Zignal Labs Reviews & Product Details

Zignal Labs Overview

What is Zignal Labs?

Zignal Labs is the world’s leading media intelligence company, helping users measure opinion in real time, and identify the topics, networks, and people that shape it. Used by the world’s largest companies and public sector organizations, Zignal lets users measure and shape their corporate brand, drive improved marketing campaign performance, understand what features are most impactful in customer products and experiences, and identify risks and opportunities as they emerge. Headquartered in San Francisco with offices in New York City and Washington, D.C., Zignal serves customers around the world including Expedia, Synchrony, Prudential, DTE Energy, and The Public Good Projects.

Zignal Labs Details
Languages Supported
Arabic, German, English, French, Hindi, Indonesian, Italian, Japanese, Korean, Malay, Dutch, Polish, Portuguese, Russian, Spanish, Turkish, Chinese (Simplified)
Product Description

Stay ahead with a modern media intelligence platform. Zignal's real-time and predictive analytics drive smarter decisions to build and protect your company's brand.

How do you position yourself against your competitors?

Zignal Enterprise is the only enterprise-wide platform that turns media and social intelligence into a strategic asset and serves the entire company.

Modern: Built from the ground up to solve the challenges of today’s fast-paced communications and marketing environment. Zignal detects the most comprehensive data media set across traditional, broadcast, digital, online and social. Real-time and predictive analytics surfaces key trends, conversations and issues -- with the ability to quickly drill-down into the root-cause.

Centralized: Zignal's centralized platform establishes one source of the truth across communications, marketing, executive and other cross-functional teams. Centralized reporting and metrics provides a unified view of a company's brand to build and protect reputation.

Definitive: Anyone can use Zignal and gain the insight they need and make decisions with confidence. Through regular scheduled reports and custom dashboards, teams obtain accurate, timely and actionable information.


Seller Details
Seller
Zignal Labs
Company Website
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@ZignalLabs
3,572 Twitter followers
LinkedIn® Page
www.linkedin.com
106 employees on LinkedIn®

Overview Provided by:
Show More

Zignal Labs Screenshots

Zignal Labs Reviews

Write a Review
Filter reviews
LinkedIn®
Connections
Popular Mentions
Showing 28 Zignal Labs reviews
Popular Mentions
Showing 28 reviews
Filter Reviews
Filter Reviews
Sort by
Ratings
Company Size
User Role
For Category
All Industries
Region
Already have Zignal Labs?
Write a Review
Software Engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

A função de redação é a função mais útil A extensa cobertura no tradicional realmente me surpreendeu. A extensa cobertura no tradicional realmente me surpreendeu. A função de redação é a função mais útil Review collected by and hosted on G2.com.

What do you dislike?

Serviço de clipping, funções em tempo real não são ótimos serviços de clipping, funções em tempo real não são ótimas A interface do usuário é terrível - com um segmento cada vez mais móvel, é difícil imaginar por que o celular ainda não existe. Serviço de clipping, funções em tempo real não são ótimas Review collected by and hosted on G2.com.

Recommendations to others considering the product:

N a a Ajuda a visualizar a viralidade de seus esforços. Ajuda a visualizar a viralidade de seus esforços. Ele permite que você acompanhe os esforços reais de RP para as publicações. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

É mais fácil manter-se a par dos artigos e tópicos de tendências. É mais fácil manter-se a par dos artigos e tópicos de tendências. Mantendo informações em tempo real, desenvolvendo dados precisos, etc. É mais fácil ficar em dia com os artigos e tópicos em alta. Review collected by and hosted on G2.com.

Show More
Show Less
UP
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The charts look nice. It also good that they provide training and hands-on support - you will need it to navigate the complexity. Review collected by and hosted on G2.com.

What do you dislike?

The search functionality and filtering is time-consuming and complex to set up. I was working with a customer service representative to attempt to refine the results - we wanted to exclude press release pick up and syndications to ensure publications we cared about weren't being missed. It took weeks of back and forth before we both just gave up. I haven't heard from the rep in months and the dashboard is sitting unused. The time investment required to set up makes it impractical for general team members (who are closest to the coverage) to use. Needs to be more agile and intuitive if team members are going to be able to use it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Look at TrendKite and Meltwater before spending money on Zignal Labs Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Accurate, high-quality media coverage reports. The only benefit we realize currently is tracking low-value press release syndications on Sys-con. Review collected by and hosted on G2.com.

Show More
Show Less
Open Discussions in Zignal Labs
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Very helpful for monitoring historical and realtime data Review collected by and hosted on G2.com.

What do you dislike?

