Best Data Visualization Tools with Marketing Capabilities

How Many Data Visualization Tools Products Does G2 Track?

Total Products under this Category: 530

Category Stats (Sep 2026)

  • Average Rating: 4.43/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: BlazeSQL (+2.75%) - Among all products in this category, BlazeSQL recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Data Visualization Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 26,500+ Authentic Reviews
  • 530+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Data Visualization Tools

G2 Grid® for Data Visualization Tools plotting products by satisfaction and market presence

Highlighted products: Canva, Databricks, Domo, Looker, Data Studio, Elastic Stack, AgencyAnalytics, and SAP HANA Cloud.

Underlying data: [Grid® JSON](https://www.g2.com/categories/data-visualization-tools/grids.json?focus%5B%5D=canva&focus%5B%5D=databricks&focus%5B%5D=domo&focus%5B%5D=looker&focus%5B%5D=data-studio&focus%5B%5D=elastic-stack&focus%5B%5D=agencyanalytics&focus%5B%5D=sap-hana-cloud-2025-10-01)

AgencyAnalytics

AgencyAnalytics is the only reporting and insights platform built for marketing agencies. Prove your value to clients, win back the hours you lose to manual reporting, and keep more of the clients you've worked hard to earn. Connect every client's marketing channels into live, customizable dashboards and report on SEO, PPC, social media, email, call tracking, ecommerce, local, and more, with 85+ integrations in one place. Automate report creation and scheduling so polished, accurate updates go out on time without the manual work. Benchmark performance, spot trends early, and use AI-powered insights to walk into client calls already knowing what's working and what to fix. Everything is fully white-labeled for your agency, so clients get their own branded login to the web or mobile app. Whether you're an established agency or just getting started, AgencyAnalytics offers flexible pricing that scales as you grow. Try it risk-free for 14 days, no credit card required.

Average Rating: 4.7/5.0

Total Reviews: 452

How Do G2 Users Rate AgencyAnalytics?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • Dashboards: 9.3/10 (Category avg: 9.0/10)
  • Steps to Answer: 8.8/10 (Category avg: 8.6/10)
  • Formats: 8.9/10 (Category avg: 8.6/10)

Who Is the Company Behind AgencyAnalytics?

  • Seller: AgencyAnalytics
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Toronto
  • Twitter: @agencyanalytics
    4,047 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    118 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 88% Small, 8% Medium

What Do G2 Reviewers Say About AgencyAnalytics?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use in AgencyAnalytics, enjoying quick access to integrated data and responsive support.
  • Users love the time-saving features of AgencyAnalytics, allowing for quick data organization and seamless reporting.
  • Users commend the exceptional customer support from AgencyAnalytics, praising their responsiveness and tailored assistance.
  • Users commend the user-friendly interface of AgencyAnalytics, appreciating its ease of use and fast setup.
  • Users appreciate the seamless integration capabilities of AgencyAnalytics, enhancing data visibility and reporting efficiency.
Cons
  • Users are frustrated by the integration issues with various platforms, severely limiting functionality and support options.
  • Users note the limited features of AgencyAnalytics, impacting comprehensive analysis and integration capabilities for key platforms.
  • The learning curve for setting up and structuring dashboards in AgencyAnalytics can be challenging for users.
  • Users face a tricky reporting issue due to a steep learning curve and integration limitations affecting dashboard setups.
  • Users experience significant connection issues due to limited integrations and frequent disconnections, impacting overall functionality.

What Are Recent G2 Reviews of AgencyAnalytics?

What Are G2 Users Discussing About AgencyAnalytics?

Whatagraph

Whatagraph is the marketing intelligence platform where reporting scales without scaling the team behind it. One governed data foundation powers every destination your team uses — client reports, dashboards, AI tools, BigQuery — so the same trustworthy numbers show up everywhere, without anyone in the middle. The agency stops adding a reporting hire for every ten new clients, because the data layer scales, not the headcount. The data team stops being a ticket queue between marketing and its own numbers, because marketing can self-serve from the same governed foundation the analyst uses. And every cross-channel decision — where to move spend, which campaign to scale, which one to stop — runs on numbers that mean the same thing on Monday as they do on Friday, whether the answer comes from a report, a dashboard, or an AI tool. One foundation. Every destination. No operational tax for growing on top of it.

Average Rating: 4.5/5.0

Total Reviews: 268

How Do G2 Users Rate Whatagraph?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • Dashboards: 8.6/10 (Category avg: 9.0/10)
  • Steps to Answer: 8.7/10 (Category avg: 8.6/10)
  • Formats: 8.9/10 (Category avg: 8.6/10)

Who Is the Company Behind Whatagraph?

