--- title: Sumo Reviews meta_title: 'Sumo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 55 reviews by the users' company size, role or industry to find out how Sumo works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 55 scale: '5' date_modified: '2026-11-08' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Sumo Reviews & Product Details

Pricing

Pricing provided by Sumo.

JUST STARTING

FREE

PROFESSIONAL

$24
per month

User Insights

Average based on 55 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Sumo Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Sumo, and what problem is it built to solve?

Sumo is a suite of website tools designed to help website owners grow traffic and increase visitor engagement. It brings together email capture forms, heat maps, content analytics, and social sharing tools to support those goals.

What languages does Sumo support?

Sumo supports 1 language: English.

What company sizes and industries is Sumo the best fit for?

Sumo appears to be a stronger fit for smaller businesses, particularly in marketing-oriented and web-focused industries. The segments with the clearest presence are:
  • Company size: Small businesses with 50 or fewer employees
  • Industry: Marketing and Advertising
  • Industry: Internet
  • Industry: Computer Software
  • Industry: Retail

How long does it take to implement Sumo across a team?

Sumo is most often up and running in less than a day, though some implementations take longer. The reported time-to-go-live patterns are:
Time to go live Relative frequency
Less than 1 day Most common
Less than 1 month Less common
More than 12 months Rare

What customer support options does Sumo provide, and how do users find the overall support experience?

Support options include email/help desk, chat, and FAQs or a forum. The support experience is mixed: users describe helpful customer service, while some have had difficulty getting issues resolved or receiving a timely response.

Sumo Reviews (55)

Reviews

Sumo Reviews (55)

4.0
55 reviews

What do users say?

Generated using AI from real user reviews
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MacKenzie B.
MB
MacKenzie B.
Founder
Small-Business (50 or fewer emp.)
"There's no recourse when one of their sellers stops honoring AppSumo deals"
0/5
What do you like best about Sumo?

The low-cost products on their site have occasional products that are a good deal. Review collected by and hosted on G2.com.

What do you dislike about Sumo?

There's absolutely no recourse when one of the providers on their site stops honoring a deal purchased through AppSumo. I understand if one of the providers goes out of business, however, a provider (RankTracker.com) stopped honoring the AppSumo deal and there was literally no recourse. The thing that was really upsetting was that their support removed my negative taco review about the product because it was too negative about the fraudulent behavior of the software provider. To be candid, a company that offers a deal on AppSumo and then stops honoring the deal is a fraudulent company. Review collected by and hosted on G2.com.

The Air P.
TP
The Air P.
Store Manaer
Small-Business (50 or fewer emp.)
"Easy to use, Meets the needs I had for the service"
4/5
What do you like best about Sumo?

We use sumo to create pop up campaigns for our customers. We can collect emails AND advertise discounts to increase conversion. Review collected by and hosted on G2.com.

What do you dislike about Sumo?

It is somewhat customizable, but not as much as we would like Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Verified User in Education Management
Small-Business (50 or fewer emp.)
"A trailblazing solution but now a dime a dozen"
3.5/5
What do you like best about Sumo?

I started using Sumo a few years ago and found it to be a trailblazing solution in the context of offering lead magnets and capturing leads. Their solutions were innovative and ahead of its time Review collected by and hosted on G2.com.

What do you dislike about Sumo?

When I started using Sumo, it was a trailblazer and the competition was thin. Since then plugins for lead magnets have exploded and Sumo has become a dime a dozen and for the price point is therefore too expensive. Review collected by and hosted on G2.com.

AS
Anabel S.
Enterprise (> 1000 emp.)
"has been helping me run email marketing campaigns"
4/5
What do you like best about Sumo?

Its ease of use turns out to be something quite impressive to carry out all kinds of activities in a fairly simple way, the fact that I can configure and create my email marketing campaigns in a fairly fast, simple and easy way has turned out to be a tool The design of these strategies is of great help and support to carry out my tasks in a much more practical way, not to mention the fact that it has helped us when we want to increase traffic to our website and the number of clients of our e -Commerce in a much faster way, the amount of templates it has is really impressive, in fact all the templates are quite attractive visually speaking, this has been helping us to turn our emails into more elegant and attractive documents for our clients. pretty simple way. Review collected by and hosted on G2.com.

What do you dislike about Sumo?

To start using it for the first time, everything is quite complex and complicated, however once you get used to it all this happens, although if I consider that they should find a way to reduce and make the learning curve less complex, I don't have the rest no other complaints about this app. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Solid platform"
3.5/5
What do you like best about Sumo?

A good price and quite customisable regarding pop-up appearance. Review collected by and hosted on G2.com.

What do you dislike about Sumo?

Doesn't integrate with smaller email platforms particularly easily. Would like better pop-up visibility options regarding international sites (eg. blacklisting certain URLs while still using their intelligent appearance system). Review collected by and hosted on G2.com.

Siim K.
SK
Siim K.
CEO
Small-Business (50 or fewer emp.)
"Multiple tools to boost your ecommerce business"
4.5/5
What do you like best about Sumo?

Sumo family (Sumo, AppSumo, SendFox, KingSumo) unites complete webkit to grow your ecommerce to the next level. Review collected by and hosted on G2.com.

What do you dislike about Sumo?

I like all the features, there's no unnecessary things, everything is in use. Review collected by and hosted on G2.com.

LW
Laura W.
Marketing Retention Specialist
Mid-Market (51-1000 emp.)
"Super Easy implementation"
4/5
What do you like best about Sumo?

Easy implementation and set up to get pop ups going on you webiste. It only took us a couple hours. I also love the ability to use A/B tests Review collected by and hosted on G2.com.

What do you dislike about Sumo?

Dislike tracking with Google analytics. Could never get it to work with GA updates Review collected by and hosted on G2.com.

Verified User in Broadcast Media
AB
Verified User in Broadcast Media
Small-Business (50 or fewer emp.)
"Sumo Helps Both Users & Businesses"
4/5
What do you like best about Sumo?

Sumo is a tool that allows both company and its website visitors' experience easy. I like how it makes sharing pages and posts on our website easy for our visitors. The different tools it offers us to engage our visitors is excellent. Review collected by and hosted on G2.com.

What do you dislike about Sumo?

Sometimes the Sumo slider gets in the way of the user's experience. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Verified User in Leisure, Travel & Tourism
Small-Business (50 or fewer emp.)
"A Useful Tool"
3.5/5
What do you like best about Sumo?

I like the ability to create a popup for my websites then track to see how often it was showed and used. Review collected by and hosted on G2.com.

What do you dislike about Sumo?

I find some parts of the website might need a little more explaining on how to use them. Review collected by and hosted on G2.com.

Pablo P.
PP
Pablo P.
Social Media Marketing
Music
Small-Business (50 or fewer emp.)
"Intern"
4/5
What do you like best about Sumo?

Good for SEO. I like the free trial a lot Review collected by and hosted on G2.com.

What do you dislike about Sumo?

Lack of trending keywords suggested which is irritating Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Sumo.

JUST STARTING

FREE

PROFESSIONAL

$24
per month

SMALL BUSINESS

$59
per month
Sumo Comparisons
Sumo Features
Contact Collection
Audience Insights
Social Sharing
Entry and Exit Pages
Sessions
Engagement