# Best Revenue Operations & Intelligence (RO&I) Software

  *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)*

   Revenue operations and intelligence (RO&I) software organizes prospect and customer data across various internal business systems to measure and analyze every touchpoint on the customer journey. This centralization of information provides revenue insights and more accurate sales forecasts. These solutions capture all interaction activity through various mediums to analyze the successes and failures of the buying journey and create repeatable processes to drive success. Revenue teams use this software to gain more visibility into the revenue pipeline, better manage customer accounts, and report team performance. These solutions provide insights at all levels, including contacts, deal viability, account health, and holistic revenue processes. RO&I software ultimately provides customer success, marketing, and sales teams with one single source of truth for revenue data. These solutions enable organizations to create a consistent sales process by analyzing historical data to better understand buyer behavior and engage accordingly. RO&I solutions can flag and de-escalate risky renewal deals by providing guidance on the next best steps. Some solutions provide insights into the buying group of a customer: who the key decision makers are, who has been engaged with, who hasn’t been engaged with, and how often they should be engaged with. RO&I solutions are ideally used across the entire revenue organization—reps, managers, operations, and executives—to achieve revenue growth across acquisition, retention, and expansion.

RO&I software also better equips revenue leaders by leveraging actionable intelligence to monitor opportunity health and coach reps on best practices based on data rather than opinions. This software ensures that consistent and accurate data is used to make actionable decisions, breaks down information silos, identifies efficiency gaps, and provides transparency across revenue or go-to-market (GTM) teams.

Some solutions that RO&I software often pulls revenue data from include [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), [email software](https://www.g2.com/categories/email), and [conversation intelligence software](https://www.g2.com/categories/conversation-intelligence). Based on the data from these sources, RO&I software uses artificial intelligence (AI) capabilities to provide insights that enable GTM teams to operationalize their most successful behaviors, leading to greater revenue.

To qualify for the Revenue Operations and Intelligence category, a product must:

- Integrate with sales and marketing software to capture all interactions throughout the customer’s lifecycle across multiple channels
- Leverage AI to unify customer interaction data across various business systems
- Be intended for use throughout the revenue organization as the single source of truth
- Analyze account engagement and provide AI-driven insights and guidance
- Provide analytics and insights to enhance forecasting accuracy and pipeline management as well as enrich internal business data
- Provide performance metrics on revenue KPIs





## Category Overview

**Total Products under this Category:** 123


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 69,100+ Authentic Reviews
- 123+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Revenue Operations & Intelligence (RO&I) Software At A Glance

- **Leader:** [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
- **Highest Performer:** [Substrata](https://www.g2.com/products/substrata-substrata/reviews)
- **Easiest to Use:** [Substrata](https://www.g2.com/products/substrata-substrata/reviews)
- **Top Trending:** [Aviso](https://www.g2.com/products/aviso/reviews)
- **Best Free Software:** [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)


---

**Sponsored**

### Outreach

Outreach, founded in 2014, is the only complete AI Revenue Workflow Platform that helps sales leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. Outreach infuses agentic AI to power 100s of use cases across sales motions. From new logo prospecting to renewal and expansion, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Global organizations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, and Verizon to name a few. To learn more, please visit www.outreach.io.



[Visit company website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2641&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5600&secure%5Bresource_id%5D=2641&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Frevenue-operations-intelligence-ro-i&secure%5Btoken%5D=3c7098e3d0068d23c70b02b8bbd5e1ed1ed8635ff5e9c6dd5d3d05c949b6fb6b&secure%5Burl%5D=https%3A%2F%2Fwww.outreach.io%2Fproduct&secure%5Burl_type%5D=paid_promos)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost productivity with automation and drive revenue with an integrated growth platform. The future of sales is here, and with Agentforce, we’re helping teams unlock their full potential - making them limitless. Build Pipeline Faster with AI Agents: Sales Agents Sales AI Sales Engagement Sales Programs Buyer Engagement Accelerate Productivity with Automation: Sales Data Sales Analytics Sales Team Productivity Revenue Intelligence Drive Revenue on an Integrated Platform: Revenue Lifecycle Management and CPQ Sales Performance Management Partner Relationship Management


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 24,485

**User Satisfaction Scores:**

- **Ease of Use:** 8.2/10 (Category avg: 8.9/10)
- **Data Segmentation:** 8.5/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 8.4/10 (Category avg: 8.2/10)
- **Account Engagement:** 8.6/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (580,768 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Account Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 46% Mid-Market, 34% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (3658 reviews)
- Features (3167 reviews)
- Lead Management (2051 reviews)
- Customization (1641 reviews)
- Customizability (1620 reviews)

**Cons:**

- Learning Curve (1831 reviews)
- Limitations (1412 reviews)
- Missing Features (1147 reviews)
- Limited Features (1126 reviews)
- Expensive (1109 reviews)

  ### 2. [Gong](https://www.g2.com/products/gong/reviews)
  Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000—including LinkedIn, Shopify, Slack, Twilio, Zillow, and Morningstar—companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. Recognized by G2 as the #1 Best Software Product for multiple years, Gong continues to lead in customer satisfaction, innovation, and AI-powered revenue transformation. For more information, visit www.gong.io.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 6,394

**User Satisfaction Scores:**

- **Ease of Use:** 9.3/10 (Category avg: 8.9/10)
- **Data Segmentation:** 8.4/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 8.0/10 (Category avg: 8.2/10)
- **Account Engagement:** 8.5/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Gong](https://www.g2.com/sellers/gong)
- **Company Website:** https://www.gong.io
- **Year Founded:** 2015
- **HQ Location:** San Francisco, California
- **Twitter:** @Gong_io (7,598 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10454372/ (2,482 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Customer Success Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 69% Mid-Market, 18% Enterprise


#### Pros & Cons

**Pros:**

- Helpful (352 reviews)
- Ease of Use (289 reviews)
- Call Recording (237 reviews)
- AI Summary (219 reviews)
- Accuracy (214 reviews)

**Cons:**

- Call Issues (130 reviews)
- Recording Issues (88 reviews)
- AI Inaccuracy (77 reviews)
- AI Limitations (74 reviews)
- Accuracy Issues (72 reviews)

  ### 3. [Clari](https://www.g2.com/products/clari/reviews)
  Clari's revenue platform improves efficiency, predictability, and growth across the entire revenue process. Clari gives revenue teams total visibility into their business to drive process rigor, align buyers and sellers, spot risk and opportunity in the pipeline, increase forecast accuracy, and drive overall efficiency. Hundreds of thousands of revenue professionals at leading companies, including Okta, Adobe, Workday, Zoom, and Finastra use Clari to make their revenue process more connected, efficient, and predictable. Visit us at clari.com and follow us @clari on LinkedIn.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 5,491

**User Satisfaction Scores:**

- **Ease of Use:** 9.1/10 (Category avg: 8.9/10)
- **Data Segmentation:** 8.0/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 8.1/10 (Category avg: 8.2/10)
- **Account Engagement:** 7.8/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Salesloft](https://www.g2.com/sellers/salesloft)
- **Company Website:** https://salesloft.com
- **Year Founded:** 2011
- **HQ Location:** Atlanta, GA
- **Twitter:** @Salesloft (18,439 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2296178/ (1,137 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Account Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 47% Mid-Market, 41% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (241 reviews)
- Features (180 reviews)
- Helpful (171 reviews)
- Forecasting (139 reviews)
- Salesforce Integration (125 reviews)

**Cons:**

- Learning Curve (80 reviews)
- Limitations (63 reviews)
- Missing Features (61 reviews)
- Limited Customization (59 reviews)
- Not Intuitive (57 reviews)

  ### 4. [Substrata](https://www.g2.com/products/substrata-substrata/reviews)
  Substrata analyzes behavioral data to uncover attitudes, emotions, intentions and power dynamics, helping dealmakers sell smarter and close more deals.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 1,107

**User Satisfaction Scores:**

- **Ease of Use:** 9.8/10 (Category avg: 8.9/10)
- **Data Segmentation:** 9.5/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 9.3/10 (Category avg: 8.2/10)
- **Account Engagement:** 9.5/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Substrata](https://www.g2.com/sellers/substrata-221a11cc-8331-453c-b030-2fd1cd2f19ea)
- **Company Website:** https://www.substrata.me/
- **Year Founded:** 2020
- **HQ Location:** Tel Aviv, Israel
- **Twitter:** @SubstrataHQ (517 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/substrata-company/ (23 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Sales Development Representative, Project Manager
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 45% Small-Business, 40% Mid-Market


#### Pros & Cons

**Pros:**

- Accuracy (550 reviews)
- Helpful (468 reviews)
- Conversation Analysis (401 reviews)
- Insights (349 reviews)
- Time-saving (283 reviews)

