--- title: Symplify Conversion Reviews meta_title: 'Symplify Conversion Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 24 reviews by the users' company size, role or industry to find out how Symplify Conversion works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 24 scale: '5' date_modified: '2026-07-12' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Symplify Conversion Reviews **Vendor:** Symplify **Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) **Average Rating:** 4.7/5.0 **Total Reviews:** 24 ## About Symplify Conversion Symplify Conversion is a conversion optimisation platform built for marketing and product teams who want to turn website traffic into revenue without relying on developers. Run A/B, multivariate, and funnel tests directly on your live site while mapping user behavior through integrated heatmaps, session recordings, and surveys. Built in Stockholm with European data hosting, Symplify Conversion allows you to identify leaks, analyze journeys, and deploy variations seamlessly via a single script. Symplify Conversion gives your team: - A/B, multivariate, and funnel testing on live pages - Integrated heatmaps, session recordings, and user surveys - A fully editable visual version of your live site. No CMS or HTML necessary - One single, lightweight script to eliminate performance lag - Instant conversion analytics and tracking from your first test Trusted by organisations across Europe and globally, Symplify Conversion is the compliant, high-performance choice for data-driven optimisation. ## Symplify Conversion Reviews ### 1. Efficient Tool for Optimizing E-Commerce Conversions **Rating:** 4.0/5.0 stars **Reviewed by:** Joachim G. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Symplify Conversion?** One of the core aspects of our e-commerce philosophy is the belief in testing everything always; it's practically in our DNA. Symplify Conversion has been a good match for this ethos, particularly with its robust analytics and A/B testing capabilities. These features have empowered us to deeply understand behaviors and preferences across our platforms. The platform's intuitive interface has seamlessly integrated into our workflow, enabling my team and me to efficiently set up and analyze tests. This has been instrumental in driving our mission to provide an inspiring, seamless, and generous shopping experience for our customers. The ability to make informed, data-driven decisions quickly and efficiently has been a game-changer, reinforcing our commitment to continuous improvement and optimization in every aspect of our e-commerce operations. **What do you dislike about Symplify Conversion?** While Symplify Conversion has been a reliable tool for our needs, one area that could see improvement is the depth of customization options for testing, and the insights of the user in terms of customer journey. As we aim to continuously innovate and elevate our e-commerce platforms, having a broader range of customizable testing options would allow for more nuanced experiments, catering to our diverse customer base across Norway, Sweden, Denmark, and Finland. Expanding these capabilities would help in fine-tuning our strategies to not only meet but exceed customer expectations, further solidifying our position in the market. **What problems is Symplify Conversion solving and how is that benefiting you?** Symplify Conversion is helping us tackle the challenge of optimizing customer engagement and conversion rates. Its analytics and A/B testing capabilities allow us to understand and respond to customer preferences effectively, which is crucial for enhancing the shopping experience. This aligns with our goal of turning customers into fans by providing a seamless and enjoyable online journey, directly contributing to improved conversion rates and supporting our revenue growth objectives. ### 2. Great collaboration and a lot of good insights **Rating:** 5.0/5.0 stars **Reviewed by:** Erica B. | Webb/UX-designer , Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Symplify Conversion?** The collaboration and weekly meetings with the CRO-team. **What do you dislike about Symplify Conversion?** the popup-tool is sometimes hard to navigate and could use some improvements. **What problems is Symplify Conversion solving and how is that benefiting you?** We're using symplify for A/B-testing mostly. And a big learning since we started is that a lot of our hypotheses is wrong. Just to check the hypothesis before implementing helps us to spend our time and money at the right things. ### 3. A natural part of Stadium's ongoing e-commerce optimisation. **Rating:** 4.0/5.0 stars **Reviewed by:** Nils S. | UX Designer, Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2021 **What do you like best about Symplify Conversion?** Testing hypotheses and getting measurable data on our users behaviour is invaluable. In addition to clear result summaries in the tool and structured recurring meetings. Symplify contributes with solid knowledge and experience in various discussions. **What do you dislike about Symplify Conversion?** The heatmaps for mobile isn't super useful at the moment. Because of the small screen size it's hard to see where the users have clicked when the numbers pile up. I would like to use the visitor recordings more, but find it hard to get a good overview and filter out the non-valuable recordings. **What problems is Symplify Conversion solving and how is that benefiting you?** Makes it easier to take decisions about further development. No matter how convinced you think you are of a solution. It's always beneficial to back it up with real user behaviour data, especially on key pages. Not to mention staying humble when you realise your predictions were wrong. And instead be glad you did a test instead of implementing a bad feature. **Official Response from Hanna Eriksson:** > Thank you so much for you review and feedback! We have actually done some tweaks to our heatmap view and I would love to help you further with the visitor recording issue. Will send you an email! ### 4. Easy to use and great support from a highly competent conversion team! **Rating:** 5.0/5.0 stars **Reviewed by:** Elisabeth I. | UX/Ui Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2021 **What do you like best about Symplify Conversion?** I always get fast and helpful support if the is any problem or I have questions. Plus the team is highly competent when it comes to conversion and we always have a great dialog regarding ongoing and upcoming tests. **What do you dislike about Symplify Conversion?** The heatmaps tool could use some improvements regarding ease of use. And the tool for creating popups is somewhat difficult to get right. **What problems is Symplify Conversion solving and how is that benefiting you?** We use Simplify mainly for a/b-testing to increase conversion rate and AOV, but also to analyse customer behaviour with heatmaps. ### 5. Great platform designed for developers **Rating:** 4.5/5.0 stars **Reviewed by:** Luke M. | Head of CRO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2021 **What do you like best about Symplify Conversion?