Can be difficult to keep work separate when multiple users on the same profile Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Monitoring during crises and other reporting Review collected by and hosted on G2.com.

Show More
Show Less
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

It's somewhat easier than Twitter Lists to get an overview of influencers that matter for a specific campaign and what they're saying. Review collected by and hosted on G2.com.

What do you dislike?

The sentiment analysis is a joke and seems years away from being a trustworthy tool. You'll have to turn it off and ignore it completely. Without it, the tool's just a Twitter List + Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Getting alerts when specific influencers mention the brand and having an easy overview of all mentions,. Review collected by and hosted on G2.com.

Show More
Show Less
UP
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Zignal has dozens of widgets to help us understand and display data in various categories. Review collected by and hosted on G2.com.

What do you dislike?

There are very few things that I dislike about Zignal. It's a very user-friendly platform and is constantly updating to improve the user experience as well as the available features. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would highly recommend Zignal to others interested in understanding and managing brand reputation via social/news media and monitoring/engaging with influencers. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are able to closely track and monitor news and social conversation related to our company and industry. This helps us discover important individuals that we would not otherwise notice or understand. Review collected by and hosted on G2.com.

Show More
Show Less
UP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

1. You can pull media clips from premium websites that have paywalls

2. It gives you social shares, social traction and sentiment

3. Great customization

4. The filters and boolean search capabilities are great Review collected by and hosted on G2.com.

What do you dislike?

1. With all media clips software tools, you need to check the newsroom to confirm that the clips are relevant

2. There are technical glitches when you port over the clips to your saved files Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you use Zignal, make sure you get trained by someone at Zignal and ask them to help you set up your boolean searches. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Zignal to track daily clips for a client's business as well as industry topics. Zignal is a great software tool to use as long as you have the time to monitor and sort through clips every day for over an hour. If you have the time, you will get great information that you can disseminate and it will be thorough. Review collected by and hosted on G2.com.

Show More
Show Less
Partner
Public Relations and Communications
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Service is impeccable and responsiveness is key when dealing with client demands and crisis situations. The tool itself combines media and social tracking and also continues to evolve and improve, including adding broadcast, etc. Review collected by and hosted on G2.com.

What do you dislike?

The truth is that no tool is perfect in this space so bringing all the tracking together in a way that is easy to report back to clients is the ultimate goal and Zignal is able to pull in all the data needed to report. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

From a client service standpoint, we are solving measurement and ROI to the extent that PR and coverage metrics help us make a larger case for the value of PR, content and marketing. It is not the whole story in demonstrating impact to client business, but certainly important. We also use real-time email alerts to help fast-moving clients stay up on breaking topics and be able to respond quickly, especially in a crisis. That is critical to our business. Review collected by and hosted on G2.com.

Show More
Show Less
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like the sentiment monitoring & real time mentions, which are great for live events & crisis management. Review collected by and hosted on G2.com.

What do you dislike?

The tool is not intuitive & truly not robust enough for true social listening or analytics. To create dashboards & listening streams, I have to contact my representative & create a ticket, rather than create it myself. That is time-consuming & inhibits the ability to be quickly reactive. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Really look at the tools you have & see if you can work social listening and analytics in the tools you have. You're likely to get the same level of insights in a social media publishing tool. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It is nice for large live event coverage - monitoring media mentions, real time social volume, PR news. But it has not solved the more in-depth social listening need or influencer monitoring needs that I have. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Rachel Fossum of Zignal Labs

We’re glad you’ve had a good experience with real-time use cases and can probably help with some of the other concerns expressed in your comments.

The Zignal Enterprise platform does allow complete and robust user administration of all aspects of data and dashboards in real time--without relying on a Zignal rep--but individual access can be limited based on customer/admin defined permission levels. It sounds as though this may be the case in your situation, this might also mean you are not seeing the full suite of segmentation and analysis capabilities.

We’d strongly recommend speaking to the Zignal Admin within your company to review available permissions and workflow options, or reaching out to your Zignal Customer Success Manager to learn more. We’d be more than happy to showcase capabilities.

CI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Querying made simple with smart filters. Review collected by and hosted on G2.com.

What do you dislike?

Reporting can be better, More insights than just like dashboards. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Easy to monitor the brand health. Track the stories. Review collected by and hosted on G2.com.

Show More
Show Less
UP
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Zignal makes it easy to grab tweets, news stories and more when monitoring news and overall conversation around a business or topic. Review collected by and hosted on G2.com.

What do you dislike?

