--- title: Symplify Conversion Reviews meta\_title: 'Symplify Conversion Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 24 reviews by the users' company size, role or industry to find out how Symplify Conversion works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 24 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Symplify Conversion Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Symplify Conversion but has limited features. Are you part of the Symplify Conversion team? [Upgrade your plan](https://my.g2.com/symplify-conversion/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Symplify Conversion is a conversion optimisation platform built for marketing and product teams who want to turn website traffic into revenue without relying on developers. Run A/B, multivariate, and funnel tests directly on your live site while mapping user behavior through integrated heatmaps, session recordings, and surveys. Built in Stockholm with European data hosting, Symplify Conversion allows you to identify leaks, analyze journeys, and deploy variations seamlessly via a single script. Symplify Conversion gives your team: - A/B, multivariate, and funnel testing on live pages - Integrated heatmaps, session recordings, and user surveys - A fully editable visual version of your live site. No CMS or HTML necessary - One single, lightweight script to eliminate performance lag - Instant conversion analytics and tracking from your first test Trusted by organisations across Europe and globally, Symplify Conversion is the compliant, high-performance choice for data-driven optimisation. * * * Seller [Symplify](https://www.g2.com/sellers/symplify) Discussions [Symplify Conversion Community](https://www.g2.com/products/symplify-conversion/discuss) Languages Supported Danish, English, French, Swedish Overview by Hanna Eriksson Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/symplify-conversion/pricing) ## Top-Rated Alternatives [ ![VWO Testing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "VWO Testing") VWO Testing 4.4/5(929) ](https://www.g2.com/products/wingify-vwo-testing/reviews) [ ![Optimizely Web Experimentation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Optimizely Web Experimentation") Optimizely Web Experimentation 4.2/5(411) ](https://www.g2.com/products/optimizely-web-experimentation/reviews) [ ![AB Tasty](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AB Tasty") AB Tasty 4.4/5(416) ](https://www.g2.com/products/ab-tasty/reviews) [ View All Alternatives ](https://www.g2.com/products/symplify-conversion/competitors/alternatives) ## User Insights Average based on 24 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Erica B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erica B.") EB Erica B. Webb/UX-designer Mid-Market (51-1000 emp.) 12/17/2021 "Great collaboration and a lot of good insights" 5/5 What do you like best about Symplify Conversion? The collaboration and weekly meetings with the CRO-team. Review collected by and hosted on G2.com. What do you dislike about Symplify Conversion? the popup-tool is sometimes hard to navigate and could use some improvements. Review collected by and hosted on G2.com. What problems is Symplify Conversion solving and how is that benefiting you? We're using symplify for A/B-testing mostly. And a big learning since we started is that a lot of our hypotheses is wrong. Just to check the hypothesis before implementing helps us to spend our time and money at the right things. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic EI Elisabeth I. UX/Ui Designer Mid-Market (51-1000 emp.) 3/8/2021 "Easy to use and great support from a highly competent conversion team!" 5/5 What do you like best about Symplify Conversion? I always get fast and helpful support if the is any problem or I have questions. Plus the team is highly competent when it comes to conversion and we always have a great dialog regarding ongoing and upcoming tests. Review collected by and hosted on G2.com. What do you dislike about Symplify Conversion? The heatmaps tool could use some improvements regarding ease of use. And the tool for creating popups is somewhat difficult to get right. Review collected by and hosted on G2.com. What problems is Symplify Conversion solving and how is that benefiting you? We use Simplify mainly for a/b-testing to increase conversion rate and AOV, but also to analyse customer behaviour with heatmaps. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Luke M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luke M.") LM Luke M. Head of CRO Small-Business (50 or fewer emp.) 1/5/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Great platform designed for developers" 4.5/5 What do you like best about Symplify Conversion? The major benefit that we've had as a team using Symplify Conversion is the simplicity for the development team to go in an create tests for our clients. Using the platform has helped to increase efficiencies throughout the team. Review collected by and hosted on G2.com. What do you dislike about Symplify Conversion? From time to time, we've had some site speed issues with larger websites but working alongside the Symplify conversion team we've managed to resolve these to give clients a great testing environment. Review collected by and hosted on G2.com. Recommendations to others considering Symplify Conversion: If you're looking at taking the next step into CRO/UX and are looking for a supplier who can give you the support from a platform perspective - Symplify are 100% the go to in the industy. Review collected by and hosted on G2.com. What problems is Symplify Conversion solving and how is that benefiting you? The key problem we're looking at achieving with the platform is how to make the most from the users currently visiting the website and then proving concepts with help to reduce development time & costs for clients. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Elina v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elina v.") EV Elina v. Mid-Market (51-1000 emp.) 12/10/2020 "We have a higher conversion rate on many KPI’s because of AB tests." 5/5 What do you like best about Symplify Conversion? Symplify have great expertise and are extremely professional in their field of work. Not only did they provide us with ideas for coming AB tests but also insightful reports made immediately after conclusion of testing. Symplify were extremely quick with development and even quicker responding to emails. We have a higher conversion rate on many KPI’s because of the AB tests. Review collected by and hosted on G2.com. What do you dislike about Symplify Conversion? There isn't anything I can think of that I dislike. Review collected by and hosted on G2.com. What problems is Symplify Conversion solving and how is that benefiting you? Sometimes a design idea is just that: an idea. You have no clue if it actually works for real. This problem is solved with AB testing. That way we can see if it works, before implementation. