Zignal Labs Reviews & Product Details

Zignal Labs is excellent, and it is great for social media marketing as it helps the users with the competitive social media marketing side. Zignal Labs is a good solution for quality response and accuracy. Review collected by and hosted on G2.com.

The platform can be a little confusing to use at until you get the hang of it. Once you are used to how it is set up, it makes it a simple solution with very accurate results. Review collected by and hosted on G2.com.

As a large, global company that generates significant amounts of coverage, it's critical for us to track traditional and social media mentions in real time. We've tried dozens of tool suites, but none have compared to Zignal. Within a few minutes of setting up an account I had access to Zignal's suite of media analysis tools, which allow me to manipulate data and view coverage trends in dozens of different ways. Most important to me, though, is Zignal's alerting system, which notifies me immediately when we're mentioned in nearly every type of media -- print, broadcast, Twitter, Reddit, LexisNexis, etc. This seems simple, but anyone who works in PR can tell you how few tool suites can actually provide comprehensive and immediate mention alerts. Critically, the system allows me to precisely filter out the noise so I only see meaningful alerts. I personally just have not seen anything that can compare. Review collected by and hosted on G2.com.

This is quibling, but the only thing I'd add is an option to blacklist individual websites within the user interface, which would help me filter out the last remaining pieces of meaningless coverage (market research reporters, press releases, low-value news sites). That website blacklisting is possible by sending an email to Zignal, but placing that function within the user interface might streamline things just a little. Review collected by and hosted on G2.com.

Zignal has a plethora of features and widgets that make analyzing your campaigns from every angle a breeze. I love how simple it is to get the metrics I want, and that each dashboard is templated as a report which makes everything easy to scan. The Zignal team is also a pleasure to work with, and really puts in the time and effort to ensure you're getting the most out of what the platform has to offer. Review collected by and hosted on G2.com.

Dashboard management can be a challenge, in terms of ingesting the stories you care about vs irrelevant mentions. Sometimes I wish I could cherry pick the articles I want to track into a dashboard, intead of ingesting all articles and setting up combinations of filters in order to filter out mentions I don't want to track. Review collected by and hosted on G2.com.

Saved filters/issues make it very easy to re-use for future requests. Similarly, once you have created a report design that you like you can easily reuse it for other topics of conversation, reducing the hours needed to rebuild a new report. Customization of widgets and applying filters is also a huge benefit. Newsroom and the alerts features are very helpful and make my job easier. Zignal reps and account managers are very engaged and responsive and go out of their way to help you at any time of the day with any request that you have. They feel like true team members and part of my organization, as opposed to another vendor. Review collected by and hosted on G2.com.

My only wish is that they enable boolean logic when creating smart filters and issues. Keywords alone aren't always easy to utilize and get granular with the topic of conversation you are interested in. When creating a filter, it would be great if you could select whether you want the additions to be applied as ANDS or ORs . Currently, they always apply as ANDs which is not always ideal. Review collected by and hosted on G2.com.

Zignal continues to reguarly expand its features. It has an incredible customer support team, ensuring that users feel helped at every step. The ability to spin up custom dashboards and alerting systems has helped our teams continue to stay informed of current conversations and news cycles, and has powered teams to deliver consistent reporting. Review collected by and hosted on G2.com.

The innability to create filters using free-form boolean, as well as the lack of a wildcard boolean operator, are the biggest things currently hindering Zignal's performance. Zignal can do a lot, but requires creative combinations of existing features to "re-create" the advance features that are standard in other listening platforms. I hope they address these product concerns in future roadmaps. Review collected by and hosted on G2.com.

Zignal has dozens of widgets to help us understand and display data in various categories. We're able to look at conversations in various ways to really understand meaningful content, and the depth of the insights we're able to glean from Zignal is outstanding. Review collected by and hosted on G2.com.

There are very few things that I dislike about Zignal. It's a very user-friendly platform and is constantly updating to improve the user experience as well as the available features. Review collected by and hosted on G2.com.

Zignal is able to monitor coverage/mentions across a variety of platforms that other tools can't. They also provide numerous widgets, allowing you to slice the data in various ways that suit your reporting needs. Zignal also offers a Media Quality Score, which measures the effectiveness of our communication and the quality of media coverage — making reporting back on comms impact more understandable for non-PR stakeholders. Review collected by and hosted on G2.com.

Zignal can be a very powerful tool, but there is a significant learning curve involved. However, their customer success team is hands-on and works with you to help accomplish your goals with the tool. Review collected by and hosted on G2.com.

The variety of tools and widgets that can be included in reports Review collected by and hosted on G2.com.

It can be difficult to edit the profile to add/subtract search terms Review collected by and hosted on G2.com.

I like that you are able to customize as needed, and can see the whole "picture" of what you want right on one dashboard. It is also nice that you are able to easily export things as needed to be able to share with your team. The alert system has also been a really helpful tool to make sure we don't miss any stories that are published. Review collected by and hosted on G2.com.

Sometimes it can pull in stories a little late, causing for things to potentially be missed. Review collected by and hosted on G2.com.

Real-time insights, possibility to track different media in the same profile, possibility to see the dynamics, excellent customer support Review collected by and hosted on G2.com.

There is no such thing that I specifically dislike. Review collected by and hosted on G2.com.