Connected TV (CTV) Advertising Platforms Resources
Discussions and Reports to expand your knowledge on Connected TV (CTV) Advertising Platforms
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find discussions from users like you and reports from industry data.
Connected TV (CTV) Advertising Platforms Discussions
More teams I’m working with want programmatic control over CTV buys instead of relying purely on managed placements.
To see which platforms are most commonly used for this, I checked G2 data for the Connected TV (CTV) Advertising Platforms category with programmatic buying in mind.
Here’s what shows up most often.
Top CTV advertising tools (by G2 Score)- StackAdapt: Best for teams that want self-serve programmatic CTV buying alongside other ad formats.
- The Trade Desk: Best for teams that want deep programmatic access to premium CTV inventory.
- MNTN Performance TV: Best for teams that want simplified programmatic CTV buying with performance goals.
- Vibe: Best for teams that want programmatic access to curated CTV placements.
- Simpli.fi: Best for teams that want programmatic CTV buying with geo-focused execution.
Anyone buying CTV fully programmatically today? I also see managed-service hybrids discussed often. Any other tool to include? What’s been your experience?
Do you prefer full control over CTV buying—or a managed approach?
Hi, CTV spend is increasing, but ROI measurement is still where many teams struggle, especially when tying impressions back to outcomes. So I looked at G2 rankings in the Connected TV (CTV) Advertising Platforms category to see which platforms are most commonly used when measurement matters. Here’s what stands out.
Top CTV advertising tools (by G2 Score)- StackAdapt: Best for teams that want clear performance reporting across CTV and digital campaigns.
- The Trade Desk: Best for teams that want advanced measurement and attribution for CTV investments.
- MNTN Performance TV: Best for teams that want performance-focused CTV reporting tied to business outcomes.
- Vibe: Best for teams that want visibility into CTV campaign performance without heavy analytics setup.
- Simpli.fi: Best for teams that want ROI measurement combined with localized CTV targeting.
Anyone actively measuring CTV ROI today? I also see incrementality testing tools mentioned a lot. Any other tool to include? What’s been your experience?
What’s harder with CTV—attribution or proving incremental lift?
I’m helping a few growth and performance marketing teams connect their CTV efforts with existing digital campaigns so CTV doesn’t live in a silo. To see what platforms are commonly used for this, I reviewed G2 data for the Connected TV (CTV) Advertising Platforms category and focused on tools known for cross-channel execution.
Sharing this here for anyone tackling the same challenge.
Top CTV advertising tools (by G2 Score)- StackAdapt: Best for teams that want CTV ads tightly integrated with programmatic display, video, and native campaigns.
- The Trade Desk: Best for teams that want unified buying across CTV and other digital channels from one platform.
- MNTN Performance TV: Best for teams that want CTV campaigns aligned with lower-funnel digital performance goals.
- Vibe: Best for teams that want CTV placements that complement broader digital media plans.
- Simpli.fi: Best for teams that want localized and cross-channel campaign execution including CTV.
Anyone running CTV alongside paid search or social today? I also see DSP-based stacks mentioned often. Any other tool to include? What’s been your experience?
Do you plan CTV as part of digital from day one—or layer it in later?
