Twilio SendGrid Email API Features

Administration (6)

Template Creation: Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. 85 reviewers of Twilio SendGrid Email API have provided feedback on this feature.
Preset Template Availability: Quantity and quality of preset email templates for administrators to construct their own emails. This feature was mentioned in 77 Twilio SendGrid Email API reviews.
Custom Unsubscribe: As reported in 83 Twilio SendGrid Email API reviews. Able to customize the unsubscribe templates, handler, and tracking.
Email Segmentation: Able to segment transactional emails based on their purpose. This feature was mentioned in 89 Twilio SendGrid Email API reviews.
Detailed Server Logs: Detailed logs for tracking and debugging mail server activity. This feature was mentioned in 97 Twilio SendGrid Email API reviews.
Notifications: As reported in 100 Twilio SendGrid Email API reviews. Alerts administrator whenever a pre-set event occurs.

Integrations (4)

Webhooks: Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) 91 reviewers of Twilio SendGrid Email API have provided feedback on this feature.
Event Tracking API: API used to track the status of emails. This feature was mentioned in 83 Twilio SendGrid Email API reviews.
Mail Send API: As reported in 120 Twilio SendGrid Email API reviews. API used to send emails (e.g. Web API, SMTP API)
Spam Filter Testing: Testing to ensure emails do not go to recipient's spam folder. This feature was mentioned in 72 Twilio SendGrid Email API reviews.

Platform (8)

Custom Tracking Domain: As reported in 86 Twilio SendGrid Email API reviews. Ability to define a custom domain from which emails are sent.
Multiple Domains: Able to send emails from multiple domains. 70 reviewers of Twilio SendGrid Email API have provided feedback on this feature.
Dedicated IP: As reported in 74 Twilio SendGrid Email API reviews. Ability to use a dedicated IP for deliverability.
Documentation: Availability and quality of documentation for API, code library, implementation, and set up. This feature was mentioned in 116 Twilio SendGrid Email API reviews.
Sender Reputation Management: Based on 109 Twilio SendGrid Email API reviews. Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
Tracking & Reporting: Tracks emails sent and delivery rates and compiles them into standard reports. 121 reviewers of Twilio SendGrid Email API have provided feedback on this feature.
Enterprise Scalability: Provides features and infrastructure to allow scaling for large organizations. 87 reviewers of Twilio SendGrid Email API have provided feedback on this feature.
Performance and Reliability: Emails are consistently received and software performs reliably. This feature was mentioned in 126 Twilio SendGrid Email API reviews.

Diagnosis (4)

IP Address: As reported in 96 Twilio SendGrid Email API reviews. IP address quality analysis.
Domains: Sending domain quality analysis. This feature was mentioned in 104 Twilio SendGrid Email API reviews.
Content: Email content analysis. 97 reviewers of Twilio SendGrid Email API have provided feedback on this feature.
Policy Compliance: Determing email and domain compliance with policies such as DMARC. 96 reviewers of Twilio SendGrid Email API have provided feedback on this feature.

Tracking (5)

Processing Time: Measuring of delivery latency/processing time. This feature was mentioned in 115 Twilio SendGrid Email API reviews.
Placement: Tracking which folder email appears in. 99 reviewers of Twilio SendGrid Email API have provided feedback on this feature.
Open Rate: Based on 115 Twilio SendGrid Email API reviews. Tracking open rate across recipients.
Time to Open: As reported in 107 Twilio SendGrid Email API reviews. Tracking time between delivery and open.
Alerts: As reported in 102 Twilio SendGrid Email API reviews. Notifications related to placement and opening.

Reporting (4)

Campaign Performance: Measuring overall campaign performance across recipients. This feature was mentioned in 97 Twilio SendGrid Email API reviews.
Domain Reputation: As reported in 108 Twilio SendGrid Email API reviews. Measuring overall reputation related to specific sending domains.
Brand Reputation: Measuring overall reputation of brand based on all email activity. 93 reviewers of Twilio SendGrid Email API have provided feedback on this feature.
Blacklist and Whitelist: Tracking recipient tagging of domains for blacklists and whitelists. 107 reviewers of Twilio SendGrid Email API have provided feedback on this feature.

Agentic AI - Email Deliverability (5)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

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Technology Glossary Features

View definitions of the features and discover new technology terms.

View Glossary

Email Segmentation

Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation.

Dedicated IP

What is dedicated IP and how does it help organizations? Our G2 guide can help you understand dedicated IP and the benefits it offers.

Webhooks

What are webhooks and why are they useful? Our G2 guide can help you understand webhooks and their use cases.

Twilio SendGrid Email API Comparisons