--- title: Zuko Analytics Reviews meta_title: 'Zuko Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 17 reviews by the users' company size, role or industry to find out how Zuko Analytics works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 17 scale: '5' date_modified: '2026-09-28' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Zuko Analytics Reviews **Vendor:** Formisimo **Category:** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder) **Average Rating:** 4.7/5.0 **Total Reviews:** 17 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About Zuko Analytics Zuko Analytics is a specialist form analytics and session replay platform operated by Formisimo Ltd. Zuko helps organisations understand where and why users abandon online forms and checkouts using field-level behavioural analytics, session replay and AI-powered analysis. Zuko replaced the original Formisimo analytics platform. - Understand when, where and why visitors abandon your forms - Get data on each form field to identify where your UX issues are - Start tracking within minutes - no developer needed - Form specific Session Replay so you can watch where your users struggle - AI reports describing exactly why users struggled and what to do to fix it - Easier and quicker to track forms than Google Analytics Get the answers to these questions and more: - Which fields cause my visitors to abandon? - How do visitors flow through the form? - What error messages are being shown, and how often? - How does visitor behaviour vary by device? - Is my form broken? When did it happen? ## Zuko Analytics Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users find Zuko Analytics to be incredibly **easy to use** , allowing quick setup and efficient data monitoring. (7 reviews) - Users value the **clear, actionable insights** from Zuko Analytics, enabling optimization of form performance and user behavior analysis. (5 reviews) - Users commend the **fantastic customer support** from Zuko Analytics, highlighting their helpfulness and expertise. (5 reviews) - Users highlight the **easy setup** of Zuko Analytics, allowing for swift implementation and immediate usability. (4 reviews) - Users praise Zuko Analytics for its **comprehensive toolset** , enhancing conversion performance through detailed analysis and valuable insights. (4 reviews) - Flexibility (3 reviews) - Insights (3 reviews) - Reporting (3 reviews) - Research Efficiency (3 reviews) - User Interface (3 reviews) **What users dislike:** - Users find that **dashboard intuitiveness** needs improvement for easier data conclusions and better overall usability. (1 reviews) - Users experience issues with **form completion accuracy** , leading to discrepancies in reported data within Zuko Analytics. (1 reviews) - Users find the **filtering issues** in Zuko Analytics hinder their ability to track behavior across multiple applications effectively. (1 reviews) - Users find the **inadequate tracking** of Zuko Analytics frustrating, limiting insights across multiple applications and alert setups. (1 reviews) - Users find the **integration with Jotform troublesome** , needing extra effort to label and identify fields correctly. (1 reviews) - Intuitiveness (1 reviews) - Learning Curve (1 reviews) - Learning Difficulty (1 reviews) - Manual Processes (1 reviews) - Mobile App Issues (1 reviews) ## Zuko Analytics Reviews ### 1. Brilliant Form. Would Check Out Again. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 24, 2026 **What do you like best about Zuko Analytics?** Zuko gives us form and checkout insights that are specific enough to act on. Instead of a vague "people drop off in checkout information / address / payment", we see exactly which field causes hesitation, which fields people keep correcting, and where they abandon. That goes straight into test hypotheses for our CRO team, so it's some of the most useful behavioural data we have.

Setup was easy thanks to the Shopify app. Localising for our checkouts in different countries and currencies was simple too, which matters a lot for an international DTC brand like Loop.

The team is also great: helpful, quick, and fun to work with. They think along with you instead of just answering tickets. **What do you dislike about Zuko Analytics?** Nothing major about Zuko itself. Our frustration is on the Shopify side. Zuko gives us detailed insight into where and why people struggle in checkout, but Shopify's checkout is a closed environment, so we can't always act on what we find. Sometimes we know exactly what to fix but the platform won't let us change it. That's not really Zuko's fault, but if you're on Shopify, expect some insights to stay insights for a while. **What problems is Zuko Analytics solving and how is that benefiting you?** The main problem Zuko solves for us is checkout abandonment being a black box. Our standard analytics show that people leave checkout, but not why. Zuko fills that gap at field level, so we can see where the friction is instead of guessing.

