E-Commerce data integration tools are cloud-based solutions for managing e-commerce, business, and sales data. They connect multiple applications such as CRM and marketing automation tools to each other or to separate databases for storage. Companies use these tools to keep up-to-date information available of consumers, and keep it in the hands of sales professionals.
Many of these tools have similar features to iPaaS solutions, but e-commerce data integration products are geared specifically towards e-commerce businesses.
To qualify for inclusion in the E-Commerce Data Integration category, a product must:
Sync e-commerce data across applications
Connect cloud-based applications to one another
Secure data in transfer between cloud applications
Provide real-time updates to e-commerce platforms or internal departments
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