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Mathias I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mathias I.") MI Mathias I. Small-Business (50 or fewer emp.) 12/16/2020 "Symplify Conversion increased my conversion rate and helped me getting an edge over my competition" 5/5 What do you like best about Symplify Conversion? They walked me through possible changes I could do to my website and how it would help increase the conversion rate. They are very helpfull with adapting to my needs and customerbase. Review collected by and hosted on G2.com. What do you dislike about Symplify Conversion? The analytics and information given can be hard to understand. Review collected by and hosted on G2.com. Recommendations to others considering Symplify Conversion: I recommend using Symplify conversion if you want a good understanding of how your design and changes affect you conversion rate. Review collected by and hosted on G2.com. What problems is Symplify Conversion solving and how is that benefiting you? Symplify helps me increase conversion rate and with out what changes help/do not help to my website with A/B testing. The A/B test helps me understand my customers and what they like so I can make changes for the better. Review collected by and hosted on G2.com. Show More Response from Hanna Eriksson of Symplify Conversion [Editedit](https://www.g2.com/survey_responses/symplify-conversion-review-4522231/official_response/edit) Thank you so much for your positive feedback! Regarding analytics and received information, please don't hesitate to contact us if you need something to be clarified! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller DA Daniel A. Small-Business (50 or fewer emp.) 12/16/2020 "An easy way to get new insights and ideas that can be tested in a structured way" 4.5/5 What do you like best about Symplify Conversion? We have been able to work in a much more structured way in how to develop different part of the customer journey on our webpages. The everyday work with this tool has also given us new insights and ideas that we are able to test in a structured and easy way. Review collected by and hosted on G2.com. What do you dislike about Symplify Conversion? As for all tools you buy, make sure you have the time and staff to actulize the results you getting by using the tool. Review collected by and hosted on G2.com. What problems is Symplify Conversion solving and how is that benefiting you? We have gone from guessing and assuming to get direct answers and facts on how to choose layouts and set-ups. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kristian A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristian A.") KA Kristian A. COO / Software engineer Small-Business (50 or fewer emp.) 12/14/2020 "Very experienced with a/b testing" 5/5 What do you like best about Symplify Conversion? The ability to take an hypothesis to statistic significance valid results. I got some real business values and insights with me form all of the tests. Review collected by and hosted on G2.com. What do you dislike about Symplify Conversion? Nothing. I found the whole experience very good. Review collected by and hosted on G2.com. Recommendations to others considering Symplify Conversion: Start testing! Review collected by and hosted on G2.com. What problems is Symplify Conversion solving and how is that benefiting you? Why, what and how to make changes in online store. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Erkki Jonatan J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erkki Jonatan J.") EJ Erkki Jonatan J. Co-owner & Chief Growth Officer Small-Business (50 or fewer emp.) 12/10/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "I'd recommend this for anyone wanting to set-up their conversion rate optimization game!" 5/5 What do you like best about Symplify Conversion? Easy-to-use tool, great functionalities, don't affect performance and extremely price competitive! Simplify combines everything a CRO-marketeer need in one tool, from A/B-testing, to personalization and behavior analysis in form of VR and mouse tracking. Review collected by and hosted on G2.com. What do you dislike about Symplify Conversion? Nothing special to add here. I'd say the tool cover every aspects you'd like to have. Review collected by and hosted on G2.com. What problems is Symplify Conversion solving and how is that benefiting you? We are using Simplify for our conversion rate optimization activities, from increasing CR to AOV by conducting A/B-testing as well as analyzing behavioral data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ME Madeleine E. Mid-Market (51-1000 emp.) 12/11/2020 "Great communication, fast respond and flexible." 5/5 What do you like best about Symplify Conversion? Good cooperation between parties.The feeling that we work within one and the same company that strives for good results. Review collected by and hosted on G2.com. What do you dislike about Symplify Conversion? Haven't had any negative experience so far. Review collected by and hosted on G2.com. What problems is Symplify Conversion solving and how is that benefiting you? Mainly conversion optimization with A/B testing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Tobacco](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Tobacco") AT Verified User in Tobacco Small-Business (50 or fewer emp.) 3/17/2021 "Helpfull, easy and great support" 5/5 What do you like best about Symplify Conversion? The tool is very easy to use and understand. We got great support and help with needed. Review collected by and hosted on G2.com. What do you dislike about Symplify Conversion? Heatmaps should have % of clicks and it would be great if they were able to do backend codes as well. Review collected by and hosted on G2.com. Recommendations to others considering Symplify Conversion: Helpfull, easy and great support Review collected by and hosted on G2.com. What problems is Symplify Conversion solving and how is that benefiting you? I get data and results on my thoughts, improve pages on my site and gain insights. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Symplify Conversion? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Symplify Conversion ](https://www.g2.com/products/symplify-conversion/discussions/new) GU Guest User What is Symplify Conversion used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-symplify-conversion-used-for) [ View all Discussions ](https://www.g2.com/products/symplify-conversion/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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