Best Data Visualization Tools with Marketing Capabilities

How Many Data Visualization Tools Products Does G2 Track?

Total Products under this Category: 759

Category Stats (Nov 2026)

  • Average Rating: 4.44/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Upsolve AI (+1.75%) - Among all products in this category, Upsolve AI recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Data Visualization Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 41,800+ Authentic Reviews
  • 759+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Data Visualization Tools

G2 Grid® for Data Visualization Tools plotting products by satisfaction and market presence

Highlighted products: Databricks, Domo, Looker, Data Studio, Elastic Stack, AgencyAnalytics, SAP HANA Cloud, and SAP Analytics Cloud.

Underlying data: [Grid® JSON](https://www.g2.com/categories/data-visualization-tools/grids.json?focus%5B%5D=databricks&focus%5B%5D=domo&focus%5B%5D=looker&focus%5B%5D=data-studio&focus%5B%5D=elastic-stack&focus%5B%5D=agencyanalytics&focus%5B%5D=sap-hana-cloud-2025-10-01&focus%5B%5D=sap-analytics-cloud)

AgencyAnalytics

AgencyAnalytics is the reporting and insights platform purpose-built for marketing agencies. Prove your value to clients, win back the hours you lose to manual reporting, and keep more of the clients you worked hard to earn. Connect every client's marketing channels into live, customizable dashboards and report on SEO, PPC, social media, email, call tracking, ecommerce, local, AI search visibility, and more, with 85+ integrations feeding each client's live data into one place. Reports build and send themselves on the schedule you set, polished and on time, without the manual work. Benchmark performance, spot trends early, and walk into client calls already knowing what's working and what to fix. Everything is white-labeled for your agency, so clients get their own branded login to the web or mobile app. Whether you're an established agency or just getting started, AgencyAnalytics offers flexible pricing that scales as you grow. Try it free for 14 days, no credit card required.

Average Rating: 4.7/5.0

Total Reviews: 455

How Do G2 Users Rate AgencyAnalytics?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • Dashboards: 9.3/10 (Category avg: 9.0/10)
  • Steps to Answer: 8.8/10 (Category avg: 8.6/10)
  • Formats: 8.9/10 (Category avg: 8.6/10)

Who Is the Company Behind AgencyAnalytics?

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 88% Small, 8% Medium

What Do G2 Reviewers Say About AgencyAnalytics?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of AgencyAnalytics, appreciating its templates and seamless reporting features.
  • Users love how Time Saving AgencyAnalytics is, streamlining report pulling and integrating data effortlessly for efficiency.
  • Users commend the exceptional customer support of AgencyAnalytics for its quick and efficient problem resolution.
  • Users value the user-friendly interface of AgencyAnalytics, allowing for easy report creation and data management.
  • Users value the integration capabilities of AgencyAnalytics, seamlessly pulling in live data from multiple sources for efficiency.
Cons
  • Users face integration issues with AgencyAnalytics, highlighting limited solo options and technical challenges connecting domains.
  • Users are frustrated by the limited features of AgencyAnalytics, hindering their ability to customize reports and integrate fully.
  • Users find reporting issues challenging, particularly with dashboard changes and the need for new links after modifications.
  • Users experience connection issues with AgencyAnalytics, leading to frustrations with disconnections and compatibility of integrations.
  • Users struggle with the learning curve due to the platform's unintuitive organization and limited customization during initial use.

What Are Recent G2 Reviews of AgencyAnalytics?

What Are G2 Users Discussing About AgencyAnalytics?

Whatagraph

Whatagraph is the agentic marketing intelligence platform that brings all your cross-channel marketing data in one governed layer so your team can report, monitor, and act on what matters, with agents doing the heavy lifting. Connect 65+ native integrations, define your metrics and blends once, and the same trustworthy numbers flow to white-label client reports, internal dashboards, and AI tools over MCP. Build a report from a prompt, save it as a template, and onboard the next client or account in an hour. See all your portfolio in one view, set goals, and get alerts via Slack or email. IQ Agents do the work for you: give one instruction and an agent builds reports then watches every connection and metric and flags what breaks before the client notices.

