# Best A/B Testing Tools - Page 4 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* A/B testing tools and software tests versions of webpages and digital experiences to promote the best outcomes. Marketers and web developers use A/B testing tools to deploy different versions of digital content, such as calls to action or images, and track which variation encourages more visitors to convert. Performance results can be combined with segmentation data (such as the visitor’s age, or whether they arrived via social media or search) to personalize experiences to each visitor. Marketers use these platforms to improve conversion rates and engage more of the visitors that interact with their brands online. Testing and personalization platforms are deployed on top of web development infrastructure and [web content management software](https://www.g2.com/categories/web-content-management), and they integrate with [digital analytics software](https://www.g2.com/categories/digital-analytics) and [heatmap tools](https://www.g2.com/categories/heatmap-tools) to track visitor behavior. To qualify for inclusion in the A/B Testing Tools category, a product must: - Conduct split-traffic experiments with defined, trackable goals to determine best performing web content - Deploy multiple versions of any web content in real time - Perform split-URL experiments - Adjust and manage traffic volume to experiment variations - Provide tools for both technical and non-technical users to perform tests ## How Many A/B Testing Tools Products Does G2 Track? **Total Products under this Category:** 198 ### Category Stats (May 2026) - **Average Rating**: 4.48/5 (↓0.01 vs Apr 2026) - **New Reviews This Quarter**: 85 - **Buyer Segments**: Small-Business 43% │ Mid-Market 38% │ Enterprise 19% - **Top Trending Product**: Amplitude Feature Experimentation (+0.04) *Last updated: May 18, 2026* ## How Does G2 Rank A/B Testing Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 20,300+ Authentic Reviews - 198+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Top A/B Testing Tools at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) | 4.4/5.0 (913 reviews) | Visual website testing and conversion validation | "[Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits](https://www.g2.com/survey_responses/vwo-testing-review-12008629)" | | 2 | [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) | 4.4/5.0 (404 reviews) | No-code web experiments with targeting control | "[Standout Support and Fast Response Times, with Steady New Feature Development](https://www.g2.com/survey_responses/ab-tasty-review-12305095)" | | 3 | [Statsig](https://www.g2.com/products/statsig/reviews) | 4.7/5.0 (346 reviews) | Feature-flag experimentation and rollout analysis | "[Reliable and flexible experimentation platform](https://www.g2.com/survey_responses/statsig-review-11469454)" | | 4 | [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) | 4.5/5.0 (712 reviews) | Progressive feature release control | "[Flexible, Reliable Feature Flags for Confident Anytime Releases](https://www.g2.com/survey_responses/launchdarkly-review-12703858)" | | 5 | [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) | 4.6/5.0 (757 reviews) | Personalized commerce testing and journey optimization | "[Two implementations, one clear conclusion: best CDP+automation combo for retention teams](https://www.g2.com/survey_responses/bloomreach-review-12720180)" | | 6 | [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) | 4.5/5.0 (560 reviews) | Campaign experimentation across customer engagement channels | "[Netcore is a smart Email Software that makes customers nurturing engaging and effective](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-9744485)" | | 7 | [Webflow](https://www.g2.com/products/webflow/reviews) | 4.4/5.0 (974 reviews) | Designer-led website changes for testing readiness | "[Photoshop-Like Design Control Backed by Awesome Webflow Tutorials](https://www.g2.com/survey_responses/webflow-review-12701804)" | | 8 | [Epsilon Accelerate](https://www.g2.com/products/epsilon-accelerate/reviews) | 4.7/5.0 (143 reviews) | — | "[Delivered on their pre-sales plans](https://www.g2.com/survey_responses/epsilon-accelerate-review-7102924)" | | 9 | [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5.0 (508 reviews) | Lifecycle campaign testing and segmentation | "[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)" | | 10 | [PostHog](https://www.g2.com/products/posthog/reviews) | 4.5/5.0 (1,039 reviews) | Product analytics with built-in experiments | "[High-Quality Features That Are Easy to Implement](https://www.g2.com/survey_responses/posthog-review-12415093)" | ## Which A/B Testing Tools Is Best for Your Use Case? - **Leader:** [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - **Highest Performer:** [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) - **Easiest to Use:** [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) - **Top Trending:** [PostHog](https://www.g2.com/products/posthog/reviews) - **Best Free Software:** [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) ## Which Type of A/B Testing Tools Tools Are You Looking For? - [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) *(current)* - [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) - [Personalization Engines](https://www.g2.com/categories/personalization-engines) - [Personalization Software](https://www.g2.com/categories/personalization) --- **Sponsored** ### Contentful Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. 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[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=630&secure%5Bdisplayable_resource_id%5D=630&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=630&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=4941&secure%5Bresource_id%5D=630&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools%3Fpage%3D4%26selected_view%3Dgrid&secure%5Btoken%5D=47a6053f64db092ce41c4f1d2da1854a29417ea186db36e11c2f49d9b160679a&secure%5Burl%5D=https%3A%2F%2Fwww.contentful.com%2Fproducts%2Fpersonalization%2F%3Fnt_experiences%3D9BZdShPA4TYFUwHsEmNZi%3D0%26utm_source%3Dg2%26utm_medium%3Dpaid%26utm_campaign%3Dfy27-q1-global-inbound_competitor&secure%5Burl_type%5D=book_demo) --- ## Buyer Guide: Key Questions for Choosing A/B Testing Tools Software ### What do A/B testing tools do? When people ask me about A/B testing software, I usually describe it as technology that lets you compare different versions of a page, message, or experience to determine which one performs better. However, in practice, these tools do far more: they give teams the confidence to optimize based on real behavior rather than assumptions. Instead of relying on guesswork or subjective opinions, I can validate ideas, measure impact, and iterate quickly. ### Why do businesses use A/B testing tools? Across marketing, product, and growth teams, I consistently see the same motivation: they want to make smarter decisions backed by data. Campaigns move quickly, and even small tweaks can create meaningful gains. A/B testing tools remove the uncertainty and help teams double down on what’s working well. Based on G2 reviewer patterns, these advantages show up most often: - Users value being able to test ideas quickly without developer bottlenecks. - They highlight built-in statistical models that make results easier to trust. - Reviewers appreciate tools that streamline experiment setup and tracking. - Teams highlight how experimental insights help align decisions across functions. This makes A/B testing especially valuable for product-led teams, performance marketers, and growth functions that rely on measurable improvements. ### Who usually uses A/B testing tools? G2 reviews point to three groups that depend on experimentation platforms the most: - **Marketing teams** for optimizing landing pages, CTAs, and campaign flows. - **Product managers** for testing UX changes, onboarding paths, or feature variations. - **Growth teams** for running continuous experiments across funnels and journeys. Across all three groups, the shared priority is making decisions grounded in real user behavior rather than assumptions. ### What types of A/B testing tools should I consider? Choosing the right experimentation platform depends on your stack, traffic volume, and the technical expertise of your team. Looking at G2 reviewer insights, tools generally fall into these categories: - **Visual A/B testing tools** for adjusting page elements directly through an editor. - **Server-side experimentation platforms** for conducting in-depth tests that involve logic, features, or backend behavior. - **Experimentation suites** that include A/B tests, multivariate testing, personalization, and analytics. Each option serves a different maturity level, so it’s worth matching the tool to the level of advancement in your experimentation program. ### What are the core features to look for in A/B testing tools? When I break down G2 reviews for this category, these feature themes show up: - A clear experiment setup that allows teams to move quickly. - Reliable statistical models that reduce noise and ensure trustworthy results. - Effective targeting and segmentation to reach the right audiences. - Built-in analytics for understanding lift, conversion impact, and interaction patterns. - Collaboration features that help cross-functional teams share results. - Integrations with analytics platforms, CRMs, CDPs, and data warehouses. These are the elements that determine how consistently a team can run experiments, not just how easily they can start one. ### What trends are shaping A/B testing right now? There are several developments gaining momentum in this space: - **AI-assisted idea generation** to surface new test opportunities. - **Advanced statistical approaches** that shorten test durations while maintaining accuracy. - **Feature flagging and controlled rollouts** that blend experimentation with product delivery. - **Privacy-centric data collection** designed to work with modern regulations. These trends show experimentation moving toward more intelligent and integrated workflows. ### How should I choose an A/B testing tool? For me, an A/B testing platform is most valuable when it supports frequent learning and clear interpretation. The best fit depends on your traffic volume, the complexity of your experiments, and how many teams need access to insights. When those elements line up, the tool becomes a dependable part of how organizations refine experiences and improve results. ### What do A/B Testing Tools do? When people ask me about A/B testing tools, I usually explain them as platforms that help teams compare digital experiences and measure which version performs better. But in practice, I see A/B testing tools as something bigger: they give teams a structured way to test ideas, personalize experiences, roll out features, and make decisions with clearer evidence. Instead