Whale Reviews & Product Details

Whale SOP Software turns scattered knowledge into scalable systems. Whale helps fast-growing teams capture processes, train employees, and answer questions, without the chaos of scattered docs or outdated wikis. What Whale Does: - AI process capture: Turn screen recordings, videos, or existing docs into structured SOPs in minutes - Alice (AI assistant): Employees get instant answers to "how do we do X?" in any language, any channel - Training built-in: Convert SOPs into onboarding flows and quizzes so people actually learn - Mobile-first access: QR codes and mobile app mean SOPs live where the work happens Why Teams Choose Whale: - Document SOPs in seconds - Cut onboarding time by 50% by connecting training to live processes - Reduce documentation time by 70% with AI-powered capture - Keep knowledge current (not buried in Google Docs nobody reads) - Train AI agents on company processes Who Uses Whale: Operations leaders and HR teams at scaling companies (50+ employees) who need to onboard faster and standardize without slowing down.

Seller

Whale

Discussions

Whale Community

Languages Supported

German, English, French, Dutch, Spanish

Solution Type

All-in-One

Overview by

Bram Billiet (Co-founder of Whale | User & business-focused product creator)

Used by fitDEGREE and 2 others

Beta

Pricing

Pricing provided by Whale.

Enterprise

Per Year

View More Pricing Information

Whale Integrations

(8)

Verified by Whale

G2 reviews are authentic and verified.

Here's how.

Cyrill A.

Administrative Analyst

Enterprise (> 1000 emp.)

8/20/2026

"Streamlined Back Office, Clear Processes, Confident Team"

5/5

What do you like best about Whale?

I like that Whale makes knowledge easy to find and keep current, everything from back office flows to troubleshooting steps and even our employee handbook lives in Boards, searchable and structured, so no one wastes time digging or guessing. The value far outweighs the cost. Whale only charges for creators, so the invoice stays lean while the whole company benefits. For me, that means back office flows, chargeability rules, troubleshooting steps, and even our employee handbook are structured and always current. Review collected by and hosted on G2.com.

What do you dislike about Whale?

Sometimes Whale can feel a bit rigid, setting up Boards and review intervals takes extra clicks, and the interface isn’t always as intuitive as I’d like. It works well once built, but the initial setup can feel slow. Review collected by and hosted on G2.com.

What problems is Whale solving and how is that benefiting you?

Whale is solving the problem of scattered, outdated, and hard‑to‑find documentation. By turning back office flows, troubleshooting steps, support processes, and even our employee handbook into structured Boards, it makes everything searchable and reviewable. The benefit is huge: less time wasted on backlogs, and consistent answers for the team without relying on memory or guesswork. Review collected by and hosted on G2.com.

Response from Stijn Smet of Whale

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Thank you so much for this one. 🐳💙

I love hearing that Whale is helping you turn all those back-office flows, troubleshooting steps, rules, and handbooks into something your team can actually find and trust. “No digging or guessing” is exactly the kind of outcome we want.

And your feedback on the initial setup being a bit rigid is completely fair. We know there are still places where the experience can be smoother and more intuitive, and we’re absolutely continuing to work on that.

Also, “the value far outweighs the cost” — we may print that one and hang it on the wall.

Thanks again for the thoughtful and honest feedback. We keep working. 💙

Hilda .

Onsite Property Manager

Small-Business (50 or fewer emp.)

8/20/2026

"Effortless Training & Module Management"

5/5

What do you like best about Whale?

I like the new features in Whale, especially the screen recording feature, which I find very easy to use. I love personalizing communication because it's essential in property management, and using my voice to support my team is crucial. I love that Whale lets me train my team with modules, and it's really easy to put something together with graphics. It's simple to update modules if processes change, without having to redo the entire thing, which is super helpful in my work. I love that I can track whether team members are reading and completing their training modules. It's important to see who's completing their modules and where they're at, which Whale allows me to do. The setup was easy, and my IT team had great feedback about it. I would definitely recommend Whale. Review collected by and hosted on G2.com.

What do you dislike about Whale?

I don't have any dislikes at this moment. Review collected by and hosted on G2.com.

Response from Stijn Smet of Whale

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BIG LUV for this one. 🐳💙

Hearing that Whale is helping you train your team in a way that still feels personal is such a win. Being able to use your own voice, update modules without rebuilding everything from scratch, and actually see who has completed what? That is exactly how training should work.

Also, bonus points for the IT team giving us the thumbs up.

Thank you so much for taking the time to leave such a thoughtful review and for recommending Whale. We appreciate you more than you know. 💙

Athul S.

Senior Analyst

Mid-Market (51-1000 emp.)

8/20/2026

"Streamlined Knowledge Management with Effortless Setup"

5/5

What do you like best about Whale?

I really like how simple and organized Whale is. The easy-to-use knowledge base and quick access to information are great, making it useful for day-to-day work. I also appreciate the ability to document and standardize processes, which gives our team a clear and consistent way of working. It's helpful for quickly finding what I need without searching through multiple sources and reduces confusion, making it easier for new team members to learn processes. Additionally, I find it easy to set up, as it was no task at all, and Whale works well alongside other tools we use. Review collected by and hosted on G2.com.