**Cons:**

- Learning Curve (316 reviews)
- Limited Customization (148 reviews)
- Complexity (118 reviews)
- Time-Consuming (103 reviews)
- Dashboard Issues (100 reviews)

  ### 5. [Revenue Grid](https://www.g2.com/products/revenue-grid/reviews)
  Revenue Grid is a sophisticated revenue intelligence solution designed to enhance sales performance through advanced data capturing technology. This platform integrates seamlessly with Salesforce, providing users with a comprehensive view of their revenue landscape. By leveraging artificial intelligence, Revenue Grid enables sales teams to make informed decisions, optimize their strategies, and ultimately drive revenue growth. The target audience for Revenue Grid includes sales leaders, operational roles, and organizations seeking to improve their sales processes. This solution is particularly beneficial for companies that rely heavily on data-driven insights to manage their sales pipelines effectively. With its robust features, Revenue Grid addresses specific use cases such as identifying revenue leaks, managing at-risk deals, and automating sales tasks, making it an essential tool for any sales-driven organization. Key features of Revenue Grid include AI-guided selling, which empowers sales representatives to understand the nuances of human relationships behind accounts. This capability allows teams to tailor their approaches and improve their chances of closing deals. Additionally, the platform offers intelligent sales sequences that automate repetitive tasks for Sales Development Representatives (SDRs) and Account Executives (AEs), freeing them to focus on high-impact activities. The ability to visualize and eliminate revenue leaks in the pipeline provides actionable insights that can significantly enhance sales performance. Moreover, Revenue Grid offers comprehensive analytics that provide clarity on sales team activities and the true state of each representative's forecasted pipeline. Users can access out-of-the-box reports that highlight potential revenue leaks, enabling proactive measures to be taken before issues escalate. Custom Revenue Signals can also be created to refine and enhance the sales process, ensuring that each team member operates at peak efficiency. By utilizing these features, sales teams can execute better, close deals faster, and increase their overall win rates. Overall, Revenue Grid stands out in the revenue intelligence category by combining advanced AI capabilities with seamless integration into existing sales workflows. This unique blend of features not only enhances productivity but also fosters a deeper understanding of the sales process, making it an invaluable asset for organizations aiming to maximize their revenue potential.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 569

**User Satisfaction Scores:**

- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)
- **Data Segmentation:** 8.6/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 8.4/10 (Category avg: 8.2/10)
- **Account Engagement:** 8.7/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Revenue Grid](https://www.g2.com/sellers/revenue-grid)
- **Company Website:** https://revenuegrid.com/
- **Year Founded:** 2006
- **HQ Location:** Atlanta, Georgia
- **Twitter:** @Revenue_Grid_ (1,061 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/revenue-grid/ (133 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Account Manager
  - **Top Industries:** Computer Software, Financial Services
  - **Company Size:** 48% Mid-Market, 41% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (51 reviews)
- Salesforce Integration (45 reviews)
- Integrations (40 reviews)
- Helpful (36 reviews)
- Customer Support (29 reviews)

**Cons:**

- Slow Loading (10 reviews)
- Learning Curve (8 reviews)
- Missing Features (8 reviews)
- Technical Issues (8 reviews)
- Integration Issues (7 reviews)

  ### 6. [MaxIQ](https://www.g2.com/products/maxiq/reviews)
  MaxIQ is an AI-native Revenue Intelligence platform designed to unify sales, customer success, and revenue operations for B2B SaaS companies. It helps revenue teams manage the entire revenue journey by bringing pipeline visibility, forecasting, and post-sales insights into one unified system. The platform uses artificial intelligence to improve forecast accuracy, automate workflows, and surface deeper insights into deal health and revenue performance. Key capabilities include real-time revenue dashboards, pipeline inspection, conversation intelligence, and unified account visibility across the revenue lifecycle. MaxIQ also captures signals from CRM activity, meetings, and revenue data to help teams prioritize the right deals and opportunities. By turning revenue visibility into execution, MaxIQ empowers sales leaders, RevOps teams, and customer success managers to make better decisions, reduce manual reporting, and identify risks earlier. Businesses use MaxIQ to improve pipeline efficiency, increase forecast accuracy, strengthen sales-to-customer-success handoffs, and drive retention and expansion. The platform integrates seamlessly with existing CRM systems to enrich data, streamline workflows, and provide a complete AI-powered view of revenue operations.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 35

**User Satisfaction Scores:**

- **Ease of Use:** 9.7/10 (Category avg: 8.9/10)
- **Data Segmentation:** 9.1/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 9.7/10 (Category avg: 8.2/10)
- **Account Engagement:** 9.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [MaxIQ](https://www.g2.com/sellers/maxiq-2683a918-1f43-47ed-bbdd-eea5042941ba)
- **Company Website:** https://www.getmaxiq.com/
- **Year Founded:** 2022
- **HQ Location:** San Francisco, California, United States
- **Twitter:** @getmaxiq (8 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/getmaxiq/ (54 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 71% Enterprise, 26% Mid-Market


#### Pros & Cons

**Pros:**

- Forecasting (10 reviews)
- Ease of Use (8 reviews)
- Helpful (8 reviews)
- Accuracy (7 reviews)
- Intuitive (5 reviews)

**Cons:**

- Learning Curve (4 reviews)
- Integration Issues (3 reviews)
- Limited Customization (3 reviews)
- Inadequate Reporting (2 reviews)
- Dashboard Issues (1 reviews)

  ### 7. [HubSpot Data Hub](https://www.g2.com/products/hubspot-data-hub/reviews)
  Operations Hub connects, cleanses, and automates customer data across the HubSpot CRM, providing operations teams with tools to maintain data quality, ensure system integration, and streamline business processes. Core Value Proposition: Operations Hub addresses critical operational challenges: disconnected data across applications, manual data entry consuming team time, data quality issues undermining business decisions, and complex automation requirements existing tools cannot handle. The platform offers native integrations with other applications to create a more efficient, aligned, and agile business. Key Capabilities: Data Integration: Operations Hub connects contacts, leads, and company data between HubSpot and external applications bidirectionally and in real-time. This creates a unified customer data foundation rather than requiring manual data transfer. Data Quality Management: The platform includes tools that maintain a clean database, allowing operations teams to save hours of manual data validation and correction work. Process Automation: Operations Hub enables complex business process automation across systems, connecting trigger events in one application to automated actions in another. This streamlines internal workflows and reduces manual coordination. Unified Customer View: By connecting all customer data sources to the HubSpot CRM platform, Operations Hub creates a single source of truth that sales, marketing, and service teams can reference for customer interactions. Operations Hub vs. Alternatives: Unlike standalone integration platforms (iPaaS) requiring technical expertise to configure and maintain, Operations Hub provides native HubSpot integration with a visual interface designed for operations professionals rather than developers. This reduces implementation time and ongoing maintenance requirements. Operations Hub eliminates manual data entry and data validation by automating these workflows. The platform guarantees up-to-date data and maintains a clean database without constant manual intervention. Who Should Use Operations Hub: Operations Hub serves operations teams managing data across multiple systems, organizations experiencing data quality issues affecting business decisions, and companies needing to automate complex cross-system workflows without extensive technical resources. The platform enables business agility as organizations grow. Outcome: Operations Hub supercharges your HubSpot CRM with a complete toolkit to connect, clean, and automate customer data, uniting all customer data into one connected platform that results in a friction-free customer experience.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 557

**User Satisfaction Scores:**

- **Ease of Use:** 8.7/10 (Category avg: 8.9/10)
- **Data Segmentation:** 8.5/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 8.1/10 (Category avg: 8.2/10)
- **Account Engagement:** 8.5/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** https://www.HubSpot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, MA
- **Twitter:** @HubSpot (785,472 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/68529/ (11,979 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 67% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (119 reviews)
- Automation (90 reviews)
- Data Management (88 reviews)
- Integrations (65 reviews)
- Efficiency (48 reviews)

**Cons:**

- Limitations (58 reviews)
- Missing Features (40 reviews)
- Learning Curve (37 reviews)
- Expensive (33 reviews)
- Complexity (27 reviews)