of relying on assumptions about landing pages, web experiences, email campaigns, or product changes, teams can use visual editors, experiment setup, segmentation, analytics, and support to understand what actually works. ### Why do businesses use A/B Testing Tools? From the G2 reviewer patterns I evaluated, businesses use A/B Testing Tools because website, product, and campaign changes carry risk when teams rely only on opinion. Users mention the need to validate ideas, compare designs, improve conversions, and understand audience behavior without long development cycles. Common benefits include: - Faster experiment setup through visual editors and reusable workflows. - Better decisions through reports, analytics, and clear variant comparisons. - More control over personalization, targeting, and segmentation. - Safer feature releases through gradual rollout and measurement. - Less engineering effort for simpler page, copy, or experience changes. ### Who uses A/B Testing Tools primarily? After I evaluated G2 reviewer roles, I found that A/B Testing Tools serve both technical and business teams. - **Product managers** test features, flows, and rollout decisions. - **Marketing teams** test landing pages, campaigns, messaging, and conversion paths. - **CRO specialists** manage experiments and optimization programs. - **Data analysts** evaluate results, metrics, and audience behavior. - **Engineers** support implementation, events, feature flags, and integrations. - **Agencies and consultants** manage client experimentation programs. - **Administrators** configure access, setup, and governance. ### What types of A/B Testing Tools should I consider? From the way reviewers describe the category, buyers should compare several product types: - **Web experimentation tools** for page tests, visual edits, and on-site experiences. - **Feature experimentation platforms** for rollouts, flags, and product releases. - **Personalization platforms** for targeted experiences and audience segments. - **Landing page and funnel tools** with test creation and lead capture. - **Customer engagement platforms** with campaign, email, and journey tests. - **Analytics-connected platforms** that tie experiments to behavioral data. ### What are the core features to look for in A/B Testing Tools? When I break down G2 reviews for this category, I look closely at the themes users repeatedly mention: - Visual editors for page and experience changes that help teams adjust layouts, copy, and design elements without heavy developer support. - Experiment setup for variants, controls, and goals that help teams structure tests clearly and measure the right outcomes. - Segmentation and targeting by audience, behavior, or attributes that help teams test experiences with the right users. - Reporting, dashboards, and statistical result views that help teams compare variants and understand which version performs better. - Integrations with analytics, CRM, product, and tag management tools that help connect experiment results to existing customer and performance data. - Feature flags, rollout controls, and developer options that help teams release product changes more safely. - Personalization, recommendations, and campaign tools that help teams tailor experiences based on audience needs and behavior. - Reliable support, documentation, and onboarding guidance that help teams launch experiments and troubleshoot setup issues faster. ### What trends are shaping A/B Testing Tools right now? From the G2 review patterns I evaluated, several trends stand out: - **AI-assisted experimentation** is helping teams generate variation ideas, summarize results, and set up tests faster. - **Feature experimentation is converging with product analytics** as teams connect rollouts, feature flags, usage data, and performance measurement. - **Personalization is becoming more central** as businesses tailor experiences by audience, behavior, segment, or customer profile. - **Visual editors are supporting faster test creation** by helping marketing and product teams make page or copy changes with less developer support. - **Analytics and customer platform integrations** are shaping decision-making as teams connect experiment results with broader customer and conversion data. - **Usability and implementation quality** remain major buying factors as reviewers continue to evaluate learning curve, pricing, performance, setup effort, and reporting depth. ### How should I choose A/B Testing Tools? For me, the strongest A/B Testing Tools fit depends on test volume, technical resources, data requirements, and personalization goals. I would suggest looking at products known for easy setup, reliable reporting, flexible targeting, strong integrations, and responsive support. I would also examine concerns around visual editor limits, learning curve, implementation effort, performance, and cost before making a final choice. --- ## What Are the Top-Rated A/B Testing Tools Products in 2026? ### 1. [Kasplo](https://www.g2.com/products/kasplo/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 27 **Product Description:** Kasplo is an enterprise grade email marketing platform that helps brands boost their sales, customer retention and improve lifetime value of customers. The key highlights include an easy to use email builder with drag and drop options, segmentation tools to tailor your messages to users, and creating various intent capture forms. As a smart email toolkit, businesses can use Kasplo to take the best advantage of this cost effective and ROI driven marketing platform. ### What Do G2 Reviewers Say About Kasplo? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **accuracy** of Kasplo, with clear insights on email placement and effective spam detection. - Users appreciate the **clear insights** from Kasplo, enhancing email delivery and sender reputation management effectively. - Users value the **cost-effectiveness** of Kasplo, benefiting from insightful features that ensure successful email delivery. - Users commend the **excellent customer support** provided by Kasplo Management, enhancing their overall experience. - Users appreciate the **clear insights** from Kasplo, enhancing email deliverability through effective monitoring and competitor analysis. **Cons:** - Users report **communication delays** with the CSM, which can affect their overall experience with Kasplo. - Users find the **learning curve steep** , requiring time to adjust to all the features of Kasplo. - Users experience occasional **system delays** during meetings with CSM, impacting their otherwise positive experience with Kasplo. #### What Are Recent G2 Reviews of Kasplo? **"[Tried Kasplo for Email Analytics – Here’s What Stood Out](https://www.g2.com/survey_responses/kasplo-review-10858670)"** **Rating:** 5.0/5.0 stars *— Valery Z.* [Read full review](https://www.g2.com/survey_responses/kasplo-review-10858670) --- **"[Best ESP I have ever Experienced](https://www.g2.com/survey_responses/kasplo-review-10513672)"** **Rating:** 4.5/5.0 stars *— Anuj G.* [Read full review](https://www.g2.com/survey_responses/kasplo-review-10513672) --- ### 2. [Dalton](https://www.g2.com/products/dalton/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 6 **Product Description:** Dalton turns static websites into self-improving growth engines. With one line of code, Dalton continuously experiments, optimises, and personalises your site — no developers or designers needed. Powered by AI and advanced optimisation algorithms, Dalton rewrites headlines, tests CTAs, adapts layouts, and tailors experiences for each visitor in real time. Unlike traditional A/B testing, Dalton reallocates traffic dynamically (multi-armed bandits), so you get results faster and waste fewer visitors on losing versions. ### What Do G2 Reviewers Say About Dalton? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **effortless A/B testing** with Dalton, enabling rapid experimentation and AI-driven insights for optimization. - Users value the **effortless experimentation** with Dalton, allowing quick A/B tests and intelligent traffic allocation for optimal results. - Users appreciate the **easy-to-use dashboard** of Dalton, enjoying smooth integrations and clear data visualizations. - Users appreciate the **ease of use** of Dalton, citing smooth integrations and well-designed data visualization dashboards. - Users love the **easy creation** of tests with Dalton, allowing for quick launches of multi-variate tests. **Cons:** - Users find a **slight learning curve** with Dalton, despite it being very intuitive for new users. - Users noted some **missing features** , but appreciated the quick updates after providing feedback. - Users find some functions of Dalton **not intuitive** , making the learning curve challenging for newcomers. #### What Are Recent G2 Reviews of Dalton? **"[Excellent Website A/B Testing Tool](https://www.g2.com/survey_responses/dalton-review-12815254)"** **Rating:** 5.0/5.0 stars *— Verified User in Health, Wellness and Fitness* [Read full review](https://www.g2.com/survey_responses/dalton-review-12815254) --- **"[Revolutionized Landing Page Optimization](https://www.g2.com/survey_responses/dalton-review-12686905)"** **Rating:** 4.5/5.0 stars *— Jack B.* [Read full review](https://www.g2.com/survey_responses/dalton-review-12686905) --- ### 3. [Frosmo](https://www.g2.com/products/frosmo/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 10 **Product Description:** Frosmo is the most versatile personalization and recommendation engine for ecommerce and websites. It is used to enhance user experience, drive conversions and lead generation and increase average order value. The platform provides quick results, adapts to visitor behavioral in real-time and business specific attributes are easy to add. Main functionalities covered are dynamic segmentation, rule-based personalization, AI-driven content and product recommendations and A/B and MAB (bandit) testing. Frosmo works with all ecommerce and CMS platforms and also with a headless or microservice architecture. Contact us for a free trial. #### What Are Recent G2 Reviews of Frosmo? **"[Easy to Use personalization tool](https://www.g2.com/survey_responses/frosmo-review-9495298)"** **Rating:** 4.5/5.0 stars *— lula g.* [Read full review](https://www.g2.com/survey_responses/frosmo-review-9495298) --- **"["Frosmo works well for main functionalities with increased projects execution. "](https://www.g2.com/survey_responses/frosmo-review-9122846)"** **Rating:** 5.0/5.0 stars *— Young J.* [Read full review](https://www.g2.com/survey_responses/frosmo-review-9122846) --- #### What Are G2 Users Discussing About Frosmo? - [What is Frosmo used for?](https://www.g2.com/discussions/what-is-frosmo-used-for) ### 4. [Optux AI](https://www.g2.com/products/optux-ai/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 6 **Product Description:** The flicker-free experimentation platform with A/B testing, split testing, personalization and feature flagging. Quickly fix production issues with our patching feature: make SEO changes, update templates, replace images, fix links, etc. Start for free and pay as you go! ### What Do G2 Reviewers Say About Optux AI? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Optux AI, especially enjoying the effortless A/B testing and content editing. - Users appreciate the **affordability** of Optux AI, making it easy to budget and utilize for various needs. - Users appreciate the **server-side A/B testing** of Optux AI, enabling efficient experiments without backend changes. - Users value the **AI-powered content suggestions** and appreciate the ease of use, enhancing their overall experience. - Users commend the **easy setup** of Optux AI, allowing quick installations and seamless A/B testing without backend changes. **Cons:** - Users find that **integration issues** make onboarding challenging, but support from the Optimal UX team is helpful. - Users face **setup difficulties** during onboarding, though support from the team helps mitigate the challenges. - Users desire quicker implementation of feature flags, noting the absence of **heatmap functionality** necessitating a separate tool. - Users find the **difficult setup** challenging, though assistance from the Optimal UX team eases the onboarding process. - Users wish for quicker **implementation of feature flags** and find the absence of a heatmap frustrating. #### What Are Recent G2 Reviews of Optux AI? **"[Practical A/B Testing Without the Usual Complexity](https://www.g2.com/survey_responses/optux-ai-review-12282261)"** **Rating:** 5.0/5.0 stars *— Max A.* [Read full review](https://www.g2.com/survey_responses/optux-ai-review-12282261) --- **"[Helped our website with qualitative A/B testing](https://www.g2.com/survey_responses/optux-ai-review-11432633)"** **Rating:** 5.0/5.0 stars *— Kardo S.* [Read full review](https://www.g2.com/survey_responses/optux-ai-review-11432633) --- ### 5. [Toonimo](https://www.g2.com/products/toonimo/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 12 **Product Description:** User Experience Made Easy, for Everyone. Toonimo is a leading Digital Adoption Platform for enterprises who streamline the efforts for internal employee training and customer onboarding initiatives. For organizations that want to help bolster user adoption of new or currently used software solutions, but don’t want to force employees to sit through hours of eLearning modules or read user manuals, Toonimo offers powerful tools to add learning right into a layer on top of the software in real-time, allowing users to learn by doing, and fulfill tasks on the fly. Toonimo places the trainer next to you at the point of need using text bubbles, effects and audio creating an impactful self-serve environment. The result is a dramatic rise in user adoption, internal training cost savings enterprise wide, higher employee morale and increased efficiency fulfilling tasks. Use Cases : - Employee training - Onboard new customers - Reduce customer support - Improve website conversion - Change management Main Features: - Real time human voice guidance - Rich media effects - Step-by-step Walkthroughs - Self-service editor - Multi-language support - A/B testing - Reporting and analytics And much more.. Come learn more about Toonimo and request a free demo: https://www.toonimo.com/why-toonimo/ #### What Are Recent G2 Reviews of Toonimo? **"[Simple and Intuitive Tool That Provides High Leverage for User Adoption and Self-Help Tools.](https://www.g2.com/survey_responses/toonimo-review-4129741)"** **Rating:** 4.0/5.0 stars *— Jordan K.* [Read full review](https://www.g2.com/survey_responses/toonimo-review-4129741) --- **"[Fleetonomy uses Toonimo for onboarding - great tool](https://www.g2.com/survey_responses/toonimo-review-3117166)"** **Rating:** 5.0/5.0 stars *— Lior G.* [Read full review](https://www.g2.com/survey_responses/toonimo-review-3117166) --- #### What Are G2 Users Discussing About Toonimo? - [What is Toonimo used for?](https://www.g2.com/discussions/what-is-toonimo-used-for) ### 6. [CausalFunnel](https://www.g2.com/products/causalfunnel/reviews) **Average Rating:** 4.9/5.0 **Total Reviews:** 11 **Product Description:** CausalFunnel is a tool that can be used to see the step-by-step journey visitors take on your site from first the visit to becoming a paying customer. CausalFunnel’s AI tracks this journey in real time, even for anonymous visitors (cookie-less), identifies their personas and intent, pinpoints where each segment drops off, and uses personalized nudges and A/B tests to guide more people toward conversion and long-term value. ### What Do G2 Reviewers Say About CausalFunnel? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of CausalFunnel, praising its straightforward onboarding and effective features for optimization. - Users value the **dedicated and helpful support** from the CausalFunnel team, enhancing their SEO experience significantly. - Users commend the **responsive and transparent customer support** of CausalFunnel, enhancing communication and satisfaction. - Users value the **time-saving capabilities** of CausalFunnel, enjoying efficient communication and straightforward processes for stellar results. - Users value the **data accuracy** of CausalFunnel, appreciating transparent communication and detailed results to track business growth. **Cons:** - Users find the **interface usability a bit clunky** , although improvements are noticeable with each update. - Users note the **clunky layout** of CausalFunnel, although improvements are being made over time. - Users find the **clunky user interface** of CausalFunnel challenging, though improvements are being made over time. - Users find the **user interface clunky** , though it shows gradual improvement with updates over time. - Users find the **unintuitive interface** of CausalFunnel to be clunky, though improvements are being made over time. #### What Are Recent G2 Reviews of CausalFunnel? **"[Easy to Use with a Great A/B Feature](https://www.g2.com/survey_responses/causalfunnel-review-12410237)"** **Rating:** 4.5/5.0 stars *— Michael B.* [Read full review](https://www.g2.com/survey_responses/causalfunnel-review-12410237) --- **"[Effortless SEO and Target Marketing with Seamless Support](https://www.g2.com/survey_responses/causalfunnel-review-12356758)"** **Rating:** 5.0/5.0 stars *— JAVIER M.* [Read full review](https://www.g2.com/survey_responses/causalfunnel-review-12356758) --- ### 7. [Easy User Test](https://www.g2.com/products/easy-user-test/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 5 **Product Description:** Easy User Test is a user testing tool that offers the easiest way to test your text and design. Our remote testing solution conducts message testing for websites, ads, and email copy to provide data on how your audience perceives your text and design. Easy User Test tells you where your messaging works and where it fails. ### What Do G2 Reviewers Say About Easy User Test? *AI-generated summary from verified user reviews* **Pros:** - Users find Easy User Test to be **user-friendly** , enhancing their overall experience and encouraging recommendations. - Users appreciate the **user-friendly interface** of Easy User Test, especially the appealing dark mode design. - Users value the **intuitive design** of Easy User Test, enhancing their overall experience and satisfaction. **Cons:** - Users face **slow integration and poor customer support** , which can result in disjointed tools and costly upgrades. - Users report **loading issues** with Easy User Test, noting lag that detracts from their experience. - Users express concerns about **poor customer support** , which negatively impacts their overall experience with Easy User Test. #### What Are Recent G2 Reviews of Easy User Test? **"[Social media Tumblr](https://www.g2.com/survey_responses/easy-user-test-review-11120668)"** **Rating:** 4.0/5.0 stars *— Pranesh G.* [Read full review](https://www.g2.com/survey_responses/easy-user-test-review-11120668) --- **"[Easy User Test](https://www.g2.com/survey_responses/easy-user-test-review-11199954)"** **Rating:** 4.5/5.0 stars *— Abdul L.* [Read full review](https://www.g2.com/survey_responses/easy-user-test-review-11199954) --- #### What Are G2 Users Discussing About Easy User Test? - [What is Easy User Test used for?](https://www.g2.com/discussions/what-is-easy-user-test-used-for) ### 8. [Inspectlet](https://www.g2.com/products/inspectlet/reviews) **Average Rating:** 4.1/5.0 **Total Reviews:** 26 **Product Description:** Session recording tool. Inspectlet helps companies understand their website visitors' intentions with smarter web analytics. #### What Are Recent G2 Reviews of Inspectlet? **"[Invaluable for session analysis](https://www.g2.com/survey_responses/inspectlet-review-5186125)"** **Rating:** 5.0/5.0 stars *— Verified User in Logistics and Supply Chain* [Read full review](https://www.g2.com/survey_responses/inspectlet-review-5186125) --- **"[Precision and accuracy in one tool](https://www.g2.com/survey_responses/inspectlet-review-4777715)"** **Rating:** 4.5/5.0 stars *— Erick B.* [Read full review](https://www.g2.com/survey_responses/inspectlet-review-4777715) --- #### What Are G2 Users Discussing About Inspectlet? - [What is session capture?](https://www.g2.com/discussions/what-is-session-capture) - [Is Inspectlet legal?](https://www.g2.com/discussions/is-inspectlet-legal) - [What does lucky orange do?](https://www.g2.com/discussions/what-does-lucky-orange-do) ### 9. [LupaSearch](https://www.g2.com/products/lupasearch/reviews) **Average Rating:** 4.9/5.0 **Total Reviews:** 25 **Product Description:** LupaSearch – AI-Powered eCommerce Search & Discovery About LupaSearch: Headquartered in Europe and founded by a team of veteran search engineers and data scientists, LupaSearch is a fast-growing technology company dedicated to solving the complexities of eCommerce findability. We specialize in serving mid-to-enterprise level online retailers who manage large, complex catalogs. Our mission is to bridge the gap between human intent and machine results, helping businesses globally turn their site search into a high-performing sales assistant. Key Features & Functionality: LupaSearch offers a sophisticated Hybrid Search Engine that combines vector-based semantic search with advanced keyword matching and Large Language Models (LLMs). This ensures the platform understands the "why" behind a query, handling typos, long-tail searches, and multilingual nuances with ease. Key functionalities include AI-driven personalization, dynamic faceted navigation that adapts to search context, and automated product recommendations. Designed for developers and business users alike, our seamless API allows for custom ranking based on business priorities like margins, stock levels, or active promotions. Primary Value & Problem Solved We solve the "zero-results" problem and eliminate the friction that causes high-intent customers to bounce. By providing highly relevant, personalized results in milliseconds, LupaSearch significantly boosts search conversion rates (CR) and revenue per session. We turn site search from a basic utility into a strategic revenue-driving channel, giving eCommerce teams the data-driven insights they need to understand customer demand and optimize their assortment. ### What Do G2 Reviewers Say About LupaSearch? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **responsive and helpful customer support** of LupaSearch, enhancing their overall experience and satisfaction. - Users value the **easy integrations** of LupaSearch, appreciating the seamless onboarding and ongoing support throughout their experience. - Users praise LupaSearch for its **enhanced search technology** , improving product discovery and user satisfaction on websites. - Users commend LupaSearch for its **fast and reliable search performance** , enhancing e-commerce and overall user experience. - Users highly value the **ease of use** of LupaSearch, facilitating quick setup and efficient search management. **Cons:** - Users note the **need for interface improvements** to enhance usability and overall experience with LupaSearch. - Users find LupaSearch's **difficult learning curve** due to a non-intuitive interface and complex documentation. - Users find the **high learning curve** of LupaSearch challenging, especially for non-technical administrators mastering its features. - Users find the **poor UI** of LupaSearch challenging, affecting their ability to fully utilize its features. - Users find the **user interface difficult** , feeling overwhelmed by the complexity and initial learning curve of LupaSearch. #### What Are Recent G2 Reviews of LupaSearch? **"[Seamless Integration, Fast Search and Outstanding Ongoing Support](https://www.g2.com/survey_responses/lupasearch-review-12329596)"** **Rating:** 5.0/5.0 stars *— Jurgis V.* [Read full review](https://www.g2.com/survey_responses/lupasearch-review-12329596) --- **"[Fast, Accurate Search with Smooth Integration and Top-notch Support](https://www.g2.com/survey_responses/lupasearch-review-12280030)"** **Rating:** 4.5/5.0 stars *— Odeta .* [Read full review](https://www.g2.com/survey_responses/lupasearch-review-12280030) --- ### 10. [Reactful](https://www.g2.com/products/reactful/reviews) **Average Rating:** 4.1/5.0 **Total Reviews:** 6 **Product Description:** Reactful is a web personalization and optimization platform. It helps ensure every site visit counts, letting users do more with their web traffic and decreasing the need to create multiple landing pages for personalization. It increases website conversion and improves content engagement. It delivers the right content to the right contact at the right time at scale. #### What Are Recent G2 Reviews of Reactful? **"[Reactful for dashboards and market testings](https://www.g2.com/survey_responses/reactful-review-5042237)"** **Rating:** 4.5/5.0 stars *— KanuPriya K.* [Read full review](https://www.g2.com/survey_responses/reactful-review-5042237) --- **"[One of the best front end optimisation software](https://www.g2.com/survey_responses/reactful-review-6780416)"** **Rating:** 4.0/5.0 stars *— Verified User in Telecommunications* [Read full review](https://www.g2.com/survey_responses/reactful-review-6780416) --- #### What Are G2 Users Discussing About Reactful? - [What is Reactful used for?](https://www.g2.com/discussions/what-is-reactful-used-for) ### 11. [Thrive Optimize](https://www.g2.com/products/thrive-optimize/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 5 **Product Description:** Thrive Optimize is the A/B testing plugin for WordPress. #### What Are Recent G2 Reviews of Thrive Optimize? **"[Thrive Optimize make it easy to A/B test landing pages](https://www.g2.com/survey_responses/thrive-optimize-review-4432352)"** **Rating:** 5.0/5.0 stars *— Denis E.* [Read full review](https://www.g2.com/survey_responses/thrive-optimize-review-4432352) --- **"[Nifty little A/B tool that comes with Thrive Suite](https://www.g2.com/survey_responses/thrive-optimize-review-8074931)"** **Rating:** 5.0/5.0 stars *— Verified User in Professional Training & Coaching* [Read full review](https://www.g2.com/survey_responses/thrive-optimize-review-8074931) --- #### What Are G2 Users Discussing About Thrive Optimize? - [What is Thrive Optimize used for?](https://www.g2.com/discussions/what-is-thrive-optimize-used-for) ### 12. [Adalysis](https://www.g2.com/products/adalysis/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 4 **Product Description:** Adalysis is a premium tool for PPC professionals that helps you save time and optimize large accounts without breaking a sweat! We monitor your accounts 24/7 and provide you with crucial data so you never miss any opportunities and can immediately react to any problems before they develop any further. Maximize your productivity, get the desired results from your campaigns, and keep control over your account! Sign up for a free 14-day trial on our website. #### What Are Recent G2 Reviews of Adalysis? **"[Adalysis - the go to tool for Adwords analysis and bulk changes](https://www.g2.com/survey_responses/adalysis-review-6573241)"** **Rating:** 5.0/5.0 stars *— Jatin C.* [Read full review](https://www.g2.com/survey_responses/adalysis-review-6573241) --- **"[High end PPC Optimization software](https://www.g2.com/survey_responses/adalysis-review-6735149)"** **Rating:** 5.0/5.0 stars *— Verified User in Telecommunications* [Read full review](https://www.g2.com/survey_responses/adalysis-review-6735149) --- #### What Are G2 Users Discussing About Adalysis? - [What is Adalysis used for?](https://www.g2.com/discussions/what-is-adalysis-used-for) ### 13. [Compose](https://www.g2.com/products/compose-compose/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 4 **Product Description:** Compose offers simple, no-code A/B testing to optimize your website. Effortlessly split test with unlimited variants, giving you maximum flexibility to lift conversion rates and gain customer insights. No base fees, just $0.0012 per monthly tested user. Compose is a user-friendly, affordable alternative to Convert, AB Tasty, VWO, and Optimizely, with advanced settings for any level of A/B testing needs. ### What Do G2 Reviewers Say About Compose? *AI-generated summary from verified user reviews* **Pros:** - Users value the **precise A/B testing capabilities** of Compose, enhancing cost-effectiveness with flexible test scoping. - Users value the **affordability** of Compose, making A/B testing accessible without breaking the bank. - Users love the **ease of use** of Compose, finding it a robust and affordable option for A/B testing. - Users value the **unlimited team member capacity** and precise audience targeting capabilities of Compose. **Cons:** - Users find the lack of a way to view **test preview links** after tests go live quite limiting and inconvenient. - Users note the lack of **UI and performance testing** , making it challenging to ensure quality in their projects. #### What Are Recent G2 Reviews of Compose? **"[Best A/B testing tool](https://www.g2.com/survey_responses/compose-review-11223527)"** **Rating:** 5.0/5.0 stars *— Nilesh C.* [Read full review](https://www.g2.com/survey_responses/compose-review-11223527) --- **"[Conduct very precise A/B tests](https://www.g2.com/survey_responses/compose-review-11221494)"** **Rating:** 5.0/5.0 stars *— Alexandre N.* [Read full review](https://www.g2.com/survey_responses/compose-review-11221494) --- ### 14. [Convertize.io](https://www.g2.com/products/convertize-io/reviews) **Average Rating:** 3.0/5.0 **Total Reviews:** 4 **Product Description:** Convertize is the A/B testing tool that makes it easy to increase your conversions. Edit, test, and optimize your website, page-by-page - without coding or statistics. By setting goals and testing your content, you can generate more sales and more revenue, without paying for more adds. MOST POPULAR A/B TESTING FEATURES: ∙The drag-and-drop SmartEditor™ allows you to edit pages without touching a single line of code. ∙The built-in Hybrid Statistics Engine does all the calculations for you, combining two kinds of A/B testing statistics to find winners, fast ∙ Autopilot manages your traffic, sending more visitors to your best-performing pages - so that you can run tests with complete peace of mind. ∙SmartPlugins™ make it quick and easy to add dynamic text, personalization, geolocation and persuasive notifications to you webpages CONVERSION RATE OPTIMIZATION FOR ANY WEBSITE: Convertize makes it possible for any business to optimize their website. You set your own goals by tracking clicks or setting a target URL so you know exactly what to do to increase conversions. The platform takes care of the technical side of your A/B tests, so yo can focus on creating great content. #### What Are Recent G2 Reviews of Convertize.io? **"[Finally an optimisation solution that guides you what to do based on your specific context](https://www.g2.com/survey_responses/convertize-io-review-219571)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/convertize-io-review-219571) --- **"[Works like a charm](https://www.g2.com/survey_responses/convertize-io-review-4048259)"** **Rating:** 4.0/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/convertize-io-review-4048259) --- #### What Are G2 Users Discussing About Convertize.io? - [What is Convertize used for?](https://www.g2.com/discussions/what-is-convertize-used-for) ### 15. [Incendium](https://www.g2.com/products/incendium/reviews) **Average Rating:** 4.9/5.0 **Total Reviews:** 7 **Product Description:** Incendium is an AI driven marketing ecosystem that harnesses machine learning and a unique tracking system to gain unparalleled insights across every stage of your customer journey. Quickly identify opportunities and action your data with Incendium’s leading personalization engine. ### What Do G2 Reviewers Say About Incendium? *AI-generated summary from verified user reviews* **Pros:** - Users value the **attribution accuracy** and customizable KPIs offered by Incendium, enhancing their analytical capabilities. - Users praise the **phenomenal customer support** of Incendium, highlighting accurate attribution models and KPI customizations. - Users appreciate the **customization options** in Incendium, which enhance usability and user satisfaction based on feedback. - Users appreciate the **intuitive dashboard usability** of Incendium, making data access and comprehension effortless and efficient. - Users commend the **efficiency** of Incendium, benefiting from improved UX and comprehensive data accessibility. **Cons:** - Users experience a **steep learning curve** with Incendium, finding the vast functionality potentially overwhelming at first. - Users struggle with a **steep learning curve** , leading to significant data paralysis and frustration with Incendium. #### What Are Recent G2 Reviews of Incendium? **"[Incredibly robust and informative platform](https://www.g2.com/survey_responses/incendium-review-10767324)"** **Rating:** 5.0/5.0 stars *— Sarah V.