Baseline
Baseline is a modern digital asset management (DAM) platform built for creative teams, agencies, and brand organizations that need more than file storage. Baseline combines centralized asset management with direct publishing — so teams can store, organize, and share brand assets, then publish them as live brand guides, client portals, and portfolio sites from the same workspace. Unlike traditional DAM systems that stop at storage, Baseline eliminates the gap between asset libraries and presentation. Update a logo, color palette, or approved asset once, and it automatically refreshes everywhere it's published. That means fewer version mix-ups, less duplicated work, and brand guidelines that stay current without manual rebuilds. Baseline is designed for teams that move fast without sacrificing consistency. AI-powered tagging and visual search help teams find assets in seconds instead of digging through folders. Flexible organization — gallery, Kanban, and table views — supports real approval workflows. Client-specific workspaces, board-level guest access, and secure share links make it a strong fit for agencies managing multiple brands, as well as in-house teams coordinating across departments. Plans start at $59/month with transparent pricing, so growing teams can adopt professional DAM capabilities without enterprise sales cycles. From solo creatives and small studios to agencies and larger organizations, Baseline helps teams spend less time searching for files and more time creating, approving, and publishing work that stays on brand.
Average Rating: 4.7/5.0
Total Reviews: 30
How Do G2 Users Rate Baseline?
- Quality of Support: 9.1/10 (Category avg: 9.0/10)
- Collaborative Editorial Calendars / Scheduling Content: 10.0/10 (Category avg: 8.0/10)
Who Is the Company Behind Baseline?
- Seller: Baseline
- Year Founded: 2020
- HQ Location: Reykjavik, IS
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Twitter: @baselineis
342 Twitter followers -
LinkedIn® Page: www.linkedin.com
3 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Design, Marketing and Advertising
- Company Size: 93% Small, 17% Medium
What Do G2 Reviewers Say About Baseline?
AI-generated summary from verified user reviews
Pros
- Users love the intuitive interface and advanced features of Baseline for easy logo creation and team collaboration.
- Users love the inbuilt templates of Baseline for saving time and enabling creative designs effortlessly.
- Users appreciate the customization options in Baseline, enabling a tailored and consistent brand identity effortlessly.
- Users love the extensive template library of Baseline, enabling quick and creative design for various purposes.
- Users love how Baseline provides time-saving capabilities, allowing quick setup and streamlined design processes for multiple brands.
Cons
- Users find Baseline to be expensive compared to other design tools, limiting access to its extra features.
- Users find the clumsy user interface of Baseline outdated, complicating navigation and overall user experience.
- Users experience slow loading times with Baseline, particularly when accessing templates and the mobile application.
- Users express frustration over the limited options available in Baseline's library, affecting their overall satisfaction.
- Users find the expensive pro version a barrier, limiting access for small businesses and individuals.
What Are Recent G2 Reviews of Baseline?
"The First Tool Every Marketer Should Use To Establish Their Brand Identity"
Rating: 5.0/5.0 stars
— ammar a.
Rating: 5.0/5.0 stars
— Minn T.