Average Rating: 4.5/5.0

Total Reviews: 271

How Do G2 Users Rate Whatagraph?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • Dashboards: 8.6/10 (Category avg: 9.0/10)
  • Steps to Answer: 8.7/10 (Category avg: 8.6/10)
  • Formats: 8.9/10 (Category avg: 8.6/10)

Who Is the Company Behind Whatagraph?

  • Seller: Whatagraph
  • Year Founded: 2015
  • HQ Location: Amesterdam, Netherlands
  • LinkedIn® Page: www.linkedin.com
    54 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 77% Small, 18% Medium

What Do G2 Reviewers Say About Whatagraph?

AI-generated summary from verified user reviews

Pros
  • Users highlight the lightning-fast customer support of Whatagraph, ensuring prompt resolutions for any issues encountered.
  • Users value the automation in Whatagraph, significantly saving time and enhancing the efficiency of client reporting.
  • Users value the extensive customizability of Whatagraph, making reporting visually appealing and tailored to their brand needs.
  • Users appreciate the ease of use of Whatagraph, making client reporting quick and hassle-free with customizable features.
  • Users appreciate the easy integrations offered by Whatagraph, simplifying report creation by centralizing data from multiple sources.
Cons
  • Users find Whatagraph to be expensive and challenging for long-term affordability, especially for solopreneurs.
  • Users find the slow loading of reports frustrating, especially during critical presentations and tight deadlines.
  • Some users note compatibility issues with certain platforms, limiting seamless integration in specific cases.
  • Users face connection issues with personal media accounts, impacting their data analysis capabilities on Whatagraph.
  • Users find editing issues frustrating, especially with glitches during simultaneous edits and limited customization options.

What Are Recent G2 Reviews of Whatagraph?

What Are G2 Users Discussing About Whatagraph?

DashThis

DashThis is a marketing reporting platform that turns multi-platform data into client-ready dashboards automatically. Instead of copy-pasting screenshots and manually pulling numbers from a dozen tools, you connect your data sources once and let DashThis handle the rest. The result: polished, up-to-date reports your clients can actually understand, without the hours of manual work. Built for marketing agencies, consultants, and in-house teams managing multiple clients or campaigns, DashThis connects to 30+ platforms natively, including Google Analytics 4, Meta Ads, Google Ads, TikTok Ads, LinkedIn, Instagram, YouTube, HubSpot, Klaviyo, Ahrefs, and Google My Business. Need to pull in data that isn't covered by a native integration? A flexible CSV import system lets you include any custom or proprietary metrics so every number you track ends up in one place. Smarter reporting with AI Insights DashThis goes beyond aggregating data. With AI Insights, your dashboards automatically generate plain-language analysis of your marketing performance, surfacing trends, anomalies, and key takeaways directly inside your reports. Instead of spending time writing commentary for every client, AI Insights does the heavy lifting, so you can focus on strategy. It's the difference between handing a client a pile of numbers and handing them a story they can act on. Built for agencies that need to move fast Creating a new client report takes minutes, not hours. Choose from 50+ preset templates and 1,000+ widget templates, or save any of your own dashboards as reusable templates. One-click cloning lets you replicate an existing report structure for a new client or campaign instantly. For client-facing work, DashThis offers full white-label capabilities. Apply your own domain, logo, brand colors, and remove all DashThis branding so every report looks like it came straight from your agency. Share reports via custom URL, scheduled email with PDF attachment, or on-demand download. Automated recurring email delivery means reports go out on schedule without anyone having to remember to hit send. DashThis is how agencies scale their reporting without scaling their headcount and how they use AI to deliver sharper insights to every client, every month.

Average Rating: 4.7/5.0

Total Reviews: 93

How Do G2 Users Rate DashThis?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.0/10)
  • Dashboards: 9.5/10 (Category avg: 9.0/10)
  • Steps to Answer: 9.2/10 (Category avg: 8.6/10)
  • Formats: 9.2/10 (Category avg: 8.6/10)

Who Is the Company Behind DashThis?

  • Seller: DashThis
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Quebec, Canada
  • LinkedIn® Page: www.linkedin.com
    24 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 81% Small, 17% Medium

What Do G2 Reviewers Say About DashThis?