* [Read full review](https://www.g2.com/survey_responses/incendium-review-10767324) --- **"[Transformational Tool for Connecting Online and Offline Sales with Exceptional Support](https://www.g2.com/survey_responses/incendium-review-10040960)"** **Rating:** 5.0/5.0 stars *— Justin M.* [Read full review](https://www.g2.com/survey_responses/incendium-review-10040960) --- ### 16. [SplitSignal](https://www.g2.com/products/splitsignal/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 4 **Product Description:** SplitSignal is a platform for statistical SEO split-testing that enables large brands (500K+ monthly organic sessions) to run SEO experiments before pushing any changes to production. SplitSignal uses clinet-side testing. #### What Are Recent G2 Reviews of SplitSignal? **"[Easy tests, clear ROI](https://www.g2.com/survey_responses/splitsignal-review-6697733)"** **Rating:** 5.0/5.0 stars *— Rebecca A.* [Read full review](https://www.g2.com/survey_responses/splitsignal-review-6697733) --- **"[A good balance between pricing, features, and set-up for SEO testing](https://www.g2.com/survey_responses/splitsignal-review-6870504)"** **Rating:** 4.0/5.0 stars *— Micah F.* [Read full review](https://www.g2.com/survey_responses/splitsignal-review-6870504) --- #### What Are G2 Users Discussing About SplitSignal? - [What is SplitSignal used for?](https://www.g2.com/discussions/what-is-splitsignal-used-for) ### 17. [Figpii](https://www.g2.com/products/figpii/reviews) **Average Rating:** 3.9/5.0 **Total Reviews:** 4 **Product Description:** FigPii is a conversion optimization platform that allows you to identify problem areas on your site and test your solutions to ensure they increase conversions. The platform includes heatmaps, session replay videos, online polling, and AB testing. ### What Do G2 Reviewers Say About Figpii? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional customer support** from Figpii, which significantly influences their decision to sign up. **Cons:** - Users feel frustrated by **compensation issues** with Figpii, citing insufficient support and unfulfilled expectations over time. - Users feel frustrated with Figpii's **poor customer support** , as it lacks timely assistance and effective A/B testing guidance. - Users feel frustrated by **testing difficulties** with Figpii, citing inadequate A/B testing and support over time. #### What Are Recent G2 Reviews of Figpii? **"[Excellent user friendly interface](https://www.g2.com/survey_responses/figpii-review-7211130)"** **Rating:** 5.0/5.0 stars *— Samsun N.* [Read full review](https://www.g2.com/survey_responses/figpii-review-7211130) --- **"[Awesome tool for uncovering crucial insights](https://www.g2.com/survey_responses/figpii-review-7114715)"** **Rating:** 5.0/5.0 stars *— Rafiew I.* [Read full review](https://www.g2.com/survey_responses/figpii-review-7114715) --- ### 18. [Howuku](https://www.g2.com/products/howuku/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 7 **Product Description:** Howuku is a behavior analytics solution that helps startups acquire valuable customer feedback and insights through heatmaps, AB testing, and surveys. It assists marketers in gauging customer behavior through visual representation of where they’re clicking and scrolling on a website. A/B testing allows teams to improve content engagement and pinpoint underperforming pages. Product owners can get real-time feedback, compare traction on multiple devices, identify key user segments and observe user attention for an optimized marketing strategy. #### What Are Recent G2 Reviews of Howuku? **"[The best servise for analyzing heatmaps](https://www.g2.com/survey_responses/howuku-review-8391761)"** **Rating:** 5.0/5.0 stars *— Veronicka V.* [Read full review](https://www.g2.com/survey_responses/howuku-review-8391761) --- **"[It was indeed a great experience with Howuku Team](https://www.g2.com/survey_responses/howuku-review-8354339)"** **Rating:** 5.0/5.0 stars *— Naitik C.* [Read full review](https://www.g2.com/survey_responses/howuku-review-8354339) --- #### What Are G2 Users Discussing About Howuku? - [What is Howuku used for?](https://www.g2.com/discussions/what-is-howuku-used-for) ### 19. [Hypertune](https://www.g2.com/products/hypertune/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 7 **Product Description:** Hypertune is the most flexible platform for feature flags, A/B testing, analytics and app configuration. - Static typing and code generation gives you full end-to-end type-safety across all your feature flags and inputs. - Install 1 TypeScript SDK optimized for all JavaScript environments — browsers, servers, serverless, edge and mobile — with simple integrations for React and Next.js, compatible with Server Components and the App Router. - Define type-safe, custom inputs like the current User, Organization, etc, and use them in feature flag rules to target exactly the users you want. - Create variables like user segments that you can reuse across different feature flags, and instantly debug flags for each user. - Git-style version history, diffs, branching and pull requests let you manage feature flags like you manage your code. Test and preview flag changes in isolated branches and safely approve them with pull requests. Avoid bad changes and see exactly what changed and when. - A/B tests, percentage-based rollouts, multivariate tests and machine learning loops let you seamlessly rollout, test and optimize new features. - Log analytics events with type-safe, custom payloads, and build flexible funnels and charts in the dashboard to measure the impact of every feature release. - Local, synchronous, in-memory flag evaluation with zero network latency lets you safely access flags in any code path without affecting the end user experience. - Static build-time snapshots of your feature flag logic let you use the SDK in local-only, offline mode and give you safe fallbacks in remote mode. - Initialize the SDK with only the feature flags you need and partially evaluate flag logic on the edge for performance and security. Hypertune scales beyond feature flags to powerful app configuration to let you manage: - Permissions and access controls for features based on billing plan, organization, user, etc - In-app copy for tooltips, modals, banners, error messages, etc - Landing page content with embedded A/B tests, machine learning loops and personalization rules - Allowlists, blocklists, redirect maps, timeouts, limits, magic numbers and more Across all app configuration use cases, Hypertune lets your team: - Update your app instantly — without needing a code change, build, deployment, app release or service restart, whether it’s rolling back a feature, changing permissions or tweaking in-app copy - Decouple dependencies in your organization — so developers can focus on shipping to production and others are safely empowered to make changes themselves without the painful back and forth with engineering - Optimize your app — via manual tuning, A/B testing, machine learning loops and personalization rules - Reduce complexity — by extracting all configuration logic, e.g. user-specific code, out of different codebases and into a single source of truth - Increase flexibility — by building one app that can be configured in many different ways without extra engineering ### What Do G2 Reviewers Say About Hypertune? *AI-generated summary from verified user reviews* **Pros:** - Users value the **comprehensive solutions** offered by Hypertune, enhancing functionality across diverse deployment environments. - Users praise the **customization capabilities** of Hypertune, enabling tailored feature management for diverse deployment environments. - Users appreciate the **ease of use** with Hypertune's rich web interface for efficient flag management. - Users love the **easy setup** of Hypertune, enabling seamless management of features across diverse deployments. - Users value the **rich functionality of feature flags** in Hypertune, enhancing deployment efficiency across diverse systems. **Cons:** - Users find the **complex features** of Hypertune cumbersome, often requiring excessive scrolling to navigate through rules. - Users find the **complex interface** of Hypertune cumbersome, requiring excessive scrolling and not maximizing screen space. - Users find the **interface usability lacking** due to inefficient screen space usage and excessive scrolling requirements. - Users find the **navigation difficult** due to excessive scrolling needed for complex rules on large screens. #### What Are Recent G2 Reviews of Hypertune? **"[Easy A/B Testing,Feature Flag Management and Static Content update](https://www.g2.com/survey_responses/hypertune-review-10239984)"** **Rating:** 4.5/5.0 stars *— Tushar G.* [Read full review](https://www.g2.com/survey_responses/hypertune-review-10239984) --- **"[Hypertune is a refreshing take on feature management](https://www.g2.com/survey_responses/hypertune-review-10339925)"** **Rating:** 5.0/5.0 stars *— Matthew H.* [Read full review](https://www.g2.com/survey_responses/hypertune-review-10339925) --- ### 20. [Kartra](https://www.g2.com/products/kartra/reviews) **Average Rating:** 3.9/5.0 **Total Reviews:** 61 **Product Description:** Kartra is the all-in-one business platform for experienced creators, coaches, and experts to monetize their knowledge and services online. The platform includes everything you need to market and sell digital products–like email marketing, membership sites, pages, and checkouts. Forecast, automate, and optimize your sales with A/B testing, Funnel Simulator, and Real-Time Funnel Analytics. ### What Do G2 Reviewers Say About Kartra? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **affordability** of Kartra, enjoying excellent customer support and a user-friendly interface. - Users praise the **excellent customer support** of Kartra, appreciating its affordability and user-friendly interface. - Users praise Kartra for its **user-friendly interface** , making social presence management easy and efficient. - Users value the **excellent customer support** and appreciate the user-friendly interface of Kartra for managing their social presence. - Users appreciate the **user-friendly interface** of Kartra, making social presence management seamless and enjoyable. **Cons:** - Users find the **mobile app limitations** of Kartra affect usability and accessibility on the go. - Users find the **mobile app limitations** of Kartra frustrating, hindering their experience and usability on-the-go. - Users point out the **mobile app limitations** of Kartra, which hinder effective usage on-the-go. - Users note the **mobile app limitations** of Kartra, indicating a need for updates to enhance usability. - Users identify **mobile app limitations** as a significant drawback, impacting usability and overall experience with Kartra. #### What Are Recent G2 Reviews of Kartra? **"[Simplified My Marketing Needs, But Slow Page Loads](https://www.g2.com/survey_responses/kartra-review-12682823)"** **Rating:** 4.0/5.0 stars *— ROHIT Y.