--- title: Zignal Labs Reviews meta_title: 'Zignal Labs Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 40 reviews by the users' company size, role or industry to find out how Zignal Labs works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 40 scale: '5' date_modified: '2026-09-22' parent_category: name: Public Relations (PR) url: https://www.g2.com/categories/public-relations-pr ---

Zignal Labs Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Perceived Cost

$$$$$

User Insights

Average based on 40 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Zignal Labs Reviews (40)

Reviews

Zignal Labs Reviews (40)

4.0
40 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the product for its robust dashboards and excellent customer support, which enhance their ability to analyze media coverage effectively. The platform's extensive features allow for detailed reporting and real-time insights, making it a valuable tool for monitoring campaigns. However, some users note a common learning curve that can complicate initial setup.
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Verified User in Insurance
CI
Verified User in Insurance
Enterprise (> 1000 emp.)
"Perfect tool for social listening"
5/5
What do you like best about Zignal Labs?

Querying made simple with smart filters. Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

Reporting can be better, More insights than just like dashboards. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Verified User in Public Relations and Communications
Enterprise (> 1000 emp.)
"Solid platform that is continuing to advance in real time"
3.5/5
What do you like best about Zignal Labs?

Zignal makes it easy to grab tweets, news stories and more when monitoring news and overall conversation around a business or topic. Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

One major downside in my view is that you need to already have specific search terms set up to be pulling in content to be able to analyze coverage after the fact, which causes issues in crisis events or when announcements/news comes up that you might not have been expecting. With that said, the team always is quick to help us backfill the system with whatever search terms we need. Review collected by and hosted on G2.com.

Response from Rachel Fossum of Zignal Labs

Thanks for taking the time to provide feedback, we're glad we’ve helped you with identifying different media trends and monitoring coverage.

Sorry if you are experiencing problems when trying to get analytics in crisis situations. We now offer the ability for you to quickly access 2 year’s worth of data — without having to put in a support ticket. This is ideal for when a crisis hits and you have a clearer understanding of the issues and conversations you need to be monitoring so can get all relevant data as soon as possible.

For more information about how you can get Baseline Historics, please contact your CSM who would be more than happy to walk you through it!

Verified User in Computer Software
AC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Best in market analytics tool, with some growing pains"
4/5
What do you like best about Zignal Labs?

Zignal Labs landed on top when we conducted an audit of media monitoring tools, and we've been largely happy with the tool's ability to pull in comprehensive content (a gap we found with other tools). They have a robust set of widgets that can automate a lot of the standard asks around metrics. Our team at ZL has also done a great job partnering with us to make the tool fit our needs. Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

The data can sometime be hard to work with in the tool, if you're trying to layer on a lot of different filters. It has all the capabilities to get you what you need, but the road to get there can be long and require hand-holding from the team. The pricing structure has also fluctuated YoY. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Zignal Review"
4/5
What do you like best about Zignal Labs?

The ability to view live data and react instantly to any piece of social that comes through. Zignal does a great job with the extensibility of being able to filter, sift and condense my searches and viewing content. Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

At times the platform feels fairly disjointed, it can feel like there are multiple ways to do the same thing or something similar. As a result I've found myself developing a few pieces of content I use primarily and haven't explored past that. At times I feel that the sentiment could be more fine tuned, I very often find myself going in and manually overwriting a lot of negative / neutral sentiment. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Verified User in Public Relations and Communications
Mid-Market (51-1000 emp.)
"We use Zignal to do issue monitoring for our client. "
3.5/5
What do you like best about Zignal Labs?

I like that we can monitor an issue for our client using complex Boolean searches. We have a fantastic rep that has helped us make sure our search terms work well and to troubleshoot issues. They have great customer service. Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

Their crawlers still can’t get behind some paywall sites, which can be frustrating. Occasionally there’s been buggy technical issues but it usually performs well. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Verified User in Public Relations and Communications
Small-Business (50 or fewer emp.)
"Easy to use and very helpful tool!"
4.5/5
What do you like best about Zignal Labs?

The ability to view multiple sources in the newsroom, which gives us an extra tool at finding coverage through news, blogs, LexisNexis, etc., that we otherwise may not find through google and other tools. Also like the keyword function in the newsroom, because in my experience, it's pulled in exactly what I needed with very little overflow of tweets that I didn't need. Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

I think the side panel could be easier to navigate in the sense that at first glance (and upon first use with little instruction), it's easy to get confused on where to begin and where to find the coverage and tweets. For instance, clicking Newsroom expands the section, but the default newsroom doesn't appear to the (unknowledgeable) user as something to click. In other words, that aspect is not very intuitive. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Easy to use and great insights"
5/5
What do you like best about Zignal Labs?

I like the ability to personalize reports and data in order to help illustrate the story I'm trying to tell to a client. I also take advantage of the alerts on a daily basis. It's incredibly easy to use and all of the visuals really help. Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

I wish I could update billing info within the tool. I'm also not able to create new profile myself. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Quick and measured sentiment"
4.5/5
What do you like best about Zignal Labs?

The ability to set up individual dashboards so that we can track events separately, for example. Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

Would love to have recommendations generated based on what the sentiment is measured at. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Able to unearth media coverage not found in search engines and drill down into issues"
5/5
What do you like best about Zignal Labs?

Easy to use, no boolean and fast results Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

None - strong platform, delivers results Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Verified User in Public Relations and Communications
Mid-Market (51-1000 emp.)
"The coverage of your dreams"
3.5/5
What do you like best about Zignal Labs?

The extensive coverage in traditional really blew me away. Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

The UI is terrible - with an increasingly mobile segment it's hard to imagine why mobile doesn't exist yet. Review collected by and hosted on G2.com.

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Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Perceived Cost

$$$$$
Zignal Labs Comparisons
Zignal Labs Features
Report Customizability
Report Exporting
Competitor Analysis
Social Measurement
Influencer Identification
Sentiment Analysis
Social Reporting