Best Demand Side Platform (DSP) - Page 12

How Many Demand Side Platform (DSP) Products Does G2 Track?

Total Products under this Category: 194

Category Stats (Oct 2026)

  • Average Rating: 4.26/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AdLib DSP (+0.94%) - Among all products in this category, AdLib DSP recorded the largest rating increase compared to last month

Last updated: October 23, 2026

How Does G2 Rank Demand Side Platform (DSP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 10,100+ Authentic Reviews
  • 194+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Demand Side Platform (DSP)

G2 Grid® for Demand Side Platform (DSP) plotting products by satisfaction and market presence

Highlighted products: StackAdapt, The Trade Desk, Quantcast Platform, illumin, NT Technology, Simpli.fi, Viant Technology, and AdRoll ABM (Formerly RollWorks).

Underlying data: [Grid® JSON](https://www.g2.com/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=quantcast-platform&focus%5B%5D=illumin-illumin&focus%5B%5D=nt-technology&focus%5B%5D=simpli-fi&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=adroll-abm-formerly-rollworks)

Microsoft Advertising

Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Microsoft Advertising.

Average Rating: 4.3/5.0

Total Reviews: 13

How Do G2 Users Rate Microsoft Advertising?

  • Has the product been a good partner in doing business?: 7.2/10 (Category avg: 8.6/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Microsoft Advertising?

  • Seller: Microsoft
  • Year Founded: 1975
  • HQ Location: Redmond, Washington
  • Twitter: @microsoft
    13,091,739 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    232,750 employees on LinkedIn®
  • Ownership: MSFT

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 62% Medium, 31% Small

What Are Recent G2 Reviews of Microsoft Advertising?

What Are G2 Users Discussing About Microsoft Advertising?

ORION Platform

The ORION Platform is the first self-serve trading desk, bringing together the leading six enterprise Demand Side Platforms with no minimum spend requirements.

Who Is the Company Behind ORION Platform?

  • Seller: Version2
  • Year Founded: 2020
  • HQ Location: Denver, US
  • LinkedIn® Page: www.linkedin.com
    30 employees on LinkedIn®

PaceWise

PaceWise is a next-generation, AI-powered PPC budget pacing and management platform built for agencies, in-house marketing teams and performance marketers to stay in control of advertising spend. Bringing Google Ads, Microsoft Ads, Meta (coming soon) and TikTok into one intuitive platform, PaceWise provides real-time budget pacing, intelligent forecasting, overspend and underspend alerts, custom billing cycles, AI-powered insights and one-click white-label reporting in 15 languages. Whether managing local campaigns or complex multi-market portfolios, PaceWise gives PPC teams clearer visibility across accounts, platforms and regions. Campaigns can be managed in any language, making the platform well suited to teams working across different markets and client requirements. Built for modern PPC teams, PaceWise replaces manual spreadsheets and fragmented reporting with smarter automation, clearer visibility and faster decision-making — helping marketers keep every budget on track and make every advertising dollar work harder.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate PaceWise?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind PaceWise?

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of PaceWise?

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Persona.ly

Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly targeted UA and retargeting solutions at scale with access to over 2.8 million ad auctions per second. We are trusted by Nexon, Papaya Gaming, Rapido, Games24x7, Ubisoft, Tilting Point, and many others. Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.

Average Rating: 1.5/5.0

Total Reviews: 1

Who Is the Company Behind Persona.ly?

Who Uses This Product?

  • Company Size: 100% Small

Plaith

Plaith takes care of your Facebook and Instagram advertising so you can focus on your business. Plaithy, our AI platform, turns your offer into image and video ads, launches them, reads the response and builds the next variant. Your ad spend goes directly to Meta through your own ad account. More ad budget. Less ad work.

Who Is the Company Behind Plaith?

Playad

Playad is your AI marketing team. Paid ads on autopilot: it learns your brand, makes the ads, and gets smarter every time. From one chat interface, Playad helps founders and marketing teams plan, create, launch, and improve campaigns. Tell Playad about your brand, product, and goals, and it asks the right questions to create ads that fit your brand. Built with marketing expertise from operators with over $100M in ad spend, Playad combines competitor intelligence with hypothesis-driven testing. It identifies effective ads, hooks, and formats in your category, adapts those patterns to your brand, and helps test creative variations to learn what works. With Chat to Creative, Reports, and Scheduler, teams can generate image and video ads, analyze campaign performance, and schedule recurring work such as performance checks, creative refreshes, and reports. Every round gets smarter. Playad remembers campaign history, creative decisions, experiments, and results to inform what to try next. You stay in control of important campaign actions through review and approval. Stop creating. Start deciding.