* [Read full review](https://www.g2.com/survey_responses/kartra-review-12682823) --- **"[Kartra finally killed my frankenstack](https://www.g2.com/survey_responses/kartra-review-12811459)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/kartra-review-12811459) --- #### What Are G2 Users Discussing About Kartra? - [What is Kartra used for?](https://www.g2.com/discussions/kartra-what-is-kartra-used-for) - [What is Kartra agency?](https://www.g2.com/discussions/what-is-kartra-agency) - [Does Kartra have a CRM?](https://www.g2.com/discussions/does-kartra-have-a-crm) - 1 comment ### 21. [Ptengine](https://www.g2.com/products/ptengine/reviews) **Average Rating:** 4.1/5.0 **Total Reviews:** 11 **Product Description:** Heatmaps, A/B Testing, and Personalized Marketing Tools for Your Website Optimize your website with Ptengine. Use heatmaps to see how visitors interact with your pages. Run A/B tests to improve performance and boost conversions. Segment your audience to deliver personalized content and offers. Engage users with sticky bars and popups to reduce bounce rates. Get real-time insights to understand behavior and make smarter decisions—no coding required. Ptengine makes website optimization easy, effective, and accessible for every team. Try it today! Key Features: - Heatmaps: Visualize user clicks, scrolls, and attention to uncover behavior patterns - A/B Testing: Test design or content variations to find what performs best - Real-Time Analytics: Monitor user activity as it happens to react quickly - Audience Segmentation: Deliver tailored experiences to different user groups - Popups & Sticky Bars: Capture attention and reduce exits with smart engagement tools ### What Do G2 Reviewers Say About Ptengine? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of A/B testing** with Ptengine, enhancing their ability to meet visitor needs effectively. - Users value the **effective analytics** of Ptengine, which enhance decision-making and user experience for better sales outcomes. - Users value the **conversion optimization** capabilities of Ptengine, enhancing visitor understanding and improving sales outcomes. - Users value the **excellent customer support** from Ptengine, which enhances their experience and ensures quick problem resolution. - Users value the **customization options** in Ptengine, enabling tailored insights and enhanced user experience for better sales. #### What Are Recent G2 Reviews of Ptengine? **"["Great Tool to Analyse Website Performance"](https://www.g2.com/survey_responses/ptengine-review-7464958)"** **Rating:** 4.0/5.0 stars *— Vikas s.* [Read full review](https://www.g2.com/survey_responses/ptengine-review-7464958) --- **"[Ptengine for growth!](https://www.g2.com/survey_responses/ptengine-review-7775237)"** **Rating:** 4.5/5.0 stars *— Astha A.* [Read full review](https://www.g2.com/survey_responses/ptengine-review-7775237) --- #### What Are G2 Users Discussing About Ptengine? - [What is Ptengine used for?](https://www.g2.com/discussions/what-is-ptengine-used-for) - 1 upvote ### 22. [Selzy](https://www.g2.com/products/selzy/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 33 **Product Description:** Selzy is an ecosystem of easy-to-use marketing automation tools that helps small and medium businesses grow. Launch email campaigns in less than 15 minutes, no html/design skills needed with Selzy’s drag-and-drop editor. Build email blocks (headers, footers) and save them to plug into any template later. Use 140+ goal oriented templates, custom countdown timers, access 800k+ images and GIFs. Grow your audience with ease. Use embedded sign-up forms or pop-ups for effortless email list building. Automate your campaigns. Use 12+ goal-oriented automated sequence templates or create yours from scratch in a few clicks. Make the most of your audience with 70+ segmentation criteria. Connect Selzy to any tool you like via Albato. Make use of direct integrations with WooCommerce, Shopify, Salesforce, Hubspot, Wordpress, and so much more. Generate leads directly from Facebook thanks to a seamless integration with Facebook Lead Ads. Get access to 150+ tutorials and 100+ how-to’s: from setting up a campaign to learning about general email marketing examples, cases and strategies. ### What Do G2 Reviewers Say About Selzy? *AI-generated summary from verified user reviews* **Pros:** - Users value the **attentive customer support** of Selzy, appreciating quick responses and thorough explanations of features. - Users find Selzy's **ease of use** refreshing, appreciating the intuitive design and quick campaign setup. - Users find Selzy's **intuitive design** and drag-and-drop builder makes email creation seamless and efficient. - Users highlight Selzy's **affordability** , offering feature-rich tools at competitive prices compared to other platforms. - Users love the **easy creation** with Selzy's intuitive drag-and-drop email builder, enhancing their email design experience. **Cons:** - Users note the **missing features** on the free plan, including limited segmentation and A/B testing capabilities. - Users note the **limited segmentation options** on the free plan, which restricts their overall experience with Selzy. #### What Are Recent G2 Reviews of Selzy? **"[Good support](https://www.g2.com/survey_responses/selzy-review-10441642)"** **Rating:** 5.0/5.0 stars *— Kirill K.* [Read full review](https://www.g2.com/survey_responses/selzy-review-10441642) --- **"[Powerful Email Marketing Companion](https://www.g2.com/survey_responses/selzy-review-9664809)"** **Rating:** 4.5/5.0 stars *— Duygu A.* [Read full review](https://www.g2.com/survey_responses/selzy-review-9664809) --- ### 23. [Spotler Activate](https://www.g2.com/products/spotler-activate/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 15 **Product Description:** Spotler Activate is a dynamic Customer Data Platform (CDP) designed to empower businesses to create hyper-personalised customer journeys and high-impact campaigns across multiple channels. By seamlessly merging web visitor data with existing customer information, Spotler Activate provides a 360-degree view of each customer, building comprehensive profiles that allow for tailored, data-driven marketing efforts. The platform's journey builder offers a user-friendly drag-and-drop editor, enabling marketers to create and optimise campaigns with conditional triggers and real-time integrations effortlessly. With powerful personalisation features, Spotler Activate can adapt to individual customer preferences and purchasing stages, enhancing the shopping experience by displaying real-time, relevant product recommendations across webshops, emails, and other digital touchpoints. A/B testing and segmentation tools are embedded within Spotler Activate, allowing businesses to refine their personalisation strategies continually. The platform also supports robust audience segmentation with its Audience Builder tool, utilising diverse variables to target precise customer segments effectively. Spotler Activate boosts customer engagement by synchronising messaging across multiple channels, providing real-time persuasive elements, like purchase urgency cues, and enabling automated A/B tests to determine the best-performing content variations. Spotler Activate integrates smoothly with popular software, including e-commerce solutions like Magento and PrestaShop, and supports APIs and web push notifications, enhancing its functionality. Businesses can leverage lifecycle management, RFM modelling, and a meta conversions API for comprehensive campaign insights and strategic decision-making. With Spotler's support services, users benefit from comprehensive training and expert assistance to maximise the platform's potential. Spotler Activate is ideal for marketers aiming to elevate personalisation, drive conversions, and build stronger customer loyalty through data-driven, automated marketing strategies. #### What Are Recent G2 Reviews of Spotler Activate? **"[Easy to use and usefull customer data platform with focus on personalization](https://www.g2.com/survey_responses/spotler-activate-review-5350417)"** **Rating:** 5.0/5.0 stars *— Wes v.* [Read full review](https://www.g2.com/survey_responses/spotler-activate-review-5350417) --- **"[Squeezely helps us create personalized experiences for our customers](https://www.g2.com/survey_responses/spotler-activate-review-5353795)"** **Rating:** 4.5/5.0 stars *— Bas V.* [Read full review](https://www.g2.com/survey_responses/spotler-activate-review-5353795) --- #### What Are G2 Users Discussing About Spotler Activate? - [What is Squeezely used for?](https://www.g2.com/discussions/what-is-squeezely-used-for) - [What is Datatrics Predictive Marketing used for?](https://www.g2.com/discussions/what-is-datatrics-predictive-marketing-used-for) ### 24. [Thumbnail Test](https://www.g2.com/products/thumbnail-test/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 3 **Product Description:** Thumbnail Test is a YouTube A/B Testing tool. Add a combination of thumbnails + titles and our system will change them how often you want — this'll help you find out which thumbnails and titles bring you the most clicks. ### What Do G2 Reviewers Say About Thumbnail Test? *AI-generated summary from verified user reviews* **Pros:** - Users love the **easy A/B testing** for thumbnails and titles, quickly identifying the best versions for their audience. - Users value the **clear metrics and insights** from Thumbnail Test, making A/B testing straightforward and effective. - Users find the **customer support** helpful, enhancing the overall experience with Thumbnail Test for their YouTube channels. - Users find Thumbnail Test to be a **very easy and reliable tool** that enhances their YouTube channel experience. - Users love the **hourly A/B testing** feature of Thumbnail Test, enabling quick decisions based on immediate data. **Cons:** - Users feel the **monthly cost of $50** is too high for beginners, despite potential growth for full-time creators. - Users find the **expensive subscription** of $50 a month challenging for beginners, yet valuable for full-time creators. - Users find the **interface usability lacking** , particularly for first-time users navigating limited testing options. - Users find the **learning curve challenging** due to limited testing options and a non-intuitive interface for beginners. - Users experience **limited options** in the Thumbnail Test, feeling that better choices could be available later. #### What Are Recent G2 Reviews of Thumbnail Test? **"[This my Own Review of Thumbnail Test](https://www.g2.com/survey_responses/thumbnail-test-review-10956940)"** **Rating:** 5.0/5.0 stars *— Dipali S.