# Top 10 Start.io Alternatives & Competitors **Average Rating:** 4.5/5 **Total Number of Reviews:** 42 Explore the best alternatives to Start.io for users who need new software features or want to try different solutions. App Monetization Platforms is a widely used technology, and many people are seeking user friendly, simple software solutions with campaign optimization, reach, and brand safety. Other important factors to consider when researching alternatives to Start.io include campaigns and performance. The best overall Start.io alternative is Unity Ads. Other similar apps like Start.io are Google AdMob, AdRoll, Facebook for Business, and Prisma. Start.io alternatives can be found in [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms) but may also be in [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) or [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms). ## Best Paid & Free Alternatives to Start.io - [Unity Ads](https://www.g2.com/products/unity-ads/reviews) - [Google AdMob](https://www.g2.com/products/google-admob/reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) - [Fluency](https://www.g2.com/products/fluency-fluency/reviews) ## Top 10 Alternatives to Start.io Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Start.io stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Computer Software, and Education Management, and find the best product for your business. ### 1. [Unity Ads](https://www.g2.com/products/unity-ads/reviews) By Unity **Average Rating:** 4.3/5 **Total Reviews:** 61 Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase. Reviewers say compared to Start.io, Unity Ads is: - Slower to reach roi - Easier to set up - Better at meeting requirements Categories in common with Start.io: [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising) **Compare:** [Start.io vs Unity Ads](https://www.g2.com/compare/start-io-vs-unity-ads) **Compare Unity Ads with other alternatives:** - [Unity Ads vs Google AdMob](https://www.g2.com/compare/google-admob-vs-unity-ads) - [Unity Ads vs AdRoll](https://www.g2.com/compare/adroll-vs-unity-ads) - [Unity Ads vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-unity-ads) - [Unity Ads vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-unity-ads) - [Unity Ads vs Celtra](https://www.g2.com/compare/celtra-vs-unity-ads) - [Unity Ads vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-unity-ads) - [Unity Ads vs Meta Audience Network](https://www.g2.com/compare/meta-audience-network-vs-unity-ads) - [Unity Ads vs Viant Technology](https://www.g2.com/compare/unity-ads-vs-viant-technology-llc-viant-technology) - [Unity Ads vs Fluency](https://www.g2.com/compare/fluency-fluency-vs-unity-ads) ### 2. [Google AdMob](https://www.g2.com/products/google-admob/reviews) By Google **Average Rating:** 4.3/5 **Total Reviews:** 70 Google AdMob is a comprehensive mobile advertising platform that enables app developers to monetize their applications by displaying high-quality ads. By integrating AdMob, developers can generate revenue while maintaining a seamless user experience. The platform supports various ad formats, including native, rewarded, banner, video, and interstitial ads, allowing for flexible and engaging ad placements within apps. AdMob's advanced monetization technology, such as mediation and real-time bidding, maximizes the value of each ad impression by facilitating competition among multiple ad networks. Additionally, AdMob offers robust analytics and reporting tools, providing developers with actionable insights into user interactions and ad performance. By leveraging AdMob, developers can create a sustainable revenue stream, enabling them to focus on building and enhancing quality apps while offering users free access to their content. Reviewers say compared to Start.io, Google AdMob is: - Slower to reach roi - Easier to set up Categories in common with Start.io: [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising) **Compare:** [Start.io vs Google AdMob](https://www.g2.com/compare/google-admob-vs-start-io) **Compare