Statsbot has allowed me to monitor Elegran's most valuable performance indicators from website metrics to funnels across AdWords, Google Analytics, MixPanel and other data sources, like an SQL database.
In addition to real-time chatbot notifications in Slack whenever a deal is closed or when traffic or goals cross a certain threshold, web dashboards have enabled my marketing team to engage on a high level with our data every day, instead of running reports piecemeal. This provides executive management with consistent, actionable business intelligence about spikes traffic and revenue, and the overall health of our business.
Be careful auto-scheduling reports, as they can become overwhelming.
Don't be afraid to try out creative queries in Slack! Statsbot has become super-intelligent to comprehend natural language searches of dimensions, metrics, Salesforce objects and all sorts of other data sets.
Statsbot provides both a high-level perspective and a granular view of Elegran’s entire marketing strategy from within a single platform. It has become an extra data scientist working for me, automating and centralizing reporting in Slack for my entire team, providing high-level insight about engagement and our marketing and sales funnels.