VoxPopMe is a great tool that can be used to tell stories for your brand. You get everything the data collection (videos) to analysis (sentiment analysis, word clouds, transcription) to creating show reels in a presentation.
What do you dislike?
Sometimes the transcriptions are off, but that is minor. It is also hard to control the recording environment - too dark, too bright, poor audio, no audio, men without shirts...etc. You just need to be very specific on what you require and you will get what you need.
Recommendations to others considering the product
Definitely give Voxpopme a try. They're going to be light years ahead of other companies who do online insights. They are very open to new ideas and opportunities as well so do not hesitate to reach out to their CEO, Dave Carruthers.
What business problems are you solving with the product? What benefits have you realized?
We are using this for brand insights and vertbatims for advertising testing. We also would like to use it to collect stories from our customers at trade shows and employees at team meetings.
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