Connected TV (CTV) Advertising Platforms Resources

Hi,

CTV audience targeting keeps evolving, and more teams want better control over who actually sees their ads on streaming platforms.

To see what’s most commonly used, I checked G2 data for the Connected TV (CTV) Advertising Platforms category with audience segmentation in mind.

Here’s what ranks highest.

• StackAdapt: Best for teams that want audience targeting powered by contextual and behavioral signals.
• The Trade Desk: Best for teams that want data-driven audience targeting at scale across CTV.
• MNTN Performance TV: Best for teams that want simplified audience targeting tied to conversion goals.
• Vibe: Best for teams that want curated audience targeting in premium CTV environments.
• Simpli.fi: Best for teams that want hyperlocal and audience-based CTV targeting.

Anyone actively testing different audience strategies on CTV? I also see identity resolution tools mentioned alongside these platforms. Any other tool to include? What’s been your experience?

Hi all,

Targeting is one of the biggest promises of CTV, but not all platforms deliver the same level of precision.So I reviewed G2 rankings for the Connected TV (CTV) Advertising Platforms category with audience targeting in mind. Here’s what stands out.

• StackAdapt: Best for teams that want advanced audience targeting across CTV and digital channels.
• The Trade Desk: Best for teams that want granular targeting using first- and third-party data.
• MNTN Performance TV: Best for teams that want targeted CTV reach focused on performance audiences.
• Vibe: Best for teams that want targeted reach through premium streaming environments.
• Simpli.fi: Best for teams that want geo-based and audience-level CTV targeting.

Anyone prioritizing targeting over scale with CTV? I also see household-level targeting discussed a lot. Any other tool to include? What’s been your experience?

More teams I’m working with want programmatic control over CTV buys instead of relying purely on managed placements.

To see which platforms are most commonly used for this, I checked G2 data for the Connected TV (CTV) Advertising Platforms category with programmatic buying in mind.

Here’s what shows up most often.

• StackAdapt: Best for teams that want self-serve programmatic CTV buying alongside other ad formats.
• The Trade Desk: Best for teams that want deep programmatic access to premium CTV inventory.
• MNTN Performance TV: Best for teams that want simplified programmatic CTV buying with performance goals.
• Vibe: Best for teams that want programmatic access to curated CTV placements.
• Simpli.fi: Best for teams that want programmatic CTV buying with geo-focused execution.

Anyone buying CTV fully programmatically today? I also see managed-service hybrids discussed often. Any other tool to include? What’s been your experience?