--- title: Zignal Labs Reviews meta_title: 'Zignal Labs Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 40 reviews by the users' company size, role or industry to find out how Zignal Labs works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 40 scale: '5' date_modified: '2026-09-22' parent_category: name: Public Relations (PR) url: https://www.g2.com/categories/public-relations-pr ---

Zignal Labs Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Perceived Cost

$$$$$

User Insights

Average based on 40 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Zignal Labs Reviews (40)

Reviews

Zignal Labs Reviews (40)

4.0
40 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the product for its robust dashboards and excellent customer support, which enhance their ability to analyze media coverage effectively. The platform's extensive features allow for detailed reporting and real-time insights, making it a valuable tool for monitoring campaigns. However, some users note a common learning curve that can complicate initial setup.
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Verified User in Public Relations and Communications
CP
Verified User in Public Relations and Communications
Mid-Market (51-1000 emp.)
"Incredible customer service and expertise demonstrated throughout the engagement"
5/5
What do you like best about Zignal Labs?

knowledgeable staff that is easily accessible Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

I didn't have any specific complaints about the process. Just wish I was able to use the platform better (but that comes from my own ignorance). Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
CP
Verified User in Public Relations and Communications
Small-Business (50 or fewer emp.)
"Essential for risk and reputational management"
5/5
What do you like best about Zignal Labs?

Excellent training platforms, responsive customer support and service, product reliability and usability, nice graphics and displays Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

It has no downsides. The product is great Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Good insights and real-time data"
4.5/5
What do you like best about Zignal Labs?

The robust dashboards and widget customization make the tool very useful for different audiences. Additionally, the teams are very responsive, knowledgeable and have an in-depth understanding of what the platform can and cannot do. Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

The creation of dashboards in the back-end has a slight learning curve as it's not a traditional boolean string. Review collected by and hosted on G2.com.

JR
Julio R.
Software Engineer
Small-Business (50 or fewer emp.)
"Zignal Labs is efficient, but not easy to use. Time-consuming, tedious, and inaccurate."
3.5/5
What do you like best about Zignal Labs?

The writing function is the most useful function. The extensive coverage in the traditional really surprised me. The extensive coverage in the traditional really surprised me. The writing function is the most useful function. Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

Clipping service, real-time functions are not great Clipping services, real-time functions are not great The user interface is terrible - with an increasingly mobile segment, it's hard to imagine why mobile still doesn't exist. Clipping service, real-time functions are not great Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Verified User in Public Relations and Communications
Enterprise (> 1000 emp.)
"Complex and inflexible"
1.5/5
What do you like best about Zignal Labs?

The charts look nice. It also good that they provide training and hands-on support - you will need it to navigate the complexity. Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

The search functionality and filtering is time-consuming and complex to set up. I was working with a customer service representative to attempt to refine the results - we wanted to exclude press release pick up and syndications to ensure publications we cared about weren't being missed. It took weeks of back and forth before we both just gave up. I haven't heard from the rep in months and the dashboard is sitting unused. The time investment required to set up makes it impractical for general team members (who are closest to the coverage) to use. Needs to be more agile and intuitive if team members are going to be able to use it. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Verified User in Public Relations and Communications
Small-Business (50 or fewer emp.)
"Zignal — Great insights"
5/5
What do you like best about Zignal Labs?

Very helpful for monitoring historical and realtime data Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

Can be difficult to keep work separate when multiple users on the same profile Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Better than many things that do this, but not by much"
2.5/5
What do you like best about Zignal Labs?

It's somewhat easier than Twitter Lists to get an overview of influencers that matter for a specific campaign and what they're saying. Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

The sentiment analysis is a joke and seems years away from being a trustworthy tool. You'll have to turn it off and ignore it completely. Without it, the tool's just a Twitter List + Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Verified User in Public Relations and Communications
Mid-Market (51-1000 emp.)
"Comparably... one of the best media tracking tools"
4/5
What do you like best about Zignal Labs?

1. You can pull media clips from premium websites that have paywalls

2. It gives you social shares, social traction and sentiment

3. Great customization

4. The filters and boolean search capabilities are great Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

1. With all media clips software tools, you need to check the newsroom to confirm that the clips are relevant

2. There are technical glitches when you port over the clips to your saved files Review collected by and hosted on G2.com.

Chris C.
CC
Chris C.
Partner
Public Relations and Communications
Small-Business (50 or fewer emp.)
"Partner"
4/5
What do you like best about Zignal Labs?

Service is impeccable and responsiveness is key when dealing with client demands and crisis situations. The tool itself combines media and social tracking and also continues to evolve and improve, including adding broadcast, etc. Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

The truth is that no tool is perfect in this space so bringing all the tracking together in a way that is easy to report back to clients is the ultimate goal and Zignal is able to pull in all the data needed to report. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Not robust enough for what it promises"
1/5
What do you like best about Zignal Labs?

I like the sentiment monitoring & real time mentions, which are great for live events & crisis management. Review collected by and hosted on G2.com.

What do you dislike about Zignal Labs?

The tool is not intuitive & truly not robust enough for true social listening or analytics. To create dashboards & listening streams, I have to contact my representative & create a ticket, rather than create it myself. That is time-consuming & inhibits the ability to be quickly reactive. Review collected by and hosted on G2.com.

Response from Rachel Fossum of Zignal Labs

We’re glad you’ve had a good experience with real-time use cases and can probably help with some of the other concerns expressed in your comments.

The Zignal Enterprise platform does allow complete and robust user administration of all aspects of data and dashboards in real time--without relying on a Zignal rep--but individual access can be limited based on customer/admin defined permission levels. It sounds as though this may be the case in your situation, this might also mean you are not seeing the full suite of segmentation and analysis capabilities.

We’d strongly recommend speaking to the Zignal Admin within your company to review available permissions and workflow options, or reaching out to your Zignal Customer Success Manager to learn more. We’d be more than happy to showcase capabilities.

Questions about Zignal Labs? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Verified User
G2
Verified User
•
Last activity over 6 years ago

What sources does Zignal cover?

GU
Guest User

What is Zignal Labs used for?

0 Upvotes
0
Join the conversation

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Perceived Cost

$$$$$
Zignal Labs Comparisons
Zignal Labs Features
Report Customizability
Report Exporting
Competitor Analysis
Social Measurement
Influencer Identification
Sentiment Analysis
Social Reporting