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# HubSpot Marketing Hub vs Sumo Comparison - What are their main differences?

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HubSpot Marketing HubSumo[+ Add Product](#)

Pricing

**HubSpot Marketing Hub**
Free Trial

**$15.00** Per User Per Month · Marketing Hub Starter

**$890.00** Other Per Month · Marketing Hub Professional

**$3,600.00** Other Per Month · Marketing Hub Enterprise

**Sumo**
Free Trial

**FREE** · JUST STARTING

**$24** per month · PROFESSIONAL

**$59** per month · SMALL BUSINESS

**$79** per month · ECOMMERCE

Show more

**Pricing Insights**
from reviews

Perceived Cost

**HubSpot Marketing Hub**
$$$$$

**Sumo**
$$$$$

Average Discount

**HubSpot Marketing Hub**
17%9% more

**Sumo**
8%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**HubSpot Marketing Hub** 6 months
Based on 100 responses

**Sumo** 6 months
Based on 100 responses

Return on Investment

**HubSpot Marketing Hub** 6 months
Based on 100 responses

**Sumo** 6 months
Based on 100 responses

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

 ![Sumo](https://images.g2crowd.com/uploads/product/hd_favicon/1526581288/sumo-sumo.svg "Sumo")

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**Pros & Cons**
from reviews

**HubSpot Marketing Hub**
[
Easy To Navigate (1611)
](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=2522877&qs=pros-and-cons#reviews)[
All-in-One Marketing Tools (992)
](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=2523692&qs=pros-and-cons#reviews)[
Steep Learning Curve (370)
](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312548&qs=pros-and-cons#reviews)[
High Plan Costs (273)
](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=2523564&qs=pros-and-cons#reviews)

**Sumo**
Not enough data

Integrations

**HubSpot Marketing Hub**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-revenue-marketing.png "Product Avatar Image")

6sense Revenue Marketing

](https://www.g2.com/products/6sense-revenue-marketing/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-sales.png "Product Avatar Image")

6sense Sales Intelligence

](https://www.g2.com/products/6sense-sales/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fbd2153b13fc6c72bbb5b34110ab8e55/accelo%282%29.png "Product Avatar Image")

Accelo

](https://www.g2.com/products/accelo/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_696e8504eb1508a942835ead09fd3184/act.png "Product Avatar Image")

Act!

](https://www.g2.com/products/act/reviews)[
View all
](https://www.g2.com/products/hubspot-marketing-hub/integrations)

**Sumo**
Not enough data

Screenshots

**HubSpot Marketing Hub**
 ![HubSpot Marketing Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/111564/new-record-screenshot.png)

**Sumo**
 ![Sumo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/81154/Screen-Shot-2018-05-17-at-11.17.55-AM.png)

**Ratings**
from reviews

Meets Requirements

**HubSpot Marketing Hub**

**8.5** /10

Based on 10,208 responses

**Sumo**

**8.1** /10

Based on 54 responses

Ease of Use

**HubSpot Marketing Hub**

**8.6** /10

Based on 12,673 responses

**Sumo**

**8.2** /10

Based on 54 responses

Ease of Setup

**HubSpot Marketing Hub**

**8.1** /10

Based on 8,315 responses

**Sumo**

**8.0** /10

Based on 27 responses

Ease of Admin

**HubSpot Marketing Hub**

**8.5** /10

Based on 5,147 responses

**Sumo**

**7.9** /10

Based on 27 responses

Quality of Support

**HubSpot Marketing Hub**

**8.7** /10

Based on 9,642 responses

**Sumo**

**7.8** /10

Based on 36 responses

Has the product been a good partner in doing business?

**HubSpot Marketing Hub**

**8.7** /10

Based on 5,062 responses

**Sumo**

**7.9** /10

Based on 21 responses

Product Direction (% positive)

