--- title: Applyra Reviews meta_title: 'Applyra Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 38 reviews by the users' company size, role or industry to find out how Applyra works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 38 scale: '5' date_modified: '2026-08-18' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Applyra Reviews **Vendor:** Applyra **Category:** [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization) **Average Rating:** 4.4/5.0 **Total Reviews:** 38 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Applyra Applyra is an App Store Optimization (ASO) platform built for indie developers, solo founders, and small mobile studios. It helps app teams get discovered on the App Store and Google Play without paying enterprise prices or wrestling with tools designed for large agencies. At its core, Applyra tracks your keyword rankings on both iOS and Android, updated daily, so you always know where your app stands for the terms that matter. For any keyword, it gives you a difficulty score and a traffic score, plus the apps currently ranking for it, so you can tell in seconds whether a keyword is winnable and worth targeting. That turns ASO from guesswork into a clear, data-driven decision. Beyond tracking, Applyra analyzes your competitors. It finds the apps you actually compete with based on the keywords real users search, surfaces the terms where they outrank you, and shows where you can gain ground. Its AI-powered suggestions then recommend concrete changes to your title, subtitle, and description to improve your visibility and conversion. Applyra also gives every app a visibility score that captures how discoverable it is across the store over time, along with free ASO audits and store metadata monitoring, so you catch competitor changes and ranking shifts early. For developers who want to build on top of it, Applyra offers a REST API and a native MCP server, so your keyword and competitor data is available directly in your own workflow and AI tools. What sets Applyra apart is its pricing and focus. It has a permanent free plan, not a 7-day trial, so you can learn ASO and track your main keywords at no cost. When you outgrow it, there is a single flat tier at $9.99 per month with unlimited keywords across both stores, so a growing keyword list never means a growing bill. No keyword tiers, no per-seat fees, no enterprise contracts. Applyra is built by an indie developer for indie developers, with the goal of making serious App Store Optimization simple and affordable for the people shipping apps themselves. ## Applyra Reviews ### 1. The Best Free ASO & Keyword Tracking Platform I've Used **Rating:** 5.0/5.0 stars **Reviewed by:** Sait M. | Senior ERP Project Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** August 04, 2026 **What do you like best about Applyra?** The best thing about Applyra is that it offers a complete ASO and keyword tracking toolkit with a truly free tier. Most ASO platforms either restrict core features or require an expensive subscription, but Applyra makes essential keyword tracking, ranking analysis, and optimization tools accessible without a paywall. It has become my go-to platform for monitoring app performance and discovering growth opportunities. **What do you dislike about Applyra?** One area for improvement would be the addition of more AI-powered ASO optimization features, such as app description recommendations and content suggestions. If these features already exist, they could be made more visible within the platform. Having built-in guidance for metadata and description optimization would make the platform even more valuable. **What problems is Applyra solving and how is that benefiting you?** Applyra helps me solve the challenge of tracking app store keyword rankings and monitoring ASO performance without investing in expensive enterprise tools. By providing keyword tracking and ASO insights in one platform, it saves time, simplifies my workflow, and helps me make better optimization decisions to improve app visibility. ### 2. Approachable ASO in One Place: Keyword Tracking, Competitor Analysis & AI Recommendations **Rating:** 3.5/5.0 stars **Reviewed by:** Vince Angelo B. | Freelance Web Developer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 15, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Applyra?** What I like best about Applyra is how it makes App Store Optimization much more approachable. The keyword tracking, competitor analysis, and AI-powered recommendations are all in one place, making it easy to identify opportunities and improve an app's visibility without using multiple tools. **What do you dislike about Applyra?** I don't have any major complaints, but I think the platform could benefit from more advanced competitor insights and additional keyword discovery features. Expanding the AI recommendations with more detailed explanations would also add value. **What problems is Applyra solving and how is that benefiting you?