** The major benefit that we've had as a team using Symplify Conversion is the simplicity for the development team to go in an create tests for our clients. Using the platform has helped to increase efficiencies throughout the team. **What do you dislike about Symplify Conversion?** From time to time, we've had some site speed issues with larger websites but working alongside the Symplify conversion team we've managed to resolve these to give clients a great testing environment. **Recommendations to others considering Symplify Conversion:** If you're looking at taking the next step into CRO/UX and are looking for a supplier who can give you the support from a platform perspective - Symplify are 100% the go to in the industy. **What problems is Symplify Conversion solving and how is that benefiting you?** The key problem we're looking at achieving with the platform is how to make the most from the users currently visiting the website and then proving concepts with help to reduce development time & costs for clients. ### 6. We have a higher conversion rate on many KPI’s because of AB tests. **Rating:** 5.0/5.0 stars **Reviewed by:** Elina v. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2020 **What do you like best about Symplify Conversion?** Symplify have great expertise and are extremely professional in their field of work. Not only did they provide us with ideas for coming AB tests but also insightful reports made immediately after conclusion of testing. Symplify were extremely quick with development and even quicker responding to emails. We have a higher conversion rate on many KPI’s because of the AB tests. **What do you dislike about Symplify Conversion?** There isn't anything I can think of that I dislike. **What problems is Symplify Conversion solving and how is that benefiting you?** Sometimes a design idea is just that: an idea. You have no clue if it actually works for real. This problem is solved with AB testing. That way we can see if it works, before implementation. ### 7. Symplify Conversion increased my conversion rate and helped me getting an edge over my competition **Rating:** 5.0/5.0 stars **Reviewed by:** Mathias I. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2020 **What do you like best about Symplify Conversion?** They walked me through possible changes I could do to my website and how it would help increase the conversion rate. They are very helpfull with adapting to my needs and customerbase. **What do you dislike about Symplify Conversion?** The analytics and information given can be hard to understand. **Recommendations to others considering Symplify Conversion:** I recommend using Symplify conversion if you want a good understanding of how your design and changes affect you conversion rate. **What problems is Symplify Conversion solving and how is that benefiting you?** Symplify helps me increase conversion rate and with out what changes help/do not help to my website with A/B testing. The A/B test helps me understand my customers and what they like so I can make changes for the better. **Official Response from Hanna Eriksson:** > Thank you so much for your positive feedback! Regarding analytics and received information, please don't hesitate to contact us if you need something to be clarified! ### 8. An easy way to get new insights and ideas that can be tested in a structured way **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel A. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2020 **What do you like best about Symplify Conversion?** We have been able to work in a much more structured way in how to develop different part of the customer journey on our webpages. The everyday work with this tool has also given us new insights and ideas that we are able to test in a structured and easy way. **What do you dislike about Symplify Conversion?** As for all tools you buy, make sure you have the time and staff to actulize the results you getting by using the tool. **What problems is Symplify Conversion solving and how is that benefiting you?** We have gone from guessing and assuming to get direct answers and facts on how to choose layouts and set-ups. ### 9. Very experienced with a/b testing **Rating:** 5.0/5.0 stars **Reviewed by:** Kristian A. | COO / Software engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2020 **What do you like best about Symplify Conversion?** The ability to take an hypothesis to statistic significance valid results. I got some real business values and insights with me form all of the tests. **What do you dislike about Symplify Conversion?** Nothing. I found the whole experience very good. **Recommendations to others considering Symplify Conversion:** Start testing! **What problems is Symplify Conversion solving and how is that benefiting you?** Why, what and how to make changes in online store. ### 10. Great support and team behind a simple to use optimisation suite **Rating:** 4.0/5.0 stars **Reviewed by:** Lawrence P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2020 **What do you like best about Symplify Conversion?** Best in class, personal tech support from a friendly, knowledgeable team. **What do you dislike about Symplify Conversion?** Restricted features but progressing in the right direction. The UX of the dashboard and features like a audience template library would be helpful. **What problems is Symplify Conversion solving and how is that benefiting you?** It's been great to have the ability to approach optimisation in a methodical and statistical manner at an affordable price point. It's great to be able to use this grade of tool at a price that is affordable to SME's. Some competitors have priced themselves out of the market in my opinion. You do get less functionality than some of the top enterprise tools but with the best technical support available most test ideas are achievable. I can't rate the team behind the tool enough, very personable, friendly and knowledgeable team. I have run tests that have proven +93% uplift in conversions. Great also to see the statistical uplift realised post-test in the live environment backing up the tool and test results achieved. ## Symplify Conversion Discussions - [What is Symplify Conversion used for?](https://www.g2.com/discussions/what-is-symplify-conversion-used-for) - [View Symplify Conversion pricing details and edition comparison](https://www.g2.com/products/symplify-conversion/reviews/symplify-conversion-review-4516047?section=pricing&secure%5Bexpires_at%5D=2026-07-19+12%3A11%3A33+-0500&secure%5Bsession_id%5D=3216b15d-4ddb-46f2-9934-533be25c10c2&secure%5Btoken%5D=8ee76e3c623952ce08a4b8863aa63c79637d81e410489a5c36d998d9ea98f8f8&format=llm_user) ## Symplify Conversion Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis **Analytics** - Campaign Performance - Audience Insights **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Analytics** - Reporting and Analytics - Heatmaps **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Symplify Conversion Alternatives - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (915 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews) - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (405 reviews)