Marketing Analytics
Tools that provide insights into the performance of marketing campaigns across different channels to maximize marketing ROI.
Updated June 14, 2026
Products that define this theme
A representative set of Digital Analytics Software products that exemplify Marketing Analytics, curated as a starting point for finding similar software.
Selected from G2's verified user reviews and ratings, then matched to this theme for relevance.
How Did G2 Choose These Marketing Analytics Products?
The 12 products shown represent a defining sample for the "Marketing Analytics" theme within Digital Analytics Software on G2 — not an exhaustive list. They are a curated starting point for discovering similar software.
- Sourced from products with verified G2 user reviews and ratings.
- Matched to this theme based on each product's described capabilities and fit, ordered by relevance.
- Rankings and inclusion are unbiased and are not influenced by vendor payment.
Refreshed weekly. Last updated: June 14, 2026.
Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their...
Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive...
The core of the Amplitude AI Analytics Platform, Amplitude Analytics lets you dig into the real-time data about what users are doing in your digital products and experiences. These quantitative...
Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From...
Piano Analytics is an enterprise-grade digital analytics platform designed to provide businesses with complete, unsampled data across all customer touchpoints, including web, mobile applications,...
Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and...
SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized...
Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads,...
Swydo’s easy-to-use reporting and monitoring platform retrieves data from multiple sources (Google Ads, Facebook, Google Analytics, and more (34+) ), helping marketers to create professional,...
Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social...
Dreamdata is a B2B Attribution Platform that gives marketing teams the most complete view of their customer journey anywhere - so they always know what's working and where to invest next. Built...
Fospha is on a mission to build the world’s most complete full-funnel measurement platform. Filling the gap left by the status quo in marketing measurement. Our team of data scientists and...