One major downside in my view is that you need to already have specific search terms set up to be pulling in content to be able to analyze coverage after the fact, which causes issues in crisis events or when announcements/news comes up that you might not have been expecting. With that said, the team always is quick to help us backfill the system with whatever search terms we need. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The newsroom feature and dashboards are very helpful tools for finding coverage and identifying different trends in media coverage. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use the platform to monitor for coverage, alert our executives when issues are arising on social media and find top stories written about our clients. We've also used it to find additional coverage that does not show up in other monitoring platforms. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Rachel Fossum of Zignal Labs

Thanks for taking the time to provide feedback, we're glad we’ve helped you with identifying different media trends and monitoring coverage.

Sorry if you are experiencing problems when trying to get analytics in crisis situations. We now offer the ability for you to quickly access 2 year’s worth of data — without having to put in a support ticket. This is ideal for when a crisis hits and you have a clearer understanding of the issues and conversations you need to be monitoring so can get all relevant data as soon as possible.

For more information about how you can get Baseline Historics, please contact your CSM who would be more than happy to walk you through it!

AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Zignal Labs landed on top when we conducted an audit of media monitoring tools, and we've been largely happy with the tool's ability to pull in comprehensive content (a gap we found with other tools). They have a robust set of widgets that can automate a lot of the standard asks around metrics. Our team at ZL has also done a great job partnering with us to make the tool fit our needs. Review collected by and hosted on G2.com.

What do you dislike?

The data can sometime be hard to work with in the tool, if you're trying to layer on a lot of different filters. It has all the capabilities to get you what you need, but the road to get there can be long and require hand-holding from the team. The pricing structure has also fluctuated YoY. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Zignal Labs has a great customer success team- build a strong relationship with them and leverage it! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Zignal Labs has given us a clearer view into our share of the media landscape, especially against competitors. Review collected by and hosted on G2.com.

Show More
Show Less
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The ability to view live data and react instantly to any piece of social that comes through. Zignal does a great job with the extensibility of being able to filter, sift and condense my searches and viewing content. Review collected by and hosted on G2.com.

What do you dislike?

At times the platform feels fairly disjointed, it can feel like there are multiple ways to do the same thing or something similar. As a result I've found myself developing a few pieces of content I use primarily and haven't explored past that. At times I feel that the sentiment could be more fine tuned, I very often find myself going in and manually overwriting a lot of negative / neutral sentiment. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're currently using Zignal as our primary tool for sentiment reporting as well as live monitoring of social channels as we have key beats and events hit. Review collected by and hosted on G2.com.

Show More
Show Less
AP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like that we can monitor an issue for our client using complex Boolean searches. We have a fantastic rep that has helped us make sure our search terms work well and to troubleshoot issues. They have great customer service. Review collected by and hosted on G2.com.

What do you dislike?

Their crawlers still can’t get behind some paywall sites, which can be frustrating. Occasionally there’s been buggy technical issues but it usually performs well. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Complex media and social monitoring around an issue - not just searching for a client name. It also allows us to take a fire hose of information on a topic and place filters on it to get just what insights we’re looking for. Review collected by and hosted on G2.com.

Show More
Show Less
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The ability to view multiple sources in the newsroom, which gives us an extra tool at finding coverage through news, blogs, LexisNexis, etc., that we otherwise may not find through google and other tools. Also like the keyword function in the newsroom, because in my experience, it's pulled in exactly what I needed with very little overflow of tweets that I didn't need. Review collected by and hosted on G2.com.

What do you dislike?

I think the side panel could be easier to navigate in the sense that at first glance (and upon first use with little instruction), it's easy to get confused on where to begin and where to find the coverage and tweets. For instance, clicking Newsroom expands the section, but the default newsroom doesn't appear to the (unknowledgeable) user as something to click. In other words, that aspect is not very intuitive. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Great for monitoring coverage and social surrounding announcements, etc, that you are prepared for/know are coming. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Finding extra coverage that we have otherwise not been able to find before through Vocus, Google searches, etc. As well as the easy-to-export Twitter reports that have helped us pull in--and find specific--tweets. Review collected by and hosted on G2.com.

Show More
Show Less
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I like the ability to personalize reports and data in order to help illustrate the story I'm trying to tell to a client. I also take advantage of the alerts on a daily basis. It's incredibly easy to use and all of the visuals really help. Review collected by and hosted on G2.com.

What do you dislike?

I wish I could update billing info within the tool. I'm also not able to create new profile myself. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We monitor client brands, but more importantly - their landscape. I'm able to easily update profiles and filters to capture what we need and manipulate the data in order to tell a story. Review collected by and hosted on G2.com.

Show More
Show Less
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The ability to set up individual dashboards so that we can track events separately, for example. Review collected by and hosted on G2.com.