** Applyra solves the challenge of improving app visibility on the App Store and Google Play without requiring deep ASO expertise. It brings together keyword research, competitor analysis, and optimization recommendations in one place, making it much easier to identify opportunities to improve rankings. As an indie developer, this saves me time, helps me make more informed ASO decisions, and allows me to focus more on building my app while still growing its organic downloads. ### 3. Essential Tool to Optimize App SEO **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas M. | Co-fondateur, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** July 04, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Applyra?** I use Applyra to track and improve my ranking on app stores like the AppStore and Google Play Store. The application is very useful for competitive tracking and analyzing the different profiles of my competitors as well as their recent changes, which allows me to react quickly. Applyra saves me time and provides insights in my monitoring and competitive tracking. Its price is affordable, without the need for a binding annual plan, and the product gradually evolves with new features. The product is clear and comprehensive, and I am very happy with the team. I find the interface simple, clear, and very pleasant to use for understanding the different metrics. The tool provides quick responses with relevant data that have helped me improve my own app profiles on the different stores. **What do you dislike about Applyra?** I would have liked to be able to set up my account more quickly with advice or automated processes from the service. This would have allowed me to save time on it, and certainly to avoid mistakes. **What problems is Applyra solving and how is that benefiting you?** I use Applyra to track and improve my app's ranking on the stores, save time on competitive intelligence, and better understand how to improve acquisition. ### 4. Easy Keyword Discovery and Competitor Insights for Better App Rankings **Rating:** 4.0/5.0 stars **Reviewed by:** Marcus A. | Developer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 12, 2026 **What do you like best about Applyra?** keyword discovery and keeping an eye on what similar apps are doing, t gives me the exact data I need to optimize my titles and descriptions without a steep learning curve **What do you dislike about Applyra?** I wish the workflow for localizing listings was a bit faster. Tracking keywords across different regions and languages takes a few more clicks than I'd like. Having a better bulk-edit or quicker regional toggle would save a lot of time **What problems is Applyra solving and how is that benefiting you?** Trying to optimize app store listings for different languages and regions can be a logistical nightmare when you are a solo dev. Applyra solves the problem of regional keyword discovery. It helps me track how my apps are ranking in non-English markets and spots competitor keywords I might be missing. The main benefit is that I've been able to expand my organic downloads globally because I actually have data driving my localization updates. ### 5. Essential for Solo Developers with Intuitive UI **Rating:** 4.5/5.0 stars **Reviewed by:** Justin L. | Senior Business Analyst, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** August 15, 2026 **What do you like best about Applyra?** I find the UI of Applyra to be really easy to use and responsive, which is great. It gives me most of the features that I need. As a new solo app developer, Applyra provides me with valuable insights into what my competitors are doing, which is incredibly helpful. The keyword tracker is also really useful, helping me figure out how to get my new app to rank for certain keywords. Additionally, the initial setup of Applyra was very easy. **What do you dislike about Applyra?** I think Applyra could improve by allowing the ability to sort or reorganize the tiles for apps and countries in the UI. Right now, they're ordered based on the entry, like if you add an App Store for a specific country first, that one shows up first. It can be annoying if I add another country for that same app store later, as it ends up ranked last. Being able to drag and drop to sort them would be really helpful. **What problems is Applyra solving and how is that benefiting you?** Applyra helps me track my app's ranking, find the right keywords, and understand competitors. Its easy-to-use, responsive UI offers most features I need. ### 6. Altae Pretii ASO Perspicuitates Sine Pretio Enterprise **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** August 09, 2026 **What do you like best about Applyra?** Quod maxime eminet, quam simplex et parabilis sit comparatum ad alias ASO suggestus. Configuratio simplex est, usus celer, et pretium planum significat te plenam verborum clavium vestigationem et monitorem competitive sine occultis feodis vel muris solvendis pro gradibus summis obtinere. Tempus significanter servat dum statim praebet consilia ad incrementum agendum. **What do you dislike about Applyra?** Dum fundamenta bene operit, administratio verborum clavium multi-regionum paulum repetitiva esse potest. Transitus inter diversas linguas et nationes nunc plures manuales click necessarios requirit, itaque introductiones celeriorum regionum commutationum vel instrumentorum ad editionem massam internationalem ASO fluxus multo celeriores redderent. **What problems is Applyra solving and how is that benefiting you?