AI-generated summary from verified user reviews

Pros
  • Users find DashThis extremely easy to use, appreciating its customizable dashboard and seamless integration with platforms.
  • Users appreciate the 30+ integrations of DashThis, enabling seamless data syncing across various platforms.
  • Users find DashThis intuitive and easy to use, enabling hassle-free access and customization of metrics and analytics.
  • Users praise the ease of reviewing analytics with DashThis, enjoying the seamless integration and user-friendly interface.
  • Users love the customization options in DashThis, making analytics review seamless and visually appealing.
Cons
  • Users find DashThis's complex usage challenging, especially for those unfamiliar with the integrated programs.
  • Users find DashThis to be expensive, especially for individuals and smaller teams on tight budgets.
  • Users find inadequate reporting metrics in DashThis, making access to tailored dashboards challenging and requiring extensive knowledge.
  • Users face reporting issues with DashThis, finding it challenging to customize dashboards without proper program knowledge.
  • Users find the access limitations challenging as essential reporting metrics and client dashboard access can be restricted.

What Are Recent G2 Reviews of DashThis?

What Are G2 Users Discussing About DashThis?

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Reportz

Reportz is a white-label KPIs reporting software solution that helps digital marketing professionals automate and streamline client reporting processes through customizable dashboards. Reportz serves as a comprehensive reporting platform for digital marketing agencies, freelancers, and in-house marketing teams to create, manage, and deliver client-facing performance reports. It belongs to the category of marketing analytics tools specifically designed for automated reporting and data visualization. Key features and benefits include: • Customizable dashboards: Allows users to create tailored reports with relevant KPIs for each client • White-label functionality: Enables branding of reports with agency logos and color schemes • Data integration: Connects with multiple marketing platforms to aggregate data in one place • Automated reporting: Generates and sends reports on a scheduled basis without manual intervention • Client access portal: Provides clients with direct access to their live performance dashboards Reportz addresses several common challenges faced by digital marketing professionals: 1. Time-consuming manual report creation 2. Difficulty in presenting data from multiple sources cohesively 3. Lack of real-time reporting capabilities 4. Need for branded, professional-looking reports 5. Inefficient communication of marketing performance to clients The software is designed to integrate with a wide range of digital marketing tools and platforms, offering compatibility with popular analytics, advertising, and social media services. It provides a user-friendly interface that allows for quick setup and easy maintenance of client reports. Users can expect to benefit from: • Significant time savings through automated report generation • Enhanced client satisfaction with transparent, real-time reporting • Improved data visualization and storytelling capabilities • Consistent branding across all client communications • Scalability to handle reporting for multiple clients or campaigns Reportz offers flexibility in its pricing model, with plans that accommodate various team sizes and reporting needs. The platform supports unlimited users and KPIs within dashboards, allowing for comprehensive reporting without artificial limitations. By centralizing the reporting process and offering extensive customization options, Reportz enables digital marketing professionals to focus more on strategy and less on routine reporting tasks. The tool aims to streamline client communications, demonstrate marketing ROI more effectively, and provide a professional, branded reporting experience for agencies of all sizes.

Average Rating: 4.8/5.0

Total Reviews: 18

How Do G2 Users Rate Reportz?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)
  • Dashboards: 10.0/10 (Category avg: 9.0/10)
  • Steps to Answer: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Reportz?

  • Seller: Reportz
  • Year Founded: 2017
  • HQ Location: New York City, US
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 100% Small

What Do G2 Reviewers Say About Reportz?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the efficient customer dashboards of Reportz, enhancing workflow and professionalism in reporting.
  • Users appreciate the ease of use of Reportz, enjoying its efficient and user-friendly reporting capabilities.
  • Users value the performance efficiency of Reportz for its flawless dashboards and streamlined reporting capabilities.
  • Users value the efficient and user-friendly customer dashboards in Reportz, enhancing their reporting and client communication.
  • Users value the efficient and user-friendly dashboards of Reportz, enhancing workflow and professional reporting capabilities.

What Are Recent G2 Reviews of Reportz?

What Are G2 Users Discussing About Reportz?

