I was most impressed by a tool designed to automatically capture data from multiple marketing outlets. It was helpful to consolidate all the information in a single location, which enabled me to monitor the efficiency of a campaign immediately. Review collected by and hosted on G2.com.

Smadex failed in offering further analysis of this data. It was difficult to get useful data that can assist me in making the right decisions on my marketing approach. There was no option to have custom dashboards which called for some level of creativity regarding patterns of the application. Review collected by and hosted on G2.com.