### Contents - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Connected TV (CTV) Advertising Platforms Resources ##### Discussions and Reports to expand your knowledge on Connected TV (CTV) Advertising Platforms Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [discussions](#resources-discussions) from users like you and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Connected TV (CTV) Advertising Platforms Discussions 0 [Best platforms for measuring CTV ad ROI?](/discussions/best-platforms-for-measuring-ctv-ad-roi) Hi, CTV spend is increasing, but ROI measurement is still where many teams struggle, especially when tying impressions back to outcomes. So I looked at **G2 rankings in the** [**Connected TV (CTV) Advertising Platforms category**](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)to see which platforms are most commonly used when measurement matters. Here’s what stands out. **Top CTV advertising tools (by G2 Score)** - [**StackAdapt**](https://www.g2.com/products/stackadapt/reviews) **: Best for teams that want** clear performance reporting across CTV and digital campaigns. - [**The Trade Desk**](https://www.g2.com/products/the-trade-desk/reviews) **: Best for teams that want** advanced measurement and attribution for CTV investments. - [**MNTN Performance TV**](https://www.g2.com/products/mntn-performance-tv/reviews) **: Best for teams that want** performance-focused CTV reporting tied to business outcomes. - [**Vibe**](https://www.g2.com/products/vibe-co/reviews) **: Best for teams that want** visibility into CTV campaign performance without heavy analytics setup. - [**Simpli.fi**](https://www.g2.com/products/simpli-fi/reviews) **: Best for teams that want** ROI measurement combined with localized CTV targeting. Anyone actively measuring CTV ROI today? I also see incrementality testing tools mentioned a lot. Any other tool to include? What’s been your experience? What’s harder with CTV—attribution or proving incremental lift? Answered: Soundarya Jayaraman on December 22, 2025 [Your answer](/discussions/best-platforms-for-measuring-ctv-ad-roi/comments/new?remote=true) 0 [Best platforms for integrating CTV ads with digital campaigns?](/discussions/best-platforms-for-integrating-ctv-ads-with-digital-campaigns) I’m helping a few growth and performance marketing teams connect their CTV efforts with existing digital campaigns so CTV doesn’t live in a silo. To see what platforms are commonly used for this, I reviewed **G2 data for the** [**Connected TV (CTV) Advertising Platforms category**](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)and focused on tools known for cross-channel execution. Sharing this here for anyone tackling the same challenge. **Top CTV advertising tools (by G2 Score)** - [**StackAdapt**](https://www.g2.com/products/stackadapt/reviews) **: Best for teams that want** CTV ads tightly integrated with programmatic display, video, and native campaigns. - [**The Trade Desk**](https://www.g2.com/products/the-trade-desk/reviews) **: Best for teams that want** unified buying across CTV and other digital channels from one platform. - [**MNTN Performance TV**](https://www.g2.com/products/mntn-performance-tv/reviews) **: Best for teams that want** CTV campaigns aligned with lower-funnel digital performance goals. - [**Vibe**](https://www.g2.com/products/vibe-co/reviews) **: Best for teams that want** CTV placements that complement broader digital media plans. - [**Simpli.fi**](https://www.g2.com/products/simpli-fi/reviews) **: Best for teams that want** localized and cross-channel campaign execution including CTV. Anyone running CTV alongside paid search or social today? I also see DSP-based stacks mentioned often. Any other tool to include? What’s been your experience? Do you plan CTV as part of digital from day one—or layer it in later? Answered: Soundarya Jayaraman on December 22, 2025 [Your answer](/discussions/best-platforms-for-integrating-ctv-ads-with-digital-campaigns/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/connected-tv-ctv-advertising-platforms/resources) - [1](/categories/connected-tv-ctv-advertising-platforms/resources) - 2 - Next ›Next › ## Connected TV (CTV) Advertising Platforms Reports Grid® Report for Connected TV (CTV) Advertising Platforms Summer 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Connected TV (CTV) Advertising Platforms Summer 2026 G2 Report: Grid® Report Small-Business Grid® Report for Connected TV (CTV) Advertising Platforms Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Connected TV (CTV) Advertising Platforms Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Connected TV (CTV) Advertising Platforms Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Connected TV (CTV) Advertising Platforms Spring 2026 G2 Report: Momentum Grid® Report Mid-Market Grid® Report for Connected TV (CTV) Advertising Platforms Spring 2026 G2 Report: Grid® Report Grid® Report for Connected TV (CTV) Advertising Platforms Spring 2026 G2 Report: Grid® Report Grid® Report for Connected TV (CTV) Advertising Platforms Winter 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Connected TV (CTV) Advertising Platforms Winter 2026 G2 Report: Grid® Report