Apteco FastStats

Apteco FastStats® software provides a comprehensive suite of data exploration and visualisation tools that will help your business understand customer behaviour. A simple to use ‘drag and drop’ interface allows your team to perform powerful data analysis with ease and can be extended through optional add-on modules for data modelling, reporting and mapping. FastStats Modelling™ informs your targeting decisions and uses common analytical techniques to help you understand customer behaviour and target your communications more effectively. Integration with R provides advanced analytical users access to even more complex and valuable modelling techniques to give you real customer insight. FastStats Excelsior™ allows you to build custom reports configured to your business needs and share the results with your colleagues. Because FastStats Excelsior™ unites Excel and Apteco FastStats® visualisations, the resulting reports are even more powerful. Experience the power of Apteco software with a personal demo or free trial

Average Rating: 3.5/5.0

Total Reviews: 2

Who Is the Company Behind Apteco FastStats?

  • Seller: Apteco
  • Year Founded: 1987
  • HQ Location: Warwick, England, United Kingdom
  • LinkedIn® Page: www.linkedin.com
    59 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Apteco FastStats?

What Are G2 Users Discussing About Apteco FastStats?

Mimer Metrics

Easy reporting for busy marketers. AdWords, Facebook & Analytics dashboards and reporting.

Average Rating: 4.5/5.0

Total Reviews: 2

How Do G2 Users Rate Mimer Metrics?

  • Dashboards: 8.3/10 (Category avg: 9.0/10)
  • Steps to Answer: 9.2/10 (Category avg: 8.6/10)
  • Formats: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Mimer Metrics?

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Do G2 Reviewers Say About Mimer Metrics?

AI-generated summary from verified user reviews

Pros
  • Users value the customizability of Mimer Metrics, empowering them to create tailored dashboards and insightful reports.
  • Users value the data visualization capabilities of Mimer Metrics, enabling custom dashboards and insightful trend analysis.
  • Users find that Mimer Metrics offers powerful visualization tools for creating custom dashboards and analyzing data trends.
Cons
  • Users find the learning curve steep, necessitating proper training for efficient use of Mimer Metrics.
  • Users find learning difficulty with Mimer Metrics, emphasizing the need for proper training to use it effectively.

What Are Recent G2 Reviews of Mimer Metrics?

Octoboard for Business

Focus teams, monitor trends, and make smart decisions.

Average Rating: 3.0/5.0

Total Reviews: 2

How Do G2 Users Rate Octoboard for Business?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Octoboard for Business?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Octoboard for Business?

What Are G2 Users Discussing About Octoboard for Business?

Reporting Ninja

Reporting Ninja builds and sends automated, white label marketing reports for agencies, freelancers and in-house marketing teams. Connect 30+ sources (Google Ads, Meta, GA4, LinkedIn, TikTok, HubSpot and more) and turn them into reports your clients and your team actually read. - Drag-and-drop report editor with a live preview. - Scheduled delivery by email, with your branding. - A client portal where every report is always available. - AI that builds reports and writes the summary of the results. - Work with your reports from Claude or ChatGPT through our MCP connector. - Data Studio connectors, a Google Sheets add-on and a REST API, all included. Every integration and unlimited users on every plan. 15-day free trial, no credit card required.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Reporting Ninja?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)
  • Dashboards: 10.0/10 (Category avg: 9.0/10)
  • Steps to Answer: 8.3/10 (Category avg: 8.6/10)
  • Formats: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Reporting Ninja?

Who Uses This Product?

  • Company Size: 50% Large, 50% Medium

What Are Recent G2 Reviews of Reporting Ninja?

millimetric.ai

Millimetric keeps an eye on your KPIs, alerting you in real-time when unusual activity occurs. Empower your marketing team with actionable insights helping them turn issues into tasks.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate millimetric.ai?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind millimetric.ai?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of millimetric.ai?

What Are G2 Users Discussing About millimetric.ai?