Google AdMob with other alternatives:** - [Google AdMob vs Unity Ads](https://www.g2.com/compare/google-admob-vs-unity-ads) - [Google AdMob vs AdRoll](https://www.g2.com/compare/adroll-vs-google-admob) - [Google AdMob vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-google-admob) - [Google AdMob vs Prisma](https://www.g2.com/compare/google-admob-vs-prisma-mediaocean) - [Google AdMob vs Celtra](https://www.g2.com/compare/celtra-vs-google-admob) - [Google AdMob vs Innovid](https://www.g2.com/compare/google-admob-vs-mediaocean-innovid) - [Google AdMob vs Meta Audience Network](https://www.g2.com/compare/google-admob-vs-meta-audience-network) - [Google AdMob vs Viant Technology](https://www.g2.com/compare/google-admob-vs-viant-technology-llc-viant-technology) - [Google AdMob vs Fluency](https://www.g2.com/compare/fluency-fluency-vs-google-admob) ### 3. [AdRoll](https://www.g2.com/products/adroll/reviews) By NextRoll **Average Rating:** 4.1/5 **Total Reviews:** 787 Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually. Reviewers say compared to Start.io, AdRoll is: - Slower to reach roi - More expensive Categories in common with Start.io: [Mobile Advertising](https://www.g2.com/categories/mobile-advertising) **Compare:** [Start.io vs AdRoll](https://www.g2.com/compare/adroll-vs-start-io) **Compare AdRoll with other alternatives:** - [AdRoll vs Unity Ads](https://www.g2.com/compare/adroll-vs-unity-ads) - [AdRoll vs Google AdMob](https://www.g2.com/compare/adroll-vs-google-admob) - [AdRoll vs Facebook for Business](https://www.g2.com/compare/adroll-vs-facebook-for-business) - [AdRoll vs Prisma](https://www.g2.com/compare/adroll-vs-prisma-mediaocean) - [AdRoll vs Celtra](https://www.g2.com/compare/adroll-vs-celtra) - [AdRoll vs Innovid](https://www.g2.com/compare/adroll-vs-mediaocean-innovid) - [AdRoll vs Meta Audience Network](https://www.g2.com/compare/adroll-vs-meta-audience-network) - [AdRoll vs Viant Technology](https://www.g2.com/compare/adroll-vs-viant-technology-llc-viant-technology) - [AdRoll vs Fluency](https://www.g2.com/compare/adroll-vs-fluency-fluency) ### 4. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) By Meta Platforms, Inc **Average Rating:** 4.2/5 **Total Reviews:** 1,457 Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. Reviewers say compared to Start.io, Facebook for Business is: - Slower to reach roi Categories in common with Start.io: [Mobile Advertising](https://www.g2.com/categories/mobile-advertising) **Compare:** [Start.io vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-start-io) **Compare Facebook for Business with other alternatives:** - [Facebook for Business vs Unity Ads](https://www.g2.com/compare/facebook-for-business-vs-unity-ads) - [Facebook for Business vs Google AdMob](https://www.g2.com/compare/facebook-for-business-vs-google-admob) - [Facebook for Business vs AdRoll](https://www.g2.com/compare/adroll-vs-facebook-for-business) - [Facebook for Business vs Prisma](https://www.g2.com/compare/facebook-for-business-vs-prisma-mediaocean) - [Facebook for Business vs Celtra](https://www.g2.com/compare/celtra-vs-facebook-for-business) - [Facebook for Business vs Innovid](https://www.g2.com/compare/facebook-for-business-vs-mediaocean-innovid) - [Facebook for Business vs Meta Audience Network](https://www.g2.com/compare/facebook-for-business-vs-meta-audience-network) - [Facebook for Business vs Viant Technology](https://www.g2.com/compare/facebook-for-business-vs-viant-technology-llc-viant-technology) - [Facebook for Business vs Fluency](https://www.g2.com/compare/facebook-for-business-vs-fluency-fluency) ### 5. [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) By Mediaocean **Average Rating:** 4.0/5 **Total Reviews:** 438 Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ <https:></https:> for more information. Reviewers say compared to Start.io, Prisma is: - Slower to reach roi - More expensive Categories in common with Start.io: [Mobile Advertising](https://www.g2.com/categories/mobile-advertising) **Compare:** [Start.io vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-start-io) **Compare Prisma with other alternatives:** - [Prisma vs Unity Ads](https://www.g2.com/compare/prisma-mediaocean-vs-unity-ads) - [Prisma vs Google AdMob](https://www.g2.com/compare/google-admob-vs-prisma-mediaocean) - [Prisma vs AdRoll](https://www.g2.com/compare/adroll-vs-prisma-mediaocean) - [Prisma vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-prisma-mediaocean) - [Prisma vs Celtra](https://www.g2.com/compare/celtra-vs-prisma-mediaocean) - [Prisma vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-prisma-mediaocean) - [Prisma vs Meta Audience Network](https://www.g2.com/compare/meta-audience-network-vs-prisma-mediaocean) - [Prisma vs Viant Technology](https://www.g2.com/compare/prisma-mediaocean-vs-viant-technology-llc-viant-technology) - [Prisma vs Fluency](https://www.g2.com/compare/fluency-fluency-vs-prisma-mediaocean) ### 6. [Celtra](https://www.g2.com/products/celtra/reviews) By Celtra **Average Rating:** 4.4/5 **Total Reviews:** 409 Creative Automation for Marketing and Advertising allows brands and agencies to efficiently scale content production for global toolkits, performance creative, and market-specific campaigns. Creative Automation for Media is a product for publishers and platforms (such as ad networks and DSPs). It allows media owners and operators to create and activate premium and creative-first ad products. Reviewers say compared to Start.io, Celtra is: - Slower to reach roi - More expensive Categories in common with Start.io: [Mobile Advertising](https://www.g2.com/categories/mobile-advertising) **Compare:** [Start.io vs Celtra](https://www.g2.com/compare/celtra-vs-start-io) **Compare Celtra with other alternatives:** - [Celtra vs Unity Ads](https://www.g2.com/compare/celtra-vs-unity-ads) - [Celtra vs Google AdMob](https://www.g2.com/compare/celtra-vs-google-admob) - [Celtra vs AdRoll](https://www.g2.com/compare/adroll-vs-celtra) - [Celtra vs Facebook for Business](https://www.g2.com/compare/celtra-vs-facebook-for-business) - [Celtra vs Prisma](https://www.g2.com/compare/celtra-vs-prisma-mediaocean) - [Celtra vs Innovid](https://www.g2.com/compare/celtra-vs-mediaocean-innovid) - [Celtra vs Meta Audience Network](https://www.g2.com/compare/celtra-vs-meta-audience-network) - [Celtra vs Viant Technology](https://www.g2.com/compare/celtra-vs-viant-technology-llc-viant-technology) - [Celtra vs Fluency](https://www.g2.com/compare/celtra-vs-fluency-fluency) ### 7. [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) By Mediaocean **Average Rating:** 4.1/5 **Total Reviews:** 375 Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing. Visit www.innovid.com to learn more. Reviewers say compared to Start.io, Innovid is: - Slower to reach roi - More expensive - Easier to do business with Categories in common with Start.io: [Mobile Advertising](https://www.g2.com/categories/mobile-advertising) **Compare:** [Start.io vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-start-io) **Compare Innovid with other alternatives:** - [Innovid vs Unity Ads](https://www.g2.com/compare/mediaocean-innovid-vs-unity-ads) - [Innovid vs Google AdMob](https://www.g2.com/compare/google-admob-vs-mediaocean-innovid) - [Innovid vs AdRoll](https://www.g2.com/compare/adroll-vs-mediaocean-innovid) - [Innovid vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-mediaocean-innovid) - [Innovid vs Prisma](https://www.g2.com/compare/mediaocean-innovid-vs-prisma-mediaocean) - [Innovid vs Celtra](https://www.g2.com/compare/celtra-vs-mediaocean-innovid) - [Innovid vs Meta Audience Network](https://www.g2.com/compare/mediaocean-innovid-vs-meta-audience-network) - [Innovid vs Viant Technology](https://www.g2.com/compare/mediaocean-innovid-vs-viant-technology-llc-viant-technology) - [Innovid vs Fluency](https://www.g2.com/compare/fluency-fluency-vs-mediaocean-innovid) ### 8. [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) By Meta Platforms, Inc **Average Rating:** 3.9/5 **Total Reviews:** 164 Facebook's Audience Network allows you to