** Plerumque suggesta ad Optimizationem App Store (ASO) traditionalia pro societatibus magnis aedificantur, centena dollariorum per mensem constantia cum limitibus verborum clavis restrictivis quae programmatores independentes excludunt. Beneficia mihi: Applyra mihi accessum praebet ad vestigium verborum clavis gradus societatis, metrica difficultatis, et perceptiones competitorum sine subscriptionibus inflatis. Permittit me ut optimas decisiones ad meos indices in taberna faciam, dum sumptus instrumentorum programmatum meorum minimos servo. ### 7. Fast, Great-Value Keyword Research with Smart Recommendations and Responsive Support **Rating:** 4.5/5.0 stars **Reviewed by:** Nicholas D. | Sole Proprietor, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 09, 2026 **What do you like best about Applyra?** Great value for the money, with no year-long commitment like much of the competition. I also like the built-in recommendations: it goes beyond simple keyword analysis and looks at the bigger category/niche to help uncover new keywords. It’s fast, easy to use, and the support team is responsive. It also includes an API and MCP for even more advanced use. **What do you dislike about Applyra?** There’s no way to set certain defaults, so I end up repeating a few steps every time I want to run an analysis. In particular, since I’m Apple-only, I don’t want the app to search in Google Play. **What problems is Applyra solving and how is that benefiting you?** App Store discoverability is not just about keywords, but most user's still find apps via App Store Search and it's critical to understanding how users are finding your products. ### 8. Insightful App Market Analysis Tool with MCP Edge **Rating:** 5.0/5.0 stars **Reviewed by:** Ouadie Z. | Full-stack Intern, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 16, 2026 **What do you like best about Applyra?** I find Applyra very helpful for discovering app ideas and understanding what types of apps the market currently seeks. It ensures I'm targeting the right keywords for my iOS applications. I appreciate how its MCP makes it easy for AI to use and automate the search flow, allowing my AI agent to inspect keywords and analyze niches. It also helps me compare my app's performance against competitor apps on the App Store. Setting it up was easy. **What do you dislike about Applyra?** I find that the data on Applyra is not always up to date. **What problems is Applyra solving and how is that benefiting you?** I use Applyra to find app ideas, target the right iOS keywords, and compare my app against competitors. Its MCP feature helps my AI agent inspect keywords and analyze niches efficiently. ### 9. ASO Tool with Playstore & Appstore Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 28, 2026 **What do you like best about Applyra?** I like the fact that it is cost effective and unlike other ASO tools out there, it allows to track both the mobile store platforms (Playstore and Appstore). This is something which is very desirable for me as a small business owner. **What do you dislike about Applyra?** In my opinion the AI summary report could be even more comprehensive and could be more focused on suggestions (even with the paraphrasing) to boost the tracked apps ASO and store rankings. That would be very useful feature. **What problems is Applyra solving and how is that benefiting you?** Applyra is a great platform for interpreting and boosting ASO and store rankings for mobile apps. It is a sure help for solo developers and even useful for small to mid level organizations into mobile apps. I have found the platform very helpful as it provides me a holistic picture of both the mobile app stores (Playstore and App store) as to how can we boost ASO and rank higher and increase visibility to the audience. ### 10. Simple Interface with Powerful ASO Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Religious Institutions | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 10, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Applyra?** I’ve been using Applyra to manage App Store Optimization for my iOS app, and it has really streamlined my workflow. What stands out most is how simple and minimal the UI is. It avoids the bloated, overwhelming dashboards you often see in enterprise tools, while still offering genuinely powerful features. My favorite feature is the MCP (Model Context Protocol) integration, which lets me connect an AI agent to help optimize my listings and dig into keyword data. The setup was surprisingly straightforward, it only took a few minutes to connect my app and start tracking. I also want to call out their pricing. As an indie developer, the $9.99/month Unlimited tier feels like exactly what the market needs. I appreciate being able to pay month to month instead of being pushed into a big upfront annual contract like most competitors. Getting unlimited API access, daily updates, and unlimited competitor tracking at that price point is a big deal. On top of that, the platform is lightning fast, and I’ve honestly never run into a single bug or any downtime. **What do you dislike about Applyra?