What do you dislike about Whale?

One area that could be improved is adding even more customization and flexibility for organizing and displaying information. I'd love to see even more AI-powered features, such as smarter search, automatic content suggestion, and easier ways to keep documentation updated. Review collected by and hosted on G2.com.

Response from Stijn Smet of Whale

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We appreciate you! 🐳💙

I love hearing that Whale is helping your team bring everything into one place, standardize the way you work, and make onboarding easier for new team members. That combination of “easy to set up” and “actually useful every day” is exactly what we want.

And on the AI side: absolutely heard. 👀 We’re constantly working on making Whale even more AI-powered, from smarter search to better content suggestions and easier ways to keep documentation fresh and up to date.

Thank you again for taking the time to leave such a thoughtful review. The feedback really does help us keep making Whale better. 💙

Rachel K.

Communications and Marketing Manager

Mid-Market (51-1000 emp.)

8/10/2026

"User-Friendly Yet Aesthetically Challenged"

4/5

What do you like best about Whale?

I use Whale as a one-stop shop for providing equal access to information like policies and procedures for all employees. Whale allows us to organize everything efficiently, which is a huge help, especially since we have multiple companies, markets, and brands with some service overlap. Employees can stay organized with Whale. I am starting to use the training flow option more to create trainings for different positions that can be reused without needing the previous time commitment from existing team members. Despite some limitations, I appreciate that Whale is user-friendly and quick to get up and running. The initial setup and prolonged use have been very straightforward and user-friendly. Our employees are used to using Whale and automatically turn to the tool when they have questions. Review collected by and hosted on G2.com.

What do you dislike about Whale?

When creating cards, I find that the coding limits my ability to freely change fonts and formatting. Copying and pasting into Whale leads to aesthetic inconsistencies. Similar tools allow users to change fonts and font sizes freely, whereas Whale has a set text hierarchy and responds strangely to copying and pasting. This creates inconsistencies across cards, which is a real downside. Review collected by and hosted on G2.com.

Response from Stijn Smet of Whale

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We hear you AND we love you. 🐳💙

First of all, hearing that your employees automatically turn to Whale when they have questions? That is basically the dream. Especially across multiple companies, markets, and brands, that kind of consistency and equal access to information is exactly what we want to help create.

And I also really appreciate the honest feedback on formatting. The copy/paste inconsistencies and limitations around fonts and styling are absolutely fair points, and this is exactly the kind of feedback we need to keep improving the experience. Pretty documentation matters too. We currently have the MCP available which already helps a lot better restructuring your content

Thank you for trusting Whale, for using it so deeply across your organization, and for taking the time to tell us both what works and what could be better. We hear you. 💙

Angela P.

Mid-Market (51-1000 emp.)

8/29/2026

"Streamlined Troubleshooting for Campervan Rentals"

5/5

What do you like best about Whale?

I like how easy it is to navigate especially when we have a lot of tasks at work, and Whale sorts out everything for us. I also like how we can suggest changes and input data into it. It's the best app I use so far due to efficiency. The initial setup was pretty simple, and with proper use, we quickly learned how it works. This app helps us tremendously in sorting things out when assisting our customers with troubleshooting and providing guidelines on resolving issues with our campervans. Review collected by and hosted on G2.com.

What do you dislike about Whale?

none Review collected by and hosted on G2.com.

A K.

Operations

Mid-Market (51-1000 emp.)

8/10/2026

"Fast Response, Easy System, and Outstanding Onboarding Support"

5/5

What do you like best about Whale?

The fast response time, the system ease, and the onboarding service.

Plus, we like the feeling we always have one person that is right around the corner to help us. It has all the answers for our team which has saved me 100's of calls Review collected by and hosted on G2.com.

What do you dislike about Whale?

I don't have any points of dislike - yet. ;) Review collected by and hosted on G2.com.

Response from Stijn Smet of Whale

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We appreciate YOU. 🐳💙

The part about always feeling like there’s one person right around the corner to help? That one means a lot to us. Great software is important, but knowing you feel supported while using it is just as important.

And saving you **hundreds of calls** by helping your team find answers themselves? YES. That is exactly what we want Whale to do: make your team more self-sufficient without making you the human search bar all day. 😂

Also, “no points of dislike — yet ;)” made me laugh. We’ll do our very best to keep it that way.

Thank you so much for the kind words and for trusting us with your team. We genuinely appreciate you. 💙

Verified User in Construction

Small-Business (50 or fewer emp.)

8/10/2026

"Whale Makes SOP Creation Fast and Effortless"

5/5

What do you like best about Whale?

It will create the SOP from a screen recording or from phone video. You can also ask it create one from scratch and you can edit it as necessary. It saved me so much time since this is our company's first time doing an SOP. Review collected by and hosted on G2.com.

What do you dislike about Whale?

Not much at this point. In the beginning I wish there were features that they didn't have. Whale is excellent about feedback from their customers and everything I wished it could do has since been added. Review collected by and hosted on G2.com.

