
Integrates with:
Google Analytics
HubSpot Marketing Hub
Zendesk for Customer Service
Facebook
Shopify
WordPress.org
Marchex
Product Description
Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. Our actionable intelligence strengthens the connection between companies and their customers to help brands maximize their marketing investments and acquire the best customers.
Phonexa
Product Description
Phonexa's Software as a Service solutions are designed to alow businesses to reach their optimal ROI by optimizing their call technology.
Ringba provides call tracking to businesses, pay per call networks, brokers, agencies and performance marketers of all sizes.
Integrates with:
Facebook
Google Ads
Convoso
Slack
TLDCRM
WordPress.com
CallRail
Product Description
CallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call, text, chat, and form, and use insights surfaced by AI to optimize their marketing.
Features:
800.com
Product Description
Get a toll-free number and increase your sales globally. Search, order and activate your unique number today!
Features:
Invoca
Product Description
Invoca is the leading provider of AI-powered conversation intelligence to help marketing, sales, contact center, and customer experience teams acquire and retain more customers. Invoca’s platform is made up of four primary components:
• Call tracking, featuring the most actionable online-to-offline attribution data
• Conversation analytics, powered by transcripts, powerful AI, and automated call scorecards that are tailored for your specific business needs
• Call management, featuring easy-to-configure conversational IVRs and intelligent call routing
Integrations, with dozens of no-code and low-code ways to connect your data to the leading marketing, analytics, and CX technologies
Features:
CTM
Product Description
CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.
Features:
Revenue.io
Product Description
Revenue.io is the complete AI-powered RevOps platform that delivers real-time guidance in the moments that matter.
Features:
Call Loom
Product Description
Overview:
Call Loom is a comprehensive inbound call tracking and analytics platform designed to empower businesses with real-time insights, seamless CRM integration, and AI-driven performance optimization. Whether you're managing logistics, marketing campaigns, or customer support, Call Loom provides the tools to enhance operational efficiency and drive growth.
Key Features
Real-Time Call Tracking: Monitor and analyze inbound calls as they happen, gaining immediate insights into customer interactions.
Interactive Voice Response (IVR): Customize caller experiences with dynamic IVR systems that qualify leads and route calls effectively.
CRM Integration: Sync call data seamlessly with popular CRM platforms to maintain a unified customer database.
Predictive Analytics: Leverage AI to forecast call volumes and optimize staffing and resources.
Order Management: Centralize and streamline order tracking from multiple channels within a single platform.
Performance Optimization: Utilize data-driven insights to refine processes and enhance call handling efficiency.
Ideal Use Cases
Logistics & Supply Chain: Manage inbound logistics and supply chain data effectively.
Sales & Marketing: Track campaign performance and optimize lead conversion strategies.
Customer Support: Enhance support operations with detailed call analytics and performance metrics.
E-commerce: Streamline order management and customer service interactions.
Security & Compliance
Call Loom prioritizes data security and compliance with industry standards, ensuring that all call data is handled with the utmost confidentiality and integrity.
Pricing Plans
Standard: $130/month – Includes local and toll-free tracking, call recording, and transcription services.
Premium: $170/month – Offers enhanced features such as advanced analytics and priority support.
Enterprise: Custom pricing – Tailored solutions for large organizations with specific needs
WhatConverts
Product Description
Call tracking is the center piece of the WhatConverts solution for agencies and companies that want to see the complete marketing picture. We go beyond phone call tracking to track all marketing through phone calls, web forms, and e-commerce transactions
Features:
Marchex
Product Description
Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. Our actionable intelligence strengthens the connection between companies and their customers to help brands maximize their marketing investments and acquire the best customers.
Features:
Phonexa
Product Description
Phonexa's Software as a Service solutions are designed to alow businesses to reach their optimal ROI by optimizing their call technology.
Features:
Ringba
Product Description
Ringba provides call tracking to businesses, pay per call networks, brokers, agencies and performance marketers of all sizes.
Features:
What is Inbound Call Tracking Software?
Inbound call tracking software attributes incoming phone calls to their marketing sources by using unique, local, or toll-free numbers for advertisements, websites, pay-per-click campaigns, and keywords. Many solutions use dynamic number insertion (DNI) to dynamically display different trackable phone numbers based on a visitor’s traffic source. This allows organizations to track the effectiveness of specific marketing campaigns in generating leads.
Inbound call tracking software products often go beyond basic tracking by offering advanced call recording, monitoring, and analytics to qualify leads and provide more granular reporting. Unlike contact center tools that rely on interactive voice response (IVR) numbers or internal direct inward dialing (DID) numbers for call handling and routing, inbound call tracking platforms are primarily used by marketing teams to attribute calls to campaigns and channels. This enables organizations to analyze and optimize marketing campaigns and measure ROI across channels.
To qualify for inclusion in the Inbound Call Tracking category, a product must:
Generate unique, trackable phone numbers for marketing attribution using local, toll-free, or dynamically inserted numbers (e.g., via DNI), and not rely solely on IVR or DID numbers intended for call handling rather than marketing tracking
Attribute incoming calls and texts to specific marketing sources such as ads, campaigns, keywords, or channels
Support call recording and monitoring for inbound calls made to tracking numbers
Provide real-time analytics and call reporting on marketing performance
Integrate with marketing or sales platforms such as digital advertising tech, CRM, or marketing analytics to support lead attribution and conversion tracking
