---
title: Sumo Reviews
meta_title: 'Sumo Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 55 reviews by the users' company size, role or industry to
  find out how Sumo works for a business like yours.
aggregate_rating:
  rating_value: 4.0
  review_count: 55
  scale: '5'
date_modified: '2026-08-07'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# Sumo Reviews
**Vendor:** Sumo  
**Category:** [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder)  
**Average Rating:** 4.0/5.0  
**Total Reviews:** 55
## About Sumo
Sumo takes the guesswork out of growing your eCommerce business. We help you get more customers and convert website visitors into lifetime buyers — automatically. Today, the Sumo tools are used by 800,000 of the world's most successful websites and businesses including Bulletproof Coffee, Rhone, and Tony Robbins. Try out the tools for free, and see how they can help your site grow.




## Sumo Reviews
  ### 1. Fine Until We Found Better Apps

**Rating:** 1.5/5.0 stars

**Reviewed by:** Avery H. | Marketing Administrative Assistant, Retail, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 10, 2016

**What do you like best about Sumo?**

We primarily used Sumome for pop ups in our sites for email acquisition. It synced easily and immediately with Mailchimp

**What do you dislike about Sumo?**

Site was constantly trying to get you to upgrade with a pop up that didn't have an obvious escape button. App was also a bit unorganized and difficult to navigate. 

**Recommendations to others considering Sumo:**

We used SumoMe for pop ups when we were using Mailchimp and it worked nicely with that platform (as well as a list of other platforms) but I was able to switch to Soundest which sends out emails but also hosts a popup on our sites to collect emails. 

**What problems is Sumo solving and how is that benefiting you?**

Email acquisition 


## Sumo Discussions
  - [Opening work done in Sumo done by others](https://www.g2.com/discussions/35575-opening-work-done-in-sumo-done-by-others) - 1 upvote

- [View Sumo pricing details and edition comparison](https://www.g2.com/products/sumo-sumo/reviews?filters%5Bnps_score%5D%5B%5D=2&section=pricing&secure%5Bexpires_at%5D=2026-08-13+15%3A16%3A15+-0500&secure%5Bsession_id%5D=8f762bb8-5d8f-4d22-95f3-38b7bb6e2ccb&secure%5Btoken%5D=6dbd1c59f1ffcc2089d48b4eec9508301e41d7a9777ed4ee1f0197a4749ea448&format=llm_user)

## Sumo Features
**Content Creation**
- Content Creation Tools
- Content Curation
- Buyer Personas
- Content Management
- Campaign Management
- SEO Management
- Workflow Management
- Template Management

**Design and Customization**
- Pre-Designed Templates
- Pop-Up Types
- No-Code Customization
- Mobile Optimized

**Optimization**
- SEO
- A/B Testing
- Dashboards & Reporting
- Audience Targeting
- ROI Reporting

**Tools**
- Contact Collection
- Audience Insights
- Social Sharing

**Campaigns**
- Targeting
- Triggered Campaigns
- A/B Testing
- Analytics

**Logistics**
- Customizable Templated Workflows
- Internal Communication
- Version Control
- Editing and Approval Tools
- Distribution Features
- Social Media Integration
- User, Role, and Access Management
- Approval Process Control

**Metrics**
- Entry and Exit Pages
- Sessions
- Engagement
- Return
- Conversions
- Search Rank

**Integrations**
- CRM/Email Integrations
- WCM Integrations
- E-Commerce Integrations
- Social Media Integrations

**Generative AI**
- AI Text Generation

**Agentic AI - Vulnerability Scanner**
- Autonomous Task Execution
- Proactive Assistance

**Agentic AI - Content Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Additional Functionality**
- Alerts/Notifications
- Publish Scheduling
- Email Marketing
- Content Library
- Conversion Tracking
- Generative AI
- AI Copilot
- Social Promotion
- Data Visualization
- Editorial Calendar
- Drag & Drop
- Campaign Analytics
- Campaign Planning
- Multi-Channel Campaigns
- Engagement Tracking
- Customizable Templates
- Reporting & Statistics
- Customizable Branding
- Categorization/Grouping
- Data Import/Export
- Filtering
- Activity Tracking
- Social Media Monitoring

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