Best Employee Referral Software - Page 4

How Many Employee Referral Software Products Does G2 Track?

Total Products under this Category: 92

Category Stats (Nov 2026)

  • Average Rating: 4.61/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Reczee (+0.51%) - Among all products in this category, Reczee recorded the largest rating increase compared to last month

Last updated: November 02, 2026

How Does G2 Rank Employee Referral Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 7,400+ Authentic Reviews
  • 92+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Employee Referral Software

G2 Grid® for Employee Referral Software plotting products by satisfaction and market presence

Highlighted products: Workable, ERIN, Hireology, Spark Hire, Sense, Phenom Applied AI, Jobvite, and Radancy.

Underlying data: [Grid® JSON](https://www.g2.com/categories/employee-referral/grids.json?focus%5B%5D=workable&focus%5B%5D=erin&focus%5B%5D=hireology&focus%5B%5D=spark-hire&focus%5B%5D=sense-sense&focus%5B%5D=phenom-applied-ai&focus%5B%5D=jobvite&focus%5B%5D=radancy)

Employee Referral Software

VouchedIn.co transforms employee referral programs from passive email blasts into active, gamified, and transparent talent channels. We help tech companies turn their workforce into engaged recruiters—with real‑time visibility, leaderboards, and one‑click sharing tools that actually fit into employees’ workflows. Stop leaving referrals to chance. Start sourcing with VouchedIn.

Who Is the Company Behind Employee Referral Software?

Friendbuy

Friendbuy is the leading referral, loyalty, and influencer marketing platform for consumer brands and services. It helps marketing teams acquire new customers through customer and creator advocacy, encourage repeat purchases, and grow customer lifetime value. Brands including AG1, FIGS, Away, Sam’s Club, ResortPass, and Quick Quack Car Wash use Friendbuy to power their programs. Built for businesses across retail and ecommerce, financial services, consumer services, and travel and hospitality, Friendbuy combines flexible technology, advanced analytics, and hands-on expertise. Acquire customers. Build loyalty. Grow advocacy. - Referral Marketing: Turn satisfied customers into a measurable acquisition channel with branded referral experiences, flexible incentives, fraud prevention, and automated reward fulfillment. - Customer Loyalty: Encourage repeat purchases and ongoing engagement with points, VIP tiers, exclusive perks, and personalized rewards. Recognize and reward customer activity across online and offline channels, including ecommerce, physical locations, and third-party retailers. - Influencer Marketing: Build and manage influencer and ambassador programs with flexible incentives, performance tracking, and automated rewards. Built around your brand and your goals Customize program experiences, incentives, and rules to fit your business. Connect Friendbuy with your existing technology through APIs and integrations, and extend programs across channels with capabilities including receipt scanning and mobile wallet experiences. Track acquisition, engagement, and revenue performance with advanced analytics. Use A/B testing to improve program experiences and identify what drives results. From implementation through ongoing optimization, Friendbuy’s experienced team helps you launch, manage, and improve your programs, with hands-on onboarding, strategic guidance, and support as your needs evolve.

Average Rating: 4.3/5.0

Total Reviews: 59

How Do G2 Users Rate Friendbuy?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.5/10)

Who Is the Company Behind Friendbuy?

  • Seller: Friendbuy
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Los Angeles, CA
  • LinkedIn® Page: www.linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Consumer Goods
  • Company Size: 61% Medium, 36% Small

What Do G2 Reviewers Say About Friendbuy?

AI-generated summary from verified user reviews

Pros
  • Users highly value the fantastic customer support from Friendbuy, noting their prompt and helpful assistance throughout the process.
  • Users love the seamless referral process of Friendbuy, enhancing customer engagement and satisfaction effortlessly.
  • Users find Friendbuy's platform to be very user-friendly, facilitating seamless referrals and effective customer engagement.
  • Users appreciate the quick and helpful customer support from Friendbuy, enhancing their experience during setup and implementation.
  • Users appreciate the effective rewards program, finding it easy for customer engagement and successful point redemption.
Cons
  • Users express concerns about integration issues in Friendbuy, leading to complications in managing customer communications.
  • Users highlight poor reporting dashboards and inaccuracies in Friendbuy’s reporting, leading to confusion and inefficiencies.
  • Users are frustrated with poor reporting dashboards and inaccurate data that hinder effective decision-making.
  • Users find the account management and customer service lacking, with poor knowledge about their own product and support challenges.
  • Users find the difficult setup of Friendbuy frustrating, creating challenges with integration and customizations.

What Are Recent G2 Reviews of Friendbuy?

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Incentivefox

Incentivefox makes it easy for local businesses to collect more referrals, re-engage with their customer base and improve employee retention to drive more revenue with less hassle.

Who Is the Company Behind Incentivefox?

Influitive

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily visualize and report on all activities completed and the ROI of those activities, while integrating with your CRM and marketing automation platform to guide members through the entire customer journey.