Who Is the Company Behind Playad?

  • Seller: GIGR
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    15 employees on LinkedIn®

Red

Who Is the Company Behind Red?

ReklamStore DSP

ReklamStore Self-Serve DSP is a real-time advertising platform for marketing professionals and agencies which allow them to create, manage and monitor their online, video and mobile ad campaigns include various pricing models, such as CPM, CPC, etc… We provide a self-serve advertising solution for advertisers to target the right audience with the right ad model by analyzing users’ demographics, interest, and behavior according to their web browsing history. 📌 Reach premium display, video, native and POP traffic. 📌 Publish on desktop / mobile web / in-app 📌 3rd Party tag support: JS tag, rotating tags etc. 📌 Integrated 140+ SSPs & traffic sources 📌 Advanced targeting options: Geo, device, SSP, browser, operating system, carrier, white-listing, and black-listing.

Average Rating: 3.8/5.0

Total Reviews: 2

Who Is the Company Behind ReklamStore DSP?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of ReklamStore DSP?

What Are G2 Users Discussing About ReklamStore DSP?

Remerge

Most of the app users you pay to acquire go quiet within weeks of installation and even your most valuable users eventually lapse. Remerge helps bring these users back through targeted in-app campaigns that run across billions of devices globally, at a fraction of the cost of acquisition campaigns. Remerge specializes in app retargeting and is partnered with 24 curated, app-first SSPs, giving you exceptional global reach. Since 2018, we've consistently been ranked by AppsFlyer as one of the top-performing DSPs behind Google and Meta. Remerge is a fully managed app retargeting DSP. A dedicated strategist runs bidding, creative and audience strategy with your team and tells you before anything changes, rather than leaving you to configure a self-serve dashboard. Our bidding is proven across multiple verticals ranging from gaming, fintech, e-commerce, food delivery, travel and subscription, and we are optimized for mid-market and enterprise apps with meaningful user bases. Campaigns run in-region from offices in Berlin, New York, Tokyo, Seoul and Singapore, and we work with agencies including M&C Saatchi, WITHIN and Spark Foundry. Remerge runs retargeting on both iOS and Android. Our iOS solution combines deterministic and probabilistic retargeting to reach the full iOS audience.

Who Is the Company Behind Remerge?

RTB House

RTB House is a next-generation performance demand-side platform (DSP) that uses proprietary Deep Learning AI algorithms to help brands grow. The company is the market leader in driving performance using Deep Learning across the entire purchase funnel. Founded in 2012 and now operating in 90+ markets, RTB House has always been private-by-design. It embraces first-party advertising and a relentless approach to innovation. RTB House offers end-to-end Deep Learning-powered AdTech products and solutions to maximize conversion, drive new customer acquisition, create engagement, and fuel long-term demand for a global base of clients. In 2026, RTB House launched rtb.com, a self-service platform specifically designed to allow small and medium-sized businesses and agencies to deploy auto-built creatives and maximize performance on any budget.

Average Rating: 4.4/5.0

Total Reviews: 15

How Do G2 Users Rate RTB House?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.6/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.4/10)

Who Is the Company Behind RTB House?

  • Seller: RTB House
  • Year Founded: 2012
  • HQ Location: Warsaw, Poland
  • LinkedIn® Page: www.linkedin.com
    1,447 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Leisure, Travel & Tourism
  • Company Size: 60% Medium, 33% Small

What Do G2 Reviewers Say About RTB House?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the 24/7 customer support from RTB House, ensuring quick resolution of queries and reliable assistance.
  • Users commend RTB House for their exceptional performance results and commitment to continuous improvement in campaigns.
  • Users appreciate the impressive results from RTB House, which enhance campaign performance and overall satisfaction.
  • Users commend RTB House for their exceptional results performance, enhancing campaigns effectively with thoughtful support and innovative strategies.
  • Users find RTB House to be a very helpful and efficient platform with great support and personalized results.
Cons
  • Users find the dashboard issues hinder effective budget control, reporting comparison, and data formatting for analysis.
  • Users face navigation issues in budget control and reporting features, hindering effective campaign management.
  • Users struggle with billing issues, lacking control over budget allocation and detailed reporting options in RTB House.
  • Users feel a lack of control over budget management, wishing for clearer insights and comparison options in reports.
  • Users find the complexity of data management in RTB House frustrating, causing extra manual work and confusion.

What Are Recent G2 Reviews of RTB House?

What Are G2 Users Discussing About RTB House?

