# Best tools for programmatic CTV ad buying?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">More teams I’m working with want programmatic control over CTV buys instead of relying purely on managed placements.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">To see which platforms are most commonly used for this, I checked <strong>G2 data for the </strong><a class="a a--md" elv="true" href="https://www.g2.com/categories/connected-tv-ctv-advertising-platforms"><strong>Connected TV (CTV) Advertising Platforms </strong></a><strong>category</strong> with programmatic buying in mind.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Here’s what shows up most often.</p><strong>Top CTV advertising tools (by G2 Score)</strong><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stackadapt/reviews">StackAdapt</a>: Best for teams that want self-serve programmatic CTV buying alongside other ad formats.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/the-trade-desk/reviews">The Trade Desk</a>: Best for teams that want deep programmatic access to premium CTV inventory.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mntn-performance-tv/reviews">MNTN Performance TV</a>: Best for teams that want simplified programmatic CTV buying with performance goals.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/vibe-co/reviews">Vibe</a>: Best for teams that want programmatic access to curated CTV placements.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/simpli-fi/reviews">Simpli.fi</a>: Best for teams that want programmatic CTV buying with geo-focused execution.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Anyone buying CTV fully programmatically today? I also see managed-service hybrids discussed often. Any other tool to include? What’s been your experience?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 5 months ago
- Author title: SaaS and Software Research
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Do you prefer full control over CTV buying—or a managed approach?&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 5 months ago
- Author title: SaaS and Software Research





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