The ability to build analytics reports and customize the deliverability of the reports into SLACK. Also, the ease of syncing analytics data into the Statsbot Dashboard.
The cost is insane, it is per user cost, so if you have an SMB with 50 employees, you are going to feel the pain. The SQL integration is beyond expensive and there are much better alternatives cost wise.
If pricing is a concern, this software isn't for you, if pricing is not a concern, then go for it because the product is quality.
Analytics notifications and scheduling into SLACK for SMB's.