**HubSpot Marketing Hub**

**8.8** /10

Based on 9,753 responses

**Sumo**

**7.4** /10

Based on 53 responses

**Features**
ratings from reviews

Marketing Automation

**8.5** /10

Based on 8,006 responses

Not enough data

Account Data Management

**7.5** /10

Based on 1,637 responses

Not enough data

Conversational Marketing

**7.4** /10

Based on 2,073 responses

Not enough data

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Pop-Up Builder

**7.4** /10

Based on 94 responses

Not enough data

Attribution

**7.3** /10

Based on 350 responses

Not enough data

Account-Based Orchestration Platforms

**7.6** /10

Based on 314 responses

Not enough data

Account-Based Web and Content Experiences

**8.5** /10

Based on 773 responses

Not enough data

Social Media Management

**7.8** /10

Based on 2,918 responses

Not enough data

Customer Journey Analytics

**7.7** /10

Based on 533 responses

Not enough data

Social Media Advertising

**8.0** /10

Based on 1,716 responses

Not enough data

AI Agents For Business Operations

**8.0** /10

Based on 29 responses

Not enough data

Landing Page Builders

**7.9** /10

Based on 1,627 responses

Not enough data

Account-Based Analytics

**7.7** /10

Based on 1,130 responses

Not enough data

Content Analytics

Not enough data

**7.5** /10

Based on 20 responses

Marketing Analytics

**7.8** /10

Based on 3,611 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
51.0%

Mid-Market(51-1000 emp.)
42.2%

Enterprise(\> 1000 emp.)
6.8%

Small-Business(50 or fewer emp.)
51.0%

Mid-Market(51-1000 emp.)
42.2%

Enterprise(\> 1000 emp.)
6.8%

Small-Business(50 or fewer emp.)
65.5%

Mid-Market(51-1000 emp.)
25.5%

Enterprise(\> 1000 emp.)
9.1%

Small-Business(50 or fewer emp.)
65.5%

Mid-Market(51-1000 emp.)
25.5%

Enterprise(\> 1000 emp.)
9.1%

**Reviewers' Industry**

[![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")](https://www.g2.com/products/hubspot-marketing-hub/reviews)
HubSpot Marketing Hub

Computer Software
15.4%

Marketing and Advertising
12.5%

Information Technology and Services
11.3%

Financial Services
5.2%

Education Management
2.5%

Other
53.1%

[![Sumo](https://images.g2crowd.com/uploads/product/hd_favicon/1526581288/sumo-sumo.svg "Sumo")](https://www.g2.com/products/sumo-sumo/reviews)
Sumo

Marketing and Advertising
23.6%

Computer Software
10.9%

Internet
9.1%

Retail
7.3%

Apparel & Fashion
5.5%

Other
43.6%

Alternatives

**HubSpot Marketing Hub Alternatives**

 ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One")

[
Demandbase One
](/products/demandbase-one/reviews)

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

 ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")

[
Salesforce Marketing Cloud
](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)

 ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")

[
Klaviyo
](/products/klaviyo/reviews)

**Sumo Alternatives**

 ![Unbounce Landing Pages](https://images.g2crowd.com/uploads/product/hd_favicon/35ada321e826f14bfcf9117611dd75ce/unbounce-unbounce-landing-pages.svg "Unbounce Landing Pages")

[
Unbounce Landing Pages
](/products/unbounce-unbounce-landing-pages/reviews)

 ![Elementor](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_e4510c86e6af6dd56e0734c5cb444371/elementor%282%29.gif "Elementor")

[
Elementor
](/products/elementor/reviews)

 ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")

[
Google Analytics
](/products/google-analytics/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

## HubSpot Marketing Hub vs Sumo FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between HubSpot Marketing Hub vs Sumo?

HubSpot Marketing Hub stands out for its higher G2 rating, larger review volume, and stronger reviewer-cited strengths compared to Sumo.

| [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | [Sumo](https://www.g2.com/products/sumo-sumo/reviews) |
| --- | --- |
| 4.4/5 (14,921 reviews) | 4.0/5 (55 reviews) |
| Small-Business | Small-Business |
| 8.1 | 8.0 |
| 8.7 | 7.8 |
| Ease of Use (1,981 all-time mentions) | — |

### How do the pricing models of HubSpot Marketing Hub and Sumo compare?

HubSpot Marketing Hub is rated higher for value by reviewers, as reflected in its satisfaction scores.

- **HubSpot Marketing Hub:** Reviewers frequently cite strong value for money, with many noting that the platform provides more value than what they pay for it, though some mention that pricing increases with advanced features or larger contact lists.
- **Sumo:** In recent reviews, Sumo is described as affordable and offering a good free version, but some reviewers feel it is expensive relative to its feature set and competitors.
- **Switching reasons:** Several reviewers mention switching to HubSpot Marketing Hub for its all-in-one capabilities and better value compared to managing multiple separate tools.