  • Seller: Whatagraph
  • Year Founded: 2015
  • HQ Location: Amesterdam, Netherlands
  • Twitter: @whatagraph
    1,270 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    56 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 77% Small, 18% Medium

What Do G2 Reviewers Say About Whatagraph?

AI-generated summary from verified user reviews

Pros
  • Users commend the lightning-fast customer support of Whatagraph, ensuring timely assistance directly from the dashboard.
  • Users praise automation in Whatagraph, saving valuable time while creating polished, client-ready reports effortlessly.
  • Users love the customizability of Whatagraph, as it enhances report aesthetics and engagement effortlessly.
  • Users appreciate the ease of use in Whatagraph, enabling quick report creation and seamless integration of data sources.
  • Users love the easy integrations with Whatagraph, allowing seamless access to various data sources for efficient reporting.
Cons
  • Users find Whatagraph to be expensive, making it challenging for solopreneurs to invest long-term.
  • Users find the slow loading frustrating, especially during presentations or tight deadlines, affecting overall productivity.
  • Users note occasional compatibility issues with certain platforms, which may impact their overall experience with Whatagraph.
  • Users face connection issues with Whatagraph, limiting data analysis from personal media accounts effectively.
  • Users experience frustrating editing issues with glitches during simultaneous edits, limiting functionality under tight deadlines.

What Are Recent G2 Reviews of Whatagraph?

What Are G2 Users Discussing About Whatagraph?

DashThis

DashThis is a marketing reporting platform that turns multi-platform data into client-ready dashboards automatically. Instead of copy-pasting screenshots and manually pulling numbers from a dozen tools, you connect your data sources once and let DashThis handle the rest. The result: polished, up-to-date reports your clients can actually understand, without the hours of manual work. Built for marketing agencies, consultants, and in-house teams managing multiple clients or campaigns, DashThis connects to 30+ platforms natively, including Google Analytics 4, Meta Ads, Google Ads, TikTok Ads, LinkedIn, Instagram, YouTube, HubSpot, Klaviyo, Ahrefs, and Google My Business. Need to pull in data that isn't covered by a native integration? A flexible CSV import system lets you include any custom or proprietary metrics so every number you track ends up in one place. Smarter reporting with AI Insights DashThis goes beyond aggregating data. With AI Insights, your dashboards automatically generate plain-language analysis of your marketing performance, surfacing trends, anomalies, and key takeaways directly inside your reports. Instead of spending time writing commentary for every client, AI Insights does the heavy lifting, so you can focus on strategy. It's the difference between handing a client a pile of numbers and handing them a story they can act on. Built for agencies that need to move fast Creating a new client report takes minutes, not hours. Choose from 50+ preset templates and 1,000+ widget templates, or save any of your own dashboards as reusable templates. One-click cloning lets you replicate an existing report structure for a new client or campaign instantly. For client-facing work, DashThis offers full white-label capabilities. Apply your own domain, logo, brand colors, and remove all DashThis branding so every report looks like it came straight from your agency. Share reports via custom URL, scheduled email with PDF attachment, or on-demand download. Automated recurring email delivery means reports go out on schedule without anyone having to remember to hit send. DashThis is how agencies scale their reporting without scaling their headcount and how they use AI to deliver sharper insights to every client, every month.

Average Rating: 4.7/5.0

Total Reviews: 94

How Do G2 Users Rate DashThis?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.0/10)
  • Dashboards: 9.5/10 (Category avg: 9.0/10)
  • Steps to Answer: 9.2/10 (Category avg: 8.6/10)
  • Formats: 9.2/10 (Category avg: 8.6/10)

Who Is the Company Behind DashThis?

  • Seller: DashThis
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Quebec, Canada
  • Twitter: @DashThis
    2,070 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    24 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 80% Small, 17% Medium

What Do G2 Reviewers Say About DashThis?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the super customizable features of DashThis, making it easy to review analytics seamlessly.
  • Users find DashThis to be extremely user-friendly, enabling quick data visualization and seamless integration of metrics.
  • Users enjoy the intuitive design of DashThis, making analytics review simple and visually appealing.
  • Users appreciate the ease of analytics review in DashThis, allowing streamlined access and customization of metrics.
  • Users value the centralized management of DashThis, simplifying the review of analytics and metrics in one place.
Cons
  • Users find the pricing to be steep, especially for individuals and smaller teams, impacting accessibility.
  • Users find the inadequate reporting metrics of DashThis frustrating, making it challenging to customize dashboards effectively.
  • Users experience reporting issues due to the need for familiarity with integrated programs, complicating access to desired metrics.
  • Users find the access limitations frustrating as it hampers customizing client's dashboards effectively.
  • Users find DashThis somewhat complex, especially for those unfamiliar with similar tools and dashboards.