  ### 8. [Aviso](https://www.g2.com/products/aviso/reviews)
  Aviso is a leading AI revenue platform, highly regarded by enterprise giants such as Honeywell, Microsoft GitHub, HPE, and Citi for its exceptional ability to close deals, boost revenue growth, and mitigate risks. By merging human expertise with cutting-edge AI, Aviso consistently delivers remarkable results, including a 40% increase in deal win rates, a 15-36% rise in revenue, and 30% savings in CRM expenses. The core strengths of the Aviso AI Platform include: 1) AI-Guided Deal Forecasting 2) Pipeline & Deal Management 3) Relationship & Activity Intelligence 4) Conversational Intelligence 5) Coaching & Enablement 6) NLP Analytics & Reporting 7) Go-To-Market (GTM) Collaboration 8) Sales Engagement 9) Lead Intelligence 10) Customer Success Intelligence Central to Aviso's Generative AI approach is MIKI, the world's first Generative AI Chief of Staff for Revenue Intelligence, designed to boost GTM teams' productivity and save reps up to 15-20 hours/week. MIKI combines Aviso's core AI models with Generative AI to help various GTM personas with Account Research, Sales Planning & Management, Buyer Meeting Preparation, Prospecting, CRM updates Automation, Email follow-ups, and more. Aviso's platform integrates data from its comprehensive databases, CRM systems, and external sources, processed through an advanced AI/ML layer. This sophisticated system, accessible through web and mobile applications, optimizes customer interactions and sales decisions by harnessing MIKI's insights yet preserves the essential human element in these interactions. Aviso's contribution to advancing Generative AI in Revenue Operations has garnered recognition on prominent financial platforms like the NYSE and Nasdaq. Aviso has been making waves across the research landscape with notable mentions in Forrester Research, Constellation Research, and Harvard Business Review. In the G2 Fall 2023 APAC report, Aviso was distinguished in Customer Revenue Optimization and rated as a High Performer in AI Sales Assistants for enterprise and mid-market sectors, in addition to Sales Analytics. Find your Revenue True North with Aviso AI at www.aviso.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 957

**User Satisfaction Scores:**

- **Ease of Use:** 8.4/10 (Category avg: 8.9/10)
- **Data Segmentation:** 8.1/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 8.4/10 (Category avg: 8.2/10)
- **Account Engagement:** 8.4/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Aviso, Inc.](https://www.g2.com/sellers/aviso-inc)
- **Company Website:** https://www.aviso.com
- **Year Founded:** 2014
- **HQ Location:** Redwood City, CA
- **Twitter:** @AvisoInc (905 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3713385/ (360 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Account Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 43% Mid-Market, 41% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (88 reviews)
- Forecasting (68 reviews)
- Features (54 reviews)
- User Interface (46 reviews)
- Efficiency (43 reviews)

**Cons:**

- Learning Curve (37 reviews)
- Slow Loading (24 reviews)
- Inaccurate Data (23 reviews)
- Missing Features (23 reviews)
- Slow Performance (23 reviews)

  ### 9. [Apollo.io](https://www.g2.com/products/apollo-io/reviews)
  Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 9,251

**User Satisfaction Scores:**

- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)
- **Data Segmentation:** 8.3/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 7.7/10 (Category avg: 8.2/10)
- **Account Engagement:** 8.1/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Apollo.io](https://www.g2.com/sellers/apollo-io)
- **Company Website:** https://www.apollo.io/
- **Year Founded:** 2015
- **HQ Location:** San Francisco, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Business Development Manager
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 67% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1680 reviews)
- Lead Generation (1400 reviews)
- Features (1393 reviews)
- Helpful (1390 reviews)
- Time-saving (1152 reviews)

**Cons:**

- Missing Features (597 reviews)
- Inaccurate Data (503 reviews)
- Learning Curve (474 reviews)
- Data Inaccuracy (458 reviews)
- Limited Features (454 reviews)

  ### 10. [Backstory](https://www.g2.com/products/people-ai-backstory/reviews)
  Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use. With Backstory, you can: - Know which deals are real and which are at risk, without waiting for rep updates - Get forecast answers you can defend, backed by actual activity data - Ask revenue questions directly in the AI tools your team already uses - See exactly what's happening across your pipeline and what to do next Sales leaders from Red Hat, Palo Alto Networks, Iron Mountain, TransUnion, Five9, and Randstad rely on Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 607

**User Satisfaction Scores:**

- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)
- **Data Segmentation:** 8.7/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 7.5/10 (Category avg: 8.2/10)
- **Account Engagement:** 7.8/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Backstory](https://www.g2.com/sellers/backstory-028935a9-8328-404d-9b5c-6a5ddb3bfe2d)
- **Company Website:** https://www.backstory.ai/
- **Year Founded:** 2016
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** https://www.linkedin.com/company/10638445/ (216 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Account Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 56% Enterprise, 39% Mid-Market


#### Pros & Cons

**Pros:**

- Helpful (3 reviews)
- CRM Integration (2 reviews)
- Customer Support (2 reviews)
- Customization (2 reviews)
- Ease of Use (2 reviews)


  ### 11. [InfiniGrow](https://www.g2.com/products/infinigrow/reviews)
  InfiniGrow is an AI-driven revenue marketing platform that provides a unified attribution, forecasting, and planning solution to help B2B marketers become revenue leaders. InfiniGrow's platform helps B2B SaaS marketing teams uncover the business impact of any marketing activity, forecast the results of any budget scenario, and continuously hit their KPIs by optimizing their budget allocation towards the best-performing channels. In today's agile marketing landscape, B2B marketers are faced with increasing challenges as they attempt to make their marketing more predictable, measurable, and revenue-driven. InfiniGrow automatically consolidates and analyzes your live Marketing, Sales, and financial data to uncover the exact business impact of your activities, and provides clear visibility and AI-driven recommendations to better allocate your budget so you can continuously hit your KPIs.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 55

**User Satisfaction Scores:**

- **Ease of Use:** 8.3/10 (Category avg: 8.9/10)
- **Data Segmentation:** 10.0/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 10.0/10 (Category avg: 8.2/10)
- **Account Engagement:** 10.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [InfiniGrow](https://www.g2.com/sellers/infinigrow)
- **Year Founded:** 2017
- **HQ Location:** Tel Aviv, Israel
- **Twitter:** @InfiniGrow (152 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10047845/ (11 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 93% Mid-Market, 7% Small-Business


#### Pros & Cons

**Pros:**

- Analytics (18 reviews)
- Attribution Accuracy (14 reviews)
- Helpful (12 reviews)
- Reporting (12 reviews)
- Ease of Use (11 reviews)

**Cons:**

- Learning Curve (9 reviews)
- Learning Difficulty (4 reviews)
- Filtering Issues (3 reviews)
- Filtering Problems (3 reviews)
- Not Intuitive (3 reviews)

  ### 12. [AccountAim](https://www.g2.com/products/accountaim/reviews)
  AccountAim's RevOps Data platform improves growth, predictability, and quality of revenue by ensuring your sales teams work their best accounts, always. Through account scoring & prioritization, territory management, and revenue compliance, AccountAim gives sales teams the tools they need to drive profitable growth. Visit accountaim.com to learn more.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 20

**User Satisfaction Scores:**

- **Ease of Use:** 9.8/10 (Category avg: 8.9/10)
- **Data Segmentation:** 9.0/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 9.0/10 (Category avg: 8.2/10)
- **Account Engagement:** 9.6/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [AccountAim](https://www.g2.com/sellers/accountaim)
- **Year Founded:** 2023
- **HQ Location:** San Francisco, CA
- **Twitter:** @GetAccountAim (2 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/accountaim/ (25 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 55% Mid-Market, 45% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (7 reviews)
- Time-saving (6 reviews)
- Efficiency (5 reviews)
- Lead Generation (5 reviews)
- Salesforce Integration (4 reviews)

**Cons:**

- Missing Features (3 reviews)
- CRM Integration (1 reviews)
- Dashboard Issues (1 reviews)
- Data Inaccuracy (1 reviews)
- Filtering Issues (1 reviews)

  ### 13. [Terret.ai](https://www.g2.com/products/terret-ai/reviews)
  Terret is the answer-to-action revenue engine that tells revenue teams what to do, then does it. Built for CROs, VP of Sales, and RevOps leaders running complex enterprise revenue motions. Most revenue AI gives teams surface-level recaps of calls and deals. Terret gets to the root of the questions that move the number — why enterprise deals are slipping, where pricing conversations are breaking down, which product gaps correlate with lost deals — and then executes against them across every rep, every deal, and every system. That's the category: not AI that tells you what happened, but AI that tells you what to do and does it. Terret's flagship product, Terret Nexus, is built on three components. The Revenue Graph unifies structured and unstructured data from every revenue-facing system — CRM, calls, emails, and data warehouse. The AI Architects run strategic analysis across that graph to find the patterns that drive wins. The AI Agents deploy playbooks, workflows, and real-time coaching into the tools revenue teams already use — Salesforce, Slack, Claude, ChatGPT, and the Terret web app. The system works through a four-step loop — Ask → Answer → Operationalize → Activate — and compounds over time, with every deal generating new signal that sharpens the next cycle. The result is an engine that answers the revenue questions no other AI can handle — why win rates are dropping, where closers are outperforming, which product gaps are costing deals — and then closes the gap without a human having to chase it down. Carta, Udemy, Cloudflare, and Mistral run on Terret.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 610