That helps us in three ways. We prioritise better, because we fix what actually blocks customers rather than what we assume blocks them. We write stronger test hypotheses, because they're based on observed behaviour. And it's easier to get buy-in from stakeholders when we can point to data instead of opinions. Because we sell in many countries, we can also compare checkout behaviour across markets and spot local issues we would otherwise miss. ### 2. Easy, Actionable Field-Level Form Insights with Zuko Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** July 10, 2026 **What do you like best about Zuko Analytics?** The best thing that stood out regarding this Zuko Analytics platform was how easy it was to identify exactly where our users were struggling in our forms, instead of relying on more assumptions. Rather than only seeing complete and overall conversion numbers, this platform shows us the field-level insights like where exactly the users were hesitating and abandoning or even repeatedly correcting the information in the form. The level of visibility made it much easier for us to prioritise UI and ux improvements. Their overall setup was very straightforward, and we were collecting useful data without even spending weeks on implementing it, I also like their dashboard, which is focused on actionable insights instead of overloading with unnecessary metrics. **What do you dislike about Zuko Analytics?** I wouldn't say there are certain areas they are lagging a functionality point of view, but there is a bit complex learning curve if we are new to dedicated form analytics, and since their platform provides very detailed information, sometimes it can also take some time to understand which metrics deserve the most attention. Having some cross-form reporting and a more customizable dashboard for managing a large number of forms would be relatively helpful, which would exceed its current limitation. **What problems is Zuko Analytics solving and how is that benefiting you?** The biggest challenge was understanding why visitors started filling out forms before this platform and why they are not completing it. This platform helped us in identifying specific fields that created friction and unnecessary steps in our form and also validation errors that were hurting conversions. After making improvements based on those insights, our form became easier to complete, which reduced abandonment and improved lead quality. Overall, it has also shortened the time spent investigating ux and UI issues. ### 3. Awesome Customer Support And Great Analytics Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 08, 2026 **What do you like best about Zuko Analytics?** Awesome customer support, they're always ready to dive in and help us solve problems. **What do you dislike about Zuko Analytics?** Not being able to retrospectively merge fields data. As ids of fields can sometimes change with each deployment, while serving the same functions, not being able to merge them creates gaps in the Zuko reports over a longer period of time. **What problems is Zuko Analytics solving and how is that benefiting you?** As an organisation that acquire customers through various forms, Zuko is helping us work towards a smoother user journey and a more efficient acquisition funnel. ### 4. The best dedicated form analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Elvin D. | Data analyst, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** October 14, 2025 **What do you like best about Zuko Analytics?** This tool offers a low cost and delivers valuable, detailed data. Its implementation is straightforward, and it is both flexible and fast. I also appreciate the excellent personal support provided throughout the process, from training coworkers and resolving issues to offering helpful insights. **What do you dislike about Zuko Analytics?** High granular data can be complex to understand, especially for new users. Some training is required to get and keep them engaged with the tool. Not really a negative, just something to be mindful of. **What problems is Zuko Analytics solving and how is that benefiting you?** Improving the usability and conversion rates of our forms by identifying conversion killers. ### 5. The most effective conversion form analytics tool on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Ihor S. | Co-founder and CEO of Performance-based CRO Agency, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 26, 2025 **What do you like best about Zuko Analytics?** Zuko offers the most comprehensive toolset for identifying conversion form leaks, analyzing every element down to the finest detail. It has helped us generate millions of dollars for our clients by boosting conversion form performance. **What do you dislike about Zuko Analytics?** I can't think of any major drawbacks. Their team is incredibly fast at rolling out new features and continuous UX improvements. **What problems is Zuko Analytics solving and how is that benefiting you?** Zuko enables us to continuously enhance conversion form performance, generating millions of dollars in revenue for our clients. ### 6. Zuko allows us to gain a deep understanding of how our user interact with our registration flows **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew M. | CX Conversion Rate Analyst, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 13, 2024 **What do you like best about Zuko Analytics?