Account-Based Analytics Software Resources
Glossary Terms, Discussions, and Reports to expand your knowledge on Account-Based Analytics Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find feature definitions, discussions from users like you, and reports from industry data.
Account-Based Analytics Software Glossary Terms
Account-based marketing (ABM) targets accounts with higher revenue expansion potential and steers marketing efforts toward them. Learn about its types.
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Browse through dozens of terms to better understand the products you purchase and use everyday.
Account-Based Analytics Software Discussions
Looking at data on the Account-Based Analytics Software category, several platforms stand out for helping B2B teams track account engagement signals and link them to campaign performance. These tools go beyond vanity metrics to show how buying groups interact with your brand across multiple channels. See below for my top software list.
Demandbase One – Provides unified account engagement data across ads, website visits, and sales activity. Demandbase makes it easier for marketing and sales teams to prioritize accounts by showing where engagement is heating up and how it impacts pipeline.
6sense Revenue Marketing – Uses intent signals and predictive analytics to reveal which accounts are actively researching your solutions. Engagement dashboards give clear visibility into how accounts move from awareness to opportunity.
Dreamdata – Specializes in mapping every touchpoint across the B2B journey. Its account engagement analytics allow marketers to connect interactions like ads, emails, and web activity to revenue attribution.
CaliberMind – Focuses on deep analytics that combine attribution with account engagement scoring. Great for teams that need to explain to leadership how marketing touches influence pipeline growth.
Channel99 – Helps uncover hidden account engagement by attributing anonymous visits and direct traffic back to target accounts. Useful for teams struggling to get a complete picture of account activity.
Jabmo – Tailored for global B2B industries like manufacturing and life sciences. Jabmo gives account engagement insights across regions and channels, helping complex sales teams understand buyer activity in real time.
Madison Logic – Delivers engagement analytics for multi-channel ABM campaigns. With its reporting, teams can see how content syndication and advertising drive account-level engagement.
These platforms provide the kind of granular account engagement visibility that B2B revenue teams need to align campaigns with sales. What do you think? Based on your experiences, are there other account analytics platforms that do a great job of measuring engagement in B2B campaigns? I’d love to hear what the G2 community recommends.
Has anyone here compared 6sense Revenue Marketing and Demandbase One specifically for account engagement tracking? I’m curious which one delivers more actionable insights for prioritizing accounts and tying engagement signals back to the pipeline. You can also explore more options in the Account-Based Analytics category.
How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?