Average Rating: 4.4/5.0

Total Reviews: 388

How Do G2 Users Rate Influitive?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.5/10)

Who Is the Company Behind Influitive?

Who Uses This Product?

  • Who Uses This: Customer Marketing Manager, Customer Advocacy Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 49% Medium, 42% Large

What Do G2 Reviewers Say About Influitive?

AI-generated summary from verified user reviews

Pros
  • Users find Influitive to be extremely user-friendly, facilitating easy management of complex events and engaging activities.
  • Users love the engaging community interactions on Influitive, enhancing their connection and participation through fun activities.
  • Users enjoy the fun competition features of Influitive, finding it engaging and easy to navigate for everyone.
  • Users love the engaging features of Influitive, enhancing customer interaction through fun activities and rewarding feedback.
  • Users love the intuitive design of Influitive, enabling easy connections and meaningful relationships within their community.
Cons
  • Users experience bugs in the program that cause delays and complicate reporting, impacting overall efficiency.
  • Users note that some features of Influitive need improvement, particularly in the mobile app and notification systems.
  • Users note that missing features like improved mobile app and global search limit the overall experience with Influitive.
  • Users find reporting navigation challenging, making it difficult to leverage the valuable insights available in the system.
  • Users face persistent software bugs that hinder functionality and delay reporting fixes, affecting overall experience.

What Are Recent G2 Reviews of Influitive?

InGo

InGo provides the most effective marketing by accelerating word-of-mouth marketing with the power of social media.

Who Is the Company Behind InGo?

  • Seller: InGo
  • Year Founded: 2013
  • HQ Location: Arlington, US
  • LinkedIn® Page: www.linkedin.com
    104 employees on LinkedIn®

Jobote

Jobote is a referral hiring tool which helps companies leverage social networks to hire trusted talent.

Who Is the Company Behind Jobote?

  • Seller: Jobote
  • Year Founded: 2012
  • HQ Location: Prague, CZ
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Kademi

Kademi’s Partner Relationship Management (PRM) Software helps companies globally turn transactional B2B relationships into long term high performing partnerships. With over 10 years industry experience, our expert technology team has developed the world’s most comprehensive PRM, providing our customers with a highly modular capability so they can tailor partner programs to their business needs today, then adapt and scale into the future. Key platform capabilities include: - Develop, customize, and fully brand a secure portal to your needs. - Incentivize partners to refer leads for commission, helping scale sales. - Gain insight into reseller sales through deal registration workflows. - Help partners better understand and sell your product through incentivized online training. - Enable partners with resources they can download, co brand, and customize. - Drive sales growth using tactical incentives, sales targets, and leaderboards. - Support partners with marketing development funds, helping them reach more buyers. - Keep partners up to date through communications tools including email, SMS, and portal alerts. - Use smart automation to onboard and manage every aspect of a partner relationship, creating scale and efficiency within your organization. - Manage, track, and segment every aspect of your partner data for targeted experiences. - Seamlessly integrate data between Kademi and your favorite CRM using hosted bidirectional synchronization. To meet customers' security concerns in a rapidly changing world, Kademi also maintains its Soc 2 Type 2 certification, putting security at the heart of everything we do, and ensuring our customers' data is kept safe.

Average Rating: 4.6/5.0

Total Reviews: 24

How Do G2 Users Rate Kademi?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.5/10)

Who Is the Company Behind Kademi?

  • Seller: Kademi
  • Year Founded: 2012
  • HQ Location: New Zealand
  • LinkedIn® Page: www.linkedin.com
    20 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 58% Small, 38% Medium

What Are Recent G2 Reviews of Kademi?

Keycoopt

Keycoopt est la solution de référence pour digitaliser et développer vos programmes de cooptation et de mobilité interne. Déjà adoptée par plus de 580 000 collaborateurs dans 39 pays, notre plateforme aide les entreprises à mieux mobiliser leurs collaborateurs pour recruter, faire circuler les opportunités et valoriser les talents en interne. Une lateforme digitale collaborative en marque blanche, intégrée à votre écosystème RH, disponible en 10 langues et hébergé en France. Un expert dédié vous accompagne à chaque étape pour faire de votre plateforme un véritable levier de recrutement et de mobilité interne.

Who Is the Company Behind Keycoopt?

  • Seller: Keycoopt
  • Year Founded: 2012
  • HQ Location: Marcq-en-Baroeul, FR
  • LinkedIn® Page: www.linkedin.com
    22 employees on LinkedIn®

Lootly

Lootly is a Loyalty & Rewards, Referrals and VIP Platform helping eCommerce brands build great relationships with their customers. Lootly powers over 2,000 global rewards programs and serves millions of points & customers - daily. Lootly makes it easy to launch your own Loyalty program in just a few minutes. At Lootly, we believe that Loyalty programs should be feature-rich, easily accessible, fully customizable and affordable for all business sizes. Connect Lootly to your favorite apps in minutes with our large library of integrations, such as: TrustSpot, Klaviyo, Zapier and more. Once an app is connected, it runs fully automated in the background. Lootly is available for: Shopify, Shopify Plus, BigCommerce, Magento 1 & 2, and WooCommerce. Access to our API is available on our Enterprise plan for any brands looking for a custom deployment.

