Smarter Connected Advertising Reviews & Product Details

Smarter Connected Advertising is our managed service for discerning advertisers and challenger brands who want a systematic, efficient and cost-effective approach to their programmatic advertising while also being compelling and differentiated. We use our Listen-Plan-Activate-Measure framework to use pixel data, proprietary data, partner data, AI-augmented audiences and data-driven insights to get the campaign off to a flying start. These audiences help us build creative for the client as part of the service, including dynamic creative optimization. The campaign is then optimized based on the advertiser goals, leveraging machine learning alongside human intelligence. We work with a range of partners to deliver the right fit for the client in terms of audiences, formats, inventory, attribution and measurement. For example, an upper funnel campaign might focus on Connected TV and DOOH formats and Interest audiences, measuring brand uplift. A mid-funnel campaign might use In-Market audiences and Video, Native and Audio ads, measuring site visits. A lower funnel campaign might focus on display formats and Retargeting audiences, measuring conversions or real-world sales. Our service is available in global markets and we are flexible enough to be able to adapt to client requirements for deals of sufficient scale. We tailor our service to different verticals so we deliver optimal success to advertisers in Travel, Retail, Finance, Consumer Goods, Consumer Services, Charity and many more verticals. A key differentiator is that we offer a Listen campaign to all prospective clients so they can see exactly what insights we can offer before they have spent anything with us, with no obligation. A great, flexible service, access to industry-leading programmatic capabilities and transparency & efficiency baked in.