Banking as a Service (BaaS) solutions integrate financial products into non-financial service-businesses using APIs. BaaS providers partner with licensed banks, package the partner banks’ products (checking and savings accounts, credit cards, payment processing, etc.) with their own technology and make the bundle available via APIs to their customers. BaaS solutions are often white-labeled or co-branded to allow consistent branding for users. BaaS providers are the tech-enabled middle layer between non-financial services businesses who want to offer financial products and the banks themselves.
BaaS solutions work by using financial data APIs to connect to financial data and products and allowing non-financial services companies to embed a variety of financial products within their own solutions. BaaS users, which include fintechs, neobanks, and non-financial services companies like e-commerce organizations, may opt to embed a bank’s existing financial products within their own solutions, or they may use BaaS tools to access the bank’s customers’ financial data and build their own, white labeled financial products. BaaS removes a large portion of the regulatory and compliance challenges that come along with expanding into financial services, freeing up non-financial services businesses to focus on their core business while expanding the breadth of their offerings.
BaaS solutions rely on Financial Data APIs to connect to financial data and embed banking products in non-financial services solutions.
To qualify for inclusion in the Banking as a Service (BaaS) category, a product must:
Utilize APIs to connect to financial data
Partner with licensed banks
Embed banking products in non-financial services solutions
Provide users with compliance infrastructure