**User Satisfaction Scores:**

- **Ease of Use:** 8.8/10 (Category avg: 8.9/10)
- **Data Segmentation:** 8.0/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 8.1/10 (Category avg: 8.2/10)
- **Account Engagement:** 8.1/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Terret (formerly Boostup)](https://www.g2.com/sellers/terret-formerly-boostup)
- **Company Website:** https://terret.ai/
- **Year Founded:** 2018
- **HQ Location:** Santa Clara, CA
- **Twitter:** @BoostUp_ai (81 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/boostup-ai/ (53 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Enterprise Account Executive
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 64% Mid-Market, 32% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (130 reviews)
- Forecasting (73 reviews)
- Salesforce Integration (65 reviews)
- User Interface (51 reviews)
- Integrations (48 reviews)

**Cons:**

- Salesforce Integration (31 reviews)
- Limitations (28 reviews)
- Learning Curve (22 reviews)
- Integration Issues (17 reviews)
- Forecasting Issues (16 reviews)

  ### 14. [Coefficient](https://www.g2.com/products/coefficient/reviews)
  Coefficient is a new way to work with your company data better, faster, and more accurately without ever leaving your spreadsheet, integrating with the tools you already use. Install the Coefficient Excel or Google Sheets extension and use it in a new or existing sheet in seconds. Once installed, Coefficient lives as a sidebar companion so your company data is only a couple of clicks away at any time. Any data source that you work with is available directly in your Coefficient sidebar – such as Salesforce, HubSpot, Snowflake, NetSuite, QuickBooks, MySQL, and Looker – with the ability to consolidate your data from multiple systems into one spreadsheet. Use Coefficient filters to easily customize your imports to only work with the data you need, keeping your spreadsheets performant. Quickly go back anytime to add more data in the same report. Never rebuild the same analysis twice by keeping your data up to date with scheduled updates. And, use Coefficient alerts to trigger Slack or email messages anytime your spreadsheet updates. Now, you can turn your spreadsheet into the most flexible, powerful monitoring system across all of your company data. Say “goodbye” to manual data workflows and “hello” to connected spreadsheets.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 176

**User Satisfaction Scores:**

- **Ease of Use:** 9.2/10 (Category avg: 8.9/10)
- **Data Segmentation:** 8.1/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 7.2/10 (Category avg: 8.2/10)
- **Account Engagement:** 6.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Coefficient](https://www.g2.com/sellers/coefficient)
- **Company Website:** https://coefficient.io/
- **Year Founded:** 2020
- **HQ Location:** Palo Alto, CA
- **Twitter:** @coefficient_io (351 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/coefficientworks/ (70 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 49% Mid-Market, 35% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (72 reviews)
- Automation (42 reviews)
- Integrations (42 reviews)
- Time-saving (36 reviews)
- Easy Integrations (31 reviews)

**Cons:**

- Limited Features (18 reviews)
- Feature Limitations (17 reviews)
- Limitations (13 reviews)
- Missing Features (12 reviews)
- Integration Issues (11 reviews)

  ### 15. [RevSure](https://www.g2.com/products/revsure-ai-revsure/reviews)
  The Revenue System of Action RevSure is the only enterprise-grade System of Action built for complex B2B GTM motions. It unifies fragmented marketing, sales, and GTM Ops data into coordinated, AI-driven actions that turn prospects into predictable revenue. Powered by Full-Funnel Agentic AI, RevSure connects data, workflows, and intelligence across the entire funnel, eliminating silos, streamlining execution, and deploying AI agents to maximize marketing impact, accelerate pipeline, and improve forecast confidence. More than insights, RevSure delivers automated next-best actions, so GTM teams execute where it matters most. Customers achieve up to 50% higher pipeline ROI and a 20% lift in conversion rate.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 42

**User Satisfaction Scores:**

- **Ease of Use:** 8.0/10 (Category avg: 8.9/10)
- **Data Segmentation:** 9.4/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 9.2/10 (Category avg: 8.2/10)
- **Account Engagement:** 9.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [RevSure.ai](https://www.g2.com/sellers/revsure-ai)
- **Company Website:** https://www.revsure.ai/
- **Year Founded:** 2021
- **HQ Location:** Wilmington, US
- **Twitter:** @RevSure (82 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/revsureai/?originalSubdomain=in (83 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 74% Mid-Market, 17% Enterprise


#### Pros & Cons

**Pros:**

- Customer Support (12 reviews)
- Analytics (11 reviews)
- Helpful (10 reviews)
- Insights (10 reviews)
- Ease of Use (8 reviews)

**Cons:**

- Learning Curve (8 reviews)
- Complexity (4 reviews)
- Filtering Issues (3 reviews)
- Inadequate Reporting (2 reviews)
- Not Intuitive (2 reviews)

  ### 16. [Revenue.io](https://www.g2.com/products/revenue-io/reviews)
  Revenue.io powers high-performing teams with real-time guidance. By surfacing and recommending what works best, Revenue.io enables hundreds of customers like HPE, Nutanix, and AWS to deliver predictable results and optimize their entire revenue operation. Founded in 2013, Revenue.io is headquartered in Los Angeles and backed by venture funding from Goldman Sachs, Bryant Stibel, and Palisades Capital. Learn more at www.revenue.io.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 565

**User Satisfaction Scores:**

- **Ease of Use:** 9.3/10 (Category avg: 8.9/10)
- **Data Segmentation:** 9.8/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 9.4/10 (Category avg: 8.2/10)
- **Account Engagement:** 9.2/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Revenue.io](https://www.g2.com/sellers/revenue-io)
- **Year Founded:** 2012
- **HQ Location:** Los Angeles, CA
- **Twitter:** @revenue_io (4,285 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2625815/ (103 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Customer Service Representative, Account Manager
  - **Top Industries:** Computer Software, Financial Services
  - **Company Size:** 59% Mid-Market, 22% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (33 reviews)
- Ease of Use (30 reviews)
- Helpful (30 reviews)
- Easy Setup (25 reviews)
- Salesforce Integration (25 reviews)

**Cons:**

- Call Issues (11 reviews)
- Missing Features (9 reviews)
- Limited Features (7 reviews)
- Connection Issues (6 reviews)
- Dialer Issues (6 reviews)

  ### 17. [Avoma](https://www.g2.com/products/avoma/reviews)
  Avoma is the only AI-first Growth Acceleration Platform designed for customer-facing teams at startups and scaleups. By combining AI Meeting Assistance with Conversational Intelligence and Revenue Intelligence, Avoma empowers teams to streamline workflows, enhance customer interactions, and accelerate growth. With Avoma, you can automatically schedule and record meetings, receive full transcripts and AI-generated notes, and sync actionable insights directly to your CRM. Its AI-powered technology helps capture crucial customer information before, during, and after meetings—providing real-time insights and auto-scoring sales and customer calls with AI-powered scorecards. Avoma’s advanced Revenue Intelligence capabilities streamline forecasting and pipeline reviews with deal engagement activity, deal health and risk scores, and automated win/loss analysis. Built to empower both customer-facing reps and leaders, Avoma provides actionable insights at every stage of the customer journey. For more information, visit avoma.com.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,343

**User Satisfaction Scores:**

- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)
- **Data Segmentation:** 7.1/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 7.4/10 (Category avg: 8.2/10)
- **Account Engagement:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Avoma](https://www.g2.com/sellers/avoma)
- **Year Founded:** 2017
- **HQ Location:** Palo Alto, California
- **Twitter:** @AvomaInc (391 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18128169/ (66 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Customer Success Manager, Account Executive
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 53% Small-Business, 46% Mid-Market


#### Pros & Cons

**Pros:**

- Helpful (19 reviews)
- Transcripts (18 reviews)
- Accuracy (15 reviews)
- Ease of Use (15 reviews)
- Transcription (15 reviews)

**Cons:**

- Recording Issues (11 reviews)
- AI Inaccuracy (10 reviews)
- Accuracy Issues (9 reviews)
- Transcript Accuracy (9 reviews)
- Inaccurate Transcripts (8 reviews)