monetize your iOS and Android apps, as well as mobile websites with targeted ads. Reviewers say compared to Start.io, Meta Audience Network is: - Slower to reach roi - More expensive Categories in common with Start.io: [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms) **Compare:** [Start.io vs Meta Audience Network](https://www.g2.com/compare/meta-audience-network-vs-start-io) **Compare Meta Audience Network with other alternatives:** - [Meta Audience Network vs Unity Ads](https://www.g2.com/compare/meta-audience-network-vs-unity-ads) - [Meta Audience Network vs Google AdMob](https://www.g2.com/compare/google-admob-vs-meta-audience-network) - [Meta Audience Network vs AdRoll](https://www.g2.com/compare/adroll-vs-meta-audience-network) - [Meta Audience Network vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-meta-audience-network) - [Meta Audience Network vs Prisma](https://www.g2.com/compare/meta-audience-network-vs-prisma-mediaocean) - [Meta Audience Network vs Celtra](https://www.g2.com/compare/celtra-vs-meta-audience-network) - [Meta Audience Network vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-meta-audience-network) - [Meta Audience Network vs Viant Technology](https://www.g2.com/compare/meta-audience-network-vs-viant-technology-llc-viant-technology) - [Meta Audience Network vs Fluency](https://www.g2.com/compare/fluency-fluency-vs-meta-audience-network) ### 9. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) By Viant Technology LLC **Average Rating:** 4.2/5 **Total Reviews:** 311 Viant Technology is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment. Reviewers say compared to Start.io, Viant Technology is: - Slower to reach roi - More expensive - Easier to do business with Categories in common with Start.io: [Mobile Advertising](https://www.g2.com/categories/mobile-advertising) **Compare:** [Start.io vs Viant Technology](https://www.g2.com/compare/start-io-vs-viant-technology-llc-viant-technology) **Compare Viant Technology with other alternatives:** - [Viant Technology vs Unity Ads](https://www.g2.com/compare/unity-ads-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Google AdMob](https://www.g2.com/compare/google-admob-vs-viant-technology-llc-viant-technology) - [Viant Technology vs AdRoll](https://www.g2.com/compare/adroll-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Celtra](https://www.g2.com/compare/celtra-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Meta Audience Network](https://www.g2.com/compare/meta-audience-network-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Fluency](https://www.g2.com/compare/fluency-fluency-vs-viant-technology-llc-viant-technology) ### 10. [Fluency](https://www.g2.com/products/fluency-fluency/reviews) By Fluency **Average Rating:** 4.3/5 **Total Reviews:** 307 Fluency is the first and only digital advertising operating system for organizations that manage complex paid media portfolios. As the only solution that combines purpose-built Robotic Process Automation for Advertising with secure and integrated AI, Fluency eliminates repetitive and time-consuming tasks and enables precision execution. The result drives groundbreaking scalability, time savings, operational efficiency, and profitability for the agencies and brands we serve. Reviewers say compared to Start.io, Fluency is: - Slower to reach roi - More expensive - Easier to do business with Categories in common with Start.io: [Mobile Advertising](https://www.g2.com/categories/mobile-advertising) **Compare:** [Start.io vs Fluency](https://www.g2.com/compare/fluency-fluency-vs-start-io) **Compare Fluency with other alternatives:** - [Fluency vs Unity Ads](https://www.g2.com/compare/fluency-fluency-vs-unity-ads) - [Fluency vs Google AdMob](https://www.g2.com/compare/fluency-fluency-vs-google-admob) - [Fluency vs AdRoll](https://www.g2.com/compare/adroll-vs-fluency-fluency) - [Fluency vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-fluency-fluency) - [Fluency vs Prisma](https://www.g2.com/compare/fluency-fluency-vs-prisma-mediaocean) - [Fluency