Symplify Conversion Reviews & Product Details

Symplify Conversion is a conversion optimisation platform built for marketing and product teams who want to turn website traffic into revenue without relying on developers. Run A/B, multivariate, and funnel tests directly on your live site while mapping user behavior through integrated heatmaps, session recordings, and surveys. Built in Stockholm with European data hosting, Symplify Conversion allows you to identify leaks, analyze journeys, and deploy variations seamlessly via a single script. Symplify Conversion gives your team: - A/B, multivariate, and funnel testing on live pages - Integrated heatmaps, session recordings, and user surveys - A fully editable visual version of your live site. No CMS or HTML necessary - One single, lightweight script to eliminate performance lag - Instant conversion analytics and tracking from your first test Trusted by organisations across Europe and globally, Symplify Conversion is the compliant, high-performance choice for data-driven optimisation.

Seller

Symplify

Discussions

Symplify Conversion Community

Languages Supported

Danish, English, French, Swedish

Overview by

Hanna Eriksson

Value at a Glance

Averages based on real user reviews.

Perceived Cost

$$$$$

View More Pricing Information

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User Insights

Average based on 24 real user reviews.

Perceived Cost

$$$$$

Symplify Conversion Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Symplify Conversion, and what problem is it built to solve?

Symplify Conversion is used to help teams improve online conversion through A/B testing and analysis of customer behavior. It gives teams a way to test ideas and use the results to guide website improvements.

What languages does Symplify Conversion support?

Symplify Conversion supports 4 languages: Danish, English, French, and Swedish.

What company sizes and industries is Symplify Conversion the best fit for?

Symplify Conversion appears across small-business and mid-market teams, with the strongest industry representation in retail and apparel. The segments that stand out are:

Company size — Small business: Teams with 50 or fewer employees.
Company size — Mid-market: Organizations with 51–1,000 employees.
Industry — Retail: The most represented industry.
Industry — Apparel & Fashion: Another prominent segment.

G2 reviews are authentic and verified.

Here's how.

Erkki Jonatan J.

Co-owner & Chief Growth Officer

Small-Business (50 or fewer emp.)

12/10/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"I'd recommend this for anyone wanting to set-up their conversion rate optimization game!"

5/5

What do you like best about Symplify Conversion?

Easy-to-use tool, great functionalities, don't affect performance and extremely price competitive! Review collected by and hosted on G2.com.

What do you dislike about Symplify Conversion?

Nothing special to add here. I'd say the tool cover every aspects you'd like to have. Review collected by and hosted on G2.com.

Madeleine E.

Mid-Market (51-1000 emp.)

12/11/2020

"Great communication, fast respond and flexible."

5/5

What do you like best about Symplify Conversion?

Good cooperation between parties. The feeling that we work within one and the same company that strives for good results. Review collected by and hosted on G2.com.

What do you dislike about Symplify Conversion?

Haven't had any negative experience so far. Review collected by and hosted on G2.com.

Verified User in Tobacco

Small-Business (50 or fewer emp.)

3/17/2021

"Helpfull, easy and great support"

5/5

What do you like best about Symplify Conversion?

The tool is very easy to use and understand. We got great support and help with needed. Review collected by and hosted on G2.com.

What do you dislike about Symplify Conversion?

Heatmaps should have % of clicks and it would be great if they were able to do backend codes as well. Review collected by and hosted on G2.com.

Joakim A.

Small-Business (50 or fewer emp.)

12/9/2020

"Easy Platform & Great Service"

5/5

What do you like best about Symplify Conversion?

The team at Symplify is very knowledgeable and service minded to help me reach my objectives. They made themselves available and supported us through the process Review collected by and hosted on G2.com.

What do you dislike about Symplify Conversion?

Everything run smooth so nothing to complain about Review collected by and hosted on G2.com.

Recommendations to others considering Symplify Conversion:

Have your objectives clear, and let the team help reach your goals Review collected by and hosted on G2.com.

What problems is Symplify Conversion solving and how is that benefiting you?

AB-testing. Greatest benefits was their help to set relevant KPI's at different levels, and then executing the technical aspects. Review collected by and hosted on G2.com.

Response from Paul Crisp of Symplify Conversion

Thanks so much for your positive feedback Joakim! Setting clear objectives and managing strategy is something the team at Symplify Converson prides itself on, so it is great to hear this type of feedback.

Verified User in Retail

Mid-Market (51-1000 emp.)

12/11/2020

"Great collaboration and valuable tools for conversion rate optimization"

4.5/5

What do you like best about Symplify Conversion?

Fast response time if we have any questions. Valuable ideas and feedback on A/B tests. Tools are easy and reliable to use. Review collected by and hosted on G2.com.

What do you dislike about Symplify Conversion?

Lacking some onboarding for new users. Probably available if we'd request this. Review collected by and hosted on G2.com.

Response from Hanna Eriksson of Symplify Conversion

Thanks for your positive feedback!

Regarding onboarding of new users, this is done on request as you are saying. Just let us know and we will arrange this for you!

Yohan D.

Ecommerce Manager

Mid-Market (51-1000 emp.)

6/24/2020

"Great product and great team to drive higher conversion rate"

4.5/5

What do you like best about Symplify Conversion?

Ease of use and proactive team focused on providing added value to their customers Review collected by and hosted on G2.com.

What do you dislike about Symplify Conversion?

Recordings do not work on React jS sites Review collected by and hosted on G2.com.

What problems is Symplify Conversion solving and how is that benefiting you?

We drive higher conversion rate thanks to their product and expertise. We craft testing hypothesis together and they implement these. We then review the results together, iterate if needed and implement with the Tech team. We have easily increased conversion rate by 20-50% this way over the past 12 months. Review collected by and hosted on G2.com.

Josefine L.

Mid-Market (51-1000 emp.)

12/11/2020

"Faster than us"

5/5

What do you like best about Symplify Conversion?

Easy to work with, proactive, fast and helpful Review collected by and hosted on G2.com.

What do you dislike about Symplify Conversion?

I honestly can't think of anything I dislike Review collected by and hosted on G2.com.

Julia B.

E-Commerce Manager

Small-Business (50 or fewer emp.)

11/11/2020

"Great AB testing support from a friendly and innovative team. Highly recommend!"

5/5

What do you like best about Symplify Conversion?

Convenient system to work with, and great team to support our internal sales and IT team on a daily basis. Review collected by and hosted on G2.com.

What do you dislike about Symplify Conversion?

Can't think of any downsides with the service. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Small-Business (50 or fewer emp.)

12/9/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"A tool you need!"

5/5

What do you like best about Symplify Conversion?

I like that you can clearly see the results! Review collected by and hosted on G2.com.

What do you dislike about Symplify Conversion?

I wish that you could see more KPI:s for example order size increase if you are having a webshop. I know it's possible in GA but have not seen it in the tool. Review collected by and hosted on G2.com.

Response from Hanna Eriksson of Symplify Conversion

Thanks for your positive feedback!

You can actually implement a specific function to collect transactional data such as: Total revenue, Avg. revenue/goal, Avg. revenue/visitor

You can find instructions here: https://con.symplify.com/hc/en-us/articles/360012922960

Please don't hesitate to contact us if you need help with this: support@symplify.com

Verified User in Online Media

Mid-Market (51-1000 emp.)

6/24/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"professional"

4.5/5

What do you like best about Symplify Conversion?

very professional response with decent explanation! and always quick reaction after you send out your inquiry! Review collected by and hosted on G2.com.

What do you dislike about Symplify Conversion?

there is no part that I dislike until now. Review collected by and hosted on G2.com.