  ### 18. [Dreamdata](https://www.g2.com/products/dreamdata/reviews)
  Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and measure how those efforts impact revenue, without relying on support. - Precise targeting: Build audiences using unlimited filtering and activate them by syncing to all major ad platforms. - Intent Signals: Trigger targeted activities on the right buyers at the right time using AI-identified intent signals and notifications. - Sync conversions: Automatically feed reliable pipeline data back with one-click conversion syncs so your campaigns optimize for revenue, not just clicks. - Scalable reporting: Measure performance and deliver reports that are easy to understand, always accurate, and aligned with your unique GTM - so your numbers drive buy-in, not backlash. Dreamdata is easy to implement and built to grow with you as KPIs, teams, and business grow. This keeps marketing at the centre of revenue impact and aligns your team and leadership around a single clear view of what’s working and when. This has already helped B2B marketing teams improve ROAS by 68%, grow ROI by 20%, and slash CAC by a third. Start with Dreamdata Free today.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 251

**User Satisfaction Scores:**

- **Ease of Use:** 8.4/10 (Category avg: 8.9/10)
- **Data Segmentation:** 9.0/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 7.8/10 (Category avg: 8.2/10)
- **Account Engagement:** 8.5/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [dreamdata.io](https://www.g2.com/sellers/dreamdata-io)
- **Company Website:** https://dreamdata.io/
- **Year Founded:** 2018
- **HQ Location:** Copenhagen, Capital Region
- **Twitter:** @DreamdataIO (290 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/dreamdata-io (77 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Head of Marketing, Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 59% Mid-Market, 34% Small-Business


#### Pros & Cons

**Pros:**

- Insights (56 reviews)
- Attribution Accuracy (45 reviews)
- Analytics (43 reviews)
- Helpful (40 reviews)
- Ease of Use (37 reviews)

**Cons:**

- Learning Curve (24 reviews)
- Missing Features (14 reviews)
- Inadequate Reporting (11 reviews)
- Not Intuitive (11 reviews)
- Poor Reporting (10 reviews)

  ### 19. [Creatio](https://www.g2.com/products/creatio/reviews)
  Creatio is a global vendor of an agentic CRM and workflow platform with no-code and AI at its core, designed to help users streamline their business processes and enhance customer interactions through no-code solutions and artificial intelligence (AI). This innovative platform enables organizations to create and manage workflows effortlessly, allowing users to focus on their core business activities while automating routine tasks. With millions of workflows operating daily, Creatio supports a diverse clientele across 100 countries, emphasizing a commitment to genuine care for its clients and partners. The platform is particularly beneficial for businesses seeking to enhance their operational efficiency without requiring extensive technical expertise. Its target audience includes small to large enterprises across various industries, particularly those looking to leverage technology to improve customer engagement and internal processes. Creatio's offerings cater to a wide range of use cases, from marketing automation and sales management to customer service optimization, making it a versatile solution for businesses aiming to adapt to the evolving market landscape. Key features of Creatio include the Creatio Studio, a no-code platform that allows users to build custom applications and AI agents using intuitive visual designers and natural language processing. This empowers users to create tailored solutions that meet their specific business needs without relying on traditional coding methods. Additionally, the CRM suite integrates embedded AI agents across Creatio Marketing, Sales, and Service, enhancing user experience and providing actionable insights to drive decision-making. Creatio also offers a specialized Financial Services CRM platform and industry-specific workflows across 19 verticals, ensuring that businesses can find solutions that resonate with their unique operational requirements. The availability of a marketplace with various add-ons further extends the platform's capabilities, allowing organizations to customize their experience and enhance functionality as needed. Recognized as a Leader and Strong Performer in prestigious Gartner and Forrester reports, Creatio stands out in its category by combining user-friendly design with powerful automation and AI-driven insights, making it an attractive option for businesses aiming to elevate their customer relationship management efforts. With its headquarters in Boston, MA, and a global presence of 850 employees across ten offices in 25 countries, Creatio has established long-lasting relationships with thousands of customers and over 500 partners worldwide. This extensive network underscores the platform's reliability and commitment to delivering value to its users, positioning Creatio as a trusted partner in the realm of AI agents, CRM, and workflow automation.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 270

**User Satisfaction Scores:**

- **Ease of Use:** 9.1/10 (Category avg: 8.9/10)
- **Data Segmentation:** 10.0/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 10.0/10 (Category avg: 8.2/10)
- **Account Engagement:** 10.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Creatio](https://www.g2.com/sellers/creatio)
- **Company Website:** https://www.creatio.com
- **Year Founded:** 2014
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @Creatio_Global (3,986 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/creatioglobal/ (1,104 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 46% Small-Business, 40% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (32 reviews)
- Efficiency (21 reviews)
- Customizability (19 reviews)
- Customization (19 reviews)
- Customization Options (17 reviews)

**Cons:**

- Learning Curve (10 reviews)
- Missing Features (10 reviews)
- Limited Features (8 reviews)
- Limited Customization (6 reviews)
- Limited Options (5 reviews)

  ### 20. [Lative](https://www.g2.com/products/lative/reviews)
  Lative is an advanced sales planning and decision intelligence platform designed to help companies meet their revenue objectives in the most profitable and efficient way. By providing real-time insights, automation, and deep analytics, we empower revenue leaders to optimize performance, reduce inefficiencies, and confidently scale their organizations. Why we exist: Sales teams today face increasing pressure to hit ambitious targets while navigating complex markets, evolving customer needs, and economic uncertainty. Traditional planning methods—reliant on spreadsheets, static forecasts, and fragmented data—can’t keep up. At Lative, our mission is simple: we help companies achieve their sales goals profitably and efficiently by enabling them to make better, data-driven decisions. We believe go-to-market leaders should have full visibility into their sales performance and productivity in real-time, without the bottlenecks of manual data aggregation or siloed reporting. How does Lative help? We bring clarity and efficiency to sales planning and execution with four core capabilities: Analyze – Gain continuous, granular insights into sales performance, productivity, and efficiency across the entire revenue organization. Identify areas for improvement and take action before problems impact your bottom line. Plan – Automate bottom-up capacity planning with dynamic what-if scenarios that allow you to optimize hiring, resource allocation, and revenue goals for both short-term and long-term success. Track – Bridge the gap between top-down strategic planning and real-time operational execution by identifying risks and opportunities as they emerge. Integrate – Consolidate data from 150+ sources, breaking down silos and providing a single source of truth for revenue planning and execution. The Lative Advantage Lative enables revenue leaders to confidently answer the most critical sales strategy questions: Will we hit our number? How will we get there? Can we do it profitably? With Lative, you have the insights needed to optimize capacity, align resources strategically, and make data-driven decisions that drive sustainable growth. We’re more than just a software solution—we’re a partner in your success, helping you transform sales planning from reactive to proactive. Leading companies including Avalara, Aiven, Benchling, Oneflow, PopMenu, Version 1, and Wiz rely on Lative to drive profitable, efficient growth and hit their targets with confidence and precision. Whether you’re scaling a high-growth startup or optimizing an established sales organization, Lative provides the intelligence you need to stay ahead of the competition.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 20

**User Satisfaction Scores:**

- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)
- **Data Segmentation:** 6.7/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 6.7/10 (Category avg: 8.2/10)
- **Account Engagement:** 6.7/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Lative](https://www.g2.com/sellers/lative)
- **Company Website:** https://lative.io
- **HQ Location:** Dublin, IE
- **LinkedIn® Page:** https://www.linkedin.com/company/lative-limited (38 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 50% Mid-Market, 30% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (10 reviews)
- Analytics (9 reviews)
- Customer Support (9 reviews)
- Planning (9 reviews)
- Visibility (8 reviews)

**Cons:**

- Learning Curve (3 reviews)
- Steep Learning Curve (3 reviews)
- Missing Features (2 reviews)
- Slow Updates (2 reviews)
- Admin Issues (1 reviews)

  ### 21. [Collective[i]](https://www.g2.com/products/collective-i/reviews)
  Collective[i] generates intelligence that helps businesses thrive and expand economic opportunity assisted by advanced AI. Collective[i]’s model leverages artificial intelligence to predict economic outcomes and surface insights to forecast, manage, and grow enterprise revenue. The technology was developed by an exceptional team of engineers, entrepreneurs, and data scientists supported by an A-list set of advisors that include the former Vice Chair of the Federal Reserve, senior executives from Google, MySQL, Comcast, NewsCorp, and Tesla; as well as leading economists and AI researchers from NYU, Stanford, MIT, Columbia, and Harvard Business School. Collective[i]’s mission is to fuel global prosperity through shared intelligence and human connection. The company’s initial applications (Intelligent WriteBack™, C[i] for Sales™, and intelligence.com®) improve CRM data quality, optimize sales, and enable people to unlock the value from existing personal and professional relationships. Collective[i] applications and agents enable users to forecast revenue, surface valuable professional connections, analyze the impact of emerging economic patterns on their businesses, do research, and access actionable recommendations that span sales, supply chain, and strategic growth initiatives, ultimately transforming business to operate with the speed and precision required to compete in an AI-first world. For more information, visit www.collectivei.com.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 18