What Are Recent G2 Reviews of DashThis?

What Are G2 Users Discussing About DashThis?

Reportz

Reportz is a white-label KPIs reporting software solution that helps digital marketing professionals automate and streamline client reporting processes through customizable dashboards. Reportz serves as a comprehensive reporting platform for digital marketing agencies, freelancers, and in-house marketing teams to create, manage, and deliver client-facing performance reports. It belongs to the category of marketing analytics tools specifically designed for automated reporting and data visualization. Key features and benefits include: • Customizable dashboards: Allows users to create tailored reports with relevant KPIs for each client • White-label functionality: Enables branding of reports with agency logos and color schemes • Data integration: Connects with multiple marketing platforms to aggregate data in one place • Automated reporting: Generates and sends reports on a scheduled basis without manual intervention • Client access portal: Provides clients with direct access to their live performance dashboards Reportz addresses several common challenges faced by digital marketing professionals: 1. Time-consuming manual report creation 2. Difficulty in presenting data from multiple sources cohesively 3. Lack of real-time reporting capabilities 4. Need for branded, professional-looking reports 5. Inefficient communication of marketing performance to clients The software is designed to integrate with a wide range of digital marketing tools and platforms, offering compatibility with popular analytics, advertising, and social media services. It provides a user-friendly interface that allows for quick setup and easy maintenance of client reports. Users can expect to benefit from: • Significant time savings through automated report generation • Enhanced client satisfaction with transparent, real-time reporting • Improved data visualization and storytelling capabilities • Consistent branding across all client communications • Scalability to handle reporting for multiple clients or campaigns Reportz offers flexibility in its pricing model, with plans that accommodate various team sizes and reporting needs. The platform supports unlimited users and KPIs within dashboards, allowing for comprehensive reporting without artificial limitations. By centralizing the reporting process and offering extensive customization options, Reportz enables digital marketing professionals to focus more on strategy and less on routine reporting tasks. The tool aims to streamline client communications, demonstrate marketing ROI more effectively, and provide a professional, branded reporting experience for agencies of all sizes.

Average Rating: 4.8/5.0

Total Reviews: 18

How Do G2 Users Rate Reportz?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)
  • Dashboards: 10.0/10 (Category avg: 9.0/10)
  • Steps to Answer: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Reportz?

  • Seller: Reportz
  • Year Founded: 2017
  • HQ Location: New York City, US
  • Twitter: @ReportzApp
    143 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 100% Small

What Do G2 Reviewers Say About Reportz?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the efficient customer dashboards of Reportz, enhancing workflow and professionalism in reporting.
  • Users appreciate the ease of use of Reportz, enjoying its efficient and user-friendly reporting capabilities.
  • Users value the performance efficiency of Reportz for its flawless dashboards and streamlined reporting capabilities.
  • Users value the efficient and user-friendly customer dashboards in Reportz, enhancing their reporting and client communication.
  • Users value the efficient and user-friendly dashboards of Reportz, enhancing workflow and professional reporting capabilities.

What Are Recent G2 Reviews of Reportz?

What Are G2 Users Discussing About Reportz?

Apteco FastStats

Apteco FastStats® software provides a comprehensive suite of data exploration and visualisation tools that will help your business understand customer behaviour. A simple to use ‘drag and drop’ interface allows your team to perform powerful data analysis with ease and can be extended through optional add-on modules for data modelling, reporting and mapping. FastStats Modelling™ informs your targeting decisions and uses common analytical techniques to help you understand customer behaviour and target your communications more effectively. Integration with R provides advanced analytical users access to even more complex and valuable modelling techniques to give you real customer insight. FastStats Excelsior™ allows you to build custom reports configured to your business needs and share the results with your colleagues. Because FastStats Excelsior™ unites Excel and Apteco FastStats® visualisations, the resulting reports are even more powerful. Experience the power of Apteco software with a personal demo or free trial

Average Rating: 3.5/5.0

Total Reviews: 2

Who Is the Company Behind Apteco FastStats?

  • Seller: Apteco
  • Year Founded: 1987
  • HQ Location: Warwick, England, United Kingdom
  • Twitter: @Apteco
    646 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    59 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Apteco FastStats?