Response from Stijn Smet of Whale

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Ahhh I LOVE this one. 🐳💙

Hearing that Whale saved you so much time while creating your company’s very first SOPs is exactly the kind of thing we love to hear. Starting from scratch can feel like such a massive project, so knowing the screen recording, video, and AI tools made that easier makes me very happy.

And honestly, the part about features you wished for actually being added over time? That means a lot. We really do take customer feedback seriously, so thank you for helping us make Whale better along the way.

Please send me a quick email at **[stijn.smet@usewhale.io](mailto:stijn.smet@usewhale.io)** — I’d love to send you a little token of our appreciation for taking the time to leave such a lovely review. 💙

Verified User in Construction

Small-Business (50 or fewer emp.)

8/10/2026

"Easy to Use, Well-Organized Platform with Great AI Integrations"

5/5

What do you like best about Whale?

The overall layout of the program ease of us, AI integrations, App, the overall organization of information, included org chart, how it combines loom and scribe into one platform, integration of QR codes. Review collected by and hosted on G2.com.

What do you dislike about Whale?

I haven't found anything yet that we do not like about whale. Review collected by and hosted on G2.com.

Response from Stijn Smet of Whale

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Thank you so much for this review! 🐳 This genuinely made my day.

I especially love hearing that Whale is helping you bring more structure and organization to your processes, while still making it easy for your team to actually find what they need when they need it. That’s exactly what we want Whale to do. And the Loom + Scribe + AI + QR code combo getting some love? We’ll absolutely take it. 😂

Also, “nothing we dislike yet” — no pressure on us whatsoever. 😅

Could you send me a quick email at stijn.smet@usewhale.io](mailto:stijn.smet@usewhale.io? I’d love to send you a little token of our appreciation for taking the time to share this. 💙

Thank you again for being part of Whale!

Amal J.

Fraud Analyst

Mid-Market (51-1000 emp.)

8/20/2026

Business partner of the seller or seller's competitor, not included in G2 scores.

"Simplifying Processes and Information Access"

5/5

What do you like best about Whale?

Very informative & user friendly. Whale makes knowledge sharing and documentation simple and accessible. Review collected by and hosted on G2.com.

What do you dislike about Whale?

Sometimes it takes time to find specific information, and the navigation could be more intuitive. Improving search accuracy and simplifying the user experience would make the platform even better. Review collected by and hosted on G2.com.

Response from Stijn Smet of Whale

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Thank you so much for this one. 🐳💙

I love hearing that Whale is helping centralize your knowledge and making it easier to stay aligned on the latest processes. That is exactly the problem we want to solve.

And your feedback on search and navigation is completely fair. One little tip in the meantime: don’t forget about **Alice**. 👀 Instead of hunting through the workspace, you can just ask her the question and she’ll pull the answer from your Whale content in a split second.

Thank you as well for the honest feedback. The good AND the “this could be better” comments are what help us keep improving Whale. 💙

Ketan T.

Environmental, Health and Safety Manager

Mid-Market (51-1000 emp.)

4/20/2026

"Whale Keeps Department Training Organized with Boards, Libraries, and Playbooks"

5/5

What do you like best about Whale?

Boards, Libraries and Playbooks help to keep company training in one place for each department, and it lets you generate videos, SOPs, and quizzes for each topic, among other materials. Review collected by and hosted on G2.com.

What do you dislike about Whale?

So far, there’s nothing I dislike about Whale. I can’t think of any issues or areas that need improvement at the moment, but I’ll definitely share feedback in the future as part of the improvement process. Review collected by and hosted on G2.com.

Response from Stijn Smet of Whale

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Hey Ketan,

This one was a joy to read. Thank you for taking the time to share it.

You’ve nailed exactly what we want Whale to be for teams. One place where training actually lives and makes sense. Boards, Libraries, and Playbooks are there to give structure to what is usually scattered across tools, folders, and outdated docs. When each department has its own clear space, everything just clicks faster.

Love that you’re using Whale to create not just SOPs, but also videos and quizzes. That combination is powerful. It turns static documentation into real training experiences that people can actually follow, learn from, and retain. That’s where we see teams go from “we have documentation” to “our team actually knows what to do.”

And your point about replacing a less efficient system hits home. A lot of teams come to Whale because their knowledge is spread across multiple tools, hard to maintain, and even harder to use. Bringing everything into one place, with structure and consistency, is where the real efficiency gains show up. Faster onboarding, clearer processes, and way less back and forth internally.

Also appreciate the note on not having any dislikes so far. We won’t get too comfortable though. We’re constantly improving the product, especially around scaling content, keeping things easy to manage, and making training even more engaging.

If you ever want to go deeper, there’s a lot more you can unlock with Whale like:

* Recording processes and turning them into SOPs instantly

* Using AI Assist to speed up and standardize documentation

* Embedding tools and resources directly into your training

* Tracking progress so you know who actually completed what

Really glad to hear Whale is making things feel more efficient and well managed on your end.

Appreciate you being part of Whale.

Stino