** My main frustration is how the platform handles the visibility score when an account moves from the premium tier back to the free plan. Since the free tier strictly limits you to tracking only five keywords, the system immediately removes the rest of your tracked keywords. As a result, your visibility score can change drastically and no longer reflect your real App Store presence. It’s jarring to log in and see your metrics artificially plummet due to a subscription change rather than any actual drop in search performance. **What problems is Applyra solving and how is that benefiting you?** Before using Applyra, I was essentially flying blind regarding where my app ranked for specific search terms. I now use it daily to track my ranking keywords and automatically monitor my direct competitors. It helps me uncover hidden, high potential keyword opportunities that other apps are missing, allowing me to make data driven decisions on my metadata. It gives me a crystal clear understanding of exactly where my app stands in a highly competitive category, driving better organic visibility without needing an expensive marketing agency. ### 11. Essential for ASO with Great Competitive Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Osman K. | Digital Tech Developer Specialist, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 27, 2026 **What do you like best about Applyra?** I use Applyra for ASO optimizations and really appreciate being able to directly track how my app is performing ASO-wise. The Applyra Score is amazing and stands out as one of the best features. I love the competitors and keyword analysis features as well, as these are great for evaluating my app descriptions. When I change the app description and short description, I can see how well the new descriptions are performing within a couple of days, helping me find the best data for my app. The initial setup of Applyra was very easy. **What do you dislike about Applyra?** I wish Applyra would allow tracking up to 5 competitors in the free plan. It would also be great if there was an option to watch ads to access additional features without paying. Also, it's a bit limiting that the app only allows ASO tracking for a single country in the free plan; having at least 5 countries would be better. **What problems is Applyra solving and how is that benefiting you?** I use Applyra for ASO optimization to track my app's performance. The Applyra Score helps me test descriptions quickly. Competitor and keyword analysis are great features too. ### 12. Effortless App Store Optimization with Applyra **Rating:** 5.0/5.0 stars **Reviewed by:** Dewmina U. | Indie App Dev | SSE, Computer Software, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 16, 2026 **What do you like best about Applyra?** I mainly appreciate how simple Applyra is to use, without needing to go through a steep learning curve. The usability is great, as I can easily see which keywords to focus on. The accessibility is also a big plus for me since I don't have to pay for a year upfront and can get started with a monthly subscription. I really like the option to connect the Applyra MCP to my AI agent, which means I don't have to do anything manually, making setup quick and easy. Applyra provides great value for money, and that's why I chose it over other platforms. I use it alongside Claude Code, which helps in automatically doing the analysis for me. **What do you dislike about Applyra?** I think the UIs could be improved, and I would really appreciate a dark mode. I've also noticed that several things could be linked for easier accessibility. **What problems is Applyra solving and how is that benefiting you?** Applyra simplifies app store optimization with an easy-to-use platform, highlights important keywords, and is accessible with a monthly subscription. I like its simplicity and AI integration which reduces effort and offers great value. ### 13. Clear ASO Overview with Powerful Keyword Tracking and Competitor Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 13, 2026 **What do you like best about Applyra?** Applyra gives me a clear overview of my app's ASO performance in one place. I really like the Keyword Tracker and Competitor Analysis tools — they make it easy to see exactly where I stand against other apps in my category. The dashboard is simple to understand, and the daily insights help me know what to focus on next. **What do you dislike about Applyra?** The visibility score can sometimes feel low even when I've made changes, and it's not always clear which specific action improved or hurt the score. A bit more guidance on prioritizing keyword suggestions would be helpful, especially for smaller apps competing against bigger names in the same category. **What problems is Applyra solving and how is that benefiting you?** Before Applyra, we struggled to understand why our app wasn't ranking well in search and had no clear view of how competitors were performing. Now we can track our keyword rankings and compare our visibility score directly against similar apps, which helps us prioritize what to fix first. This has made our ASO strategy much more focused instead of guessing. ### 14. Applyra’s Simple, Straightforward Keyword & Competitor Research **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 12, 2026 **What do you like best about Applyra?