** Zuko has been an invaluable tool for our team, allowing us to get a thorough understanding of how users engage with our registration flows. The ability to drill down into the data and track user interaction with individual fields has provided clarity like never before. Without the need for complex additional tagging, implementing Zuko’s script on our site meant that 99% of the tracking was done out of the box—making the setup process both quick and efficient. Beyond the product’s capabilities, the customer service has consistently excellent. Our account manager, Adam Windland, has been exceptional in helping us interpret the data and make meaningful improvements. Regular calls with Adam have ensured we maximize the value of the platform, with his expert insights guiding us through the complexities of the user data. I highly recommend Zuko to any business looking to gain deeper, actionable insights into user behavior without the hassle of complicated implementation. **What do you dislike about Zuko Analytics?** While no major issues have arisen, any minor concerns we encountered were swiftly handled by the Zuko team. Their responsiveness has been excellent, giving us peace of mind whenever we've needed assistance. **What problems is Zuko Analytics solving and how is that benefiting you?** Identifying bottlenecks in our registration flow – Zuko provides detailed insights into where users might struggle or drop off during the registration process. This allows us to pinpoint the exact fields or stages that are causing friction, so we can streamline and optimize the experience, ultimately reducing abandonment rates. Identifying areas of improvement – By tracking user interactions at a granular level, Zuko reveals opportunities for enhancing the user experience. Whether it's adjusting field lengths, simplifying steps, or improving design, the data highlights specific areas where we can make impactful changes. Monitoring conversion rates – Zuko’s analytics offer us the ability to closely monitor the performance of our registration flow, allowing us to see how changes we implement affect overall conversion rates. This data-driven approach ensures we’re consistently improving, helping us meet business goals. ### 7. Zuko is easy to use & provides rich insight into user behaviour **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 23, 2025 **What do you like best about Zuko Analytics?** The interface is really simple to use, I found this one of the easiest tools to pick up & start using straightaway. The zuko team provide fantastic support - they're really helpful, proactive & knowledgable. The charts/flows in the tool are really easy to consume and understand, making sharing data with stakeholders easy. It's really quick to setup a view to monitor test tracking & then you're only a few clicks away from being able to check in on key journeys & experiments. **What do you dislike about Zuko Analytics?** The alerting options are more basic than other tools, making it difficult to setup meaningful alerts for applications that have significant changes in traffic across the day. Views of applications are segmented - insight within an application is really rich, but then to see behaviour across multiple applications is more difficult. **What problems is Zuko Analytics solving and how is that benefiting you?** Zuko analytics helps us to get richer insight into how customers are using our website ### 8. Zuko Analytics is an exceptional tool for form analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Elodie B. | CRO and Analytics Lead, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 06, 2025 **What do you like best about Zuko Analytics?** Zuko Analytics is an excellent tool for optimizing form performance, offering clear, actionable insights into user behavior and drop-off points. Its intuitive interface and robust reporting make it a valuable asset for improving conversions. A special shoutout to Adam, the incredible CSM, whose proactive support and expertise ensure that at SumUp we get maximum value from the platform. Highly recommended! **What do you dislike about Zuko Analytics?** I am happy with the solution as it stands and confident in its product evolution strategy. **What problems is Zuko Analytics solving and how is that benefiting you?** Enables SumUp teams to set data driven form optimization strategies. ### 9. Zuko Analytics provides useful and actionable insights with extensive data **Rating:** 4.5/5.0 stars **Reviewed by:** Dakota S. | Director of Digital Strategy, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 03, 2024 **What do you like best about Zuko Analytics?** The amount of data Zuko captures is incredibly helpful. They are also always working to add more and to improve the way the data is displayed. The process of implementing Zuko is rather easy, especially on forms. They are also very open to outside feedback and value the opinions of their customers. **What do you dislike about Zuko Analytics?** The only real issue I've run into with Zuko is just their integration with Jotform which is the form building tool I use most. The integration isn't quite as seamless as others which requires a bit of manual work to properly label and identify fields. **What problems is Zuko Analytics solving and how is that benefiting you?** The primary problem Zuko solves is why do our potential customers not complete our forms? This data allows us to quickly make changes to forms to ensure that potential and existing customers have the easiest possible path to completion. ### 10. Must Have Insights For Any Website **Rating:** 5.0/5.0 stars **Reviewed by:** Garret C. | Director of Global Optimization at Columbus Global, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 09, 2024 **What do you like best about Zuko Analytics?