* [Read full review](https://www.g2.com/survey_responses/thumbnail-test-review-10956940) --- **"[Huge Step Beyond YouTube’s A/B Testing](https://www.g2.com/survey_responses/thumbnail-test-review-10505735)"** **Rating:** 5.0/5.0 stars *— Anthony M.* [Read full review](https://www.g2.com/survey_responses/thumbnail-test-review-10505735) --- ### 25. [Upsight](https://www.g2.com/products/upsight/reviews) **Average Rating:** 4.2/5.0 **Total Reviews:** 8 **Product Description:** Upsight unifies omnichannel analytics, integrated marketing tools and ad optimization to maximize revenue and boost performance across your portfolio. ### What Do G2 Reviewers Say About Upsight? *AI-generated summary from verified user reviews* **Pros:** - Users value the **powerful analytics** of Upsight, enhancing customer engagement and providing real-time actionable insights. - Users value the **audience targeting capabilities** of Upsight, enhancing user engagement and improving retention strategies effectively. - Users value the **powerful customer engagement tools** of Upsight, enhancing analytics and user interaction effectively. - Users value the **powerful customer engagement** tools in Upsight for effective analytics and targeted interactions. - Users find Upsight's **customer management features** effective for enhancing engagement and facilitating decision-making. **Cons:** - Users experience a **difficult setup** with Upsight, often needing technical expertise to navigate its complexity. - Users struggle with the **learning curve** for Upsight's setup and advanced features, finding it overwhelming at first. - Users find the **poor customer support** challenging, particularly during initial setup and navigating advanced features. - Users find the **poor documentation** of Upsight hinders efficient setup and utilization of advanced features. - Users experience a **steep learning curve** with Upsight, particularly during initial setup and advanced feature implementation. #### What Are Recent G2 Reviews of Upsight? **"[Powerful Analytics & User Engagement Platform with Room to Grow](https://www.g2.com/survey_responses/upsight-review-11169535)"** **Rating:** 4.0/5.0 stars *— Verified User in Health, Wellness and Fitness* [Read full review](https://www.g2.com/survey_responses/upsight-review-11169535) --- **"[Upsight Helped Us Unlock Key User Insights and Grow Faster](https://www.g2.com/survey_responses/upsight-review-11171021)"** **Rating:** 4.5/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/upsight-review-11171021) --- #### What Are G2 Users Discussing About Upsight? - [What is Upsight used for?](https://www.g2.com/discussions/what-is-upsight-used-for) ## What Is A/B Testing Tools? [Conversion Rate Optimization Tools](https://www.g2.com/categories/conversion-rate-optimization-tools) ## What Software Categories Are Similar to A/B Testing Tools? - [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) - [Personalization Engines](https://www.g2.com/categories/personalization-engines) - [Personalization Software](https://www.g2.com/categories/personalization) --- ## How Do You Choose the Right A/B Testing Tools? ### What You Should Know About A/B Testing Tools ### What are A/B Testing Tools? A/B testing tools measure how customers interact with a brand’s digital creative content. Through conducting tests on customer interaction, companies can extract real data and metrics to optimize products. A/B testing tools allow marketers, advertisers, and web developers to test different versions of digital content to find the customer-preferred digital experience and personalization for various personas. Website visitors subconsciously react to every element on a web page—such as the color and aggressiveness of a live chat pop-up, the phrasing of a call-to-action (CTA) button, or the positioning of the search bar. A/B testing solutions give web content creators the tools to deploy the tests, determine the target audience, and analyze the experiment results. These tools are used to improve conversion rate and bounce rates, as well as the overall success of a website. The main way that digital creativity is tested is through a rotating A/B test. This is done by using two iterations of a design and seeing which one gets the highest click-through rate. A company can conduct a test with version A for 500 users from the target audience and then another test on version B for 500 users with a completely different variant. The company can then see which one gets the highest click-through rate and, ultimately, determine which variant should be used. A/B testing can offer the following use cases to improve a company’s performance: - Create the most successful version of the e-commerce site, especially the home page and calls-to-action (CTA) - Increase website traffic and reduce bounce rates - Gain insight into user behavior - Analyze any and all test segments to discover key opportunities - Increase conversion rates and e-commerce profits - Tailor e-commerce content and goals through continuous testing - Determine the consumer impact of differing designs and formats on website optimization #### What Types of A/B Testing Tools Exist? **Proprietary A/B testing** Proprietary solutions will require time and resources but will adapt to very specific case studies and customizations. Proprietary products also provide customer support and streamline the process of setting up, tracking, and analyzing tests. **Open-source A/B testing** Open-source solutions come with a very small price tag (if any at all). While open-source software doesn’t offer the same kinds of reports and finetuned features as proprietary solutions, it gives access to an entire community of programmers and developers with bountiful testing experience. ### What are the Common Features of A/B Testing Tools? **A/B/n testing:** This type of split testing takes A/B testing to the next level by analyzing multiple versions of a creative product, one variable at a time. This allows a company to determine the best variation across a multitude of tests that measure KPIs on several iterations. The analytics tools used for a simple A/B test will also measure the same KPIs for the multiple variations. **Multivariate testing:** Multivariate testing uses the same methods as A/B testing, but instead of testing only two variables, it tests a higher number. This is essentially like having two tests combined into one. This is a way to conduct test combinations. For example, one multivariate test can test whether the combination of a blue header and white text works better than a red header with grey text. Then, it can test what happens when the combination is flipped—whether a blue header would work better with grey text or a red header would work better with white text. A successfully performed multivariate test would then show which combination had the highest click-through rate. The major benefit of multivariate testing is saving time and ensuring that the best combination with the highest conversion rate is being presented on the website. **Multipage funnel testing:** Multipage funnel testing is a way to test variations of several consecutive website pages. This is a great way to see if customers are finding what they’re looking for in the quickest way possible. The use case of multipage funnel testing can be easily applicable to retail, e-commerce, and any other website where the company is selling a product. This can test how quickly a user went through the buyer funnel from initial interest all the way to the final goal of purchasing the product. A multipage funnel test can help test the most effective way to convert customer interest into a customer purchase. **Audience targeting:** Audience targeting provides the ability to choose where the test will run and for whom. A/B test can be conducted to see which visitor conditions to show the experiment to and which specific URLs the experiment should run on the site. To increase engagement from mobile users who are using Google Chrome, audience targeting can conduct the A/B test on these specific users. This helps increase engagement with a particular audience. **Funnel analysis:** Funnel analysis allows companies to analyze the data in the buyer's journey and make necessary changes to facilitate conversion rate optimization. A/B test with funnel analysis helps understand if things such as registration pages or website subscription options are driving more people to convert or if they’re turning customers away. This allows the tester to see if they need to make adjustments to certain stages to increase engagement. **Heat maps:** Heat maps are a very effective tool for visualizing which links users click on when they visit a website. Heat maps applied to an A/B test will show certain links on a webpage in either blue, yellow, or red to indicate how often those links are clicked. This way, testers can analyze how to effectively set up a page and ensure that the most important links are in spots that are being clicked on the most. **Surveys:** A valuable feature in A/B testing software is surveys. This enables companies to directly ask users which type of variant they prefer through a variety of different questions. The data from the survey can then be translated into graphs or charts, which makes it easier for the tester to visualize the results. This can help companies target which specific variants are working well and which variants are failing. It also may give companies more detail on where to head in order to improve their designs by asking questions that make users explain in detail rather than asking simple yes or no questions. **Statistical relevance analysis:** Statistical relevance analysis helps confirm if an A/B test has a large enough sample size. Users can track their data in real time and see if the test needs more time or if there’s enough traffic to confirm that one variant performed better than another. This helps users stop the test and not use more time on it than needed. Achieving the right sample size ensures the statistical significance of test results is achieved during the testing process. **Test scheduling:** A/B testing platforms allow users to schedule tests in advance to ensure that they are conducted during a time when the website is expected to get a lot of traffic. ### What are the Benefits of A/B Testing Tools? A/B testing software is an essential tool for optimization and growth. The best way to improve a product's performance is by continuously conducting new trials to see what works and what doesn't. The following are reasons why vendors benefit from using these tools. **Higher conversion rates:** Companies can conduct a test to see what will produce the best conversion rate. Rotating A/B tests can