** I found Applyra a simple platform where there are not heavy complicated terms and processes, It just simple allows me to set keywords, set competitors, and I can understand things just by looking at it. So simplicity is the best thing here. About integrations I can't say anything as I haven't used that feature, I have only used the basic keyword research tool and basic competitor analysis. **What do you dislike about Applyra?** The free plan should give a little more flexibility. At least 3-4 competitors should be allowed in free plan. And some 10 keywords too. Currently only 1 competitor and 5 keywords are allowed. **What problems is Applyra solving and how is that benefiting you?** I am currently finding a good keywords research tool for managing ASO for my app. I am pretty new to ASO and finding it difficult to learn complex terms and definitions. Applyra is a simple platform that helped me get started easily, unlike other platforms. ### 15. App & Play Store Data in One Place, Plus a Great MCP Feature **Rating:** 4.0/5.0 stars **Reviewed by:** shashwat d. | software developer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 09, 2026 **What do you like best about Applyra?** It’s one of the very few tools that includes both App Store and Play Store data, and the MCP feature is really nice. **What do you dislike about Applyra?** I’m not sure how accurate the data is, because many keywords show different values on competitor platforms like Astro. That makes it hard to know which source can really be trusted. Also, the price feels a bit on the higher side; they should match Astro’s yearly subscription. **What problems is Applyra solving and how is that benefiting you?** It tells me how to find the exact keywords that can help my app rank in both the Play Store and the App Store, and it also gives keyword ideas for new apps in untapped markets. ### 16. Applyra Makes ASO Tracking and Competitor Monitoring Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Adam D. | Front end developer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 15, 2026 **What do you like best about Applyra?** Applyra has completely simplified how we handle ASO. Tracking keywords and keeping an eye on competitors is now incredibly easy. Honestly, it’s a game-changer if you want to grow your app without the usual headache. **What do you dislike about Applyra?** Since the tool is still quite fresh, some advanced features could use a bit more polish. However, the team updates it regularly, so this isn't really a dealbreaker. **What problems is Applyra solving and how is that benefiting you?** It saves me a ton of time on manual keyword research and tracking. Instead of guessing what works, I get clear insights on what to optimize, which directly helps in getting more organic downloads without burning a huge marketing budget. ### 17. Versatile for Multi-Platform Tracking **Rating:** 3.5/5.0 stars **Reviewed by:** Federico D. | Esperto tecnico, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Italian using AI. **Reviewed Date:** August 09, 2026 **What do you like best about Applyra?** I like the API connection and the MCP server of Applyra, as well as its versatility. I also appreciate the connection to AI agent and the automatic management with reports. **What do you dislike about Applyra?** I miss the automatic keyword tracking feature through the store link. Currently, keywords can be entered manually, and the feature is missing or not very visible. **What problems is Applyra solving and how is that benefiting you?** Use Applyra for comprehensive app tracking in both stores in a single solution, with connection to AI agent and automatic management with reports. ### 18. Optimize App Visibility with Ease, But Costs Add Up **Rating:** 4.0/5.0 stars **Reviewed by:** Ben D. | serious games research, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 10, 2026 **What do you like best about Applyra?** I like Applyra's visibility feature. It shows me on a scale of 1-100 how well my app is doing every day compared to the competition. This helps me to optimize my keyword strategy and make changes like updating pictures, titles, and subtitles. Also, the initial setup of Applyra was very easy. **What do you dislike about Applyra?** A lot of the features are premium and you can't do much on a free plan. I wish they would give me more access to some of their features on the free plan, although I understand why it's kept premium. **What problems is Applyra solving and how is that benefiting you?** I use Applyra for app store review and optimization. It helps me with keywords, marketing strategy, and visibility, showing my app's performance relative to the competition. The visibility feature helps me optimize the keyword strategy and app elements like pictures and titles. ### 19. Effortless Setup and Powerful ASO Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Eli H. | Software Engineer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 31, 2026 **What do you like best about Applyra?** I like Applyra's simple-to-use interface, which makes navigation straight-forward. The dashboard provides a good overview of everything I'm following, and I find the competitor tracking feature extremely useful for seeing what similar apps are doing to their listings. The initial setup is effortless; I just signed in and linked my app. **What do you dislike about Applyra?