vs Celtra](https://www.g2.com/compare/celtra-vs-fluency-fluency) - [Fluency vs Innovid](https://www.g2.com/compare/fluency-fluency-vs-mediaocean-innovid) - [Fluency vs Meta Audience Network](https://www.g2.com/compare/fluency-fluency-vs-meta-audience-network) - [Fluency vs Viant Technology](https://www.g2.com/compare/fluency-fluency-vs-viant-technology-llc-viant-technology) --- ## Start.io Alternatives FAQs ### What are the best alternatives to Start.io in 2026? The best alternatives to Start.io according to G2 user reviews include [Unity Ads](https://www.g2.com/products/unity-ads/reviews) (4.3/5 stars, 61 reviews), [Google AdMob](https://www.g2.com/products/google-admob/reviews) (4.3/5 stars, 70 reviews), [AdRoll](https://www.g2.com/products/adroll/reviews) (4.1/5 stars, 776 reviews), and [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) (4.2/5 stars, 1455 reviews). These platforms are highly rated and widely used for app monetization and advertising. ### What features do alternatives offer that Start.io does not? Alternatives to Start.io offer features such as batch uploading, bulk editing, customization, enterprise scalability, internationalization, user, role, and access management, and workflow capability, which Start.io does not provide natively. ### Which App Monetization Platforms tools do reviewers recommend instead of Start.io? Reviewers recommend [Unity Ads](https://www.g2.com/products/unity-ads/reviews) for its seamless integration with the Unity engine, high fill rates, diverse ad formats, and stable eCPM rates. [Google AdMob](https://www.g2.com/products/google-admob/reviews) is favored for its ease of integration, wide range of ad formats, strong fill rates, and comprehensive analytics. [AdRoll](https://www.g2.com/products/adroll/reviews) is praised for its ease of use, powerful retargeting capabilities, and cross-channel marketing features. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) is recommended for its advanced audience targeting, cost-effective advertising, and robust analytics. These platforms provide advanced features and strong support that reviewers find beneficial compared to Start.io. ### How does Start.io compare to Unity Ads? According to G2 data, [Start.io](https://www.g2.com/products/start-io/reviews) holds a higher average user rating of 4.6/5 across 41 reviews compared to Unity Ads' 4.3/5 from 61 reviews. Start.io leads Unity Ads by 0.1 points in Meeting Requirements (9.0 vs 8.9), by 0.1 points in Usability (9.0 vs 8.9), by 0.1 points in Ease of Setup (8.9 vs 8.8), by 0.2 points in Ease of Administration (8.9 vs 8.7), by 0.9 points in Support (9.4 vs 8.5), and by 0.2 points in Ease of Doing Business (8.8 vs 8.6). Start.io users highlight its strong customer support (2 mentions), intuitive platform, efficient integration, and advanced audience targeting capabilities. Unity Ads is praised for its ad caching algorithm and adaptability, but users note a steeper integration curve and limited platform availability. Start.io reviews emphasize improvements in app revenue and user engagement, while Unity Ads reviews include concerns about customer support responsiveness. Overall, Start.io demonstrates stronger user satisfaction and support metrics, while Unity Ads offers robust ad delivery technology. ### Why do users choose Unity Ads over Start.io? Users choose [Unity Ads](https://www.g2.com/products/unity-ads/reviews) primarily for its remarkable availability, adaptability, and high-quality ad delivery, including a sophisticated ad caching algorithm that ensures smooth ad playback even on poor connections. Despite a slightly lower average rating of 4.3/5, Unity Ads maintains a reliable backfill on ad requests, which appeals to advertisers seeking consistent fill rates. However, some users report challenges with integration complexity and platform limitations, which may be outweighed by Unity Ads' strengths in ad performance for those prioritizing these features over ease of setup or customer support. 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