What do you dislike?

Would love to have recommendations generated based on what the sentiment is measured at. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you're looking for a tool that will allow you to tap into your audience's sentiment and generate quick, information reports, then this is it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Zignal to track the heartbeat of the community - what do they care about and what is most interesting to them. Review collected by and hosted on G2.com.

Show More
Show Less
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Easy to use, no boolean and fast results Review collected by and hosted on G2.com.

What do you dislike?

None - strong platform, delivers results Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our clients get quite a bit of media coverage. We were having trouble keeping track of it all, and demonstrating value as their PR agency. Zignal Labs does a great job of listing all our client's coverage (a lot of which the search engines will miss), word clouds, and hashtag clouds, so that we can show value. Review collected by and hosted on G2.com.

Show More
Show Less
AP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The extensive coverage in traditional really blew me away. Review collected by and hosted on G2.com.

What do you dislike?

The UI is terrible - with an increasingly mobile segment it's hard to imagine why mobile doesn't exist yet. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It allows your to track attribute real PR efforts to publications wins. It helps to visualize the virality of your efforts. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

How a story is being amplified. It tells a complete narrative. Review collected by and hosted on G2.com.

Show More
Show Less
US
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Zignal supplies our company with powerful PR analytics in an easy-to-understand format. The platform is easy to use and formats are clean and beautiful! Review collected by and hosted on G2.com.

What do you dislike?

Inability to analyze Facebook data, however, this is in the works. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Easy, authentic analytics Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Enables me to provide leadership with authentic media analytics, while helping provide my team with success measurements per PR campaign/company initiative. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Rachel Fossum of Zignal Labs

We're happy to announce that Zignal has expanded our offering of Facebook data to include comments on Public Pages. Please reach out to your CSM who would love to walk you through the new use cases and ensure you are gaining value from our Facebook insights.

ES
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The ability to quickly search large amounts of open source data, coupled with the ability to visually depict the trends and key take aways. Review collected by and hosted on G2.com.

What do you dislike?

It is hard to craft search terms for topics that are either large or amorphous. The Zignal Lab team is very responsive though in helping us determine which terms to use. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are able to quickly search and flag important open source news and events with Zignal, which allows our analysts to spend more time working on products (and less time searching for information). Review collected by and hosted on G2.com.

Show More
Show Less
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The best part of Zignal Labs is the attentive customer service and ability to clearly explain the platform. In any critical time, I've had the support from my Zignal team immediately. Review collected by and hosted on G2.com.

What do you dislike?

I have nothing to report about my dislikes at this time. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

social media monitoring and crisis management Review collected by and hosted on G2.com.

Show More
Show Less
AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Client service, features, multiple profiles. Review collected by and hosted on G2.com.

What do you dislike?

Media impressions tend to be incorrect. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would highly recommend using Zignal to track social analytics! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Providing PR analytics to clients such as media impressions, social reach, trending stories and topics, while also providing outlook on competitors and their market share. Review collected by and hosted on G2.com.

Show More
Show Less
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Look and feel - User Experience - Easy setup - Drag and drop modules - Detailed reports - Possibility to drilldown deep in to the sources. Review collected by and hosted on G2.com.

What do you dislike?

You can't transform a report in a dashboard Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's very useful for digital PR Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Controlling the negative issues about old products.

Get the insight about the most positive products features from the PR launch until when the product is on the field. Review collected by and hosted on G2.com.

Show More
Show Less
AP
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I have to say i like the alerts the best and then followed by easy navigation between different sections/profiles/campaigns. Review collected by and hosted on G2.com.

What do you dislike?

Would like if it provided better canned reporting formats. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're are receiving alerts quicker thus allowing us to manage the narrative before too many other outlets pick up on possible misleading or wrong information. Review collected by and hosted on G2.com.

Show More
Show Less
UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Consistent notifications are sent daily. Review collected by and hosted on G2.com.

What do you dislike?

Smaller newspapers in my area are not picked up by Zignal Labs. Most reports contain information on something that contains a partial name of my facility. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

None Review collected by and hosted on G2.com.

Show More
Show Less
Response from Rachel Fossum of Zignal Labs

Thank you for taking the time to leave your review, we really appreciate your feedback.

I’m sorry you’re having issues, we’d love to help remedy them as soon as possible. We work with two great data providers and can work with them to make sure all the newspapers you care about are included within our platform. Additionally, we can create exclusions to ensure you do not receive data that does not pertain to your facility.

Please reach out to your dedicated CSM so we can make these changes immediately.

Do you work for Zignal Labs?