** I think finding the right keywords for my listing could be improved. I would appreciate it if there were automated suggestions in the free tier to give me a taste of what premium can offer. **What problems is Applyra solving and how is that benefiting you?** I use Applyra to monitor my ASO effectiveness on Google Play Store. It helps me see what competing apps are doing to increase conversions on my listing. ### 20. An indispensable tool for ASO with a simple interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **AI Translated:** This review has been translated from Russian using AI. **Reviewed Date:** July 24, 2026 **What do you like best about Applyra?** I use Applyra to control keywords in the App Store and Google Play and to improve ASO. It's a great service at an affordable price that helps me understand how to work with ASO keywords and improve the visibility of my apps in the stores. I especially like that Applyra has an MCP server and the ability to process large amounts of data using AI. The accessibility and simplicity of the interface make it very attractive, with nothing superfluous. MCP opened up huge opportunities for me to ease my work and improve the quality of products. The simple interface helped me understand and fully use the service from day one. I can edit apps and add keywords through the terminal, efficiently collect data using agents, and conveniently track changes in keyword positions in the interface. There is an AI assistant that offers quite accurate improvements for my apps. The installation was elementary and took only a few minutes, making it my best subscription in recent months. **What do you dislike about Applyra?** I would like to increase the number of applications, keys, and competitors to be able to aggregate more data in the future. Currently, there is a limit on the number of applications — 50, 100 competitors, etc. It would be nice to increase this number by 3-5 times. **What problems is Applyra solving and how is that benefiting you?** I use Applyra to manage keys in the App Store and Google Play, improve app visibility through ASO. The MCP server and AI help process large data sets. The user-friendly interface simplifies tracking changes and working with keys. ### 21. A Solid Browser-Based Alternative to Astro for Tracking Apps and Keywords **Rating:** 5.0/5.0 stars **Reviewed by:** Oracular . | Administrator, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 14, 2026 **What do you like best about Applyra?** A good alternative to Astro, which is only for Mac. If you want to keep track of all your apps and keywords, Applyra is a solid option since it works in the browser. **What do you dislike about Applyra?** The response is a little slow. The AI takes some time, and I understand it needs time behind the scenes to extract and cache things, but a slightly faster system would really be worth it. **What problems is Applyra solving and how is that benefiting you?** MCP is useful for making my work easier with AI/Claude. ### 22. Simple, Effective Keyword Results for My App **Rating:** 4.0/5.0 stars **Reviewed by:** Kerem K. | owner, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 10, 2026 **What do you like best about Applyra?** It is simple and effective to use. It enabled me to get great results for keywords related to my app. **What do you dislike about Applyra?** The rates could be a bit more affordable. Also, it could provide effective ASO recommendations when we want to launch a new app. **What problems is Applyra solving and how is that benefiting you?** I didn't know where I ranked for keywords related to my app, nor did I know the status of my competitors; this made it easier for me to track these things. ### 23. Cost-Effective ASO with AI Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Navaneeth V. | Co-Founder and Director of Product Design and Delivery, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** August 10, 2026 **What do you like best about Applyra?** I use Applyra for App Store optimization of my app. As an indie app developer, Applyra is so helpful for me. It helps me handle app store optimization without needing deep ASO expertise or a large marketing team. I find it very cost-effective compared to other platforms. I like their AI-powered ASO recommendations. The initial setup of Applyra was super easy. **What do you dislike about Applyra?** Nothing **What problems is Applyra solving and how is that benefiting you?** I use Applyra for App Store optimization, making it easy without needing deep ASO expertise or a large marketing team. ### 24. Simple, Clean Interface That Makes Information Easy to Understand **Rating:** 4.5/5.0 stars **Reviewed by:** Calvin N. | Founder, Developer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 09, 2026 **What do you like best about Applyra?** The interface is simple and clean, and it presents the relevant information in a way that’s easy to understand. **What do you dislike about Applyra?** It would be nice if there were a few theme options to choose from. **What problems is Applyra solving and how is that benefiting you?