** Zuko is such a simple setup, with easy to add code snippets and the flexibility to break forms into multiple steps. The team are always on hand if we need support, and proof every setup providing advice on how we can get the most out of the data. They work brilliantly with partners to create simple commercial agreements that mean we can be flexible with our clients. **What do you dislike about Zuko Analytics?** As an agency we jump between multiple forms and clients, but the UI doesn't really feel like it's designed for this. **What problems is Zuko Analytics solving and how is that benefiting you?** Identifies weaknesses in forms on our clients' websites. Whether that's enquiry forms or checkout forms, it shows us where users struggle, make mistakes, or become unhappy with the process and leave. This means we can see what needs to be changed. ### 11. Zuko Analytics usefulness with extensive data **Rating:** 4.5/5.0 stars **Reviewed by:** PRAISY S. | Senior Consultant - Package Implementation ORACLE, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 06, 2024 **What do you like best about Zuko Analytics?** Zuko reliability for providing better analysis for any amount of data and moreover Dashboard features always u to make meaningful interpretation very easily. its implementation is really simple process and especially when it comes to forms. Additionally they appreciate client comments and are receptive to outside feedback. **What do you dislike about Zuko Analytics?** Dashboards might use some improvement in terms of intuitiveness to draw the quick conclusion from the data. **What problems is Zuko Analytics solving and how is that benefiting you?** While working on health care model, Zuko Analytics tools and dashboard came very helpful. In less time interface software makes complex regression model analysis. ### 12. A Great Tool For Anyone Working In Optimisation **Rating:** 5.0/5.0 stars **Reviewed by:** Abi H. | CRO Consultant, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 14, 2024 **What do you like best about Zuko Analytics?** Zuko is one of the easiest tools to set up - it takes just minutes before you're up and running and gathering all sorts of metrics on how your website forms are performing. The magic form tagging tool you can use to label your forms and fields in a friendly way is very intuitive to use and means you don't have to get developers or technical folk involved or have to decipher random css ids. I love that you can see overall form performance (views, starters, completions and abandons) and the completion path analysis is a great way to justify where changes are needed. Individual field data is thoroughly reported as well allowing you to see field returns, abandon rates and field time - all great indicators of where an issue might be lurking. The insights dashboard is brilliant for a quick overview of what you should focusing on at a glance. Zuko also allows form and field segmentation comparisons across multiple forms which is very helpful. The monitoring features are a useful added bonus to send rule-based notifications, so even if you're not actively monitoring Zuko it'll tell you when it needs you to pay attention to. As a visual learner, I find the graphical representations of the data really helpful as opposed to endless columns and rows of data, so that's a nice touch for me. Zuko is a must-go-to tool and is a regular in my arsenal of optimisation methodologies to help improve website conversions and usability. Their customer support is always very responsive and they go above and beyond to help you when you need it which is a refreshing change compared to other software vendors. The documentation is very thorough as well meaning you're not lost looking for answers when you need them. **What do you dislike about Zuko Analytics?** It may take a little bit of time to get used to the interface, but once your first form is up and running it all makes complete sense, the small learning curve is worth every penny in my view because I've seen firsthand how beneficial it can be uncovering form friction on websites - one of the biggest issues at critical conversion points that rely on forms to be completed. **What problems is Zuko Analytics solving and how is that benefiting you?** Almost any website will have a form that is critical to a conversion - enquiry forms, email sign-ups, checkouts, product pages, list pages - there are many examples. Understanding how well these various formats of forms and their individual fields perform is a fundamental part of website optimisation and improving usability. Zuko allows you to do this with ease and the plethora of metrics it reports back on is invaluable. I have used Zuko as quantitative data evidence to formulate A/B tests and more, and I can honestly say the financial and conversion benefits mean I have never regretted using Zuko in the 10 years or so I've been using it. What it uncovers as insights easily mitigates the cost of using it. ### 13. Great tool for finding the biggest problem areas in forms **Rating:** 4.5/5.0 stars **Reviewed by:** Josh R. | Conversion Rate Optimisation Manager (CRO Manager), Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 25, 2024 **What do you like best about Zuko Analytics?** Found the Insights Headlines and Key Segment Differences to be very useful at directing me to the biggest areas of concern, quickly highlighting specific form fields that require deeper investigation.