**User Satisfaction Scores:**

- **Ease of Use:** 9.8/10 (Category avg: 8.9/10)


**Seller Details:**

- **Seller:** [Collective[i]](https://www.g2.com/sellers/collective-i)
- **Year Founded:** 2008
- **HQ Location:** New York, New York
- **Twitter:** @collectivei (1,342 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2412659/ (49 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 48% Small-Business, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Accuracy (1 reviews)
- Accuracy of Information (1 reviews)
- Automation (1 reviews)
- CRM Integration (1 reviews)
- Customizability (1 reviews)


  ### 22. [Jiminny](https://www.g2.com/products/jiminny/reviews)
  Jiminny is the conversation intelligence platform designed to help Revenue Leaders capture and analyze critical go-to-market insights across video, voice, and email. This innovative solution automates the integration of these insights into your CRM, enabling teams to make informed decisions and drive revenue growth effectively. Jiminny benefits the entire Revenue Team. For Sales Reps, it automates routine admin tasks, allowing them to focus more on selling and enhancing their performance. This not only streamlines their workflow but also increases their productivity, enabling them to close deals more efficiently. Managers benefit from Jiminny by gaining access to actionable insights that help them develop their teams, fostering an environment of continuous improvement and confidence-building. Executives can rely on Jiminny to provide a trustworthy source of data for making strategic, data-driven decisions. The platform transforms the CRM into a reliable launchpad for revenue growth, ensuring that leadership can track progress and identify areas for improvement with ease. This comprehensive approach to GTM conversation intelligence empowers all levels of the organization to work collaboratively towards revenue goals. Key features of Jiminny include its ability to analyze conversations in real-time, providing instant feedback and insights that can be acted upon immediately. The platform's fast onboarding process and user-friendly interface ensure that teams can quickly adapt and start reaping the benefits without significant downtime. Sell smarter, grow faster, and ultimately win more deals with Jiminny. The platform not only enhances individual performance but also cultivates a data-driven culture that supports sustained growth and success across the entire organization.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 919

**User Satisfaction Scores:**

- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)
- **Data Segmentation:** 7.8/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 7.8/10 (Category avg: 8.2/10)
- **Account Engagement:** 8.1/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Jiminny](https://www.g2.com/sellers/jiminny)
- **Company Website:** https://www.jiminny.com
- **Year Founded:** 2016
- **HQ Location:** London, England
- **Twitter:** @JiminnyInc (387 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10815921/ (58 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Customer Success Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 62% Mid-Market, 31% Small-Business


#### Pros & Cons

**Pros:**

- Helpful (168 reviews)
- Ease of Use (146 reviews)
- Call Recording (134 reviews)
- AI Summary (106 reviews)
- Recording (94 reviews)

**Cons:**

- Call Issues (71 reviews)
- AI Inaccuracy (58 reviews)
- Accuracy Issues (57 reviews)
- AI Limitations (25 reviews)
- Poor Transcription (25 reviews)

  ### 23. [Salesloft](https://www.g2.com/products/salesloft/reviews)
  Salesloft powers durable revenue growth for the world’s most demanding companies. The industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. Targeting a diverse audience that includes sales professionals, marketing teams, and revenue operations leaders, Salesloft is used successfully by organizations of all sizes. More than 5,000 customers including Google, 3M, IBM, Shopify, Square, and Cisco gain a performance force multiplier with Salesloft by shifting to a durable revenue engagement model, helping them solve the complexities of modern B2B sales and unlock revenue efficiency. Salesloft provides a suite of capabilities and solutions designed to support modern sales teams, including advanced analytics, sales forecasting, sales automation, sales coaching, deal management, revenue intelligence, sales engagement, conversation intelligence, and integrated communication capabilities. With Salesloft's Revenue Orchestration Platform powering a durable revenue engagement model, businesses can unlock profitable, efficient growth. For more information visit www.salesloft.com.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 4,144

**User Satisfaction Scores:**

- **Ease of Use:** 8.8/10 (Category avg: 8.9/10)
- **Data Segmentation:** 8.0/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 7.5/10 (Category avg: 8.2/10)
- **Account Engagement:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Salesloft](https://www.g2.com/sellers/salesloft)
- **Company Website:** https://salesloft.com
- **Year Founded:** 2011
- **HQ Location:** Atlanta, GA
- **Twitter:** @Salesloft (18,439 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2296178/ (1,137 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Sales Development Representative
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 56% Mid-Market, 23% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (256 reviews)
- Helpful (158 reviews)
- Features (155 reviews)
- Automation (146 reviews)
- Time-saving (138 reviews)

**Cons:**

- Missing Features (95 reviews)
- Call Issues (65 reviews)
- Integration Issues (62 reviews)
- Learning Curve (60 reviews)
- Limitations (55 reviews)

  ### 24. [Weflow](https://www.g2.com/products/weflow/reviews)
  Weflow is a Revenue AI Platform that captures every customer interaction and unlocks AI insights to help you convert and forecast your pipeline. Weflow offers a suite of products: - Activity Capture - Conversation Intelligence - Deal Intelligence & Forecasting Pick single products from above or bundles to save: - Activity & Conversation Intelligence - Revenue AI Platform Transparent pricing, no platform fees. Premium support included. Learn more on: getweflow.com


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 90

**User Satisfaction Scores:**

- **Ease of Use:** 9.5/10 (Category avg: 8.9/10)
- **Data Segmentation:** 8.3/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 8.3/10 (Category avg: 8.2/10)
- **Account Engagement:** 9.2/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Weflow](https://www.g2.com/sellers/weflow)
- **Year Founded:** 2021
- **HQ Location:** Berlin, DE
- **Twitter:** @getweflow (56 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/getweflow/ (21 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 52% Mid-Market, 31% Small-Business


#### Pros & Cons

**Pros:**

- Accuracy (1 reviews)
- Analytics (1 reviews)
- Customer Support (1 reviews)
- Data Accuracy (1 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Salesforce Integration (1 reviews)

  ### 25. [AskElephant](https://www.g2.com/products/askelephant/reviews)
  AskElephant is an AI-powered platform designed to enhance the efficiency of revenue teams by automating routine tasks and providing actionable insights. By serving as a proactive "second brain," it allows customer-facing teams to focus more on building relationships and closing deals, rather than getting bogged down by administrative work. The platform seamlessly integrates with existing tools, ensuring a smooth workflow without the need for extensive system overhauls. Key Features and Functionality: - AI Agents: Automate workflows such as CRM updates, coaching, task creation, churn alerts, and win/loss analysis. - CRM Automation: Automatically update any CRM field based on conversation insights, eliminating manual data entry. - Cross-Team Handoffs: Ensure seamless transitions between sales and customer success teams by automatically transferring full deal context. - AI Coaching: Provide real-time coaching scorecards and reports, allowing managers to focus on strategic guidance rather than sifting through recordings. - Proactive Alerts: Receive notifications about potential deal risks or churn alerts, enabling timely interventions. - AI Chat: Interact with your business data using AI, facilitating quick access to information across various platforms. Primary Value and Solutions Provided: AskElephant addresses common challenges faced by revenue teams, such as manual data entry, inefficient handoffs, and the time-consuming process of coaching and data analysis. By automating these tasks, the platform ensures that critical context is preserved, CRM data remains accurate, and coaching moments are highlighted without the need for extensive manual review. This leads to increased productivity, more effective team collaboration, and ultimately, improved customer relationships and revenue growth.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 17

**User Satisfaction Scores:**

- **Ease of Use:** 9.1/10 (Category avg: 8.9/10)
- **Data Segmentation:** 8.3/10 (Category avg: 8.8/10)
- **Predictive Forecasting:** 9.0/10 (Category avg: 8.2/10)
- **Account Engagement:** 10.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [AskElephant](https://www.g2.com/sellers/askelephant)
- **Year Founded:** 2023
- **HQ Location:** Draper, US
- **LinkedIn® Page:** https://www.linkedin.com/company/askelephant/ (43 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 59% Small-Business, 24% Mid-Market


#### Pros & Cons

**Pros:**

- Automation (10 reviews)
- Customer Support (6 reviews)
- Time-saving (6 reviews)
- Ease of Use (5 reviews)
- Helpful (5 reviews)

**Cons:**

- Learning Curve (1 reviews)
- Limited Customization (1 reviews)
- Poor Search Functionality (1 reviews)



## Parent Category

[Sales Tools](https://www.g2.com/categories/sales-tools)



## Related Categories

- [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)
- [Sales Analytics Software](https://www.g2.com/categories/sales-analytics)
- [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)



---

## Buyer Guide

### What You Should Know About Revenue Operations Software

### Revenue Operations & Intelligence (RO&I) software buying insights at a glance

[Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i) software enables organizations to align sales, marketing, and customer success teams around a unified revenue strategy by centralizing data, standardizing workflows, and delivering actionable insights across the customer lifecycle. As go-to-market motions become more complex and data-driven, relying on fragmented tools and manual reporting often leads to visibility gaps and inconsistent execution. A dedicated RO&I platform enables companies to operationalize their revenue strategy at scale by connecting systems, enforcing process consistency, and enhancing decision-making.