### What are the best alternatives to HubSpot Marketing Hub and Sumo?

The top three alternatives to HubSpot Marketing Hub and Sumo are Demandbase One, ActiveCampaign, and Unbounce Landing Pages.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,921 reviews) | Small-Business | Pricing climbs quickly as your contact database grows | All-in-one platform centralizing marketing activities |
| [Sumo](https://www.g2.com/products/sumo-sumo/reviews) | 4.0/5 (55 reviews) | Small-Business | Affordable, good free version, but can be expensive for feature set | Easy to implement pop-ups and email capture |
| [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1,988 reviews) | Mid-Market | — | Account-based marketing capabilities |
| [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | — | Automation and email marketing features |
| [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) | 4.3/5 (386 reviews) | Small-Business | — | Landing page creation and optimization |

### Which Marketing Automation features should I prioritize when comparing HubSpot Marketing Hub and Sumo?

Buyers comparing HubSpot Marketing Hub and Sumo should prioritize Ease of Use, Quality of Support, Website capabilities, and Integration breadth.

- **Ease of Use:** HubSpot Marketing Hub scores 8.6 (1,981 all-time mentions for Ease of Use); Sumo scores 8.2.
- **Quality of Support:** HubSpot Marketing Hub scores 8.7; Sumo scores 7.8.
- **Website capabilities:** HubSpot Marketing Hub is frequently cited for website management and analytics; Sumo is noted for pop-up and email capture tools.
- **Integrations:** HubSpot Marketing Hub is mentioned in 1,586 reviews for integrations, including Facebook (310 all-time mentions); Sumo reviewers mention integrations with email platforms and WordPress.

### What are the pros and cons of HubSpot Marketing Hub vs Sumo?

HubSpot Marketing Hub's headline strength is its all-in-one platform and ease of use, while Sumo's is its simplicity for pop-ups and email capture.

- **HubSpot Marketing Hub strengths:** All-in-one platform (1,103 all-time mentions for Features), ease of use (1,981 mentions), helpfulness (1,014 mentions), intuitive interface (905 mentions), and strong customer support (498 mentions).
- **HubSpot Marketing Hub trade-offs:** Pricing increases with advanced features or larger contact lists, some complexity for new users, and certain integrations (e.g., Salesforce) can be challenging.
- **Sumo strengths:** Easy to implement pop-ups and email capture, affordable entry-level options, and quick setup for website lead generation.
- **Sumo trade-offs:** Limited customization, higher pricing for advanced features, and some reviewers report integration and compatibility issues with certain platforms.

### Is HubSpot Marketing Hub or Sumo better for small businesses?

HubSpot Marketing Hub is the stronger fit for small businesses, supported by its dominant small-business segment and reviewer sentiment.

- **HubSpot Marketing Hub:** Largest segment is Small-Business; reviewers highlight its all-in-one capabilities, ease of use, and value for small teams.
- **Sumo:** Largest segment is Small-Business; reviewers note its simplicity and affordability for small websites, but mention limitations as needs grow.

### Which Marketing Automation platform has better integrations?

HubSpot Marketing Hub is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts.

- **HubSpot Marketing Hub:** Integrations are cited in 1,586 reviews, with Facebook integration mentioned in 310 reviews; reviewers also mention integrations with Salesforce and Lusha.
- **Sumo:** Reviewers mention integrations with email platforms and WordPress, but without high all-time mention counts.

### How do HubSpot Marketing Hub and Sumo compare on customer support?

HubSpot Marketing Hub outpaces Sumo on Quality of Support by 0.9 points, a material difference.

- **HubSpot Marketing Hub:** Reviewers frequently praise responsive and knowledgeable support, with 498 all-time mentions for customer support and a Quality of Support score of 8.7.
- **Sumo:** Support is described as adequate but less responsive, with a Quality of Support score of 7.8 and some reviewers noting slow or unhelpful responses.

### Which is easier to implement, HubSpot Marketing Hub or Sumo?

HubSpot Marketing Hub and Sumo score within 0.1 points on Ease of Setup, indicating near parity.

- **HubSpot Marketing Hub:** Ease of Setup score is 8.1; reviewers describe setup as straightforward for most features, though some note complexity with advanced configurations and integrations.
- **Sumo:** Ease of Setup score is 8.0; reviewers highlight quick and easy implementation for pop-ups and email capture, with occasional complexity for first-time users or advanced features.

### Which product has better Website?

HubSpot Marketing Hub is more frequently cited for Website capabilities, with higher reviewer mention counts and satisfaction scores.

- **HubSpot Marketing Hub:** Website is the most frequently mentioned feature, with reviewers highlighting website management, analytics, and integration; 1,981 all-time mentions for Ease of Use and strong satisfaction with website-related features.
- **Sumo:** Reviewers note Sumo's website pop-up and email capture tools, with positive feedback on ease of implementation and lead generation, but fewer all-time mentions and lower overall satisfaction scores.