Sweet Analytics Features
Marketing Operations (6)
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
As reported in 11 Sweet Analytics reviews. Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments This feature was mentioned in 10 Sweet Analytics reviews.
White Label
Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Activity (6)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns This feature was mentioned in 11 Sweet Analytics reviews.
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Collects marketing campaign performance data across multiple channels
Brand Optimization
As reported in 10 Sweet Analytics reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Analytics (14)
Reports
Based on 13 Sweet Analytics reviews. Data collected and analyzed by the platform delivered in an easily digestible format.
Dashboard
Based on 14 Sweet Analytics reviews. Reports and other relevant data housed in a single, easy-to-navigate location.
Web Analytics
Based on 13 Sweet Analytics reviews. Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.
Campaign Tracking
Tools to track the success of various marketing campaigns in order to optimize marketing efforts. 14 reviewers of Sweet Analytics have provided feedback on this feature.
Customer Demographics
The ability to collect and analyze customer data in order to determine which demographics make up a customer base. This feature was mentioned in 13 Sweet Analytics reviews.
Predictive Analytics
Predictions of future behavior based on past and present data. 14 reviewers of Sweet Analytics have provided feedback on this feature.
Forecasting
Generate forecasts using historical data and market trends
KPIs
Include standard key performance indicators (KPIs) for retail and e-commerce
Dashboards
Provide customizable dashboards to display KPIs and forecasts
Integration
Integrate with bsiness intelligence and analytics software
KPIs
Monitor store key performance indicators (KPIs) in real-time
Forecasting
Generate forecasts using historical data and market trends
Reports and Dashboards
Creates reports and dashboards to analyze retail KPIs and metrics
Predictive analytics
Uses artificial intelligence (AI) to build forecasting models based on existing data sets
Administration (3)
Data Storage
Based on 13 Sweet Analytics reviews. The ability to store large quantities of data for analysis within the platform itself.
A/B Testing
Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results. This feature was mentioned in 10 Sweet Analytics reviews.
Integrations
Integrations with other software tools in order to fascilitate the exchange of data collected by various software. This feature was mentioned in 12 Sweet Analytics reviews.
Data Sourcing (2)
Data Enrichment
Uses external data sources to improve customer profiles.
Expandability
Can be updated to accept new sources and types of data.
Intelligence (3)
Marketing Metrics
Provides analysis of marketing program ROI and efficiency.
Predictive Modeling
Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.
Recommendation Engine
Uses artificial intelligence to provide suggestions based on desired outcomes.
Platform Basics (2)
Dynamic Segmentation
Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization
Automates the testing and optimization of customer-facing messaging and campaigns.
Platform Data (4)
Journey Reporting
Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
Dashboards
Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Platform Additional Functionality (5)
Journey Mapping
Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts
Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
Cloud
Provides a cloud based version of the platform
On-Premise
Provides an on-premise version of the platform
Development (2)
Pre-built Connectors
Facilitiates API development and integrations with prebuilt connectors, templates, and examples.
Custom Connectors
Provides the ability to create connectors from existing services and APIs in catalog.
Management (2)
Reporting and Analytics
Provides dashboards to gain real-time insights into API performance, usage, and errors.
Data Mapping
Facilitates to and fro data map according to the data model between applications/web services.
Integration Options (4)
ERP Systems
Provides integrations to ERP Systems.
Accounting Systems
Provides integrations to accounting Systems.
CRM and Marketing Automation Systems
Provides integrations to customer relationship management and marketing automation systems.
EDI
Provides integrations to EDI service providers.
Data Management (10)
Data Types
Gather multiple types of data from various sources
Consolidation
Consolidates data from multiple sources
Cleansing
Detect innacurate, incomplete, or duplicate commerce data
Validation
Ensure that the data complies with internal quality standards
Correction
Allow users to update the data to nesure its accuracy and validity
Consolidation
Consolidates data from multiple sources
Data types
Gather multiple types of data from various sources
Correction
Allow users to update the data to ensure its accuracy and validity
Cleansing
Detect innacurate, incomplete, or duplicate data
Validation
Ensure that the data complies with internal quality standards
Mobile (2)
Mobile dashboard
Offer mobile dashboards to view retail KPI in real-time
Mobile application
Support or include dedicated app for iOS and/or Android
Integration (3)
Marketplace
Allows integration with marketplace such as Amazon, eBay, Walmart, etc
Retail POS
Easily integrate with POS software to monitor sales and customer data
Other software
Allows integration with marketplace such as Amazon, eBay, Walmart, etc
Generative AI (3)
AI Text Generation
Allows users to generate text based on a text prompt. 10 reviewers of Sweet Analytics have provided feedback on this feature.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Retail Analytics (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Retail Intelligence (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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