Based on G2 review data, organizations most commonly adopt revenue operations and intelligence tools to enhance pipeline visibility, improve forecasting accuracy, and foster cross-functional alignment. Core use cases frequently include real-time pipeline tracking, revenue forecasting, rep performance management, and executive-level reporting. Buyers highlight benefits such as faster access to insights, clearer accountability across teams, and improved coordination between revenue-facing functions.

As companies scale, RevOps leaders increasingly emphasize the importance of consistent execution and data reliability, particularly when forecasts and performance metrics are used to inform strategic decisions. For teams evaluating revenue intelligence software, the focus is often on visibility and accuracy, ensuring that leadership can trust the data used to assess pipeline health, rep productivity, and overall revenue performance.

RO&I software is typically offered through subscription-based pricing models, with costs influenced by factors such as user count, data volume, feature depth, and access to advanced analytics or AI-driven insights. Buyers should consider not only licensing fees but also implementation complexity and ongoing data management when estimating the total cost of ownership.

### Top FAQs from Buyers Research

- How does RO&I software improve forecasting accuracy and pipeline visibility?
- What level of data standardization is required before implementing RO&I tools?
- How do revenue intelligence platforms integrate with [CRM](https://www.g2.com/categories/crm) and [sales engagement](https://www.g2.com/categories/sales-engagement) systems?
- What degree of customization is needed to support different GTM teams?
- How do AI-driven revenue insights differ from traditional reporting dashboards?

G2’s top-rated Revenue Operations & Intelligence software, based on verified reviews, includes [Salesforce Sales Cloud](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews), [Gong](https://www.g2.com/products/gong/reviews), [Clari](https://www.g2.com/products/clari/reviews) and [Substrata](https://www.g2.com/products/substrata-substrata/reviews). (Source: [Grid Report](https://www.g2.com/reports/14e331e0-81d3-4feb-b3b6-63add31f9b75/preview?tab=scores))

### What are the top-reviewed Revenue Operations & Intelligence (RO&I) on G2?

[Salesforce Sales Cloud](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews)

- Number of Reviews: 2,735
- Satisfaction: 100
- Market Presence: 99
- G2 Score: 100

[Gong](https://www.g2.com/products/gong/reviews)

- Number of Reviews: 985
- Satisfaction: 89
- Market Presence: 73
- G2 Score: 81

[Clari](https://www.g2.com/products/clari/reviews)

- Number of Reviews: 1,536
- Satisfaction: 67
- Market Presence: 66
- G2 Score: 67

[Substrata](https://www.g2.com/products/substrata-substrata/reviews)

- Number of Reviews: 199
- Satisfaction: 99
- Market Presence: 35
- G2 Score: 66

Satisfaction reflects user-reported ratings across various factors, including ease of use, feature fit, and quality of support. ([Source 2](https://www.g2.com/reports))

Market Presence scores are calculated based on review volume, third-party signals, and overall market visibility. ([Source 2](https://www.g2.com/reports))

G2 Score is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Revenue Operations & Intelligence (RO&I)?

#### Feedback Pros: What Users Consistently Appreciate

- **Real-time pipeline visibility across teams and leadership dashboards**
- “Salesforce Sales Cloud is most helpful for its powerful lead and opportunity management. Its automation, real-time pipeline visibility, and AI-driven insights help sales teams close deals faster and work more efficiently.” - [Nathalie J.](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews/salesforce-sales-cloud-review-11487120), Salesforce Sales Cloud Review
- **Centralized revenue data replacing fragmented spreadsheets and reports**
- “I really appreciate Clari’s intuitive and user-friendly interface, which made setting it up smooth and easy, especially in comparison to other tools I've used. The AI forecasting capabilities are impressively accurate, offering invaluable insights into my team's pipeline and larger deals. I love the ability to star accounts, simplifying my focus on significant deals and helping me strategize my next moves effectively. The seamless integration with Salesforce is another strong point, allowing me to quickly update and organize data without spending too much time in a tool I don’t enjoy.” - [Paul K.](https://www.g2.com/products/clari/reviews/clari-review-11593663), Clari Review
- **A dependable platform for negotiations**.
- “Its equally effective for both verbal and non verbal interactions. The call preparations tools are practical, and the feedback keeps our team aligned and consistent. It brings attention to subtle patterns that usually get overlooked when conversations move quickly. Everything feels more structured with Substrata, and whenever an issue arises their customer support team is quick to respond.” - [Usman S](https://www.g2.com/products/substrata-substrata/reviews/substrata-review-11598060)., Substrata Review

#### Cons: Where Many Platforms Fall Short

- **Advanced analytics features have steep learning curves for new users**
- “The learning curve can be steep for first time users, especially when they first see the more complex AI analytics. More comprehensive tutorials or in app tips could provide a smoother onboarding experience for recruitment specialists who typically do not use a sales focused platform.” - [Ravi S.](https://www.g2.com/products/substrata-substrata/reviews/substrata-review-11739548), Substrata Review
- **AI tracker setup is complex with restrictive data export options**
- “I found the AI tracker setup to be quite difficult, especially concerning the user interface when setting up keywords or smart trackers. Moreover, I cannot download all the data myself unless we upgrade the plan, which isn't ideal and results in me not fully utilizing Gong. The requirement to download snippets one by one using copy and paste is particularly annoying. This is a cumbersome process, especially if dealing with a large number of snippets, and detracts from the efficiency that Gong should provide. I believe this isn't the best way of selling your AI feature.” - [Angeline T.](https://www.g2.com/products/gong/reviews/gong-review-11765285), Gong Review
- **Training lacks structured learning paths and role-based context**
- “The training could be structured a little differently to follow a more predetermined path. Cheat sheets would be very helpful to hand out to the reps as well with simple shortcuts for the different products that you have (sequences, signals etc). Instead of running right into the meat of the training it would be helpful for the trainer to 1st give a high level overview of the screen and what we are looking at. Also, the trainers should understand our business a little better and what the roles are of the individuals on the training so it can help them on;ly show this that pertain to them.” - [Bruce S](https://www.g2.com/products/revenue-grid/reviews/revenue-grid-review-9027132)., Revenue Grid

### My Expert Takeaway on Revenue Operations Software

According to G2 review data, Revenue Operations & Intelligence software delivers the strongest results when organizations treat RevOps as an operating system rather than a standalone reporting layer. High-performing teams tend to establish clear ownership over data quality, forecasting methodology, and process governance early on, which reduces downstream inconsistencies and improves trust in revenue metrics across teams.

Organizations with above-average satisfaction scores commonly invest in foundational capabilities such as data hygiene, forecasting discipline, and enablement. Reviews indicate that outcomes are strongest when RevOps owns both the tooling and the operational processes that govern how data is captured, interpreted, and acted upon. This model is especially prevalent among SaaS, fintech, and B2B services teams, where revenue complexity requires tighter coordination and accountability.

Across the category, average ratings consistently cluster above 4.3, with particularly strong marks for pipeline visibility and likelihood to recommend when adoption extends company-wide. For companies evaluating RO&I solutions, the data suggests that broad adoption and disciplined operational ownership are key drivers of long-term value, enabling revenue teams to scale without sacrificing visibility or execution consistency.

### Revenue Operations Software FAQs

#### What is revenue operations and intelligence (RO&I)?

Revenue Operations & Intelligence (RO&I) combines process alignment, systems management, and analytics to optimize revenue performance across sales, marketing, and customer success. It uses revenue operations software and revenue intelligence software to unify data, improve forecasting accuracy, and help leaders make informed, real-time decisions across the entire revenue lifecycle.

#### What are the 4 pillars of revenue operations?

The four pillars are people, process, data, and technology. Together, they ensure teams operate from consistent workflows, trusted data, and aligned incentives. A strong revenue intelligence platform supports these pillars by turning operational data into insights that guide planning, execution, and performance management.

