# Best platforms for measuring CTV ad ROI?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi, CTV spend is increasing, but ROI measurement is still where many teams struggle, especially when tying impressions back to outcomes. So I looked at <strong>G2 rankings in the </strong><a class="a a--md" elv="true" href="https://www.g2.com/categories/connected-tv-ctv-advertising-platforms"><strong>Connected TV (CTV) Advertising Platforms category</strong> </a>to see which platforms are most commonly used when measurement matters. Here’s what stands out.</p><strong>Top CTV advertising tools (by G2 Score)</strong><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stackadapt/reviews"><strong>StackAdapt</strong></a><strong>: Best for teams that want</strong> clear performance reporting across CTV and digital campaigns.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/the-trade-desk/reviews"><strong>The Trade Desk</strong></a><strong>: Best for teams that want</strong> advanced measurement and attribution for CTV investments.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mntn-performance-tv/reviews"><strong>MNTN Performance TV</strong></a><strong>: Best for teams that want</strong> performance-focused CTV reporting tied to business outcomes.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/vibe-co/reviews"><strong>Vibe</strong></a><strong>: Best for teams that want</strong> visibility into CTV campaign performance without heavy analytics setup.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/simpli-fi/reviews"><strong>Simpli.fi</strong></a><strong>: Best for teams that want</strong> ROI measurement combined with localized CTV targeting.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Anyone actively measuring CTV ROI today? I also see incrementality testing tools mentioned a lot. Any other tool to include? What’s been your experience?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 5 months ago
- Author title: SaaS and Software Research
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;What’s harder with CTV—attribution or proving incremental lift?&lt;/p&gt;

##### Comment Metadata
- Posted at: 5 months ago
- Author title: SaaS and Software Research





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