--- title: Sumo Reviews meta_title: 'Sumo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 55 reviews by the users' company size, role or industry to find out how Sumo works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 55 scale: '5' date_modified: '2026-07-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Sumo Reviews **Vendor:** Sumo **Category:** [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder) **Average Rating:** 4.0/5.0 **Total Reviews:** 55 ## About Sumo Sumo takes the guesswork out of growing your eCommerce business. We help you get more customers and convert website visitors into lifetime buyers — automatically. Today, the Sumo tools are used by 800,000 of the world's most successful websites and businesses including Bulletproof Coffee, Rhone, and Tony Robbins. Try out the tools for free, and see how they can help your site grow. ## Sumo Reviews ### 1. Gets the Job Done **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2016 **What do you like best about Sumo?** Quick and easy install., and I like that there are multiple features in one plugin. **What do you dislike about Sumo?** It's a little clunky. I had been using Hello Bar and I loved their elegant interface. However, SumoMe has all of the features I need (vs. HelloBar) Premium plans are somewhat pricey. I wish there was a good bundle price. **What problems is Sumo solving and how is that benefiting you?** Lead capture. ### 2. Add this to your websites and watch your analytics soar! **Rating:** 5.0/5.0 stars **Reviewed by:** Leslie O. | Digital Marketing Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2016 **What do you like best about Sumo?** The ease of syndicating your posts and brand to multiple sites. **What do you dislike about Sumo?** I have not found anything I do not like about SumoMe **Recommendations to others considering Sumo:** Do not think about using SumoMe- Just do it now! Witness your results in analytics. **What problems is Sumo solving and how is that benefiting you?** Before using SumoMe-I was limited by time to increase exposure on all social platforms. Since using SumoMe- I am able to send content to 15 extra places in very little time. The rewards have truly paid off! ### 3. Sumome Super-Charges Your List Building Strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer B. | Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2016 **What do you like best about Sumo?** Love the fact that you can customize forms, split test popups and top bars, track conversions and that it is for the most part set and forget. **What do you dislike about Sumo?** Would like better customization options. **Recommendations to others considering Sumo:** Get it. It does what it claims and makes your lead generation efforts more streamlined and effective. **What problems is Sumo solving and how is that benefiting you?** Gaining new subscribers has been increase by at least 20% if not more in most cases. ### 4. SumoMe traffic tools help you take your web presence to the next level **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2016 **What do you like best about Sumo?** I like the scroll box email signup tool - it makes it easy to get more newsletter list signups. **What do you dislike about Sumo?** I have had issues with incompatibility issues with other plugins - causing SumoMe not to work at times. Not sure that is SumoMe's fault, but annoying. **Recommendations to others considering Sumo:** If you're looking for a tool to help with social promotion, email newsletter signup and other site issues, this product is one of the best out there. **What problems is Sumo solving and how is that benefiting you?** The problem of promoting our content to a wider range of people and getting our content shared on a variety of social media. ### 5. Capturing email leads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2015 **What do you like best about Sumo?** Really customisable, quick start, easy to get going **What do you dislike about Sumo?** No email notifications - would prefer these **Recommendations to others considering Sumo:** Worth a go! **What problems is Sumo solving and how is that benefiting you?** Email capture for site traffic ## Sumo Discussions - [Opening work done in Sumo done by others](https://www.g2.com/discussions/35575-opening-work-done-in-sumo-done-by-others) - 1 upvote - [View Sumo pricing details and edition comparison](https://www.g2.com/products/sumo-sumo/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-24+09%3A10%3A04+-0500&secure%5Bsession_id%5D=15bb27b0-0ad9-4aa7-93da-7a8bacf7aaf9&secure%5Btoken%5D=7f7a7706503b56b7cab05bf6590e2f958fc90e5ea83fca7eb60a0f5cf0e571f8&format=llm_user) ## Sumo Features **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Tools** - Contact Collection - Audience Insights - Social Sharing **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Sumo Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,215 reviews) - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) - 4.3/5.0 (380 reviews) - [Elementor](https://www.g2.com/products/elementor/reviews) - 4.4/5.0 (409 reviews)