Zuko gives us form and checkout insights that are specific enough to act on. Instead of a vague "people drop off in checkout information / address / payment", we see exactly which field causes hesitation, which fields people keep correcting, and where they abandon. That goes straight into test hypotheses for our CRO team, so it's some of the most useful behavioural data we have.<br><br>Setup was easy thanks to the Shopify app. Localising for our checkouts in different countries and currencies was simple too, which matters a lot for an international DTC brand like Loop.<br><br>The team is also great: helpful, quick, and fun to work with. They think along with you instead of just answering tickets.

Awesome customer support, they're always ready to dive in and help us solve problems.

The best thing that stood out regarding this Zuko Analytics platform was how easy it was to identify exactly where our users were struggling in our forms, instead of relying on more assumptions. Rather than only seeing complete and overall conversion numbers, this platform shows us the field-level insights like where exactly the users were hesitating and abandoning or even repeatedly correcting the information in the form. The level of visibility made it much easier for us to prioritise UI and ux improvements. Their overall setup was very straightforward, and we were collecting useful data without even spending weeks on implementing it, I also like their dashboard, which is focused on actionable insights instead of overloading with unnecessary metrics.