Screencore

Screencore is a connected advertising platform built for today’s privacy-first world. Helping brands and publishers create real, measurable impact. We bring together smart technology and human creativity to make advertising more transparent, engaging, and effective. Every campaign is crafted to be seen, remembered, and trusted — delivering relevance across every screen and story.

Who Is the Company Behind Screencore?

Screencore.io

Smart, creative, and transparent programmatic solutions that connect brands, publishers, and audiences — everywhere they watch, play, and stream.

Who Is the Company Behind Screencore.io?

Smadex

Smadex is a transparent demand-side platform engineered to drive growth through data-driven advertising solutions. It specializes in user acquisition, retargeting, Connected TV , and brand awareness campaigns, enabling advertisers to effectively reach and engage their target audiences across various digital channels. By leveraging advanced machine learning algorithms and real-time insights, Smadex ensures optimized campaign performance and scalability. Key Features and Functionality: - User Acquisition and Retargeting: Smadex simplifies the process of acquiring new users and re-engaging existing ones by identifying and targeting the right audience segments, thereby enhancing user engagement and driving sales. - Connected TV Advertising: The platform offers precise audience targeting and real-time analytics for CTV campaigns, helping brands increase visibility and connect with viewers in the rapidly expanding CTV landscape. - Brand Awareness Campaigns: Smadex crafts compelling brand experiences using deep data integration and real-time precision targeting, ensuring that campaigns resonate with the intended audience and leave a lasting impression. - Creative Studio: This feature focuses on creative optimization, transforming advertisements into engaging experiences that capture audience attention and drive conversions. - SKAN-Ready Solutions: Smadex provides tools and expertise to navigate Apple's SKAdNetwork framework, ensuring optimal campaign results while maintaining user privacy. - Multidimensional Reporting: The platform offers comprehensive reporting capabilities, allowing advertisers to combine over 350 variables for real-time insights, promoting transparency and informed decision-making. Primary Value and Problem Solved: Smadex addresses the challenges advertisers face in executing effective, transparent, and scalable digital advertising campaigns. By integrating advanced machine learning, precise targeting, and comprehensive analytics, it empowers advertisers to optimize their marketing efforts, achieve higher engagement rates, and drive sustainable growth. The platform's commitment to transparency and privacy compliance ensures that advertisers can trust the integrity and effectiveness of their campaigns.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Smadex?

  • Performance and Reliability: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Smadex?

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About Smadex?

AI-generated summary from verified user reviews

Pros
  • Users value the efficiency of Smadex, allowing for immediate monitoring of campaign performance through consolidated data.
  • Users appreciate the automatic data capture feature of Smadex, making campaign monitoring streamlined and efficient.
  • Users value the data consolidation tool in Smadex, enhancing campaign efficiency monitoring from multiple marketing outlets.
Cons
  • Users find limited customization in Smadex frustrating, as it hinders effective data analysis for informed marketing decisions.
  • Users struggle with poor analytics on Smadex, lacking valuable insights for effective marketing decision-making.

What Are Recent G2 Reviews of Smadex?

Smarter Connected Advertising

Smarter Connected Advertising is our managed service for discerning advertisers and challenger brands who want a systematic, efficient and cost-effective approach to their programmatic advertising while also being compelling and differentiated. We use our Listen-Plan-Activate-Measure framework to use pixel data, proprietary data, partner data, AI-augmented audiences and data-driven insights to get the campaign off to a flying start. These audiences help us build creative for the client as part of the service, including dynamic creative optimization. The campaign is then optimized based on the advertiser goals, leveraging machine learning alongside human intelligence. We work with a range of partners to deliver the right fit for the client in terms of audiences, formats, inventory, attribution and measurement. For example, an upper funnel campaign might focus on Connected TV and DOOH formats and Interest audiences, measuring brand uplift. A mid-funnel campaign might use In-Market audiences and Video, Native and Audio ads, measuring site visits. A lower funnel campaign might focus on display formats and Retargeting audiences, measuring conversions or real-world sales. Our service is available in global markets and we are flexible enough to be able to adapt to client requirements for deals of sufficient scale. We tailor our service to different verticals so we deliver optimal success to advertisers in Travel, Retail, Finance, Consumer Goods, Consumer Services, Charity and many more verticals. A key differentiator is that we offer a Listen campaign to all prospective clients so they can see exactly what insights we can offer before they have spent anything with us, with no obligation. A great, flexible service, access to industry-leading programmatic capabilities and transparency & efficiency baked in.

Who Is the Company Behind Smarter Connected Advertising?

  • Seller: Crimtan
  • Year Founded: 2009
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    122 employees on LinkedIn®
Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 16, 2026