PulseQED

PulseQED is a connected data and analytics platform developed by ScanmarQED that gives marketing, insights, and commercial teams a unified, always-current view of what is driving performance — and what to do next. At its core, PulseQED addresses a problem that affects most marketing teams: data that is fragmented, lagging, and disconnected from the decisions that need to be made. The platform brings together sales, media, and marketing data into a single harmonized source, with dashboards and reports that update automatically and insights that are ready when planning cycles demand them. PulseQED operates across two primary capability areas. The first is marketing effectiveness planning — MMM-informed scenario planning and budget optimization that connects modeling outputs to real-time spend decisions and what-if analysis. The second is market and consumer insights — automated, AI-powered reporting that surfaces brand, market, and consumer intelligence without manual data assembly. The platform is built for teams that need analytical depth without analytical overhead. Modeling is transparent by design, no black box, and the architecture is cloud-based, scalable, and built to integrate with existing marketing and sales tech stacks. Key capabilities: - Data harmonization — unified sales, media, and marketing data in one clean, continuously updated source - Marketing effectiveness planning — MMM-informed scenario planning, spend reallocation, and what-if analysis - Market & consumer insights — automated, AI-powered brand, market, and consumer intelligence reporting - Automated dashboards & reporting — reports that run themselves, aligned to management reporting cadences - Predictive analytics — forecasting that factors in seasonality, trends, and market conditions - Budget optimization — real-time spend decisions connected to modeling outputs - Transparent architecture — no black box; full visibility and control over data, insights, and planning

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate PulseQED?

  • Dashboards: 8.3/10 (Category avg: 9.0/10)
  • Steps to Answer: 10.0/10 (Category avg: 8.6/10)
  • Formats: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind PulseQED?

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of PulseQED?

4Front

Drowning in data, but don't see the true story? A dashboard with a difference: our scientists give you an accurate view of your data and the real story behind the numbers. 4Front is a subscription service that provides an independent view of your performance.

Who Is the Company Behind 4Front?

Adverity

Adverity is the marketing data intelligence company seen as the foundation that makes enterprise marketing AI work. Adverity Connect is an enterprise-grade marketing ETL. It pulls data from 600+ sources, harmonizes it so metrics are comparable across platforms, monitors it continuously for quality, and delivers it into the customer's warehouse. The data foundation for marketing. Adverity Atlas is a marketing knowledge layer. It sits on top of any data warehouse and gives AI the knowledge and context to work accurately on marketing data. Use it through the UI and it works as an autonomous marketing analyst. Connect it to your own AI program and it becomes the knowledge layer your agents run on. Connect builds the data foundation. Adverity Atlas is the knowledge layer that makes marketing AI work. Built from a decade of enterprise brand and agency deployments representing over $80 billion in managed ad spend.

Average Rating: 4.4/5.0

Total Reviews: 321

How Do G2 Users Rate Adverity?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Dashboards: 8.1/10 (Category avg: 9.0/10)
  • Steps to Answer: 8.8/10 (Category avg: 8.6/10)
  • Formats: 7.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Adverity?

  • Seller: Adverity GmbH
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Vienna, Austria
  • LinkedIn® Page: www.linkedin.com
    332 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Analyst, Data Engineer
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 44% Medium, 37% Small

What Do G2 Reviewers Say About Adverity?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Adverity, benefiting from a simple interface and responsive support.
  • Users value the easy integration and intuitive data management in Adverity, enhancing their workflow and efficiency.
  • Users value the easy integration capabilities of Adverity, streamlining data workflows across various platforms effortlessly.
  • Users value the easy integrations of Adverity, which enhance efficiency and streamline data management across platforms.
  • Users commend the responsive customer support of Adverity, ensuring timely assistance and effective solutions during setup and beyond.
Cons
  • Users find Adverity to be time-consuming due to slow pipeline creation and unclear error messages, complicating their workflows.
  • Users encounter challenges with data management, experiencing unclear error messages and complexities in administrative tasks.
  • Users experience a lack of information due to unclear error messages and insufficient ticket follow-up, causing frustration.
  • Users experience time delays in data pipeline processes, impacting efficiency and confidence in scalability and reporting.
  • Users find the difficult learning curve of Adverity hampers effective use, especially for advanced features and setup.

What Are Recent G2 Reviews of Adverity?

What Are G2 Users Discussing About Adverity?