MSIGHTS
MSIGHTS has been supporting marketing teams for 17+ years in helping to make their data great for reporting and analysis. Our Platform, a 2019 MarTech Breakthrough Awards winner for "Best Overall Marketing Campaign Management Solution", helps across these critical areas: * Automate the collection, integration, and transformation of all your marketing results sources -- digital, social, search, offline, lead gen, direct mail, media plans, and sales (plus more) -- into reporting-ready datasets. * Streamline marketing analysis with harmonized datasets specifically designed for results analysis, optimization, attribution, MMM, as well as datasets that feed back into your data lake. Go beyond fields from just your taxonomy with MSIGHTS' robust data schema. * Build detailed reporting views and executive dashboards using MSIGHTS' free cloud reporting platform or connect from your own visualization tool like Tableau, Excel, Domo, or Looker (to name a few).
Average Rating: 3.8/5.0
Total Reviews: 6
How Do G2 Users Rate MSIGHTS?
- Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.0/10)
- Dashboards: 10.0/10 (Category avg: 9.0/10)
- Steps to Answer: 8.3/10 (Category avg: 8.6/10)
- Formats: 8.3/10 (Category avg: 8.6/10)
Who Is the Company Behind MSIGHTS?
- Seller: MSIGHTS
- Company Website:
- Year Founded: 2004
- HQ Location: Charlotte, US
-
Twitter: @msights
225 Twitter followers -
LinkedIn® Page: www.linkedin.com
47 employees on LinkedIn®
Who Uses This Product?
- Company Size: 43% Large, 29% Small
What Do G2 Reviewers Say About MSIGHTS?
AI-generated summary from verified user reviews
Pros
- Users praise the analytics expertise of MSIGHTS, benefiting from tailored solutions and exceptional customer support.
- Users find MSIGHTS incredibly helpful for s simplifying data gathering and normalizing analytics, streamlining their workflow efficiently.
- Users find MSIGHTS' automation capabilities invaluable for simplifying data gathering and minimizing integration time.
- Users value the expert support and flexibility of MSIGHTS, enhancing their ability to manage complex data needs effectively.
- Users commend MSIGHTS for their exceptional communication and dedicated support, ensuring efficient responses and strategic guidance.
Cons
- Users find the limited data visualization options of MSIGHTS frustrating when presenting marketing performance trends.
- Users highlight the data inaccuracy issues, suggesting improvements in validation and integration with third-party vendors.
- Users highlight integration issues with MSIGHTS, calling for better data validation and more vendor partnerships.
- Users find the lack of customization in data visualization options frustrating when presenting marketing trend results to stakeholders.
- Users feel there is a lack of integrations with third-party vendors, limiting the product's appeal and functionality.
What Are Recent G2 Reviews of MSIGHTS?
"Sincere, Above-and-Beyond Partnership That Delivers Value"
Rating: 4.0/5.0 stars
— Verified User in Consumer Goods
"Data analysis and insight generation"
Rating: 4.5/5.0 stars
— Tania B.