give content creators an accurate representation of how quickly users can find what they’re looking for on a website. This can lead to customers purchasing more quickly or subscribing to newsletters more frequently, leading to greater conversions and higher revenue for the company. **Real-time testing:** A/B testing can save companies plenty of time by testing variations in real time. Instead of having to pull people aside to conduct trials, rotating tests are conducted on users who are currently visiting the website. **Genuine testing:** Another major benefit of A/B testing is genuine testing. Tests are conducted on actual visitors who are coming to the website, which means that the results are not skewed by incentives or preconceived knowledge within a trial. Since the testing is done on completely random visitors, the company will get the most accurate picture of how customers are behaving in real time. **Reduced bounce rate:** One of the main goals of A/B testing tools is to test ways to keep people on a website for as long as possible. This can be done by incorporating different page layouts, links that lead back to the website, and CTA buttons. High bounce rates are the main reason for low conversion rates, so testing ways to reduce the bounce rate of a landing page is a critical way to keep customers engaged. ### Who Uses A/B Testing Tools? While A/B testing tools and personalization software generally integrate with systems that work on both the front end and back end of websites, the software isn’t just for technical website developers who specialize in coding. Users with varying skill sets can use the software to enhance their currently existing websites. Appropriately, A/B testing software vendors clearly advertise either their ease of use (embedding just one line of code) or the flexibility with which their tests can be conducted (conducting split-level experiments). Here are some ways various team members can use these tools to enhance performance: **Digital marketing teams:** Digital marketing teams can utilize A/B testing software in a variety of ways. They can measure the efficacy of CTAs, headlines, images, and copy to see which variations will have higher click-through rates with users. In addition, they can measure the frequency of cart abandonment to test how likely a customer is to convert into a sale. **Design teams:** Perfecting the design of a website is an ongoing process. Design teams can utilize A/B testing to optimize a website’s performance and quality of the user experience by making sure visitors are staying on for an ample amount of time. They can do this by testing how quickly people find what they’re looking for, where to place links on a page to get the most clicks, and other web layout adjustments in order to increase customer engagement.  **Research and development teams:** Research teams that focus on optimizing website performance can use surveys within A/B testing tools to see which variants appeal to more users. They can ask about customer desires, demographics, and any other details that they can extract to improve their product and website. #### Software Related to A/B Testing Tools A/B testing can be supplemented with a wide variety of other software that also test for conversion rates and lead generation: [Email marketing software](https://www.g2.com/categories/email-marketing) **:** Email marketing software includes A/B testing features, which can be used to test which of two email campaign options will be more successful. During this process, two variations of an email campaign are sent out to two different pools of recipients. Whichever pool has the higher click rate on the email campaign will indicate which one will be more successful. The results can indicate the open rate, click-through rate, and the number of subscribers that were influenced by the email campaign. This is a great tool to guarantee that the marketing campaign is effective and that it will generate more revenue and happier customers. [Web content management software](https://www.g2.com/categories/web-content-management) **:** Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. Since the main goal of web content management is to maximize customer engagement, it is a great software to integrate with A/B testing. A/B tests can be conducted on certain web content and provide higher conversion rates. [Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites. Digital analytics supplement A/B testing by showing companies which areas need improvement on their website. This can indicate what areas need help from a test to determine what will improve customer engagement. [Heatmap tools](https://www.g2.com/categories/heatmap-tools) **:** Marketers and web developers use heat maps and in-page analytics to visualize where on a web page visitors click, hover, and scroll. Heat maps can be integrated with A/B testing software to effectively set up a page and ensure that the most important links are in spots that are being clicked on the most. ### Challenges with A/B Testing Tools **Ensuring random testing:** It is difficult to ensure that a test is truly random. For example, if a company wanted to conduct an A/B test on page traffic on any random day, it might be difficult to assess whether visitors were less likely to come on that day. If the weather was nice or it was too close to the holidays, people might be less likely to be on their computers, which can skew the test's results. **Testing too many variables:** Product teams are constantly trying to reimagine product pages with new designs to increase sales. However, overtesting can be a problem, especially when users are more familiar with one design over another. This can lead product teams to be overfocused on certain website designs that will most likely not have an effect on the user. The best way to avoid this issue is to focus on major design changes, such as page layouts, rather than the font size of certain words. **Small sample sizes:** Often, A/B tests are conducted on too small a sample. This means that there is not enough data to confidently say that a variation is more successful than another variation because not enough people were tested. The best way to avoid this issue is to conduct a test that is concluded when the test reaches 95% confidence. While this may take some time, it can ensure that it was conducted effectively. ### How to Buy A/B Testing Tools and Software #### Requirements Gathering (RFI/RFP) for A/B Testing Tools When searching for the right A/B testing tool, it’s important to create a long list based on products that contain some of the most necessary features for an effective experiment. After the available pool has been segmented based on crucial features, one can then sort based on nice-to-haves, bells and whistles, and industry-specific software requirements. #### Compare A/B Testing Software Products **Create a long list** In order to create a long list, buyers must ensure the products being considered meet these core criteria: - The software is compatible with one’s technology and computer programs - Cloud storage is available for experimental data - The software offers the scalability needed to perform experiments with a certain n-size - Cost aligns with budget **Create a short list** Once a long list based on core features is created, a short list should be further narrowed based on nice-to-haves and bells and whistles:  - What you see is what you get (WYSIWYG) editing - Little to no coding options for businesses that don’t have employees with a computer science background - Multivariate testing capacities should experiment with more than one variable need to be tested simultaneously - Mobile app testing capabilities if a business has mobile content **Conduct demos** Buyers must schedule calls with the vendors on the short list to ensure their product is the right fit. The most foolproof way to make the right decision is to actually test out the software. It is important to ask vendors about how their product addresses the business’ most pressing needs. #### Selection of A/B Testing Tools **Choose a selection team** The selection team should include the CEO and other executives from finance, marketing, and IT. The CEO will be there to represent the whole company and its business objectives. Finance will be able to represent the company and IT will determine if the product fits well into existing tech stacks and company technology. Most importantly, representatives from marketing will be able to speak fluently on the goals of A/B testing and company needs with software, since the marketing team will be the end user for these tools. **Negotiation** A/B testing software vendors will be bringing their strongest team to seal the deal with a potential client. Therefore, it’s important to come to the negotiation process with questions on certain key features one needs. These include (but are not limited to) multivariate testing and WYSIWYG capabilities, how much coding experience is needed to use the interface, and AI or machine learning. Buyers must ask questions about the total costs and fees associated with purchasing, implementing, and using the product. In order to prevent surprises later, it is crucial to ensure the terms and conditions are read in full and discussed.  **Final decision** It could be useful to create a scoring template that measures the various features mentioned in the long and short list, as well as notes from calls between the client and vendor. ### A/B Testing Tools Trends **Calls-to-action (CTA):** CTAs have become the most popular test to conduct within A/B testing. Calls to action are phrases that try to induce urgency in the buyer, like a certain offering will expire soon or must be purchased immediately. More companies are using CTA links, as they help with end-of-funnel marketing and can lead to a sale in the quickest way possible. Common A/B tests to run on a CTA button include bigger text size, brighter button colors, and any other adjustments to make the button more visually appealing or engaging. **Mobile A/B testing:** These tests are seeing a huge spike in growth as more users are shifting away from desktops and onto their phones. Mobile A/B testing trends can help companies analyze how their mobile app’s layout is performing and how to make mobile purchases for consumers as simple as possible. Since the screen size is so drastic from the desktop to the mobile screen, it’s important to make necessary changes so users can see product offerings on a smaller screen. **Website personalization:** A/B tests enable users to run tests based on customers’ personal information. Companies can utilize big data to offer tailored content (based on assumptions about the way a visitor will behave) to invoke the feeling of a personalized shopping or browsing experience. Testers can run A/B tests to examine if the tailored content leads to more conversions or engagement.