Average Rating: 5.0/5.0

Total Reviews: 2

Who Is the Company Behind Lootly?

  • Seller: Lootly
  • Year Founded: 2018
  • HQ Location: Orlando, US
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Lootly?

Makeme.click

Eliminating the complexity factor, the need for tech teams and constant support, RESULTS in a fully self-served, efficient and affordable technology. Makeme.click is focused providing online marketers, digital agencies, lead generators, networks, publishers and affiliates world-wide technology solutions that enable to track marketing performance in real-time, wisely navigate traffic to the right destination, measure and improve results. All our Products have 14 days free trial and UNLIMITED CLICKS - Smart Leads Collector & Distribution - Network Software to Manage & Measure Partners Performance - List Management - Optimization Distributor - Marketing Performance Real-Time Tracker

Who Is the Company Behind Makeme.click?

Marsello

The omnichannel loyalty and marketing solution for retail and hospitality brands. Marsello is a user-friendly loyalty and marketing tool that helps brands manage every aspect of their customer marketing, from loyalty program management to email and SMS campaigns, marketing automation, Google Review Management, and more. Powered by your eCommerce and point-of-sale (POS) apps, Marsello empowers you to run targeted, omnichannel campaigns driven by your in-store and online loyalty and order data. Our solution is designed to help you grow your customer database, increase repeat purchases, and drive revenue. We're proud to power marketing and loyalty for some of the world's fastest-growing brands, including LEGO Certified Stores, Havaianas, Super Butcher, and over 4,000 more.

Average Rating: 4.4/5.0

Total Reviews: 29

How Do G2 Users Rate Marsello?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.5/10)

Who Is the Company Behind Marsello?

  • Seller: Marsello
  • Year Founded: 2014
  • HQ Location: Wellington, Wellington
  • LinkedIn® Page: www.linkedin.com
    40 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Hospitality, Food & Beverages
  • Company Size: 74% Small, 26% Medium

What Are Recent G2 Reviews of Marsello?

What Are G2 Users Discussing About Marsello?

Open Referral

OpenReferral is an AI-powered employee referral platform that turns your workforce into your best hiring channel — without the operational headache. Built for recruiters and talent acquisition teams, OpenReferral automates the entire employee referral program: job sharing, candidate submission, referral tracking, bonus management, and program analytics. Launch in minutes, not months. Connect your ATS — OpenReferral integrates with 64 applicant tracking systems, including Greenhouse, Lever, Workday, SmartRecruiters, Teamtailor and Ashby, with real-time candidate sync. Configure your referral policy, then share your company's dedicated referral portal (acme.openreferral.io) with every employee. Each employee gets a unique link: they browse open roles with the associated referral bonuses and refer candidates in two clicks. Compliant by design. Candidates give explicit consent before their data is shared, then flow directly into your ATS. The bonus cycle runs automatically — from referral to hire to payout — with tracking, notifications, and payroll export built in. An AI that works the way you do. On the Essential plan, the AI Copilot is bring-your-own-AI: plug OpenReferral into the assistant your team already uses — Claude, ChatGPT, Gemini, or Mistral — through a single MCP URL, and pilot your employee referral program in natural language: audit performance, get context-aware suggestions, and draft engagement content for your team. On the Scale plan, a fully autonomous AI agent runs the program for you: it measures performance, sends follow-ups and reminders on its own, and triggers the right actions without being asked. Scale also adds SSO, advanced role management, and multi-workspace for multiple entities or business units. Simple, flat pricing. No per-employee billing — the full product is included on every plan; the only difference is how the AI works for you. Start with a self-service free trial in minutes: no demo call, no commitment. Available in English today, multilingual on request.

Who Is the Company Behind Open Referral?

OpinionPod

OpinionPod is an online review management platform designed to help businesses manage, monitor, and respond to customer feedback. With OpinionPod, you can easily keep track of your business's online reviews and ratings across multiple platforms such as Google, Yelp, and Facebook. OpinionPod's intuitive interface provides detailed analytics and reporting that allow you to measure and track your business's online reputation. You can analyze your customer feedback and identify trends and patterns that can help you make data-driven decisions that improve your business's products, services, and overall customer experience. OpinionPod's comprehensive features make it easy to manage your business's online reputation, whether you're a small business owner or a large corporation. With multi-platform review monitoring and response capabilities, you can respond to customer feedback quickly and show your customers that you value their opinions and experiences. Overall, OpinionPod is an effective and reliable tool for businesses looking to improve their online reputation and enhance their customer experience. With its easy-to-use interface, comprehensive analytics and reporting features, and multi-platform review monitoring and response capabilities, OpinionPod is an essential solution for businesses of all sizes.

Who Is the Company Behind OpinionPod?

Grace Savides
GS
Researched and written by Grace Savides
Updated October 3, 2024