What Are G2 Users Discussing About Apteco FastStats?

Mimer Metrics

Easy reporting for busy marketers. AdWords, Facebook & Analytics dashboards and reporting.

Average Rating: 4.5/5.0

Total Reviews: 2

How Do G2 Users Rate Mimer Metrics?

  • Dashboards: 8.3/10 (Category avg: 9.0/10)
  • Steps to Answer: 9.2/10 (Category avg: 8.6/10)
  • Formats: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Mimer Metrics?

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Do G2 Reviewers Say About Mimer Metrics?

AI-generated summary from verified user reviews

Pros
  • Users value the customizability of Mimer Metrics for creating tailored dashboards and insightful reports.
  • Users value the data visualization tools in Mimer Metrics for creating insightful dashboards and analyzing trends effectively.
  • Users benefit from the powerful visualization tools in Mimer Metrics for creating custom dashboards and analyzing data trends.
Cons
  • Users find the learning curve steep, necessitating thorough training to use Mimer Metrics effectively.
  • Users find the learning difficulty of Mimer Metrics challenging, necessitating proper training for efficient use.

What Are Recent G2 Reviews of Mimer Metrics?

Octoboard for Business

Focus teams, monitor trends, and make smart decisions.

Average Rating: 3.0/5.0

Total Reviews: 2

How Do G2 Users Rate Octoboard for Business?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Octoboard for Business?

  • Seller: OCTOBOARD
  • Year Founded: 2017
  • HQ Location: Dublin, IE
  • Twitter: @octoboard
    3,600 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Octoboard for Business?

What Are G2 Users Discussing About Octoboard for Business?

reportingninja

Ppc Reporting And Dashboards Software For Online Marketers, With White Label Client Portal.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate reportingninja?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)
  • Dashboards: 10.0/10 (Category avg: 9.0/10)
  • Steps to Answer: 8.3/10 (Category avg: 8.6/10)
  • Formats: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind reportingninja?

Who Uses This Product?

  • Company Size: 50% Large, 50% Medium

What Are Recent G2 Reviews of reportingninja?

millimetric.ai

Millimetric keeps an eye on your KPIs, alerting you in real-time when unusual activity occurs. Empower your marketing team with actionable insights helping them turn issues into tasks.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate millimetric.ai?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind millimetric.ai?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of millimetric.ai?

What Are G2 Users Discussing About millimetric.ai?

PulseQED

PulseQED is a connected data and analytics platform developed by ScanmarQED that gives marketing, insights, and commercial teams a unified, always-current view of what is driving performance — and what to do next. At its core, PulseQED addresses a problem that affects most marketing teams: data that is fragmented, lagging, and disconnected from the decisions that need to be made. The platform brings together sales, media, and marketing data into a single harmonized source, with dashboards and reports that update automatically and insights that are ready when planning cycles demand them. PulseQED operates across two primary capability areas. The first is marketing effectiveness planning — MMM-informed scenario planning and budget optimization that connects modeling outputs to real-time spend decisions and what-if analysis. The second is market and consumer insights — automated, AI-powered reporting that surfaces brand, market, and consumer intelligence without manual data assembly. The platform is built for teams that need analytical depth without analytical overhead. Modeling is transparent by design, no black box, and the architecture is cloud-based, scalable, and built to integrate with existing marketing and sales tech stacks. Key capabilities: - Data harmonization — unified sales, media, and marketing data in one clean, continuously updated source - Marketing effectiveness planning — MMM-informed scenario planning, spend reallocation, and what-if analysis - Market & consumer insights — automated, AI-powered brand, market, and consumer intelligence reporting - Automated dashboards & reporting — reports that run themselves, aligned to management reporting cadences - Predictive analytics — forecasting that factors in seasonality, trends, and market conditions - Budget optimization — real-time spend decisions connected to modeling outputs - Transparent architecture — no black box; full visibility and control over data, insights, and planning

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate PulseQED?

  • Dashboards: 8.3/10 (Category avg: 9.0/10)
  • Steps to Answer: 10.0/10 (Category avg: 8.6/10)
  • Formats: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind PulseQED?

  • Seller: ScanmarQED
  • Year Founded: 1995
  • HQ Location: Houten, Utrecht
  • Twitter: @ScanmarQED
    37 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    52 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of PulseQED?

4Front

Drowning in data, but don't see the true story? A dashboard with a difference: our scientists give you an accurate view of your data and the real story behind the numbers. 4Front is a subscription service that provides an independent view of your performance.

Who Is the Company Behind 4Front?