** It helps me better understand how my app’s keywords are performing in different countries, so I can make better decisions based on that. ### 25. Simple design and convenience, but improvement of integrations is required. **Rating:** 5.0/5.0 stars **Reviewed by:** Volodymyr Z. | Indie iOS Developer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **AI Translated:** This review has been translated from Russian using AI. **Reviewed Date:** July 11, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Applyra?** I like the simple design of Applyra and its ease of use. I have connected and subscribed to the service, and I am currently testing it. **What do you dislike about Applyra?** There is a lack of Skills that would allow setting tasks and receiving correct answers in the Agent. **What problems is Applyra solving and how is that benefiting you?** I use Applyra for SEO optimization in the App Store, and I am interested in the MCP connection feature. ### 26. Best ASO tool for Indie Developers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** August 03, 2026 **What do you like best about Applyra?** I’ve been using Applyra for ASO research for our new app, and it’s been really, really amazing. The UI is intuitive and the tool is easy to use. We also have other apps in the works, and we plan to use Applyra for those as well. **What do you dislike about Applyra?** It feels a bit too manual to update countries one by one, especially when I’m doing research across multiple locales. **What problems is Applyra solving and how is that benefiting you?** It’s the best ASO tool I’ve found so far for indie apps. ### 27. Very Useful Keyword Tracking for New Developers **Rating:** 4.0/5.0 stars **Reviewed by:** Max S. | CEO/founder, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** August 03, 2026 **What do you like best about Applyra?** the keyword tracking its very usefull for new dev like me **What do you dislike about Applyra?** that having multiple languages mean i have to see them as more apps **What problems is Applyra solving and how is that benefiting you?** finding keywords seeing keyword popularity and difficulty their ai tips and helping me by improving impressions ### 28. Boosts App Marketing with Intuitive Features **Rating:** 5.0/5.0 stars **Reviewed by:** Shivam D. | Small-Business (50 or fewer emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 24, 2026 **What do you like best about Applyra?** I use Applyra for app marketing and ASO. I really like the keyword inspector competition analysis feature, which helps me with app listing and visibility. It helps in ranking above competitors, and I find all features effective. The initial setup of Applyra was very easy, which made getting started a breeze. **What do you dislike about Applyra?** I find that all the features are premium. **What problems is Applyra solving and how is that benefiting you?** Applyra enhances app listing and visibility. The keyword inspector competition analysis helps me rank above competitors, and I find all its features effective. ### 29. Effective Keyword Tracker for ASO but Needs More Free Features **Rating:** 3.0/5.0 stars **Reviewed by:** Jasper S. | Product Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 28, 2026 **What do you like best about Applyra?** I like Applyra's cross-region keyword ranking tracking because it helps me track app keywords efficiently. The competitor keyword discovery feature especially streamlines my daily ASO research. **What do you dislike about Applyra?** I need more free usage quota for keywords tracking. **What problems is Applyra solving and how is that benefiting you?** I use Applyra for ASO work, mainly relying on the keyword tracker. It helps me track app performance and streamlines my daily ASO research with features like cross-region keyword ranking and competitor keyword discovery. ### 30. Essential Tool for ASO and Market Research **Rating:** 4.0/5.0 stars **Reviewed by:** Alim S. | Small-Business (50 or fewer emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 27, 2026 **What do you like best about Applyra?** I really like Applyra for its niche analysis and keyword inspector features. With niche analysis, I can research and analyze market trends, helping me find out which product has high scope to work on. The initial setup of Applyra was also very easy. **What do you dislike about Applyra?** Nothing **What problems is Applyra solving and how is that benefiting you?** I use Applyra for ASO to improve search rankings. It helps with niche analysis for market trends and identifying products with high potential. ### 31. Effortless Keyword Tracking and Competitive Analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Martin L. | Chargé de Marketing et Communication, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 21, 2026 **What do you like best about Applyra?** I really like that I can use Applyra to compare what my main competitor is doing, which helps me see where to bid on some keywords and where I can improve. The initial setup was very, very easy and smooth. **What do you dislike about Applyra?** Nothing **What problems is Applyra solving and how is that benefiting you?