#### What is the role of revenue operations?

Revenue operations aligns go-to-market teams around shared goals, standardized processes, and accurate data. The role includes owning forecasting, pipeline management, reporting, and tooling strategy. Effective RevOps teams use RevOps frameworks to eliminate friction, improve predictability, and drive scalable growth.

#### Which RO&I software is the best?

Based on G2 review trends, the best revenue intelligence platform varies by company size and use case. Buyers consistently rate tools highly when they deliver real-time visibility, forecasting accuracy, and strong CRM alignment. Satisfaction scores tend to be highest where adoption spans sales leadership and frontline teams. The best RO&I software are [Salesforce Sales Cloud](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews), [Gong](https://www.g2.com/products/gong/reviews), [Clari](https://www.g2.com/products/clari/reviews), and [Substrata](https://www.g2.com/products/substrata-substrata/reviews).

#### What are the top-rated RO&I software for growth-focused firms?

Growth-focused firms favor platforms that combine forecasting, pipeline inspection, and rep-level insights. Reviews show higher likelihood to recommend when tools support rapid scaling, multi-team collaboration, and executive reporting without heavy customization or manual work. Here are the top-rated Revenue Operations & Intelligence (RO&I) software platforms for growth-focused firms:

- [Gong](https://www.g2.com/products/gong/reviews) – Leading AI-driven platform for unified revenue data, insights, and automated sales workflows.
- [Salesforce Sales Cloud](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews) – Comprehensive sales and revenue management, forecasting, and intelligence.
- [Salesloft](https://www.g2.com/products/salesloft/reviews) – Revenue orchestration platform with advanced analytics, automation, and sales engagement tools.

#### What is the best revenue operations software for a mid-sized tech company?

For [mid-sized tech companies](https://www.g2.com/categories/revenue-operations-intelligence-ro-i/mid-market), the best Revenue operations software strikes a balance between advanced analytics and ease of use. G2 reviewers highlight tools that integrate seamlessly with existing systems, require minimal administrative overhead, and deliver actionable insights without requiring enterprise-level complexity. The best RO&I software for a mid-sized company are [Revenue Grid](https://www.g2.com/products/revenue-grid/reviews), [MaxIQ](https://www.g2.com/products/maxiq/reviews), [Apollo.io](https://www.g2.com/products/apollo-io/reviews), [Substrata](https://www.g2.com/products/substrata-substrata/reviews).  

### Sources

1. [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..)
2. [G2 Market Presence Score Overview](https://www.g2.com/reports)

Researched By: [Julie Jung](https://research.g2.com/insights/author/julie-jung)

**Last updated on: January 7, 2026**




---
## Frequently Asked Questions

### How can I ensure data security and compliance with Revenue Operations & Intelligence tools?

To ensure data security and compliance with Revenue Operations & Intelligence tools, prioritize solutions that offer robust security features such as encryption, user access controls, and compliance certifications. Tools like HubSpot, Salesforce, and Clari are noted for their strong security measures, with users highlighting features like GDPR compliance and data encryption. Additionally, consider platforms that provide regular security audits and have a transparent privacy policy, as these factors significantly contribute to maintaining data integrity and compliance.



### How can Revenue Operations & Intelligence tools improve my sales forecasting accuracy?

Revenue Operations & Intelligence tools enhance sales forecasting accuracy by leveraging data analytics, predictive modeling, and real-time insights. Users report that tools like Clari, InsightSquared, and Salesforce Einstein Analytics provide advanced forecasting capabilities, enabling teams to analyze historical data trends and adjust forecasts dynamically. Features such as pipeline management and performance tracking are highlighted for their role in improving forecast precision. Additionally, user feedback indicates that integration with CRM systems streamlines data flow, further enhancing the reliability of sales predictions.



### How do I evaluate the user experience of different Revenue Operations & Intelligence tools?

To evaluate the user experience of Revenue Operations & Intelligence tools, consider user ratings and reviews focusing on ease of use, customer support, and integration capabilities. For instance, tools like HubSpot Sales, Salesforce, and Clari have high user satisfaction scores, with HubSpot Sales noted for its intuitive interface and strong support. Salesforce is praised for its extensive features but may have a steeper learning curve. Clari users appreciate its analytics capabilities, indicating a positive experience overall. Analyzing these aspects will provide a comprehensive view of user experience across different platforms.



### How do pricing models vary across different Revenue Operations & Intelligence solutions?

Pricing models for Revenue Operations & Intelligence solutions vary significantly. For instance, HubSpot offers a tiered subscription model based on features and user count, while Salesforce provides a per-user pricing structure with additional costs for advanced features. Clari typically employs a usage-based pricing model, charging based on the volume of data processed. In contrast, InsightSquared uses a flat-rate pricing model that includes all features for a set fee. These variations reflect different approaches to accommodating diverse business needs and budgets.



### How do Revenue Operations & Intelligence tools enhance collaboration between sales and marketing teams?

Revenue Operations & Intelligence tools enhance collaboration between sales and marketing teams by providing integrated data insights, streamlining communication, and aligning goals. Tools like HubSpot, Salesforce, and Clari facilitate real-time data sharing, enabling teams to track performance metrics and customer interactions effectively. Users report that these platforms improve lead management and campaign tracking, fostering a unified approach to revenue generation. Additionally, features such as shared dashboards and automated reporting help ensure both teams are aligned on strategies and outcomes, ultimately driving better results.



### How scalable are Revenue Operations & Intelligence solutions for growing businesses?

Revenue Operations & Intelligence solutions are generally highly scalable for growing businesses, with many users noting their ability to adapt to increasing data volumes and user demands. Products like HubSpot, Salesforce, and Clari are frequently highlighted for their robust scalability features, allowing businesses to seamlessly integrate additional functionalities as they expand. Users report that these solutions effectively support larger teams and complex workflows, with HubSpot receiving a 4.5 rating for scalability and Salesforce noted for its extensive customization options. Overall, these tools are designed to grow alongside businesses, ensuring continued operational efficiency.



### What are common use cases for Revenue Operations & Intelligence software in businesses?

Common use cases for Revenue Operations & Intelligence software include streamlining sales processes, enhancing data analytics for better decision-making, improving forecasting accuracy, and integrating marketing and sales efforts. Users frequently highlight the importance of automating reporting and analytics to gain insights into revenue performance and customer behavior. Additionally, these tools are utilized for managing customer relationships and optimizing pricing strategies, which are critical for driving revenue growth.



### What are the key features to look for in Revenue Operations & Intelligence tools?

Key features to look for in Revenue Operations & Intelligence tools include robust analytics and reporting capabilities, integration with CRM systems, automation of sales processes, pipeline management, and forecasting tools. Additionally, user-friendly dashboards and collaboration features are essential for team alignment. Tools like HubSpot Sales Hub, Salesforce Revenue Cloud, and Clari are noted for their strong performance in these areas, with users highlighting the importance of real-time data access and customizable reporting options.



### What are the most common challenges businesses face when implementing Revenue Operations & Intelligence solutions?

Common challenges businesses face when implementing Revenue Operations & Intelligence solutions include data integration issues, with 34% of users citing difficulties in consolidating data from multiple sources. Additionally, 29% report resistance to change among staff, which can hinder adoption. Another significant challenge is the complexity of the tools, as 27% of users find them difficult to navigate. Lastly, 25% mention the lack of clear metrics to measure success, making it hard to justify the investment.



### What integrations should I consider for my Revenue Operations & Intelligence platform?

When considering integrations for a Revenue Operations & Intelligence platform, prioritize those with CRM systems like Salesforce and HubSpot, marketing automation tools such as Marketo and Pardot, and analytics platforms like Tableau and Google Analytics. Additionally, look for compatibility with communication tools like Slack and email platforms like Outlook. These integrations are commonly highlighted by users for enhancing data flow and operational efficiency.



### What metrics should I track to measure the success of a Revenue Operations & Intelligence tool?

To measure the success of a Revenue Operations & Intelligence tool, track metrics such as revenue growth rate, customer acquisition cost (CAC), sales cycle length, lead conversion rate, and customer lifetime value (CLV). Additionally, monitor user engagement metrics like feature adoption rates and user satisfaction scores. These metrics are critical as they provide insights into operational efficiency and overall revenue performance, helping to assess the tool's impact on business outcomes.



### What support options are typically available for Revenue Operations & Intelligence software?

Revenue Operations & Intelligence software typically offers various support options, including live chat, email support, and extensive knowledge bases. For instance, products like HubSpot, Salesforce, and Clari provide 24/7 customer support, while others like InsightSquared and Gong.io focus on community forums and user documentation. Additionally, many vendors offer onboarding assistance and training sessions to help users maximize their software's capabilities.