The Form Data overview was informative too, giving me further avenues to explore.

Love the Completion Value feature, as it means I can put a value on fixing specific aspects of the form. Great for prioritising fixes and prompting the wider business to take action. **What do you dislike about Zuko Analytics?** Looking forward to the new session replay feature (currently in beta), as this will allow me to dig deeper to understand why specific fields are causing problems. **What problems is Zuko Analytics solving and how is that benefiting you?** Solving conversion issues in long and complex forms. ### 14. Advanced Form Analytics Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 28, 2024 **What do you like best about Zuko Analytics?** The most helpful thing that Zuko Analytics provides is the amount of data about each form submission. It allows you to analyze every aspect of the form. **What do you dislike about Zuko Analytics?** At times form completions did not reflect the true number. **What problems is Zuko Analytics solving and how is that benefiting you?** Zuko Analytics allows you to analyze form submission and increase conversion rates. ### 15. Zuko Analytics Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 14, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Zuko Analytics?** Easy to use with clear interface that displays data **What do you dislike about Zuko Analytics?** Some advanced features are not easy for beginners **What problems is Zuko Analytics solving and how is that benefiting you?** Improve user experience and increase conversions ### 16. Great tool for tracking user interactions and flows of your contact forms **Rating:** 5.0/5.0 stars **Reviewed by:** Dmitri N. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 14, 2024 **What do you like best about Zuko Analytics?** 1. Ease of setup and use 2. Lots of reports that provide you with data and insights on how your website visitors interact with your form. You're then able to use this data to improve your contact/signup forms and/or signup flows to improve the conversion rates. 3. Great onboarding and support 4. Very reasonable pricing **What do you dislike about Zuko Analytics?** There's nothing negative I could think of. This tool works really well. Seriously. **What problems is Zuko Analytics solving and how is that benefiting you?** 1. To better understand which form fields cause website visitors to abandon signup forms. 2. User flow during the signup/registration flow ### 17. Great platform with great support! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 28, 2024 **What do you like best about Zuko Analytics?** The ability to easily navigate the platform and access any information/analytics. It allows us to easily follow the user journey and modify our forms to better suit our customers. **What do you dislike about Zuko Analytics?** I wish there was a "quick look" page for each form. **What problems is Zuko Analytics solving and how is that benefiting you?** Allows us to better adapt our forms to better suit our users. - [View Zuko Analytics pricing details and edition comparison](https://www.g2.com/products/zuko-analytics/reviews?section=pricing&secure%5Bexpires_at%5D=2026-10-01+00%3A09%3A08+-0500&secure%5Bsession_id%5D=4164b14b-92bc-416f-8bc5-affa812ad25c&secure%5Btoken%5D=ee7037ad28663ab9813d1b6ecbea70a9fc6ca34e0fd6f98ccc58d132da02a09b&format=llm_user) ## Zuko Analytics Features **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design - Forms Creation & Design **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms - Customizable Forms - Real-Time Notifications - Alerts/Notifications **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - Customizable Branding - SSL Security - API - Document Management - Document Storage - Collaboration Tools - Data Capture and Transfer - Autofill - Multi-Channel Distribution - Convert to PDF - Customizable Templates - Media Library - Generative AI - Full Text Search - Surveys & Feedback - Data Import/Export - Forms Management - Electronic Signature - Third-Party Integrations - Reporting/Analytics - Workflow Management - Template Management - Mobile Access **Visitor Information** - User Identification - Search Box **Agentic AI - Session Replay** - Cross-system Integration ## Top Zuko Analytics Alternatives - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) - 4.6/5.0 (633 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,686 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,264 reviews)