** I use Applyra to track keywords for my app and see what the competition is doing, which helps me compare and improve where I can bid on keywords. ### 32. Easy to Use with a Clear, Intuitive User Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Ahmet K. | Frontend Developer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 14, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Applyra?** Its easy to use and understand. Clear user experience and easy interface **What do you dislike about Applyra?** Maybe it can be cheaper and consider new prices **What problems is Applyra solving and how is that benefiting you?** Aso and thinking about the marketing and follow the your app situations ### 33. User-Friendly with ASO Insights **Rating:** 3.5/5.0 stars **Reviewed by:** Brock H. | Small-Business (50 or fewer emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 09, 2026 **What do you like best about Applyra?** I like Applyra for its ease of use and that it's easy to set up. I appreciate how it gives my ASO a rating, helping me understand what needs work on my Play Store listing. **What do you dislike about Applyra?** I'd like it to show why the score changes. It could list what changes made your score change. **What problems is Applyra solving and how is that benefiting you?** Applyra helps me identify what needs improvement on my Play Store listing and gives an ASO rating. ### 34. Easy-to-Use UI with Standout Competitor Analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** August 17, 2026 **What do you like best about Applyra?** The UI is easy to use, and the feature I like most is the competitor analysis. It helps show you what to do next. **What do you dislike about Applyra?** I think the monthly price should be lower. Something like $6.99 feels reasonable, but $9.99 is too much. **What problems is Applyra solving and how is that benefiting you?** It helps me improve my app keywords and metadata. ### 35. Great App Store Insights for Your App and Competitors **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Program Development | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 09, 2026 **What do you like best about Applyra?** there app store insights about the app and the competitors also **What do you dislike about Applyra?** i don't have a particular thing that i dislike about this, i mean it's free tier does the job for me **What problems is Applyra solving and how is that benefiting you?** this solves the app store analysis problem (ASO) for me for my app ### 36. Great for Tracking Competitors’ Keyword Rankings **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 09, 2026 **What do you like best about Applyra?** Seeing what keywords my competitors are ranking for **What do you dislike about Applyra?** I updated my screenshots a few weeks ago and they have not updated on applyra but I think thats due to the apple api **What problems is Applyra solving and how is that benefiting you?** Applyra has made me improve my rankings for multiple keywords ### 37. Easy and Insightful for ASO Tracking **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** July 10, 2026 **What do you like best about Applyra?** I particularly appreciate the insights that Applyra provides me. The performance tracking of a keyword and the competition tracking are very useful. Moreover, the initial setup was super easy. **What do you dislike about Applyra?** Guideline to follow to globally improve the ASO of your app **What problems is Applyra solving and how is that benefiting you?** Applyra allows me to track the rankings of my app, monitor keywords and the performance of a keyword, while providing insights that help me keep up with the competition. ### 38. Nice Tool That’s Easy to Use and Understand **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Program Development | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 11, 2026 **What do you like best about Applyra?** It's a nice tool. Easy to use and understand. **What do you dislike about Applyra?** Not much. It's easy, simple and UI friendly. **What problems is Applyra solving and how is that benefiting you?** To understand how I can improve my app. - [View Applyra pricing details and edition comparison](https://www.g2.com/products/applyra/reviews?section=pricing&secure%5Bexpires_at%5D=2026-08-19+06%3A36%3A26+-0500&secure%5Bsession_id%5D=9601755e-86a0-411e-afe7-814057d81648&secure%5Btoken%5D=472268378fe5b41fdc01e93c5c8d7791c882a9eaa1961565d9c0bb16d44f85cb&format=llm_user) ## Applyra Integrations - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [Codex](https://www.g2.com/products/openai-codex/reviews) ## Applyra Features **Optimization** - Keyword Tools - Reviews & Ratings - Keyword Localization **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Alert Delivery - ASO Reporting **Competition Monitoring** - Timeline - Store Performance - Category Ranking - Sentiment Analysis **Platform Additional Functionality** - App Suggestions **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration **Additional Functionality** - Competitor Monitoring - Keyword Rank Tracking - Benchmarking - AI Copilot - Generative AI - Reviews Management ## Top Applyra Alternatives - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (723 reviews) - [AppTweak](https://www.g2.com/products/apptweak/reviews) - 4.6/5.0 (205 reviews) - [AppFollow](https://www.g2.com/products/appfollow/reviews) - 4.6/5.0 (191 reviews)